Creative industries are increasingly seen as strategically significant engine of economic growth, job creation, and social cohesion . The notion of creative industries emerged in the late '90s in political discourse. It groups together such areas as media, multimedia, cinema, music, publishing, video games, interactive software and entertainment, design, advertising, art, shows (OECD definition). Creative industries are generally characterized by production of symbolic content, recourse to high qualified labour, advanced use of technologies in production processes, tendency to exploit clusters of creative expertise in large cities, reliance on intellectual property rights, world connections, regional strategies that aim to develop public collectivities, brands that are tied to production site (place).