How to get ABM working through the whole organization
Manage episode 415211701 series 3411003
Allbound is a strategy Alex Olley, co-founder and CRO at Reachdesk has been adopting for some time now. It works!
But how?
Why?
Who needs to be involved?
Allbound is a revenue-centric strategy that transforms the sales-marketing dynamic across your entire organization.
In this live event, we will discuss how Allbound redefines traditional metrics, focusing on revenue rather than MQLs. Discover actionable insights and a new Go-to-Market motion that synchronizes sales and marketing efforts seamlessly. This session isn't just about theory—it's a guide to implement Allbound and drive unparalleled growth through cohesive collaboration and a shared revenue-focused vision.
Follow Alex Olley on LinkedIn: https://www.linkedin.com/in/alexolley/
Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/
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