#155: Inside Exit Five | Creating Webinars People Actually Want to Attend (Behind the Playbook We’re Building)

B2B Marketing with Dave Gerhardt

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Pulse | Love On The Spectrum, Season 3 | Million Dollar Secret 20:31

7 gün önce20:31

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20:31

Ari Romero & Cole Delbyck share everything you need to know before diving into the dramatic new hospital series, Pulse . Then onto Season 3 of Love On The Spectrum , where we pick up with favorites from past seasons and some new faces, too. Finally, we get the latest from the high stakes competition series, Million Dollar Secret . Follow Netflix Podcasts for more and read about the titles from today’s episode exclusively on Tudum.com .…

1 yıl önce 33:57

MP3•Bölüm sayfası

Dave and Matt (Marketing Manager at Exit Five) go behind the scenes of our best live session (don’t call it a webinar!) yet. Matt also shares his insights on targeting multiple personas and generating compelling content ideas.

Matt and Dave cover:

Creating content for multiple personas without losing your brand’s voice
Secrets to engaging webinars that people actually want to attend
Top tools and strategies for generating content ideas that resonate

Timestamps

(00:00) - - Intro
(07:38) - - Creating Content that Gets Engagement
(08:41) - - Making Webinar Content Relevant
(11:36) - - Webinar Content Feedback Loops
(15:20) - - Using Incentive to Drive Registration
(19:05) - - When to Use Niche Formats: Understanding Your Audience
(25:12) - - How to Use Reddit for Content Ideas
(26:44) - - Using Popular Community Posts for Onboarding
(28:58) - - How We Do Audience Research

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

Today’s episode is brought to you by Grammarly.

Ever have one of those weeks where you spent more time replying to Slack and email than doing actual marketing work?

You’re not alone. The average marketing team spends 28+ hours a week just keeping up with comms.

That leads to burnout, frustration, and a whole lot of performative productivity that doesn’t actually move the needle.

AI-fluent marketing teams are changing that. Grammarly’s 2025 Productivity Shift Report shows how they’re using AI to:
– Cut down on back-and-forth

– Automate content, research, and reporting

– Eliminate busywork

– Make space for strategy

We’re marketers because we love crafting campaigns, driving revenue, and proving impact – not spending all day buried in messages.

Get the report and see how top teams are making AI actually useful.

Visit go.grammarly.com/exitfive to grab it.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

247 bölüm

#Entrepreneur #Business #Marketing #Exit #B2B Marketing #Startup GoToMarket #Marketing Strategies

B2B Marketing with Dave Gerhardt

#155: Inside Exit Five | Creating Webinars People Actually Want to Attend (Behind the Playbook We’re Building)

B2B Marketing with Dave Gerhardt

0-10 subscribers

published 1 yıl önce

Paylaş

MP3•Bölüm sayfası

Matt and Dave cover:

Creating content for multiple personas without losing your brand’s voice
Secrets to engaging webinars that people actually want to attend
Top tools and strategies for generating content ideas that resonate

Timestamps

(00:00) - - Intro
(07:38) - - Creating Content that Gets Engagement
(08:41) - - Making Webinar Content Relevant
(11:36) - - Webinar Content Feedback Loops
(15:20) - - Using Incentive to Drive Registration
(19:05) - - When to Use Niche Formats: Understanding Your Audience
(25:12) - - How to Use Reddit for Content Ideas
(26:44) - - Using Popular Community Posts for Onboarding
(28:58) - - How We Do Audience Research

***

Today’s episode is brought to you by Grammarly.

Ever have one of those weeks where you spent more time replying to Slack and email than doing actual marketing work?

You’re not alone. The average marketing team spends 28+ hours a week just keeping up with comms.

That leads to burnout, frustration, and a whole lot of performative productivity that doesn’t actually move the needle.

AI-fluent marketing teams are changing that. Grammarly’s 2025 Productivity Shift Report shows how they’re using AI to:
– Cut down on back-and-forth

– Automate content, research, and reporting

– Eliminate busywork

– Make space for strategy

We’re marketers because we love crafting campaigns, driving revenue, and proving impact – not spending all day buried in messages.

Get the report and see how top teams are making AI actually useful.

Visit go.grammarly.com/exitfive to grab it.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

247 bölüm

#Entrepreneur #Business #Marketing #Exit #B2B Marketing #Startup GoToMarket #Marketing Strategies

Tüm bölümler

B2B Marketing with Dave Gerhardt

1
The 7 Marketing Metrics Every B2B Leader Should Report On 43:33

3 gün önce43:33

43:33

In this episode, Matt sits down with Aditya Vempaty, VP of Marketing at MoEngage , to talk about a topic every marketing leader has wrestled with: reporting on the right metrics. Aditya has led marketing at companies like Nutanix, Amplitude, and Synthego - and he’s learned how to build dashboards and reporting frameworks that actually communicate marketing’s impact across leadership, sales, and finance. Matt and Aditya cover: Why marketing metrics should translate performance into a common language the business understands The four buckets of metrics every B2B team should track How often you should be reporting on metrics The exact 7 metrics Aditya uses to report up, down, and across the org Timestamps (00:00) - – Intro to Aditya (03:45) - – Why communicating marketing’s impact is a challenge for many teams (06:21) - – The importance of using a common language when reporting to leadership (08:59) - – Breaking marketing metrics into four key buckets (12:14) - – How pipeline coverage connects marketing to revenue (14:43) - – Reporting on efficiency: CAC, cost per opportunity, and more (17:58) - – The role of awareness metrics and how to contextualize them (21:55) - – How marketing and sales alignment can be measured effectively (24:24) - – The 7 core marketing metrics Aditya reports on regularly (28:07) - – How often should marketing be reporting metrics? (30:51) - – Dashboards, recurring meetings, and what execs actually care about (33:43) - – Advice for first-time marketing leaders on building reporting habits (35:57) - – Why clarity beats complexity when it comes to data (38:39) - – Final thoughts Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** Today’s episode is brought to you by Grammarly . Ever have one of those weeks where you spent more time replying to Slack and email than doing actual marketing work? You’re not alone. The average marketing team spends 28+ hours a week just keeping up with comms. That leads to burnout, frustration, and a whole lot of performative productivity that doesn’t actually move the needle. AI-fluent marketing teams are changing that. Grammarly’s 2025 Productivity Shift Report shows how they’re using AI to: – Cut down on back-and-forth – Automate content, research, and reporting – Eliminate busywork – Make space for strategy We’re marketers because we love crafting campaigns, driving revenue, and proving impact – not spending all day buried in messages. Get the report and see how top teams are making AI actually useful. Visit go.grammarly.com/exitfive to grab it. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more…

B2B Marketing with Dave Gerhardt

1
Mastering Messaging, Copy, and Clarity with Emma Stratton 53:20

7 gün önce53:20

53:20

#234: Messaging | In this episode, Dave sits down with Emma Stratton , founder of Punchy , to break down what great B2B messaging actually looks like - and how to get it right. Emma has worked with hundreds of B2B tech companies to sharpen their positioning, eliminate vague copy, and train marketing teams to write with clarity and impact. They cover what makes messaging actually resonate and how to spot and fix abstract or weak copy. They also dive into Emma’s process for creating message-market fit, doing customer research, and working with execs and cross-functional teams. And BONUS: they spend the last 20 minutes talking about personal development, productivity, journaling, and managing your mental energy to be a better marketer (and human). Dave and Emma also cover: How to go from vague to punchy by writing with specificity and buyer empathy Why most B2B messaging falls flat and how to avoid the “sea of sameness” How to use customer interviews, sales calls, and concrete language to create strong messaging Why writing, meditation, and personal rituals are so important for creative energy Timestamps (00:00) - – Intro to Emma (04:38) - – What makes B2B messaging actually good (08:20) - – Common messaging mistakes (and why "clarity > clever") (11:18) - – Positioning vs. messaging: what’s the difference? (15:31) - – Why it's hard to name great B2B marketing examples (17:55) - – How to sharpen weak messaging and fix vague positioning statements (21:03) - – Simplifying complex products without dumbing it down (25:17) - – How to write for buyers (not just execs) (28:49) - – Using customer interviews and research to build strong messaging (33:27) - – Standing out in a crowded, buzzword-filled market (36:11) - – How storytelling fits into B2B messaging (39:17) - – Messaging advice for early-stage founders and startups (42:32) - – How often should you revisit and update messaging? (44:42) - – Productivity, managing your energy, and staying focused (47:57) - – Journaling, mindfulness, and being intentional with your time (51:52) - – Final takeaways Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** Today’s episode is brought to you by Grammarly . Ever have one of those weeks where you spent more time replying to Slack and email than doing actual marketing work? You’re not alone. The average marketing team spends 28+ hours a week just keeping up with comms. That leads to burnout, frustration, and a whole lot of performative productivity that doesn’t actually move the needle. AI-fluent marketing teams are changing that. Grammarly’s 2025 Productivity Shift Report shows how they’re using AI to: – Cut down on back-and-forth – Automate content, research, and reporting – Eliminate busywork – Make space for strategy We’re marketers because we love crafting campaigns, driving revenue, and proving impact – not spending all day buried in messages. Get the report and see how top teams are making AI actually useful. Visit go.grammarly.com/exitfive to grab it. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more…

B2B Marketing with Dave Gerhardt

1
Inside Exit Five: How We Doubled Community Growth in Under a Year (with Matt Carnevale) 1:01:35

10 gün önce1:01:35

1:01:35

#233: Inside Exit Five | In this episode, Matt Carnevale (Head of Community at Exit Five ) joins the team at Circle to break down how we’ve doubled Exit Five community membership and boosted engagement—all by treating Exit Five like a product. He shares our playbook: audience growth, engagement systems, how we use member feedback to shape what we build, and why “curate, don’t create” has been key to scaling. If you’re running (or joining) a B2B community, this is how you make it work. Matt covers: Why we think of community like a product, not just a channel How Exit Five grew community membership over 100% in under a year The systems we use to drive 40% monthly active user engagement The power of “tripwires,” onboarding, and member matchmaking How feedback loops shape what we build Timestamps (00:00) - – Intro to Matt (04:03) - – Exit Five’s approach to community (06:33) - – What it means to treat community like a product (10:33) - – Why audience is the foundation of community growth (13:33) - – How Exit Five builds and converts audience from LinkedIn (16:33) - – Using content tripwires to drive signups (18:33) - – Offers that work: Why we use a 7-day free trial (21:33) - – How Exit Five got started as a paid community (24:33) - – The product mindset: build, test, iterate (28:37) - – Using member feedback to drive product decisions (30:37) - – Real example: member matchmaking feature (32:37) - – Promoting new community features like product launches (35:37) - – How we drive 40% monthly active usage (37:37) - – The value of member-led events and how we do them (40:37) - – Other plays: tagging experts, matchmaking, onboarding (43:37) - – Why self-promo was hurting our community and what changed when we cut it (45:37) - – Final takeaways + advice for small communities (49:37) - – Audience Q&A: re-engagement, matchmaking, content cadence Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** Today’s episode is brought to you by Grammarly . Ever have one of those weeks where you spent more time replying to Slack and email than doing actual marketing work? You’re not alone. The average marketing team spends 28+ hours a week just keeping up with comms. That leads to burnout, frustration, and a whole lot of performative productivity that doesn’t actually move the needle. AI-fluent marketing teams are changing that. Grammarly’s 2025 Productivity Shift Report shows how they’re using AI to: – Cut down on back-and-forth – Automate content, research, and reporting – Eliminate busywork – Make space for strategy We’re marketers because we love crafting campaigns, driving revenue, and proving impact – not spending all day buried in messages. Get the report and see how top teams are making AI actually useful. Visit go.grammarly.com/exitfive to grab it. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more…

B2B Marketing with Dave Gerhardt

1
How Marketers Can Be Better Partners with Sales (with Jen Allen-Knuth) 54:20

14 gün önce54:20

54:20

#232: Sales | Dave sits down with Jen Allen-Knuth , founder of DemandJen. Jen shares her insights from her 15+ years in B2B Sales, from managing a quota to building great working relationships with marketing. Jen and Dave cover: Co-creating content with Marketing and Sales that drives better customer engagement and grows your pipeline How Jen successfully built her audience using video on LinkedIn and leveraged it to start DemandJen How companies should focus on genuine diversity efforts rather than superficial inclusivity Timestamps (00:00) - – Intro to Jen (07:43) - – Why you should have a mentor and how to get one (09:33) - – Sales experiences and becoming a Chief Evangelist (13:04) - – Making the leap from side hustle to full-time (17:31) - – Why your career experiences should be diverse (21:59) - – The shallow impact of diversity panels (26:03) - – How Jen built her personal brand (29:24) - – Creating unscripted content that’s still clear (32:56) - – Being authentic in marketing (37:51) - – Don’t use templates for customer conversations (44:13) - – Strong relationships between product marketing and sales (45:00) - – Being customer-centric (50:22) - – Why you need to be a good storyteller (52:11) - – Challenges of data analysis Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** Today’s episode is brought to you by Grammarly . Ever have one of those weeks where you spent more time replying to Slack and email than doing actual marketing work? You’re not alone. The average marketing team spends 28+ hours a week just keeping up with comms. That leads to burnout, frustration, and a whole lot of performative productivity that doesn’t actually move the needle. AI-fluent marketing teams are changing that. Grammarly’s 2025 Productivity Shift Report shows how they’re using AI to: – Cut down on back-and-forth – Automate content, research, and reporting – Eliminate busywork – Make space for strategy We’re marketers because we love crafting campaigns, driving revenue, and proving impact – not spending all day buried in messages. Get the report and see how top teams are making AI actually useful. Visit go.grammarly.com/exitfive to grab it. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more…

B2B Marketing with Dave Gerhardt

1
We Audited 100+ B2B Websites – Here's What We Learned (with Talia Wolf) 53:05

17 gün önce53:05

53:05

#230: Messaging | In this episode, Matt sits down with Talia Wolf , founder and CEO of GetUplift , to unpack what’s really wrong with most B2B websites – and how to fix it. After reviewing 100+ member-submitted sites from the Exit Five community, Talia shares what she sees over and over again: messaging that’s too focused on the product, poor design flow, and a lack of real customer understanding. Matt and Talia cover: Why most B2B sites focus too much on features and not enough on buyer emotion How to use emotional targeting and customer research to write copy that converts The biggest design mistakes B2B marketers are making (and how to fix them) How to get stakeholder buy-in for website changes Why great websites start with strong product marketing Timestamps (00:00) - – Intro to Talia (03:37) - – Why most B2B websites fail to convert (06:03) - – The common thread across 100+ website reviews from Exit Five members (08:48) - – Why focusing on features instead of emotion kills conversions (11:36) - – What is emotional targeting (and how to actually use it)? (14:51) - – The power of customer research in website optimization (18:13) - – How to apply emotional triggers to your homepage copy (21:42) - – Mistakes B2B companies make with above-the-fold content (24:44) - – Why you should write copy before designing the site (29:05) - – Structuring your site around buyer intent and behavior (32:22) - – How to get internal buy-in for messaging and UX changes (35:39) - – The difference between product marketing and “just copywriting” (38:55) - – The role of hierarchy, visual flow, and CTA placement (42:21) - – When to simplify and when to educate on B2B websites (45:43) - – Final takeaways and practical steps to start improving your site Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** Today’s episode is brought to you by Grammarly . Ever have one of those weeks where you spent more time replying to Slack and email than doing actual marketing work? You’re not alone. The average marketing team spends 28+ hours a week just keeping up with comms. That leads to burnout, frustration, and a whole lot of performative productivity that doesn’t actually move the needle. AI-fluent marketing teams are changing that. Grammarly’s 2025 Productivity Shift Report shows how they’re using AI to: – Cut down on back-and-forth – Automate content, research, and reporting – Eliminate busywork – Make space for strategy We’re marketers because we love crafting campaigns, driving revenue, and proving impact – not spending all day buried in messages. Get the report and see how top teams are making AI actually useful. Visit go.grammarly.com/exitfive to grab it. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more…

B2B Marketing with Dave Gerhardt

1
Inside the Minds of Top CMOs: What’s Working, What’s Not, and How the CMO Role is Evolving in B2B Marketing 1:01:09

21 gün önce1:01:09

1:01:09

#229: Marketing Leadership | In this episode, Dave sits down with Megan Lueders (CMO at Sonatype ), Ido Mart (CMO at Manychat ), and Kimberly Storin (CMO at Zayo ) for a live CMO panel discussion at Exit Five’s Austin marketing meetup. These marketing leaders share what’s working what’s not in B2B marketing today and how the role of the CMO is evolving. Dave, Megan, Ido, and Kimberly cover: What every new CMO needs to know about leading a marketing org How to align with CEOs, CFOs, and key stakeholders to drive business impact The biggest marketing shifts happening right now (and what’s no longer working) How to prove marketing’s impact in the era of efficiency Timestamps (00:00) - – Introduction to the CMO panel (03:45) - – The evolving role of the CMO in 2025 (07:11) - – The biggest challenges marketing leaders face today (10:18) - – How to align marketing with CEOs, CFOs, and key stakeholders (13:53) - – What every new CMO needs to know when stepping into the role (17:28) - – The marketing strategies that are working right now (and what’s not) (21:15) - – Why B2B marketing is more emotional than most people realize (25:45) - – How to prove marketing’s impact in a data-driven, efficiency-focused era (29:27) - – The shift from demand gen to brand-led growth (32:52) - – The role of storytelling and positioning in B2B marketing success (37:07) - – Building a high-performing marketing team and the skills CMOs need today (40:47) - – Key takeaways and final advice for marketing leaders Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** Today’s episode is brought to you by Grammarly . Ever have one of those weeks where you spent more time replying to Slack and email than doing actual marketing work? You’re not alone. The average marketing team spends 28+ hours a week just keeping up with comms. That leads to burnout, frustration, and a whole lot of performative productivity that doesn’t actually move the needle. AI-fluent marketing teams are changing that. Grammarly’s 2025 Productivity Shift Report shows how they’re using AI to: – Cut down on back-and-forth – Automate content, research, and reporting – Eliminate busywork – Make space for strategy We’re marketers because we love crafting campaigns, driving revenue, and proving impact – not spending all day buried in messages. Get the report and see how top teams are making AI actually useful. Visit go.grammarly.com/exitfive to grab it. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more…

B2B Marketing with Dave Gerhardt

1
LinkedIn Ads & Strategy for B2B with Anthony Blatner 44:29

24 gün önce44:29

44:29

#228: LinkedIn Strategy | Anthony is one of the nine LinkedIn Certified Marketing Experts in North America. He’s also the Managing Director of Speedwork , a B2B LinkedIn Marketing Agency, and hosts the LinkedIn Ads Radio Podcast . He and Dave discuss LinkedIn Ad Creative & Consistent Branding Thought Leader Ads & Organic Reach Niche Audiences & Custom Content Nurture Campaigns Expert LinkedIn Ads Tips Timestamps (00:00) - - Intro to Anthony Blatner (08:53) - - Focusing on LinkedIn and Future Expansion (12:18) - - Effective Social Media Advertising and Organic Content (15:42) - - The Overlooked Importance of Creative Content in Advertising (17:50) - - Targeting Personas with Top-of-Funnel Ads (24:06) - - Creating Unique and Targeted Content: Pros and Cons (25:22) - - Lead Generation Strategies for Small Budgets (29:35) - - Effective Funnel Strategies for Small Budgets (33:04) - - Using Paid Advertising and Lead Magnets to Grow Your Newsletter (37:57) - - Building Long-Term Memory with Consistent Branding in Marketing (40:18) - - The Power of Narrow Focus for Audience Growth (43:25) - - Content Planning Based on Sales Cycle Length (45:14) - - Connecting with Anthony Blatner on LinkedIn Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** Today’s episode is brought to you by Grammarly . Ever have one of those weeks where you spent more time replying to Slack and email than doing actual marketing work? You’re not alone. The average marketing team spends 28+ hours a week just keeping up with comms. That leads to burnout, frustration, and a whole lot of performative productivity that doesn’t actually move the needle. AI-fluent marketing teams are changing that. Grammarly’s 2025 Productivity Shift Report shows how they’re using AI to: – Cut down on back-and-forth – Automate content, research, and reporting – Eliminate busywork – Make space for strategy We’re marketers because we love crafting campaigns, driving revenue, and proving impact – not spending all day buried in messages. Get the report and see how top teams are making AI actually useful. Visit go.grammarly.com/exitfive to grab it. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more…

B2B Marketing with Dave Gerhardt

1
The B2B Event Playbook: Building Revenue-Driving Events in 2025 54:16

28 gün önce54:16

54:16

#227: Events | In this episode, Dave hosts a live Exit Five session with Zuddl and panelists Stephanie Christensen (Event Marketing Leader) and Kristina DeBrito (Director of Strategic Events at Iterable ) to break down how B2B marketers should be thinking about events in 2025. From small VIP dinners to large customer conferences, events are making a big comeback—but without a solid strategy, they can be a massive waste of budget. Dave, Stephanie, and Kristina cover: The key metrics to track to prove event ROI in 2025 How to get executive and stakeholder buy-in for your event strategy What’s working in B2B events right now (and what’s not) How to follow up post-event to drive engagement and pipeline Timestamps (00:00) - – Intro to Stephanie and Kristina (03:48) - – Why events are making a big comeback in B2B marketing (07:15) - – The biggest mistakes marketers make when planning events (10:03) - – How to align your event strategy with business goals (12:48) - – The key metrics to track for proving event ROI (16:00) - – How to get buy-in from executives and key stakeholders (19:13) - – What’s working right now in B2B events (and what’s not) (23:29) - – The role of micro-events, VIP dinners, and executive meetups (27:47) - – Sponsoring vs. hosting your own event — how to decide (32:07) - – The importance of post-event follow-up and engagement (35:49) - – Virtual events: lessons learned and how they fit into 2025 strategies (39:42) - – Live Q&A: Expert answers to audience event strategy questions (45:07) - – Final takeaways on making B2B events worth the investment Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** Today’s episode is brought to you by Grammarly . Ever have one of those weeks where you spent more time replying to Slack and email than doing actual marketing work? You’re not alone. The average marketing team spends 28+ hours a week just keeping up with comms. That leads to burnout, frustration, and a whole lot of performative productivity that doesn’t actually move the needle. AI-fluent marketing teams are changing that. Grammarly’s 2025 Productivity Shift Report shows how they’re using AI to: – Cut down on back-and-forth – Automate content, research, and reporting – Eliminate busywork – Make space for strategy We’re marketers because we love crafting campaigns, driving revenue, and proving impact – not spending all day buried in messages. Get the report and see how top teams are making AI actually useful. Visit go.grammarly.com/exitfive to grab it. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more…

B2B Marketing with Dave Gerhardt

1
What’s Your One Key Message? Mastering B2B Messaging & Copywriting with Diane Wiredu, Founder of Lion Words 49:57

4 weeks önce49:57

49:57

#226: Messaging | In this episode, Dave sits down with Diane Wiredu, messaging expert and founder of Lion Words, a consultancy that helps B2B tech and SaaS companies achieve message-market fit so they can stand out, market more effectively, and sell more. Diane breaks down why most B2B messaging falls flat, how to fix it, and why messaging is more than just copy—it’s the bridge between positioning and execution. Dave and Diane cover: The difference between positioning and messaging (and why both matter) How to create a messaging strategy that actually resonates Why most B2B messaging sucks and how to fix it How to structure homepage messaging for maximum impact How to get the most value from customer research for copywriting Timestamps (00:00) - – Intro to Diane (03:43) - – What is message-market fit and why does it matter? (06:57) - – The biggest messaging mistakes B2B companies make (09:23) - – The difference between positioning and messaging (and why both matter) (12:51) - – How to create a messaging strategy that actually resonates (16:08) - – Signs your messaging isn’t working and how to fix it (19:42) - – The role of customer research in B2B messaging (23:15) - – How to structure a homepage message hierarchy that converts (28:33) - – What makes a great value proposition vs. a generic one (31:07) - – How to test and validate your messaging with real customers (34:51) - – Why messaging needs to be clear, not clever (38:22) - – Common struggles B2B teams face when implementing new messaging (41:58) - – Final takeaways Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** Today’s episode is brought to you by Grammarly . Ever have one of those weeks where you spent more time replying to Slack and email than doing actual marketing work? You’re not alone. The average marketing team spends 28+ hours a week just keeping up with comms. That leads to burnout, frustration, and a whole lot of performative productivity that doesn’t actually move the needle. AI-fluent marketing teams are changing that. Grammarly’s 2025 Productivity Shift Report shows how they’re using AI to: – Cut down on back-and-forth – Automate content, research, and reporting – Eliminate busywork – Make space for strategy We’re marketers because we love crafting campaigns, driving revenue, and proving impact – not spending all day buried in messages. Get the report and see how top teams are making AI actually useful. Visit go.grammarly.com/exitfive to grab it. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more…

B2B Marketing with Dave Gerhardt

1
Content, Community, and Building a 200,000+ B2B Audience with Dave 49:43

5 weeks önce49:43

49:43

#225: Q&A with Dave | In this episode, Dave joins Ross Hudgens on Content and Conversation: Organic Growth Insights from Siege Media to break down content strategy, brand building, and why organic marketing is the foundation of great B2B marketing. Dave shares his journey from marketing leader to building Exit Five and explains why community-driven content is the key to sustainable growth. Dave and Ross cover: How organic content and SEO fit into a modern B2B marketing strategy The power of LinkedIn, podcasts, and community for long-term brand growth How to turn content into a flywheel that drives awareness, engagement, and revenue Timestamps (00:00) - – Intro to Dave (07:15) - – Why organic content is the foundation of a great marketing strategy (09:43) - – The role of SEO in B2B marketing (12:58) - – How brands can balance paid marketing with organic content (16:10) - – The power of LinkedIn and why marketers should prioritize personal branding (19:42) - – Why podcasts are an underrated channel for brand-building (23:23) - – How to build an audience and turn content into a long-term flywheel (29:09) - – The connection between community and content marketing (32:48) - – How Exit Five grew into a marketing community (36:42) - – The biggest mistakes B2B companies make with content marketing (40:59) - – How to measure content success beyond just traffic and rankings (44:47) - – Advice for marketers looking to build influence in their industry (48:04) - – Final thoughts Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** Today’s episode is brought to you by Grammarly . Ever have one of those weeks where you spent more time replying to Slack and email than doing actual marketing work? You’re not alone. The average marketing team spends 28+ hours a week just keeping up with comms. That leads to burnout, frustration, and a whole lot of performative productivity that doesn’t actually move the needle. AI-fluent marketing teams are changing that. Grammarly’s 2025 Productivity Shift Report shows how they’re using AI to: – Cut down on back-and-forth – Automate content, research, and reporting – Eliminate busywork – Make space for strategy We’re marketers because we love crafting campaigns, driving revenue, and proving impact – not spending all day buried in messages. Get the report and see how top teams are making AI actually useful. Visit go.grammarly.com/exitfive to grab it. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more…

B2B Marketing with Dave Gerhardt

1
How to Fix Your SEO Strategy 57:05

5 weeks önce57:05

57:05

#224: Website Teardown | In this episode, Danielle (Head of Content at Exit Five) hosts a panel with top SEO and content marketing experts: Rita Cidre , Head of Academy at Semrush ; Ross Simmonds , CEO at Foundation & Distribution.ai ; and Tom Whatley , CEO of Grizzle . Together, they break down real B2B websites, exposing the biggest SEO mistakes and sharing data-driven strategies for improving rankings, content, and conversion rates. Danielle, Rita, Ross, and Tom cover: The most common SEO mistakes B2B marketers are making right now Why ranking for the wrong keywords is hurting your pipeline How to optimize content for scanners, search intent, and conversions Timestamps (00:00) - – Introduction to Rita, Ross, and Tom (04:04) - – Why SEO has changed and what marketers are getting wrong in 2024 (07:05) - – The impact of AI on SEO and why standing out is harder than ever (08:47) - – Case study: How Pipedrive increased signups by 33% with bottom-of-funnel SEO (11:13) - – The difference between top-of-funnel and bottom-of-funnel content strategies (13:40) - – Why glossary pages aren’t enough and what to do instead (16:16) - – The biggest homepage SEO mistakes (live website teardown) (20:59) - – How to structure product and category pages for better rankings (23:53) - – The problem with keyword stuffing vs. real search intent optimization (28:42) - – Why internal linking and URL structure matter for SEO success (33:18) - – How backlinks, brand authority, and digital PR impact rankings (37:12) - – The role of content quality, readability, and formatting for scanners (40:37) - – Common mistakes in blog strategy and how to fix them (45:07) - – Why getting to the point faster improves rankings and engagement (47:43) - – Final SEO takeaways recommendations Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** Today’s episode is brought to you by Grammarly . Ever have one of those weeks where you spent more time replying to Slack and email than doing actual marketing work? You’re not alone. The average marketing team spends 28+ hours a week just keeping up with comms. That leads to burnout, frustration, and a whole lot of performative productivity that doesn’t actually move the needle. AI-fluent marketing teams are changing that. Grammarly’s 2025 Productivity Shift Report shows how they’re using AI to: – Cut down on back-and-forth – Automate content, research, and reporting – Eliminate busywork – Make space for strategy We’re marketers because we love crafting campaigns, driving revenue, and proving impact – not spending all day buried in messages. Get the report and see how top teams are making AI actually useful. Visit go.grammarly.com/exitfive to grab it. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more…

B2B Marketing with Dave Gerhardt

1
Category Creation and Market Leadership with the CMO of 1Password, Melton Littlepage 50:55

6 weeks önce50:55

50:55

In this episode, Dave sits down with Melton Littlepage , CMO at 1Password , to discuss how he’s transforming a well-known consumer brand into a B2B category leader in cybersecurity. With decades of experience in SaaS marketing, Melton shares insights on category creation, demand generation, and the intersection of brand and product marketing—and why being the leader in your space matters more than perfect attribution. Dave and Melton cover: Why category leadership is critical and how to position your company as #1 How enterprise marketing, brand-building, and demand gen work together to drive growth How 1Password is expanding beyond password management to create a new category Timestamps (00:00) - – Intro to Melton (06:24) - – The evolution of marketing from demand gen to category creation (09:33) - – The balance between data-driven marketing and brand-building (11:07) - – Why attribution alone won’t make your company “hot” (11:40) - – The importance of category leadership and market perception (13:52) - – How 1Password is shifting from password management to Extended Access Management (XAM) (16:16) - – How COVID changed the cybersecurity landscape (18:29) - – Why legacy security tools aren’t enough for modern businesses (20:59) - – The role of category creation in defining 1Password’s future (22:14) - – Naming and positioning a new category (Extended Access Management) (23:53) - – The risks and rewards of category creation vs. competing in an existing space (25:57) - – Why CISOs are hesitant to be early adopters—and how to shift buyer perception (28:42) - – The strategy behind creating demand for a new category (30:39) - – Lightning strike moments and big brand plays for category awareness (33:18) - – Structuring a marketing team to support both enterprise and self-service growth (37:12) - – Balancing B2B and consumer marketing (40:37) - – Why 1Password invested in sports sponsorships (43:34) - – The power of emotional marketing and brand trust in enterprise sales (46:21) - – Thought leadership and analyst relations in shaping a category (47:43) - – Final takeaways Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** Today’s episode is brought to you by Grammarly . Ever have one of those weeks where you spent more time replying to Slack and email than doing actual marketing work? You’re not alone. The average marketing team spends 28+ hours a week just keeping up with comms. That leads to burnout, frustration, and a whole lot of performative productivity that doesn’t actually move the needle. AI-fluent marketing teams are changing that. Grammarly’s 2025 Productivity Shift Report shows how they’re using AI to: – Cut down on back-and-forth – Automate content, research, and reporting – Eliminate busywork – Make space for strategy We’re marketers because we love crafting campaigns, driving revenue, and proving impact – not spending all day buried in messages. Get the report and see how top teams are making AI actually useful. Visit go.grammarly.com/exitfive to grab it. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more…

B2B Marketing with Dave Gerhardt

1
How To Build a High Converting Product Page 53:15

6 weeks önce53:15

53:15

#222: Website Teardown | Do your product pages actually tell potential customers what they need to know—or are they just a list of features they’ll ignore? In this session from the Ultimate Roast of B2B Websites, Madhav Bhandari, Head of Marketing at Storylane , joins Robert Kaminski , Co-Founder at Fletch PMM and Dan Murphy, COO at Exit Five to tear down real B2B product pages, exposing what works, what doesn’t, and how to fix it. They also cover: The biggest mistakes B2B marketers make on product pages (and how to fix them). How to structure a product page that drives trials and conversions. The role of interactive demos, videos, and CTAs in guiding prospects to the next step. Timestamps (00:00) - - Introduction to Madhav, Robert, and Dan (02:47) - - Why most B2B product pages fail to convert (04:22) - - The five biggest mistakes companies make on product pages (06:59) - - The importance of clear messaging over a list of features (09:17) - - Should you use videos, screenshots, or interactive demos? (11:48) - - How to structure a product page that actually drives trials (13:40) - - Breaking down the role of CTAs and conversion flow (15:53) - - First product page teardown: What works and what doesn’t (22:22) - - Product gifs vs. static images (24:49) - - Second product page teardown: Fixing common UX mistakes (28:07) - - When and where to use customer testimonials (31:32) - - Why gating product demos might be hurting your conversions (34:17) - - Third product page teardown: CTA placement and messaging (36:47) - - The biggest takeaway from testing hundreds of product pages (39:52) - - Quick wins to improve your product pages today (42:59) - - Final takeaways Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** Today’s episode is brought to you by Grammarly . Ever have one of those weeks where you spent more time replying to Slack and email than doing actual marketing work? You’re not alone. The average marketing team spends 28+ hours a week just keeping up with comms. That leads to burnout, frustration, and a whole lot of performative productivity that doesn’t actually move the needle. AI-fluent marketing teams are changing that. Grammarly’s 2025 Productivity Shift Report shows how they’re using AI to: – Cut down on back-and-forth – Automate content, research, and reporting – Eliminate busywork – Make space for strategy We’re marketers because we love crafting campaigns, driving revenue, and proving impact – not spending all day buried in messages. Get the report and see how top teams are making AI actually useful. Visit go.grammarly.com/exitfive to grab it. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more…

B2B Marketing with Dave Gerhardt

1
Win/Loss Analysis: How to Turn Customer Insights Into Revenue 47:44

7 weeks önce47:44

47:44

Episode #221: Strategy | In this episode, Matt Carnevale sits down with Drew Giovannoli , founder of Buried Wins, to dive deep into Win/Loss analysis and how product marketers can use it to drive better sales, positioning, and competitive strategy. Drew shares how he helps B2B companies turn customer insights into revenue-driving decisions, plus the three key changes every product marketer should make to get promoted. Matt and Drew cover: Why you shouldn’t obsess over lost deals - and how to focus on winning more of the right customers instead. How competitive intelligence can shape your positioning and sales strategy. How to structure Win/Loss programs to influence product, sales, and marketing strategies. Timestamps (00:00) - - Introduction to Drew (04:22) - - What is Win/Loss analysis and why it matters (06:59) - - Why companies obsess over lost deals (and why that’s a mistake) (09:17) - - The real value of analyzing won deals instead of just losses (11:48) - - How to identify your best customers and find more like them (13:40) - - The power of competitive intelligence in shaping positioning and sales (15:53) - - How to ethically gather insights from former competitor employees (19:03) - - Common mistakes companies make when running Win/Loss programs (21:18) - - How to structure a Win/Loss interview for maximum insights (24:49) - - The key questions to ask during Win/Loss interviews (28:07) - - Why sales and marketing alignment is critical for Win/Loss success (31:32) - - How Win/Loss analysis can influence product roadmap decisions (34:17) - - The best way to present Win/Loss findings to executives (36:47) - - How to turn insights into action and drive real business impact (39:52) - - A step-by-step guide to launching a Win/Loss program (42:59) - - Final takeaways and advice for product marketers Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** Today’s episode is brought to you by Grammarly . Ever have one of those weeks where you spent more time replying to Slack and email than doing actual marketing work? You’re not alone. The average marketing team spends 28+ hours a week just keeping up with comms. That leads to burnout, frustration, and a whole lot of performative productivity that doesn’t actually move the needle. AI-fluent marketing teams are changing that. Grammarly’s 2025 Productivity Shift Report shows how they’re using AI to: – Cut down on back-and-forth – Automate content, research, and reporting – Eliminate busywork – Make space for strategy We’re marketers because we love crafting campaigns, driving revenue, and proving impact – not spending all day buried in messages. Get the report and see how top teams are making AI actually useful. Visit go.grammarly.com/exitfive to grab it. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more…

B2B Marketing with Dave Gerhardt

1
New On-Demand Training: AI Playbooks for B2B Marketers 9:10

7 weeks önce9:10

9:10

Matthew Carnevale, Head of Community at Exit Five, introduces AI Playbooks , a new on-demand training program packed with expert-led tutorials and ready-to-use templates designed to help you drive better results with AI. No fluff, no theory—just real playbooks from 15 B2B marketers showing exactly how they use AI for ICP research, personalization at scale, cold email automation, marketing video creation, SEO, and more. If you’re tired of the AI noise and want actionable tactics you can use immediately, this course is for you. Learn more and sign up at exitfive.com/ai-playbooks . Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** Today’s episode is brought to you by Grammarly . Ever have one of those weeks where you spent more time replying to Slack and email than doing actual marketing work? You’re not alone. The average marketing team spends 28+ hours a week just keeping up with comms. That leads to burnout, frustration, and a whole lot of performative productivity that doesn’t actually move the needle. AI-fluent marketing teams are changing that. Grammarly’s 2025 Productivity Shift Report shows how they’re using AI to: – Cut down on back-and-forth – Automate content, research, and reporting – Eliminate busywork – Make space for strategy We’re marketers because we love crafting campaigns, driving revenue, and proving impact – not spending all day buried in messages. Get the report and see how top teams are making AI actually useful. Visit go.grammarly.com/exitfive to grab it. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more…

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B2B Marketing with Dave Gerhardt « »
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