Episode 010 - How to Create a Successful Online Legal Marketing System (Part 2)

Attorney Marketing Profits

In this episode of the Attorney Marketing Profits Podcast, Richard Martindale finishes his discussion of the 8 Essential Elements for an effective legal marketing system. These 8 elements work together to achieve an efficient and successful legal marketing system that allows attorneys and law firms to use Legal Marketing Optimization to leverage their time, talents and assets to obtain more clients and achieve higher revenues.

During this episode, you’ll discover:

Why Richard Focuses on Legal Marketing Optimization [1:05]

• Legal Marketing is not about having a new website
• Must have all assets working together
• Integrate “offline” strategies like networking into your marketing system

Summary of 3 Phases to Online Legal Marketing [3:58]

• Phase 1 - Creating Framework and Systems for Marketing Automation
• Phase 2 - Getting Traffic to Legal Marketing System
• Phase 3 - Converting Traffic and Leads Into Clients

Summary of First 4 Elements of Legal Marketing System [4:48]

• Element 1 - Clear Goals and Objectives
• Element 2 - Creating an Irresistible Offer to Differentiate Your Firm
• Element 3 - Capturing Leads and Automating Follow Up
• Element 4 - Developing and Nurturing Leads

Element 5 - Converting Leads Into Clients [6:20]

• Need process to direct leads through your system
• Must have a clear path and give leads direction on what to do
• Don’t be pushy or “salesy” like a car salesman
• Use “pull” marketing to build relationship and trust
• Examples of content to build relationship and trust - testimonials, reviews, trust seals from 3rd parties, awards or recognitions

Element 6 - Overdeliver After Client Hires You [8:42]

• Don’t get complacent after hire
• Make great first impression
• Provide information and value using systems
• Make onboarding process easy and smooth
• Anticipate client’s questions and answer them

Element 7 - Give Clients the “WOW Factor” [10:44]

• Customer Service is Key
• Make client experience unbelievable
• Remember the big picture of how this will help in the future
• How are you communicating?
• Provide small gifts or rewards for working with you
• Keep in mind the office experience if hosting meetings

Element 8 - Create Raving Fans [13:21]

• Leverage great experience to obtain future clients
• Systems to capture testimonials and reviews
• Don’t forget to ask for referrals
• Use testimonials and reviews in marketing
• Marketing will snowball and grow over time

Summary of All 8 Elements in Legal Marketing Optimization [17:49]

PLEASE CONNECT WITH RICHARD AND MARTINDALE DIGITAL:

• Martindale Digital Website - http://www.martdig.com/podcasthome
• Martindale Digital on Facebook - http://fb.martdig.com/podcasthome
• AMP Website - http://www.martdig.com/ampsite
• Attorney Marketing Facebook Group - http://fb.martdig.com/attorneygroup
• Richard Martindale on LinkedIn - http://li.martdig.com/richard
• Twitter - http://twit.martdig.com/podcasthome