The future of retail in the hospitality industry

50 Shades of Hospitality

Filippo Perricone is the co-founder and Managing Director of Back label, a line of Italian lounge, athletic and leisure wear sold exclusively in luxury hotels and resorts. In this podcast, we ask Filippo about his educational and career path from a History and Philosophy student to working in the textile industry in Hong Kong. In 2010, Filippo co-founded Back Label with his wife Amy and they have successfully continued to grow their company with exclusive clothing lines for the luxury hotel and resort sector around the world.

Filippo explains why quality lounge, athletic and leisure “slow fashion” wear made in Italy are a reference in the fashion world and therefore greatly appreciated by hotel and resort clients. Free from polyester or any other toxic substances, Back Label brings out the pureness of its natural fabrics through an unprecedented sensorial experience on the body.

Filippo’s dedication to running a sustainable and ethical company is discussed as well as his desire to keep his company in line with equitable principles. Filippo explains that Back Label’s “purpose is to actively contribute to the creation of a sustainable economic system and business that regenerates society and the environment. We want our workplace to have a positive impact on our employees, the city and the environment around us, in the hope that other companies will join us on this virtuous path. Because the future is now. Unlock the Change.”

Filippo also describes the hotel retail niche and why his company chose this industry to market and sell their clothing line. Given Filippo’s Italian background, he possesses a thorough comprehension of not only the culture of Italian craftmanship but also its market dynamics.

Filippo Perricone was born in Bergamo in 1978. After completing his scientific studies, he earned a master's degree in Modern History and Philosophy. In 2004, upon finishing his studies, he moved to Hong Kong where he worked for two major companies in the textile industry. It was only in 2010 that he moved back to Bergamo with his wife Amy and founded Back Label. Together, they started the first offices and soon after, the first production chain. Before long, they were joined by a wonderful team of innovators.

In 2016, Back Label began its exclusive journey dedicated to the Hospitality sector and gradually moved away from the mainstream fashion world. Since 2016, Filippo has remained firmly at the helm of Back Label, continuing to lead the company towards new innovations and successes in the Hospitality sector.