How to Lead a Sales Team in an Economic Downturn


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Orders are down. Margins are down. Morale is down. It’s difficult being a field salesperson right now, but it might be even more difficult being a sales leader. Temporary measures are running out and the front office is calling for help. As a sales leader, it’s time to take action to meet your mid-term challenges and position your sales pipeline for the post-Covid environment. What tactics and behaviors should you be considering? And whose advice should you listen to? How about a successful CEO with a proven record of outside sale excellence?


This episode of the Asher Sales Sense Podcast – “How to Lead a Sales Team in an Economic Downturn” – features host Kyla O’Connell with guest Steve Benson, CEO of Badger Maps, the number one route planner for field salespeople. Before founding Badger Maps in 2012, Steve was Google Enterprise’s Top Sales Executive Globally. He hosts his own podcast, “Outside Sales Talk”, where he interviews industry experts on their top sales tips. Steve is also the President of the “Sales Hall of Fame.”

What changes do sales leaders need to make in their behaviors in a time of crisis to keep revenue flowing? What can a sales leader do to keep margins from compressing? What coaching do field sales reps need? How should sales leaders respond to internal pressures to reduce costs? What about recruiting in a down economy? What trends are already evident for the post-Covid economy? How should sales leaders be communicating and what message adjustments need to be made? Tune in to learn the answers to these questions so you can keep your sales team on top of a down economy.

About Kyla's guest:

Steve Benson is the Founder and CEO of Badger Maps, the #1 route planner for field salespeople. After receiving his MBA from Stanford, Steve joined Google, where he became Google Enterprise's Top Sales Executive Globally in 2009.

In 2012 Steve founded Badger Maps to help field salespeople be more successful with multi-stop route planning. He also hosts the Outside Sales Talk podcast where he interviews industry experts on their top sales tips. Steve is also the President of the Sales Hall of Fame.

Asher Sales Sense is hosted by John Asher and Kyla O’Connell of ASHER Strategies which is a program on the Funnel Radio Channel. ASHER Strategies is the sponsor of ASHER Sales Sense.

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