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[Ep #146] JC Simonds - How to Start a Publishing Company
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On December 1st, 2011 Susan Violante and Tyler R. Tichelaarspoke with publisher and marketing guru Jacqueline Church (JC) Simonds. She is the co-owner of Beagle Bay, Inc, a book packaging and distribution company. Jacqueline is also the author of the historical novel Captain Mary, Buccaneer. We went back to basics for this episode and touched on all the fundamentals you need, including:
Self-Publishing = Entrepreneurship. Can you handle the business or do you need a partner?
Publishing is a $3 TRILLION a year, global business. Are you ready to compete?
Most new publishers are woefully lacking in knowledge about the book business.
Should you go for a Doing Business As (dba) or incorporate?
How many ISBNs should you buy 1? 10? 1000
Understand the new business models of Print on Demand (POD) + distribution, eBooks, and offset printing.
Marketing = Sales. How do you plan to reach your reader/buyer in the first few months, and from then on?
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