Player FM uygulamasıyla çevrimdışı Player FM !
How to Incorporate PR into a Multi-Channel Strategy
Manage episode 408914400 series 2940614
In this episode, I speak with Xanthe Vaughan Williams, Co-founder of Fourth Day.
I started my marketing career working in PR and have always been involved in it in some way or another, working both in-house and agency-side.
What has struck me over the last decade is that - particularly in B2B - there are some pretty fundamental misconceptions about what PR actually is AND how to build a programme that drives real results.
During this conversation, Xanthe and I dissect the blurring lines between earned, owned and shared media, building value and credibility through third-party endorsements, and developing a successful multi-channel strategy centred around your company founder.
You can visit the Fourth Day website here: https://www.fourthday.co.uk/
—
Big thanks to Sopro for sponsoring this week’s episode of B2B Better. They just published "The State of Prospecting 2024" - a bumper report that offers data-backed advice on optimizing outreach. You can check it out by visiting this link.
101 bölüm
Manage episode 408914400 series 2940614
In this episode, I speak with Xanthe Vaughan Williams, Co-founder of Fourth Day.
I started my marketing career working in PR and have always been involved in it in some way or another, working both in-house and agency-side.
What has struck me over the last decade is that - particularly in B2B - there are some pretty fundamental misconceptions about what PR actually is AND how to build a programme that drives real results.
During this conversation, Xanthe and I dissect the blurring lines between earned, owned and shared media, building value and credibility through third-party endorsements, and developing a successful multi-channel strategy centred around your company founder.
You can visit the Fourth Day website here: https://www.fourthday.co.uk/
—
Big thanks to Sopro for sponsoring this week’s episode of B2B Better. They just published "The State of Prospecting 2024" - a bumper report that offers data-backed advice on optimizing outreach. You can check it out by visiting this link.
101 bölüm
Все серии
×Player FM'e Hoş Geldiniz!
Player FM şu anda sizin için internetteki yüksek kalitedeki podcast'leri arıyor. En iyi podcast uygulaması ve Android, iPhone ve internet üzerinde çalışıyor. Aboneliklerinizi cihazlar arasında eş zamanlamak için üye olun.