Auto Retail Live 12 October 2023 - New Entrant Brands

Auto Retail Live

The UK market is witnessing an influx of new brands from China and around the world, all of which have significant aspirations, new ideas, exciting new products and represent an opportunity for retailers. Starting with a clean slate, these brands are well resourced, fast moving and have the opportunity to both put pressure on established brands and disrupt the traditional route to market. In our latest Auto Retail Live webinar, we’ll discuss what these brands have to offer retailers, how and when they’re likely to come to the UK and how electrification targets could give these new entrants an advantage. We will also review the success of the recent arrivals in the UK. Joining us on the panel are Mark Blundell, UK head of marketing for BYD, Chee-Kiang Lim, China managing director of Urban Science and Ian Plummer, commercial director of Auto Trader. They will share their knowledge and experience about the new brands and will be available to answer your questions online. Register HERE to join the webinar at 9.00 on Thursday 12th October Key topics for discussion include: Which brands are coming to the UK and when How the most recent arrivals are faring Why electrification is driving the number of new brands What retail models are the new entrants adopting and why Why would retailers work with these new brand