Merchandising: Fixing The House Before Inviting People To It with Daniel Able

Auto Collabs

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For dealers and marketers looking to enhance their online presence and drive sales, Daniel Able highlights real-world examples and the tangible benefits of excellent merchandising.

In this episode of Auto Collabs, the crew chats with Daniel Able, National Sales Manager at CarCutter, about the transformative power of proper vehicle merchandising. Daniel shares his journey from the dealership floor to the vendor side. Amidst laughs and a few unexpected revelations, Daniel emphasizes the critical need for consistency and quality in online vehicle presentations to boost sales and customer satisfaction.

The conversation takes a deep dive into the significance of effective vehicle merchandising. Daniel and the hosts discuss how poorly presented vehicle listings can deter potential buyers, drawing a striking comparison to the seamless and visually appealing listings on platforms like Amazon. They emphasize that in the digital age, a dealer’s website is the new front line, and having high-quality, consistent images can significantly impact a customer’s decision-making process. Daniel shares insightful anecdotes and practical strategies for improving merchandising efficiency, such as streamlining the photo-taking process and ensuring every vehicle is showcased at its best.

Here's what is covered:

0:00 Intro with Paul J Daly, Kyle Mountsier and Michael Cirillo
01:39 Daniel Able Introduction: The hosts introduce Daniel Able, National Sales Manager at CarCutter, and tease some surprising facts about him.
03:02 Daniel’s Volunteer Work: Daniel shares about his volunteer work with a water rescue organization in South Carolina.
05:15 Daniel’s Journey From Dealer To Vendor Partner: Daniel describes his path in the automotive industry, from starting in car sales to transitioning to digital retail and eventually moving to the vendor side with CarCutter.
14:24 Importance of Quality Images: Daniel discusses how vital high-quality, consistent images are for online vehicle listings and compares this to product listings on Amazon.
16:07 The Website Is The New Front Line: The conversation highlights that a dealer’s website is now the new front line and emphasizes the need for speed and efficiency in getting vehicles market-ready online.
22:02 Merchandising Challenges and Solutions: Daniel explains the common challenges dealers face in merchandising and how CarCutter helps streamline the process, ensuring better presentation and faster turnaround.
24:57 Evolution of Merchandising Mindset: The hosts reflect on the evolution from print to digital merchandising in the automotive industry and the ongoing need for dealers to adapt and improve their online presence.

Daniel Able is the National Sales Manager at

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