LinkedIn Marketing for Accountants : Helen Tudor

Accountants Are Sexy, Change My Mind.

Summary
In this conversation, Captain Kelli Doorne-Millott interviews Helen Tudor, an expert in generating leads from LinkedIn. Helen shares her journey and expertise, emphasizing the importance of community and consistency in building a successful business. She discusses the value of lifetime memberships and supporting members during challenging times. Helen also explains the power of community in programs and the success of her method. She addresses the fear of visibility and the concept of beast mode. Additionally, she debunks algorithm myths and highlights the value of connection and audience. The conversation concludes with the idea of minimum effort for maximum return.
In this conversation, Helen Tudor discusses her approach to selling and converting clients, the story behind her wine brand, the importance of sharing personal stories, the challenges she has faced with accountants, what to look for in an accountant, and the sexiest thing about accountants. She also emphasises the importance of being authentic on LinkedIn and finding your unique voice.
Takeaways

• Building a successful business requires community and consistency.
• Lifetime memberships can provide ongoing support and value to members.
• During challenging times, it is important to support and help members through difficult situations.
• The power of community in programs cannot be underestimated.
• Consistency and clarity are key to the success of Helen Tudor's method.
• Overcoming the fear of visibility is crucial for business growth.
• The concept of beast mode involves ramping up efforts to achieve desired results.
• Algorithm myths should not be a major concern, as connection and audience are more valuable.
• The LinkedIn method focuses on minimum effort for maximum return. Focus on letting people buy rather than trying to convince them to buy.
• Share personal stories to connect with your audience and show that anyone can achieve success.
• When choosing an accountant, look for someone with a track record and experience working with fast-growing businesses.
• A good accountant can help you sleep better at night and provide peace of mind.
• Differentiate yourself on LinkedIn by being authentic and showcasing your unique personality and interests.

Chapters
00:00 Introduction and Background
01:01 Helen Tudor's Journey and Expertise
03:07 The Importance of Community and Consistency
05:15 The Value of Lifetime Memberships
06:19 Supporting Members During Challenging Times
07:41 The Power of Community in Programs
09:40 The Success of Helen Tudor's Method
11:01 Overcoming the Fear of Visibility
14:26 The Concept of Beast Mode
18:07 Debunking Algorithm Myths
22:01 The LinkedIn Method and Consistency
26:21 The Value of Connection and Audience
29:08 The Minimum Effort for Maximum Return
30:18 Selling and Converting
32:11 The Wine Brand
35:34 Sharing Personal Stories
37:51 Challenges with Accountants
39:39 What to Look for in an Accountant
41:07 The Role of an Accountant
43:56 The Sexiest Thing About Accountants
45:05 Being Authentic on LinkedIn
Remember to like and subscribe
Helen:

Meet our sponsor: Charterparth
Charterpath aims to inspire more finance professionals to volunteer their time and skills, connect them with non-profit opportunities, and engage with the wider sector so volunteering is a core part of a finance professional’s career.
Connect with Kelli? www.linkedin.com/in/kellidoorne
Find out how Accounting Pirates can help you with your marketing journey, visit www.accountingpirates.com

Bölümler

1. LinkedIn Marketing for Accountants : Helen Tudor (00:00:00)

2. Success With Consistent LinkedIn Strategy (00:00:47)

3. Consistent Promotion on LinkedIn (00:13:28)

4. Maximizing Social Media Engagement and Sales (00:22:59)

5. Accountant Challenges (00:35:57)

6. Building Trust With an Accountant (00:41:16)

7. Maximizing Your LinkedIn Profile (00:46:04)