AI Makeover: How AI Took a Creator’s Brand from Manual to Magical

AI in Marketing: Unpacked

Welcome to a special episode of 'AI in Marketing: Unpacked'! Today we're doing something a little different. Instead of our usual interview format, we're conducting a live consulting session, an AI Makeover, with a creative entrepreneur who's already using AI in fascinating ways.

Our guest today is Matthew Spiller, also known as Vibeproxies954 in the Magic the Gathering community. Matthew has been leveraging AI to enhance his content creation and streamline his business processes for his Magic the Gathering-related products. That’s a collectible card game that I, too, have been playing since the mid-nineties and am excited to geek out just a little bit.

In this session, we'll explore how Matthew is currently using AI, identify areas for improvement, and brainstorm new strategies to take his business to the next level. Whether you're a content creator, a game enthusiast, or just curious about practical AI applications in niche markets, this episode is packed with insights you won't want to miss.

So, let's dive in and unpack the AI-powered world of Magic the Gathering content creation!

AI in Marketing: Unpacked host Mike Allton talked to Matthew Spiller about:

✨ Defining a Targeted AI Strategy: Matthew learned how to create AI-powered audience and brand voice personas, allowing him to craft content that truly resonates with his Magic: The Gathering niche—an approach any business can use to sharpen their messaging.

✨ Streamlining Content Creation with AI: By using AI for social media posts, Matthew transitioned from manual, daily posting to a streamlined, batch-created schedule. Listeners will learn how AI can help them save time and ensure consistent, authentic engagement.

✨ Automating Operations for Growth: Matthew explored ways to automate inventory and customer engagement with AI, reducing manual tasks and creating a foundation for scalable growth—ideal for any small business looking to expand sustainably.

Learn more about Matthew Spiller

• Connect with Matthew Spiller on Threads

Resources & Brands mentioned in this episode

• Vibeproxies954
• Magic: The Gathering
• Wizards of the Coast
• Etsy
• Wordpress WooCommerce
• Salesforce Einstein
• Agorapulse
• DeepL
• Chatbot Builder AI
• How An AI Chatbot Is Redefining Customer Interaction and Boosting ROI with Kelly Mirabella
• AI Marketing Primer: A Comprehensive Guide for Marketers
• Explore past episodes of the AI in Marketing: Unpacked podcast

SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/ai-makeover-how-ai-took-a-creators-brand-from-manual-to-magical/

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Produced and Hosted by Mike Allton, AI Consultant at The Social Media Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.

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Music by Tokay.

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