Blending Traditional Marketing and Social Media with Kathryn Gorges

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Kathryn Gorges, Marketing Consulting Increasing your visibility and making you irresistible:Blending Traditional Marketing and Social Media is the Key to Success! Create a solid foundation for your social media success. Apply the tried and true marketing techniques of figuring out your key messages, your brand experience, your objectives, your calls to action, the measurements you’ll use, and the way social media fits into your whole marketing strategy. Once these are in place, success is a matter of execution instead of mystery. We’ll talk about what happens when these pieces aren’t in place, how to create them, how to test your foundation, and what to do next! President of Marketing Possibility and also known as the Social Marketing Diva, Kathryn Gorges is at the forefront of the trend toward blending social media with core business strategy. With a renaissance background in fashion design, economics, philosophy, and high-tech marketing, she has become known for her sixth sense for authenticity and her ability to illuminate the vision and value at the heart of the client's business. The core of her business is her knack for leveraging that ability into increased profits and quality customer relationships for her clients. As a popular speaker and consultant, she specializes in branding and social media strategy for small to mid-size corporations. Kathryn has held marketing and sales leadership positions at IBM, Amdahl, Stratus, and Tandem. She has served in executive roles on non-profit boards and community organizations. Kathryn has a Masters in Philosophy from Stanford University and a BS in Mathematics from William and Mary and an MBA from Santa Clara University. http://www.thesocialmarketingdiva.com http://www.linkedin.com/in/kathryngorges http://twitter.com/kagorges http://twitter.com/SocialMktgDiva http://www.facebook.com/SocialMarketingDiva [e-mail]