From $10M → $20M: How Tiege Hanley Doubled Revenue While Staying Profitable → Kelley Thornton, CEO

2X eCommerce Podcast

İçerik 2x eCommerce and Kunle Campbell tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan 2x eCommerce and Kunle Campbell veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.

2M ago 1:03:10

MP3•Bölüm sayfası

Subscribe to Our Conscious Commerce Newsletter:
Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.com

Shownote available on: https://2xecommerce.com/podcast/ep450/

S9 EP52:
Kelley Thornton is the co-founder and CEO of Tiege Hanley, a direct-to-consumer men’s skincare company that focuses on simplifying skincare for men. With a background in entrepreneurship and marketing, Kelley has led Tiege Hanley to become a multi-million-dollar business, with a significant presence in both DTC and emerging platforms like TikTok Shop. Under his leadership, the company continues to expand internationally and into wholesale channels.

Here’s how Tiege Hanley, the men’s skincare brand, sustains bottom-line growth in a challenging market. CEO Kelley Thornton outlines the strategic steps they’ve taken to optimize operations, control costs, and navigate supply chain disruptions. Learn how the brand continues to drive profitability while scaling, using efficient practices and adaptive strategies tailored to market conditions.

(00:00) - Introduction and Business Overview
(00:08) - Challenges and Strategies in 2022
(00:18) - Google's Q4 Expectations
(01:17) - Scaling a DTC Brand: Insights from Kelly Thornton
(02:20) - Welcome Back, Kelly Thornton
(03:40) - Operations and Logistics in Chicago
(06:46) - P&L Management and Profitability
(09:55) - Impact of Elections on Business
(17:47) - Cost Management Strategies
(23:33) - Marketing Efficiency and Channel Management
(30:53) - Investment Priorities and Channel Diversification
(34:47) - Diversifying Marketing Channels
(35:31) - Evaluating Channel Performance
(36:45) - Data-Driven Decision Making
(38:47) - Customer Acquisition Strategies
(42:09) - Subscription Models and Customer Experience
(46:55) - Exploring New Sales Channels
(53:32) - Influencer Marketing Evolution
(57:53) - Future Outlook and Expansion Plans
(59:30) - Final Thoughts and Advice for Entrepreneurs
(01:01:46) - Conclusion and Wrap-Up

Guest’s Links:

Website: Tiege Hanley → https://www.tiege.com/
LinkedIn: Kelley Thornton → https://www.linkedin.com/in/kelleythornton-ceo-tiege-hanley/

Connect with 2X eCommerce:

Website: 2X eCommerce Website → https://2xecommerce.com/podcast/
Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/
Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerce
YouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/

Get a Copy of Kunle’s Book
Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.

Buy on Amazon → https://amzn.to/3ybY6WS
Buy on Walmart → https://bit.ly/3swOuDe
Buy on Kogan Page → https://bit.ly/44DylLn
Buy on Barnes & Noble → https://bit.ly/3Pgd4B4
Buy on WHSmith → https://bit.ly/4bfr9r3

Creators & Guests

Kunle Campbell - Host
Kelley Thornton - Guest

526 bölüm