Podcasting as a Business Growth Strategy with Nicole Grinnell

Action's Antidotes

When starting a business, there are several key things to consider, like marketing strategies and financial planning. In the early stages, it's crucial to reach a wide audience to make your business known. What are some effective ways to make an impact and connect with potential clients? Join us in this episode with Nicole Grinnel, an entrepreneur, CEO, and podcast host. We discussed the benefits of guesting on podcasts, especially for early-stage businesses for growth and connection, as well as having an entrepreneurial mindset and remote work flexibility, such as virtual assistants. Tune in to gain valuable insights! --- Listen to the podcast here: Podcasting as a Business Growth Strategy with Nicole Grinnell Welcome to Action’s Antidotes, your antidote to the mindset that keeps you settling for less. I’ve advocated quite a bit on this podcast about kind of embracing a new way of thinking and I think one of the things that we’ve often thought about in the past is that when someone is doing something similar to what you’re doing, you see them as a competitor, as someone that’s kind of possibly occupying your space. But there’s a saying that the market’s only saturated when you’re trying to be someone else and it’s not necessarily saturated with you. So, I’m always here to support other people on the same journey, and the journey I’m talking about today is showcasing the stories of people who start their businesses or showcasing the stories of people who follow their passions very much here. So, my guest today, Nicole Grinnell, is the host of Mic'd Up, another podcast, as well as a two-time business founder. --- Nicole, welcome to the program. Thanks so much for having me, Stephen. I’m excited to be here. Well, thank you so much for popping on. And let’s first start by talking about Mic'd Up. Now, your podcast has been around for quite some time, even longer than this one. Yeah. So we have, obviously, like our actual show, and then we really serve as a booking agency to get other people on podcasts, which is a way that we’ve actually grown multiple businesses and supported a lot of businesses in that effort and so we really want to do much like the purpose of your show is show other ways that businesses can grow through different avenues and what other people have done and that’s what Mic'd Up plans to do. Nice. And so I guess the first question I have for you about that is, if someone is starting a business or trying to get any of their initiatives noticed, and I want to be all inclusive, not every initiative is a business but want to get something noticed, how should someone be thinking about podcasts? I hear people have advocating, say, start your own podcast or try to be on other podcasts. What’s the best way for someone to think through a strategy as far as building their business that involves the podcasting medium? So, it’s funny because I always say there’s a time and place for either of those. It really depends on the stage you’re at in business. So, when you are just starting out and you’re really trying to build your name, build pipelines, build relationships, that’s a great time to be in a guesting space because, really, what happens is the show is all about you. So, I compare it to having someone over for dinner. What’s easier, being the guest or being the host? When you’re the guest, it’s all about you, they’re doing all the prep, the legwork, they’re promoting it, they’re all of this, that’s really what guesting can be. When you’re in the hosting space, that’s a great time for when you are a seasoned entrepreneur, a seasoned professional, business is running, you’ve got some great pipelines and now you’re kind of at that stage that you want to give back and you want to be able to naturally connect. That’s a great time to be a host. So it really depends on that scale that you’re in and what that looks like for you.