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İçerik Michael Veazey tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Michael Veazey veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
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Threshold


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Living together in a group is a strategy many animals use to survive and thrive. And a big part of what makes that living situation successful is listening. In this episode, we explore the collaborative world of the naked mole-rat. Threshold is nonprofit, listener-supported, and independently produced. You can support Threshold by donating today . To stay connected, sign up for our newsletter . Operation frog sound! Send us your frog sounds for an upcoming episode. We want you to go out, listen for frogs and toads, and record them. Just find someone croaking, and hit record on your phone. It doesn’t matter if there’s background noise. It doesn’t even matter if you’re not sure whether or not you’re hearing an amphibian—if you think you are, we would love to get a recording from you. Please also say your name and where you are in the world, and then email the recording to us at outreach@thresholdpodcast.org…
Amazing FBA Amazon and ECommerce Podcast, for Amazon Private Label Sellers, Shopify, Magento or Woocommerce business owners, and other e-commerce sellers and digital entrepreneurs.
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Launch Product on Amazon Using PPC Tactics
Manage episode 439652508 series 87854
İçerik Michael Veazey tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Michael Veazey veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
The world of e-commerce thrives on innovation, and Amazon remains at the forefront. For brand owners, a successful product launch on this platform can be a game-changer. However, navigating the vast Amazon marketplace can be daunting, especially with limited resources. This guide equips you with the knowledge to strategically utilize PPC (pay-per-click) advertising to launch your product and propel your brand forward.[00:59] - Discussing Broader Expectations For PPC Strategies[01:26] - Subjectivity In Amazon PPC Strategies[01:56] - Example Of Keyword Strategy For Whiskey Products[03:14] - Separating Brands And Search Terms In Campaigns[04:01] - Gradual Introduction Of Different Ad Types[04:41] - Importance Of Consistency In PPC Strategy[05:18] - Balancing Patience And Action In PPC Management[06:39] - Importance Of Data And First Sales In PPC[07:28] - Periodic Review Of PPC Campaigns[08:06] - Adapting To Changes In The E-commerce Ecosystem[09:02] - Importance Of External Traffic For Amazon[09:48] - Balancing Organic And PPC Efforts[10:40] - Learning And Testing In Different Amazon Categories[11:09] - Impact Of Pricing On PPC Performance[12:09] - Importance Of Honesty And Transparency In Agency Work[13:00] - Understanding The Product And Target Market[14:31] - Overview Of Enzo Brands Services[15:37] - Enzo Brands' Experience With Various E-commerce Platforms[16:15] - Enzo Brands' Approach To Client Relationships[17:20] - Importance Of Brand Message On Amazon[18:20] - Keeping Things Simple And Understanding Basics Understanding Amazon Ads Broad Match and Auto Campaigns Amazon Ads offers various campaign structures, each with its advantages. Let's delve into broad match and auto campaigns: Broad Match: This approach casts a wide net by capturing searches containing all or some of your keywords. While broad match can generate a high volume of impressions, it requires careful monitoring to ensure your ads reach the right audience. Auto Campaigns: These campaigns leverage Amazon's algorithm to automatically identify relevant keywords for your product. While convenient, auto campaigns can be imprecise and necessitate ongoing refinement. Striking the Balance: Broad Match vs. Targeted Keywords Michael Kahn's Insight: Michael Kahn, an industry veteran with Enso Brands, emphasizes the value of starting with broad match campaigns. This initial broad approach helps you discover the keywords most likely to resonate with your target audience. Beyond Long-Tail Keywords: Conventional wisdom dictates a heavy focus on long-tail keywords for Amazon PPC. However, this isn't always the golden rule. Depending on your product category, high-volume keywords like "whisky" or "scotch whisky" might yield excellent results. Building a Robust PPC Strategy: Beyond Broad Match While broad match offers valuable insights, a successful PPC strategy requires more than just initial experimentation. Here's how you can craft a results-oriented approach: Sponsored Product Ads: This core PPC tactic showcases your individual products to targeted audiences based on keywords and product listings. Harvested Keywords: Leverage data from broad or auto campaigns to identify high-performing keywords for future manual campaigns, allowing for more focused targeting. Negative Match: Strategically exclude irrelevant keywords that generate clicks but don't lead to conversions. This helps you refine your targeting and save budget. Branded Search Terms: Track branded search terms separately to assess brand awareness and avoid skewing overall campaign data. Video and Headline Ads: Exploring Additional Options While sponsored product ads are a strong foundation, consider incorporating video and headline ads for a more comprehensive approach: Video Ads: These compelling visuals can effectively communicate your product's unique features and benefits, driving engagement and conversions.
…
continue reading
415 bölüm
Manage episode 439652508 series 87854
İçerik Michael Veazey tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Michael Veazey veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
The world of e-commerce thrives on innovation, and Amazon remains at the forefront. For brand owners, a successful product launch on this platform can be a game-changer. However, navigating the vast Amazon marketplace can be daunting, especially with limited resources. This guide equips you with the knowledge to strategically utilize PPC (pay-per-click) advertising to launch your product and propel your brand forward.[00:59] - Discussing Broader Expectations For PPC Strategies[01:26] - Subjectivity In Amazon PPC Strategies[01:56] - Example Of Keyword Strategy For Whiskey Products[03:14] - Separating Brands And Search Terms In Campaigns[04:01] - Gradual Introduction Of Different Ad Types[04:41] - Importance Of Consistency In PPC Strategy[05:18] - Balancing Patience And Action In PPC Management[06:39] - Importance Of Data And First Sales In PPC[07:28] - Periodic Review Of PPC Campaigns[08:06] - Adapting To Changes In The E-commerce Ecosystem[09:02] - Importance Of External Traffic For Amazon[09:48] - Balancing Organic And PPC Efforts[10:40] - Learning And Testing In Different Amazon Categories[11:09] - Impact Of Pricing On PPC Performance[12:09] - Importance Of Honesty And Transparency In Agency Work[13:00] - Understanding The Product And Target Market[14:31] - Overview Of Enzo Brands Services[15:37] - Enzo Brands' Experience With Various E-commerce Platforms[16:15] - Enzo Brands' Approach To Client Relationships[17:20] - Importance Of Brand Message On Amazon[18:20] - Keeping Things Simple And Understanding Basics Understanding Amazon Ads Broad Match and Auto Campaigns Amazon Ads offers various campaign structures, each with its advantages. Let's delve into broad match and auto campaigns: Broad Match: This approach casts a wide net by capturing searches containing all or some of your keywords. While broad match can generate a high volume of impressions, it requires careful monitoring to ensure your ads reach the right audience. Auto Campaigns: These campaigns leverage Amazon's algorithm to automatically identify relevant keywords for your product. While convenient, auto campaigns can be imprecise and necessitate ongoing refinement. Striking the Balance: Broad Match vs. Targeted Keywords Michael Kahn's Insight: Michael Kahn, an industry veteran with Enso Brands, emphasizes the value of starting with broad match campaigns. This initial broad approach helps you discover the keywords most likely to resonate with your target audience. Beyond Long-Tail Keywords: Conventional wisdom dictates a heavy focus on long-tail keywords for Amazon PPC. However, this isn't always the golden rule. Depending on your product category, high-volume keywords like "whisky" or "scotch whisky" might yield excellent results. Building a Robust PPC Strategy: Beyond Broad Match While broad match offers valuable insights, a successful PPC strategy requires more than just initial experimentation. Here's how you can craft a results-oriented approach: Sponsored Product Ads: This core PPC tactic showcases your individual products to targeted audiences based on keywords and product listings. Harvested Keywords: Leverage data from broad or auto campaigns to identify high-performing keywords for future manual campaigns, allowing for more focused targeting. Negative Match: Strategically exclude irrelevant keywords that generate clicks but don't lead to conversions. This helps you refine your targeting and save budget. Branded Search Terms: Track branded search terms separately to assess brand awareness and avoid skewing overall campaign data. Video and Headline Ads: Exploring Additional Options While sponsored product ads are a strong foundation, consider incorporating video and headline ads for a more comprehensive approach: Video Ads: These compelling visuals can effectively communicate your product's unique features and benefits, driving engagement and conversions.
…
continue reading
415 bölüm
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Player FM şu anda sizin için internetteki yüksek kalitedeki podcast'leri arıyor. En iyi podcast uygulaması ve Android, iPhone ve internet üzerinde çalışıyor. Aboneliklerinizi cihazlar arasında eş zamanlamak için üye olun.