How to Use AI for Marketing Strategy, Not Just Execution w/ Meghan Keaney Anderson

B2B Better

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8M ago 24:40

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In this episode, I speak with Meghan Keaney Anderson, VP of Marketing at Jasper.

We met on stage at SaaStock in Dublin and had a fascinating conversation on the application of AI in marketing strategy.

Sure, we all know how to whip up a blog post or create an image of a duck playing the trumpet. But can artificial intelligence help us with budgeting, competitive analysis, developing strategic insights, and journey mapping?

That's what we set out to answer.

What I love about this interview is the importance Megan places on leveraging tools like Jasper to generate business-critical outcomes rather than simply tactical outputs.

If you're being asked by your C-suite to explain the role of AI in your marketing strategy in 2024, this is the episode for you.

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