Ep 519 - How to Use Information Marketing to Build Your List, Credibility, and Cash Flow with Jannette Anderson

Author to Authority

Jannette Anderson, a veteran in the field of information marketing with nearly four decades of experience, offers a nuanced perspective on the discipline. She advocates for a focused approach that prioritizes delivering value to a specific target audience, rather than attempting to appeal to the masses. Anderson emphasizes the need for a deep understanding of client challenges and tailoring marketing efforts to address these issues directly, thus building credibility and trust. Through her extensive work, including her upcoming book "The Rise of the Mature Preneur" and her training course "Increase Your Authority and Influence," she demonstrates how strategic information marketing can drive business growth by connecting with the right audience and guiding them through the sales process effectively.

Episode Outline:
(00:09:36) Value-driven Audience Engagement for Business Growth

(00:13:25) Strategic Value-Driven Information Marketing
Approaches

(00:16:00) Prioritizing Client Needs for Business Success

(00:18:40) Empathy-Driven Client Communication Strategies

(00:22:28) Mapping Customer's Sales Journey for Success

(00:26:04) Testing Lead Magnets for Audience Resonance

Bio:
With almost 4 decades of launching, leading, and mentoring over 250 businesses, Jannette knows what works for entrepreneurs and what doesn't! Add in 35+ years of personal development facilitation and coaching expertise and you have someone who knows how to get the 4 inches between your ears working so that your business can work!

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