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Customer Loyalty & Brand Loyalty Programs for B2B Services in the Age of AI_Joanne Z. Tan _Season 2, Episode 35_Joanne Tan
Manage episode 435515373 series 3357863
İçerik Joanne Z. Tan, Brand Strategist, 10 Plus Brand, Inc., Joanne Z. Tan, Brand Strategist, and 10 Plus Brand tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Joanne Z. Tan, Brand Strategist, 10 Plus Brand, Inc., Joanne Z. Tan, Brand Strategist, and 10 Plus Brand veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
In the AI age, decision paralysis can drive customer loyalty, and is an opportunity for developing brand loyalty so long as a brand leads the market. B2B services need to rewards customers with loyalty programs. In the AI age, loyalty rewards and customer experience are the differentiators.
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AI will level the competitive playing field for many products and services by reducing costs across the board.
When lots of B2B expertise will be at one’s fingertips, what differentiates one service from another is personalized customer experience, and loyalty programs. For B2B service providers (such as business consulting, leadership coaching, accounting or law, financial advisory), the age-old tradition of shying away from loyalty programs will make you fall behind. Joanne Z. Tan of 10 Plus Brand explains why and how.
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