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Creating Effective Brand Messaging That Drives Revenue
Manage episode 463713356 series 2544477
We're constantly hearing about the importance of storytelling in B2B, but Kate DiLeo, a brand strategist specializing in brand positioning and messaging, wants marketers to stop telling stories.
Kate joins host Klaudia Tirico on the podcast today to dive into the importance of authenticity and conversation over storytelling, using her proprietary method to teach organizations how to write compelling brand pitches. She's going to take the B2BMX stage in Scottsdale this year to host a workshop that digs deeper into her "brand trifecta" methodology and focuses on the difference between storytelling and conversation in brand messaging.
Don't miss this lively conversation to get a sneak peak into what to expect at B2BMX this year, plus learn:
- Why brand is the path of least resistance to revenue and should involve the CEO, heads of sales, and marketing;
- How to communicate a clear promise to solve a problem and differentiate from competitors;
- How companies like Go Nimbly simplified their messaging from generic to more direct and engaging; and
- The importance of solidifying a brand's tone of voice and personality to make it authentic and consistent.
RELATED LINKS:
- Learn more about Kate DiLeo here.
- Connect with Kate on LinkedIn.
- Learn more about the upcoming B2B Marketing Exchange West in Scottsdale, Ariz.
- Register for B2BMX West and get 15% off by using the code: MXPOD15
- Follow us on LinkedIn and X.
181 bölüm
Manage episode 463713356 series 2544477
We're constantly hearing about the importance of storytelling in B2B, but Kate DiLeo, a brand strategist specializing in brand positioning and messaging, wants marketers to stop telling stories.
Kate joins host Klaudia Tirico on the podcast today to dive into the importance of authenticity and conversation over storytelling, using her proprietary method to teach organizations how to write compelling brand pitches. She's going to take the B2BMX stage in Scottsdale this year to host a workshop that digs deeper into her "brand trifecta" methodology and focuses on the difference between storytelling and conversation in brand messaging.
Don't miss this lively conversation to get a sneak peak into what to expect at B2BMX this year, plus learn:
- Why brand is the path of least resistance to revenue and should involve the CEO, heads of sales, and marketing;
- How to communicate a clear promise to solve a problem and differentiate from competitors;
- How companies like Go Nimbly simplified their messaging from generic to more direct and engaging; and
- The importance of solidifying a brand's tone of voice and personality to make it authentic and consistent.
RELATED LINKS:
- Learn more about Kate DiLeo here.
- Connect with Kate on LinkedIn.
- Learn more about the upcoming B2B Marketing Exchange West in Scottsdale, Ariz.
- Register for B2BMX West and get 15% off by using the code: MXPOD15
- Follow us on LinkedIn and X.
181 bölüm
All episodes
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1 Why B2B Marketing Teams Need To Think BRAVE 30:54
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1 Demystify Your GTM Strategy With The 9 “Cs” 30:18
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1 Building Predictable Pipeline With Matt Heinz 25:59
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1 Creating Effective Brand Messaging That Drives Revenue 28:17
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1 Award-Winning AI Strategist Shares A Practical Blueprint For AI-Powered Team Success 29:37
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1 How Cisco Re-imagined Its Demand Strategy To Maximize ROI 36:48
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1 A Lesson In Behavioral Science & How To Apply It To B2B Marketing 43:06
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1 Expert Advice On Scaling ABM With Agent3 And ServiceNow 40:45
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1 Expert Perspectives Of Scaling ABM With Minimal Budgets 11:30
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1 The Important Role Of Empathy In Marketing Strategy & Messaging 50:40
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1 How Content & SEO Strategy Can Turn Your Website Into A Lead Gen Machine 28:28
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1 The Power Of Content Curation 18:52
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1 Strategies For Successfully Mastering Revenue-Driven ABM 35:52
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1 Building A Strong Operational Base For Effective Account-Based Marketing 21:41
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