1027: Elle Odoi & Yvette Pappoe: Striking the Balance: Creativity and Business Savvy in Their Interior Design Business

A Well-Designed Business® | Interior Design Business Podcast

Today With Elle Odoi & Yvette Pappoe:

In this episode, I sit down with Elle Odoi & Yvette Pappoe, the incredible sisters behind Décorelle Studio, a luxury interior design firm serving the DMV area and beyond. Elle, the CEO and Principal Designer, brings over a decade of experience to the table, along with an MBA and a certificate in Women's Entrepreneurship from Cornell. Her sister Yvette, the Co-Founder and COO, is a licensed attorney and law professor who manages the firm's operations with her sharp analytical skills.

Together, they share their journey of building a successful Black-owned, women-owned design business, discussing everything from the challenges they've faced to the importance of solid business processes. We dive into their approach to client management, pricing strategies, and the value of investing in professional photography and PR.

LuAnn Nigara, Elle Odoi & Yvette Pappoe's Ah-Ha Moments

“As we've like changed our process and honed it, it has gotten us to the right people…to the right personalities, because that's very important for us.” - Elle

“If you don't want to make a mistake today, stay in bed. All right? Stay in bed because the rest of us are putting it on the line, and we're doing our best. But you know what? Our best isn't always good enough. Sometimes there are mistakes.” - LuAnn

"Process is really important. And I think people underestimate the purpose or the value of process. And I think we, in the beginning, underestimated the value of process." - Yvette

More About Elle Odoi & Yvette Pappoe

We are Elle & Yvette, sisters and founders of Décorelle Studio, a luxury interior design firm servicing the DMV area and beyond. We founded Décorelle in 2018 to fill a gap in the interior design market – one that often fails to capture the newlyweds who just bought their first home, the empty nesters who want to reimagine their nest, or the bachelor(ette) who is just starting life out. Over the years, we have mastered the art of marrying the luxury that is interior design and accessibility that does not compromise quality and functionality.

Décorelle is a testament to our passion for interior design and unwavering belief that every individual deserves to experience the transformative power of a beautifully designed space.

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