Mastering the Art of Content, Ranking, and Keywords with David Lowbridge, Founder and Manager of TwoFeetMarketing

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İçerik Peter Bronstein and Traci DeForge, Peter Bronstein, and Traci DeForge tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Peter Bronstein and Traci DeForge, Peter Bronstein, and Traci DeForge veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.

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Pulse | Love On The Spectrum, Season 3 | Million Dollar Secret 20:31

5 gün önce20:31

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20:31

Ari Romero & Cole Delbyck share everything you need to know before diving into the dramatic new hospital series, Pulse . Then onto Season 3 of Love On The Spectrum , where we pick up with favorites from past seasons and some new faces, too. Finally, we get the latest from the high stakes competition series, Million Dollar Secret . Follow Netflix Podcasts for more and read about the titles from today’s episode exclusively on Tudum.com .…

1 yıl önce 33:27

MP3•Bölüm sayfası

On this episode we were joined by David Lowbridge, a content and SEO expert. David runs his own company that helps businesses succeed with their SEO, blog writing, and ranking. He explains many of the terms that go along with websites and ranking, and then explains how conversion happens. David discusses what is needed in a blog to help it rank on Google, as well as the number of blogs to post per month and the length of those blogs. He provides insight into utilizing AI and whether that is a good avenue to explore. Tune in to hear some excellent tips on SEO and creating a successful website.

IN THIS EPISODE:

[6:43] David shares his background and how did he start his current business.
[9:55] How did David get his first customer using SEO?
[12:04] What is domain authority?
[13:14] What are links and backlinks and how does that process work?
[16:00] What does keyword density mean?
[17:40] How important is it to create content and how does that correlate with SEO success?
[19:00] How does the content conversion happen?
[20:18] What types of content (blog posts, social media, video, etc) helps with conversion and driving traffic?
[21:12] Is there a particular format that people should take into consideration when having blogs written for their website?
[23:19] What is the average investment to pay a blog writer?
[23:44] How many blogs should you post per month to optimize your blog?
[26:25] How is AI impacting SEO and ranking on Google?
[28:28] Should you go back and update past blog posts or just improve your strategy moving forward?
[32:00] How long should you expect to have your blog/site to rank?

KEY TAKEAWAYS:

If you are buying a link you need to make sure the quality of the links that you are buying is reasonable and not a scam.
Put the keyword in the first paragraph, the last paragraph and at least 1 heading on the page. Any more than that for keyword usage could get your page flagged.
SEO has to be used all the time and it’s got to be used within every blog post you write. If you don’t have the skills, you’re going to have to hire someone to at least consult with you and teach you how to do it or to do it, do it for you.

BIO:

I’ve never believed that quality should be expensive; which is why I started TwoFeetMarketing. My adventure started at University. After studying BA Management and Mathematics, I took an MSc in Management where I specialized in Marketing and Human Resources.

During my early career, I worked in recruitment and human resources and ran a CV writing company, Avid CVs. I’ve also spent time learning to be a professional digital marketer. Early in my marketing career, I advised people how to market themselves online after setting up my own author blog.

In July 2013, I took the skills I had learned and began offering online marketing services to businesses. I kept to my original beliefs – quality does not have to be expensive, and continually offered great services at affordable prices.

I have a mixture of clients from solopreneurs to large organizations. I expand brand awareness while increasing website visits, generating leads and sales. My SEO skills are good. Companies that have used my SEO skills have seen their rank skyrocket, and even small businesses have found themselves competing with, and in many cases ranking higher than big industry leaders.

In 2017, I was a finalist for the best business blog award in the Essex Digital Awards.

I’m a dedicated father to three great children and husband. In my spare time, I look after my collection of animals including Geckos, Bearded Dragon, Kenyan Sand Boa, rabbits, guinea pigs and chickens. I can also be found walking around the fields several times a day with my dalmatian dog, April.

Feel free to reach out to me and connect. I would love to hear from you.

David Lowbridge. Copywriter, SEO Consultant, Digital Marketer.

LINKS MENTIONED:

Two Feet Marketing Website

David Lowbridge LinkedIn

Ask Brien Podcast

177 bölüm

#Entrepreneur #Business #MBA #Ask Brien #Traci DeForge

Ask Brien Show

Mastering the Art of Content, Ranking, and Keywords with David Lowbridge, Founder and Manager of TwoFeetMarketing

Ask Brien Show

published 1 yıl önce

Paylaş

MP3•Bölüm sayfası

IN THIS EPISODE:

[6:43] David shares his background and how did he start his current business.
[9:55] How did David get his first customer using SEO?
[12:04] What is domain authority?
[13:14] What are links and backlinks and how does that process work?
[16:00] What does keyword density mean?
[17:40] How important is it to create content and how does that correlate with SEO success?
[19:00] How does the content conversion happen?
[20:18] What types of content (blog posts, social media, video, etc) helps with conversion and driving traffic?
[21:12] Is there a particular format that people should take into consideration when having blogs written for their website?
[23:19] What is the average investment to pay a blog writer?
[23:44] How many blogs should you post per month to optimize your blog?
[26:25] How is AI impacting SEO and ranking on Google?
[28:28] Should you go back and update past blog posts or just improve your strategy moving forward?
[32:00] How long should you expect to have your blog/site to rank?

KEY TAKEAWAYS:

If you are buying a link you need to make sure the quality of the links that you are buying is reasonable and not a scam.
Put the keyword in the first paragraph, the last paragraph and at least 1 heading on the page. Any more than that for keyword usage could get your page flagged.
SEO has to be used all the time and it’s got to be used within every blog post you write. If you don’t have the skills, you’re going to have to hire someone to at least consult with you and teach you how to do it or to do it, do it for you.

BIO:

In 2017, I was a finalist for the best business blog award in the Essex Digital Awards.

Feel free to reach out to me and connect. I would love to hear from you.

David Lowbridge. Copywriter, SEO Consultant, Digital Marketer.

LINKS MENTIONED:

Two Feet Marketing Website

David Lowbridge LinkedIn

Ask Brien Podcast

177 bölüm

#Entrepreneur #Business #MBA #Ask Brien #Traci DeForge

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5 weeks önce38:08

38:08

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37:27

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7 weeks önce40:06

40:06

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37:42

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9 weeks önce36:38

36:38

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34:27

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Ep. 173 - The Charitable LLC Tax Exemption Strategy: Kevin Waldher of Wealth Retention Strategies 33:41

12 weeks önce33:41

33:41

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32:36

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13 weeks önce34:14

34:14

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14 weeks önce35:07

35:07

In this episode of the Ask Brien podcast, co-hosts Peter and Traci dive into the topic of entrepreneurial burnout. Guest Maegan Megginson, a former psychotherapist turned business coach, shares her expertise on recognizing and addressing burnout. She highlights the importance of self-awareness and differentiating between mild fatigue and severe burnout for entrepreneurs. Maegan discusses the concept of "pink flags" as early indicators of burnout and emphasizes the need for balance between personal well-being and professional ambitions. The episode combines humor and practical advice, encouraging entrepreneurs to prioritize self-care to sustain their business success. IN THIS EPISODE: [2:20] Discussion about the extensive experience of the guests and their business knowledge [6:30] Maegan Megginson’s transition from psychotherapy to business coaching [10:30] How Maegan finds clients, primarily through email marketing and her newsletter [13:00] Maegan talks about her approach to client packages and seasonal offerings. [18:05] The signs of burnout versus regular fatigue and specific warning signs to recognize before burnout escalates [24:30] The difficulty of seeking help and support in business management. KEY TAKEAWAYS: Entrepreneurs often face a unique set of challenges that can lead to burnout, a state of emotional, physical, and mental exhaustion caused by prolonged stress. The pressure to constantly innovate, manage multiple roles, and maintain financial stability can be overwhelming. Many entrepreneurs find themselves working long hours, sacrificing personal time, and neglecting their health in pursuit of success. This relentless drive, while admirable, can lead to a depletion of energy and enthusiasm, ultimately affecting both personal well-being and business performance. Self-care is not just a luxury; it's a necessity for sustainable success. As entrepreneurs, it's crucial to prioritize personal well-being to maintain the energy and creativity needed for business growth. This means setting boundaries, taking regular breaks, and engaging in activities that rejuvenate the mind and body. By investing in self-care, entrepreneurs can enhance their resilience, improve decision-making, and foster a more positive outlook, which in turn benefits their business and personal life. Recognizing the early signs of burnout is essential for prevention and recovery. Emotionally, you might experience feelings of detachment, irritability, or a lack of motivation. Physically, symptoms can manifest as chronic fatigue, headaches, or changes in sleep patterns. Being attuned to these signals allows you to take proactive steps to address the underlying causes, such as adjusting workloads, seeking support, or implementing stress-reduction techniques. To assess fulfillment, both personally and professionally, it's important to regularly reflect on your goals and values. Ask yourself if your current activities align with your long-term vision and if they bring you joy and satisfaction. Consider conducting a periodic review of your achievements and challenges, and seek feedback from trusted peers or mentors. This introspection can help you identify areas for improvement and ensure that your pursuits are meaningful and rewarding. LINKS MENTIONED: Deeply Rested Newsletter Deeply Rested Podcast Who Not How by Dan Sullivan BIO We help small business owners heal the personal and collective wounds of capitalism by fostering a sustainable approach to service rooted in deep rest, self-trust, and community care. Our content and offerings are designed to help entrepreneurs restore their sense of well-being while creating resilient, purpose-driven businesses that prioritize people over profits. Together, we’re cultivating an anti capitalist vision of success—one that values collaboration, interdependence, and prosperity for all.…

Ask Brien Show

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Jose Berlanga, CEO of Houstonian Capital and Onyx Land Partners 34:51

16 weeks önce34:51

34:51

On today’s episode of Ask Brien, Traci DeForge sits down with Jose Berlanga, CEO of Houstonian Capital and Onyx Land Partners. With 35 years of entrepreneurial experience, Jose helps business owners tackle critical questions like breaking even, valuing their time, and managing budgets. As a real estate developer, he’s worked with businesses across industries—from restaurants to oil and gas. Don’t miss insights from his book, The Business of Home Building , available now on Amazon! IN THIS EPISODE: [5:29] Jose reflects on his early influences, particularly his father's work ethic, which inspired his entrepreneurial journey. [8:14] Common misconceptions about entrepreneurship, and why delegation and clear operating procedures are essential for success in any business. [18:30] Entrepreneurs must understand business finances and budgeting to ensure long-term success. Jose shares practical advice on how to do this effectively. [25:21] Jose discusses the challenges faced by entrepreneurs in estimating costs and the importance of having cash reserves and contingency plans. [33:45] Jose shares his book, The Business of Home Building. KEY TAKEAWAYS: As a business grows, the ability to delegate becomes crucial for continued success. Entrepreneurs must learn to trust their team and empower them to take on responsibilities, allowing the business to scale effectively. Holding onto control can stifle growth and lead to burnout, as no one person can manage every aspect of a growing enterprise. By letting go of control and fostering a culture of collaboration, entrepreneurs can focus on strategic decision-making and innovation, driving the business forward. Having clear operating procedures and a well-thought-out business plan is essential for guiding a business towards its goals. These tools provide a roadmap for decision-making and help ensure consistency and efficiency in operations. A solid business plan outlines the vision, mission, and objectives of the business, serving as a foundation for growth and adaptation. It also helps in communicating the business's value proposition to stakeholders, including investors, employees, and customers, aligning everyone towards a common purpose. Effective financial management is the backbone of any successful business, and budgeting plays a critical role in this process. Entrepreneurs must have a clear understanding of their financial situation, including cash flow, expenses, and revenue projections. A well-structured budget helps in making informed decisions, allocating resources efficiently, and preparing for unexpected challenges. By keeping a close eye on finances, entrepreneurs can ensure the long-term sustainability and profitability of their business. LINKS MENTIONED: Find Jose at joseberlanga.com The Business of Home Building by Jose Berlanga BIO Jose Miguel Berlanga originally from Mexico City, arrived in Houston Texas during the mid 80’s where he began his career as an entrepreneur while attending the University of St. Thomas. Now a business owner with over 35 years of experience, Jose Miguel has been the founder and co-founder of numerous successful companies in various fields such as the oil and gas, import/export, service and restaurant businesses, manufacturing, distribution and most known for his involvement in the real estate and residential construction industry. For the last 26 years he has been the CEO of several construction companies dedicated to investing, designing and developing residential projects. In 1997 he co-founded Tricon Homes turning it into an industry leader with yearly revenues of $100 million. Tricon Homes was a pivotal component in catapulting the revitalization of old neighborhoods as one of the most important pioneers in rebuilding Houston’s inner city. As the CEO, he has structured deals, invested, negotiated land acquisitions and sales transactions in excess of a billion dollars while managing the day-to-day operations building close to 2000 homes to this day. Jose Miguel is a graduate from the university of St. Thomas with multiple degrees in Business Administration, Economics and Philosophy. Jose’s discipline and methodic approach allows him to create customized strategies to maximize the potential of each project. His passion for business and life have led him to inspire and motivate his teams by being an example and a mentor that consistently delivers results through a strong work ethic.…

Ask Brien Show

1
Lessons from the Trenches: A Journey from the Construction Site to Consulting Excellence 33:08

18 weeks önce33:08

33:08

In this episode of the Ask Brien podcast, hosts Peter and Traci welcome guest Jesse Hernandez Jr. of DepthBuilder.com. Jesse discusses his transition into consulting, focusing on improving communication and productivity in organizations. He opens up about his initial struggles with pricing his services and how a mentor's advice helped him gain confidence. Jesse also talks about handling rate increases with existing clients and the importance of building strong relationships. The episode concludes with insights into Jesse's books and his podcast, The Learnings and Missteps Podcast, offering valuable lessons for aspiring entrepreneurs. IN THIS EPISODE: [5:16] Meet Jesse Hernandez Jr and learn how he went from an apprentice plumber to construction consultant, focusing on effective communication and productivity [9:37] Landing your first client and building a portfolio of active clients through realistic timelines and tangible results [16:37] Jesse reflects on the challenges of overloading himself and the importance of maintaining quality service [19:54] An in-depth look into Jessi’s tiered pricing system, designed to manage workload while accommodating client budgets [25:19] Jesse explains his approach to increasing rates for existing clients [30:57] Jesse’s podcast, "The Learnings and Missteps Podcast” KEY TAKEAWAYS: It is important to learn from other experienced professionals in the industry. You can gain invaluable insight from other entrepreneurs in your field. Mentorship and guidance can accelerate understanding of industry nuances, helping to avoid common pitfalls and providing a clearer roadmap for success. Even if you are transitioning into a new field, leverage skills from your background to succeed in consulting. Transferable skills such as problem-solving and project management are crucial, along with the mindset shift required to adapt to a consulting role. Networking is critical in building a successful entrepreneurial career. Strategic networking opens doors to new opportunities, and maintaining visibility through various platforms helps establish credibility and brand. Acknowledge personal achievements not just for self-recognition, but to enrich conversations with peers and clients. Celebrating milestones can foster deeper connections and inspire others by demonstrating tangible progress and commitment to personal growth. LINKS MENTIONED: Ask Brien Podcast The Learnings and Missteps Podcast The Learnings and Missteps Podcast on YouTube Adept Builders and Design - Website Jesse Hernandez - LinkedIn Becoming the Promise You're Intended to Be - Book Lean & Love - 5S Love Letters: A #NoBS Look Into How Your Relationships Create Ripples of Impact - Book BIO Jesus “Jesse” Hernandez is a dynamic personality on a quest to improve the lives of construction leaders, managers, and workers. He’s taken the lessons he’s learned firsthand from working in the field on construction sites in Texas, grading ditches and as a plumbing journeyman. He shares these lessons in his training courses, peer groups, presentations, webinars, and podcasts. Jesse is also the published author of two books in which he shares his life experiences with us. His first book, "Becoming the Promise You Are Intended to Be," addresses overcoming addiction and improving mental health. Additionally, he wrote Lean & Love with his "No BS with Jen & Jess" podcast co-host Jennifer Lacy, which dives into improving work and personal relationships. Connect with Jesse on social media at LinkedIn, YouTube, Instagram, Facebook, and TikTok; check out his latest speaking engagements and guest appearances on construction podcasts; or learn more about his training courses and peer groups.…

Ask Brien Show

1
The Profit Playbook: Strategies for Entrepreneurs to Enhance Financial Literacy 34:26

19 weeks önce34:26

34:26

In this episode of the Ask Brien Podcast, hosts Peter and Traci delve into the essentials of business success, focusing on financial management and strategic planning with Michele Williams the Founder and CEO of Scarlet Thread Consulting. Michele shares her journey from financial software development to entrepreneurship. She discusses the creation of a financial dashboard to aid business owners, particularly in the creative industry, in understanding their financial health. The conversation covers hiring strategies, the importance of a strategic plan, and the role of podcasting in marketing. Michele emphasizes financial literacy and adaptability, offering practical advice for navigating economic challenges. IN THIS EPISODE: [5:11] Michele shares her journey in financial software development and her motivation to create a financial dashboard for business owners to understand their finances. [8:04] Michele shares her approach to using SaaS or Software as a Service [15:26] Michele explains how her user-friendly software complements existing financial software like QuickBooks. [20:03] Entrepreneurs should focus their hiring efforts on business development that align with their strategic goals over administrative roles. [23:04] Exploration of how podcasting serves as a crucial marketing element for the business and various ways that content can be repurposed into different marketing materials for different platforms. [28:02] Advice on managing cash flow and adapting to economic fluctuations in business. KEY TAKEAWAYS: Software development can be expensive, so make sure you have a strategic plan that you can build from to create exactly what you are aiming to create. It is essential that software is user friendly. If it is not, clients will choose a platform that is easier to use and understand. Having a financial dashboard for your business readily available and easy to understand can be extremely beneficial when making important financial decisions for your business. LINKS MENTIONED: Scarlet Thread Consulting Website Profit is a Choice Podcast Michele Williams LinkedIn Email: team@scarletthreadconsulting.com BIO Michele Williams is a serial entrepreneur and speaker on a mission to close the financial literacy gap for small businesses. Through her two companies, Scarlet Thread Consulting, a client-facing coaching program, and Metrique Solutions, a robust financial software platform, she supports entrepreneurs to understand their numbers confidently. Michele is a champion for creative entrepreneurs (designers, event planners, photographers, etc.), serving as a change agent to facilitate building scalable and profitable businesses. Michele’s empowering work has been applauded by The Business of Home, My Doma Studios, and The American Society of Interior Designers. Connect with me today and I will send you details of how to build a scalable Interior Design Business.…

Ask Brien Show

1
Changing the Way the World Innovates: Tony Ulwick of Strategyn 33:46

21 weeks önce33:46

33:46

This week we were joined by Tony Ulwick, CEO of Strategyn. Tony shares the importance of doing research to understand what potential customers are really looking for and what their current unmet needs are. Instead of spending time testing out several different solutions or products, go directly to the source to see what their needs are, then design a solution around those needs. He talks about how AI can be positively utilized in business and how the business landscape has shifted since COVID. Tony explains how he outsources, and what he recommends for small business owners who don’t have a lot of overhead business expenses. Tune in to learn more and make sure to grab his book Jobs To Be Done for free ! IN THIS EPISODE: [5:26] Tony shares his background and where his career started. [9:35] How do businesses know what customers actually want? [15:13] Where did Tony come up with ‘outcome driven innovation’? [20:16] How is AI affecting Tony’s business, Strategyn? [24:05] What was a challenge that Tony faced when starting his own business? [27:08] Why did Tony start outsourcing right away? [29:44] What was the catalyst for Tony to publish his book and what was the process like? [30:57] What do customers want? KEY TAKEAWAYS: Spend time upfront understanding exactly what job people need done, what they struggle with, and what needs are most underserved. Once you have the top 10 unmet needs, you can come up with the right solutions for your customers. AI isn’t something to be feared, it can be a tool to uplevel your business. It’s just another tool in your toolbelt that you can utilize. Outsource what you can, but take the time to wear all the different hats to get a good feel for what the business has to do in its entirety in order to be successful. LINKS MENTIONED: Tony Ulwick | LinkedIn Strategyn Website Jobs To Be Done Book - FREE Email: Ulwick@strategyn.com BIO Tony is the pioneer of Jobs-to-be-Done Theory and the inventor of Outcome-Driven Innovation® (ODI), a powerful strategy and innovation process with a documented success rate that is 5-times the industry average. Tony has been granted 12 patents for his game-changing innovation practices, which result in products that help customers get a “job” done better. Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University says, “I call Ulwick the Deming of Innovation because, more than anyone else, Tony has turned innovation into a science.” The late Harvard Business School professor Clayton Christensen says, "Ulwick's outcome-driven programs bring discipline and predictability to the often random process of innovation." Tony began his career with IBM’s PC division in 1981. Witnessing the failure of the PCjr, Tony was inspired to develop a better approach to innovation. Since founding the innovation consultancy Strategyn in 1991, he and his global team of ODI practitioners have led strategy engagements with over one-third of the Fortune 100, helping them generate billions of dollars in revenue growth. In 2002, Tony introduced Harvard Business Review readers to ODI in the article Turn Customer Input into Innovation. HBR recognized ODI as one of the best business ideas of the year, declaring it one of “the ideas that will profoundly affect business as we forge ahead in today’s complex times.”…

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