EP 64: The Power of Authentic Content in the Age of AI with Barb Davids

Acquire- Lead Generation, Digital Marketing for Entrepreneurs

What if mastering SEO and organic marketing could transform your business without compromising authenticity?

This week, I’m joined by Barb Davids, founder of Compass Digital Strategies and an absolute wizard when it comes to SEO. Barb shares her experiences running a thriving business while living the digital nomad life—and trust me, her insights are as inspiring as they are actionable.

We dive into everything from creating content that truly connects to the evolving role of AI in SEO. Plus, Barb gives us a peek into how she maximizes free tools like Google My Business to amplify organic traffic.

And, yes, her adorable Australian Kelpie, Stone, also makes an appearance in this episode filled with laughter, learning, and next-level marketing strategies.

If you’re ready to refine your SEO game, embrace authenticity, and get ahead in the ever-changing digital landscape, grab your earbuds and tune in now!

On This Week’s Episode, We Discuss:

1. Living the Digital Nomad Life: Barb’s adventures running a business while traveling the globe, including the ups, downs, and surprising lessons.
2. SEO Meets Authentic Marketing: How to create content that resonates with audiences while staying aligned with SEO best practices.
3. The AI Shift in SEO: What AI means for search engines, content creation, and staying visible online.
4. Free Tools for Big Wins: Maximize Google My Business and Google Search Console to boost your organic traffic.
5. EAT and Building Trust: Why Expertise, Authority, and Trust are essential for your website’s success.
6. Video Marketing in SEO: The rising power of video content and how it’s changing the game for organic reach.
7. Staying Ahead of Trends: Predictions for the future of SEO and content creation to keep you competitive.

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Connect with Barb:

Visit Barb’s website: https://compassdigitalstrategies.com/

Follow Barb on Instagram: https://www.instagram.com/compassdigitalstrategies/

Connect with Barb on LinkedIn: https://www.linkedin.com/in/barb-davids/

Watch Barb on YouTube: https://www.youtube.com/@compassdigitalstrategies

Listen to Barb’s podcast:

• Spotify - https://open.spotify.com/show/5XGj8OFOaZTfCUosCJ7tI1
• Apple - https://podcasts.apple.com/us/podcast/small-business-sweet-spot/id1728291369

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