How to beat customer churn - ep. #22

#AskAVC with Ryan Floyd

In this video, I talk about the biggest enemy of all SaaS businesses - customer churn. It is safe to say that nearly every single startup faces this problem at some point or another. As scary and uncomfortable it might be, having customer churn is not the end of the world - but you do need a war plan. Have you asked yourself:

• How is your product contributing to the problem?
• What the entire team can do to make customer success folks more successful?
• Should you keep growing the business while trying to fix your customer churn problem?

Watch the video to get answers to all these questions - and more!

Make sure to also:

• Follow me on Twitter (https://twitter.com/RyanFloyd) for a lot more content on building SaaS B2B startups, as well as venture capital and entrepreneurship in general
• Subscribe to my blog at http://ryanfloyd.org/, where I talk about why I invest in certain companies and broader tech industry issues
• Check out my #AskAVC YouTube channel this podcast series is based on (https://www.youtube.com/askavc)

About Ryan Floyd

Ryan is a founding Managing Director of Storm Ventures where he invests in, and works with, early stage enterprise SaaS startups. His primary focus is applications and cloud infrastructure related companies. He is always interested in hearing from passionate technology entrepreneurs. Ryan is a skilled writer and commentator on all things SaaS. He’s written for Techcrunch, Sifted, Thrive Global and is a regular contributor to The UK Newspaper. He’s host of the recently launched #AskAVC YouTube channel aimed at enterprise entrepreneurs. In each episode he tackles a different issue relating to building and scaling B2B startups - topics such as how to pitch to an investor and how to combat sales churn. When he’s not working with his portfolio founders, Ryan is active with Code2040, a nonprofit organization that creates pathways to educational, professional, and entrepreneurial success in technology for underrepresented minorities. And occasionally he finds time for surfing!