#052 Know if your Marketing spend is working.

Annette Ferguson In Audio

Your top tip for today is around your Marketing spend because this an area where I see many businesses struggle/not having a handle on their marketing or if they’re getting that return from their marketing spend or not. And there are different types of Marketing spend brand awareness for example which isn't going to deliver you with a direct return but then if we look at a marketing campaign or a launch/funnel then you need to make sure that that is delivering a return. So if you are running a campaign to get people into a funnel then you need to make sure of your CPA. How much does it cost for you to acquire that customer and how much is each customer worth to you. If you don't know what it should be then that should be your starting point before your turn on any paid advertising. Join in the movement at: https://www.facebook.com/groups/BusinessWealthEngineCommunity/