What is a workflow? How do I automate my business? How can I create an SOP? How do I launch a digital product? How can I organize my business and run it as a small business owner? How can I grow my email list realistically? How can I grow my small business? What are all the puzzle pieces I need to understand that impact the BACKEND of my business? And the biggest question of all is, “Am I smart enough to figure out systems, workflows, sops, how to grow an email list and can I launch products ...
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135: Expert SEO Tips for Wedding Professionals: Boost Your Website's Visibility featuring Sara Dunn of Sara Does SEO
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In this episode, I am joined by Sara Dunn (aka Sara Does SEO), a wedding SEO specialist, to discuss the basics of SEO and how to improve visibility on search engines. Sara emphasizes the importance of using keywords that people are actually searching for and provides tips on how to find and incorporate these keywords into your website. Sarah also d…
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134: The Five Components of an Aligned Business with Annemie Tonken
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This week, I welcome photographer and educator Annemie Tonken. Annemie shares her journey from starting as a photographer to becoming a business systems strategist and podcast host. We dive deep into the concept of business alignment, breaking it down into five key components: Preferences, Parameters, Products, Pricing, and Policies. Annamie offers…
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133: Mastering Financial Systems for Small Business Success (Why it's Essential to Master This Type of System to Impact Your Taxes!) with Heather Leicy
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In this episode of the Systems and Workflow Magic podcast, Dolly DeLong interviews Heather Licey, a wedding and senior photographer, about the importance of financial systems for small business owners. Heather shares her expertise in managing business numbers and offers practical tips for setting up a weekly, monthly, quarterly, and yearly rhythm f…
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132: Getting started with speaking in your business (the systems to start incorporating now) featuring Jessica Rasdall
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This week on the podcast, I am joined by public speaker and coach Jessica Radsdall. She shares her inspiring journey from surviving a tragic car accident to becoming a motivational speaker and business scaling expert. Listen in as Jessica shares with us the importance of honing your message and how that can lead to business growth. Top reasons to l…
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131: Behind the Scenes of My Most Recent Launch: An Honest Conversation with Sage Polaris
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Hey, friend! This week, we're doing things a little differently. In this episode, I am joined by copywriter Sage Polaris, who will interview me (I said things would be different this week) about my recent launch. I'm an open book this week. Listen in as we discuss what worked and what didn't on my most recent launch. Don't miss this one! Interested…
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130: How to keep design coherence in mind as a small business owner: a deep dive into brand harmony featuring Abby Powell
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Today, I am joined by Abby Powell, the creative force responsible for the cohesive brand designs of Dolly DeLong Education and Dolly DeLong Photography. Join us as we dive into the significance of strategic branding and Abby's transition from computer science to brand design. We will also provide insights on achieving brand cohesion. I hope you enj…
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129: Practical Tips For Creating A Budget (my bookkeeper spills some critical $$$ secrets!) featuring Anamarie Knapp
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Hey friend! Today, my bookkeeper, Anamarie Knapp, joins me. If you're an OG listener, you've heard her name plenty of times and finally get to meet her! Anamarie takes us on a journey from her days in concert production to her deep dive into the world of finance and bookkeeping for small businesses. We chat about the transformative power of keeping…
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128: How to run a business when life falls apart (a real conversation you don't want to miss) featuring Dahlia Orth
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Today, I'm joined by systems strategist and HoneyBook Pro; Dahlia Orth. We discuss the importance of implementing systems and workflows in business to cope with unexpected personal tragedies. Along with having solid SOPs, Dahlia outlines how having a community around her helped when she experienced a sudden loss. ➡️ Snag the much anticipated System…
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127: Advanced Automation Techniques in Zapier (Webhooks & Why You Should Use Them) with Courtney McKay
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In this episode, Courtney McKay, a tech and automation specialist, joins me to discuss using Zapier and webhooks to automate business processes. Services like these are a game changer for automating and streamlining your business. Get ready to take notes, friend! ➡️ Snag the much anticipated Systems & Workflow Magic Bundle (The Launch Edition) HERE…
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126: How to Attract More Leads and Retain Clients with a Brand Messaging System featuring Grace Griffith
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Join me and my guest, brand strategist Grace Griffith, as we discuss the importance of brand strategy and messaging. We explore the concept of the voice of customer research and how it helps businesses understand their audience's needs and desires. Listen as we delve into creating a brand voice guide, which allows companies to establish consistency…
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125: How to become a Googled Answer As A Small Business Owner (Let's Chat About SEO) featuring Christy Hunter
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Today, I have Christy Hunter on the podcast to discuss the importance of SEO for businesses and provide tips on how to get started. We go over the need for businesses to be the Googled answer when someone is searching for a solution. Christy also shares her experience with SEO and how she turned a negative experience into an opportunity to help oth…
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124: The Systems You Need To Put Into Place As A Business Owner In Order To Create A Successful Associate Photography with Amanda Perkins
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In this episode, I (Dolly) interview Amanda Rai, a photographer and business coach, about building an associate team for a photography business. Amanda discusses the need for an associate team, establishing a mission statement, legal and contractual considerations, recruiting and hiring, training and shadowing, cultivating a positive team culture, …
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123: How to Have a Strategic Podcast that Helps You Grow Your Memberships, Group Programs, and Services featuring Caroline Hull
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My guest this week is Caroline Hull, a podcasting strategist and CEO of Wild Home Podcasting. Today we discuss how to create a strategic podcast to grow memberships, programs, and services. We also go over how to shift your mindset to view podcasting as a component of the sales funnel to generate sales in your business. ➡️ Snag the much anticipated…
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122: Mastering Small Business Blogging: Expert Insights on Workflow, SOPs, and Tools for Success with Amy Reinecke and Jennifer Draper
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Hey, friend! Today I welcome blogging experts Amy Reinecke and Jennifer Draper. They discuss the importance of incorporating a blogging workflow as a small business owner and the project management tools they recommend for better systems and workflows. Also, we discuss the dangers of relying too heavily on AI for content creation. ➡️ Snag the much …
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121: How to create a sustainable and cohesive system of design for your business (esp if you have to DIY the design process)
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Today I'm joined by graphic designer Tracey Albrecht, owner of Soap Box Studios. Together we discuss the importance of graphic design, your brand, and the message it can convey to your customers. Don't miss this one! ➡️ Snag the much anticipated Systems & Workflow Magic Bundle (The Launch Edition) HERE: https://systemsandworkflowmagic.com/the-launc…
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120: How to Create a System & Strategy to Impact the Branding of Your Business with Jessie Christensen
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In this podcast episode of Systems and Workflow Magic, I'm chatting with brand strategist Jesse Christensen about effective brand-building strategies. We discuss key concepts like Unique Selling Proposition (USP), finding your 'why', and the importance of authenticity in the brand. Jessie also provides insight on how to construct a magnetic persona…
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119: How to Set Up Systems for Retreats and Events Plus How to Think Through Your Retreats Strategically
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Today I'm interviewing Amber Housley, a business coach, marketing strategist, and live event expert. Amber shares the systems and strategies she uses in planning retreats and live events, such as utilizing software like FG Funnels, Asana, Airtable, Voxer, and Textiful, to automate processes and improve the attendee experience. She also emphasizes t…
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118: Launch Insights from Boss Project's CEO Abagail Pumphrey
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Today I'm joined by Abagail Pumphrey - the CEO and co-founder of Boss Project. We discuss various aspects of business launches, sharing their insights on the buyer's journey, key messaging, engagement strategies, and ethical business practices. We also emphasize the importance of understanding personal goals in defining a business's success. Get yo…
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117: How To Launch In 2024 In Order To Promote Yourself + Market Yourself (As a Solo business owner)
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It's Bundle week! The Systems and Workflow Magic Bundle: Launch Edition is finally open! Check out this off-the-cuff episode where I discuss the online business landscape and why you should consider reshaping the way you see launching in 2024 (& beyond) because it's just promoting AND marketing yourself! You need to step out of your comfort zone an…
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116: Unlocking the Potential of Email Marketing Using the Abandoned Cart Sequence featuring Monica Snyder
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In this episode of the Systems and Workflow Magic Podcast, I welcome Monica Snyder to discuss the benefits and process of setting up an abandoned cart sequence for businesses. She shares how this automated system can not only contribute to increasing sales but also provide insights into why potential customers did not complete a purchase. We will a…
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115: Launch Management and Launch Planning Tips From Brooke Scott
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In this episode, I speak with Systems and Funnel Expert, Brooke Scott about launch management and planning considerations that you need to consider, especially if you have a digital product, course, or service that you want to launch tools, and strategies to go from scattered to streamlined with purpose because we know it can get overwhelming but y…
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114: How to Use Google Ads to Your Advantage for the Next Launch of Your Business featuring Glenneth Reed
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In this episode I speak with Google Ads and online marketing expert, Glenneth Reed, about the importance of utilizing Google Ads and SEO strategies when launching digital products or services. We discuss the significance of setting up Google Analytics ahead of launch to collect and analyze data and optimize sales pages for search engines. She also …
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113: How to Create a True Marketing Plan for Your Launch with Kelly Sinclair's "Visibility Tour" Method
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In this in-depth podcast episode, I welcome Kelly Sinclair, founder of Entrepreneur School and a brand strategist. We discuss the concept of the 'Visibility Tour Method' for pre-launching business strategies and how it aids in creating a snowball effect for business momentum. The importance of making external daily connections, content planning, ca…
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112: How to Properly Position Your Pre-Launch Content Using Story-Based Methods in Order to Have an Amazing Launch featuring Hayley Rissler
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In this episode of the Systems and Workflow Magic podcast, I chat with The Systems & Workflow Magic Bundle Launch contributor, Hayley Rissler, about the importance of understanding your customer journey for successful marketing. We discuss aligning your business' story with consumer needs and experiences, the importance of Facebook challenges in cu…
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111: How to Get Started with Tracking Metrics to Impact the Backend of Your Business & Your Launches with Carolyn O'Brien
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In this episode of the Systems and Workflow Magic podcast, I am joined by Carolyn O'Brien, a marketing and metrics specialist. We discuss the importance of tracking data and metrics in running successful launches in online businesses. ➡️Get on the waitlist for The Systems & Workflow Magic Bundle (The Launch Edition): https://systemsandworkflowmagic…
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BONUS EPISODE: Reflections of 2023 & Goals of 2024 (What Worked, Best Investments, Worst Investments, Personal Goals, etc.)
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In this bonus End Of Year (EOY) episode of The Systems & Workflow Magic Podcast (Unedited & Raw) I am sharing my EOY review thoughts on 2023! What worked in my business (best investments) A bad investment I made and what that taught me The best blessings of 2023 & how it impacted my business My future goals of 2024 (business + personal) And so much…
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110: The Importance of Setting Up a System for Consistent Marketing in Your Creative Business as a Solo Business Owner featuring Tayler Cusick Hollman
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In this episode, I interview Taylor Cusick Hollman, marketing consultant and founder of ENJI, about the importance of marketing workflows. We discuss the value of tracking KPIs, how to manage tasks and responsibilities as "CMO" of your business, and how ENJI provides AI-powered tools to optimize your marketing strategy. ⭐️ BONUS: Marketing IMPACTS …
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109: How to Power Up Your Pre-Launch Using Ash Chow's POWER Framework
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Hey friends! We're continuing our launch strategy suite with this week's guest Ash Chow. Ash is a launch strategist and conversion copywriter who is going to share with us her mistakes to avoid when getting ready for your launch. Don't skip this one! ➡️Get on the waitlist for The Systems & Workflow Magic Bundle (The Launch Edition): https://systems…
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108: How to Host a Profitable Webinar in Order to Impact Your Launch
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Welcome to the next episode of my ongoing series on getting the most out of your launch! Today I'm joined by course designer and launch strategist, Mara Kucirek. In this episode, Mara and I talk about how to have a big impact on your launch by hosting a profitable webinar. Top reasons to listen to the entire episode: Whether or not you should inclu…
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107: The "Not-So-Live-Launching" Method to Use During Busy Seasons of Life featuring Michelle Pontvert
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Hi Friend and welcome back to the Systems and Workflow Magic Podcast! We're continuing our series on getting the most out of your launch with today's guest Michelle Pontvert. Joining us from Paris, France, Michelle will tell us all the ins and outs of having a "not so live" launch. Profite du spectacle (Enjoy the show)! Top reasons to listen to the…
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106: How to use TikTok in a smart and strategic way to impact your launches (This episode is going to surprise you!)
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Hello and welcome back to episode two of my new series on the power of launching! Today I'm talking (again) to my friend, short-form video guru, and TikTok Queen, Sarah Weiss. She's going to tell us all about how using TikTok can help build your business, especially if you're gearing up for a launch! Top reasons to listen to the entire episode: How…
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105: Copywriting Tips to Positively Impact all Phases of Your Launch (including pre- and post-launching tips) with Emily Conley
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Welcome to episode one of my new series on the power of launching! Today I welcome back past guest Emily Conley,(of emilywriteswell), to go over the power of copy to get the most out of all phases of your launch. Top reasons to listen to the entire episode: How having a plan can make all the difference Figuring out what matters most Don't let your …
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104: The Reality of What It's Costing You When You Decide Not to Implement Systems & Workflow into Your Business!
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When you think about what "cost" something has towards your business, I bet the first thing that comes to mind is that new software you just purchased. Or maybe that course that you just know will help take your business to the next level. That's not what I'm talking about today. In this episode, I'm going over the consequences not implementing pro…
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103: Repurposing Content to Maximize Your Brand's Reach with Minimal Effort featuring Angie McPherson
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Feeling the need to always post new content on social media can be exhausting. My guest today, Angie McPherson, is going to share with us how to get your time and your freedom back by repurposing and reposting your content in a more strategic system! Top reasons to listen to the entire episode: How to repurpose and repost every single piece of cont…
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102: A simple SEO strategy for Youtube featuring Rebekah Read (A Replay)
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Are you ready to take your online presence to the next level? Maybe you know SEO can be one of your most effective tools for driving website traffic and creating sales leads, but you need help getting started. In this episode, Rebekah Read of Rebekah Read Creative shares her own content creation and SEO strategy (and it feels like we should be payi…
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101: How to market your small business (as a team of ONE) when your personal battery levels are running LOW (featuring Caitlin Wilcox)
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What happens when your systematized schedule still has your battery running low? How do you market your business when you're a team of one and you just can't do the socials? My guest, Caitlin Wilcox, shares with us how she waits to market her small businesses based on her personal battery levels. Top reasons to listen to the entire episode: When to…
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100: Celebrating 100 episodes of Systems & Workflow Magic (Milestone Episode) + Free Class on WHERE to get started with Systems & Workflows
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Episode 100 is a big milestone for me! I am so thrilled that I have been able to show up week after week to chat with you (and chat with other business owners) about all things Systems & Workflows. Thank you for taking this journey with me and I look forward to giving you all even MORE advice on how to streamline the backend of your business. Top r…
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99: How to create an effective journaling workflow that will not only impact your business, but your life using The Growth Journal Method!
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Did you know that journaling is a powerful tool for personal growth and self-reflection? Today's guest, Abby Martinez, knows it and she's here today to talk all about how you can get the most out of journaling using her Growth Journal Method. Top reasons to listen to the entire episode: How to embrace the power of "now" How the right journal can ma…
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98: How to grow out your email list using Webinars featuring Stephanie Kase
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We all know that one of the key steps to growing your business is growing your email list. But you may be asking "How do I do that, Dolly?" Well, in this episode, I'm joined by Stephanie Kase who shares the power of Webinars and how they will help your email list grow and grow! Top reasons to listen to the entire episode: How she uses email marketi…
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97: Systems to Implement in Order to Grow Financially (Differences Between Bookkeepers and Accountants + So Much More!)
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What exactly is a bookkeeper and why do you need one for your business? In this episode, I'm joined by virtual bookkeeper and CFO for creative entrepreneurs, LoriAnn Kuntz, where where she gives us the reasons why having a bookkeeper will help bring more money into your business! Top reasons to listen to the entire episode: What exactly is the diff…
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96: Finding Strength as a business owner 3 Encouraging Bible Verses for Solo Business Owners
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So today’s episode is a bit different from the majority of my episodes and you may choose to skip this episode entirely, but honestly, I hope you will stick around mostly to be encouraged. It can feel like a discouraging time for small business owners right now, but I wanted to share with you some words of encouragement that help me get through rou…
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95: 5 Strategies to Have a Top Ranking Podcast with Juliana Barbati
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If you are a podcaster, or even thinking about starting a podcast, DO NOT skip this episode featuring special guest Juliana Barbati. Juliana is a podcast launch & growth strategist with expertise in organic marketing, SEO, copywriting and monetization. Listen in and learn her 5 strategies to get more people listening to your podcast! Top reasons to…
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94: The Systems That Are ACTUALLY Working in Summits in 2023 (featuring Krista Miller)
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We all know that summits are a great way to reach audiences and find new customers, but how do you get the most out of your summit experience? Today I am joined by Krista Miller, owner of Summit in a Box. She shares her three trends for 2023 that can help make your summit a success! Top reasons to listen to the entire episode: Hear why you should h…
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93: 5 Lessons I've Learned in 5 Years of Being a Full-Time Business Owner
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According to the U.S. Bureau of Labor Statistics, nearly half of all businesses fail in the first five years. That's why I'm incredibly proud to be celebrating my fifth year in business in August 2023! To ring in this milestone anniversary, I'm looking back on my past five years in business and sharing five important lessons I've learned along the …
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83: The Systems & Workflow Magic Summit: Email Marketing Edition is LIVE
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The Systems & Workflow Magic Summit is officially here! I'm thrilled for you to join me, plus 20 other summit speakers who will teach you all about the different puzzle pieces of successful email marketing and how to apply email marketing to your own business. In this episode, I'm sharing exactly what this summit is all about and exactly how to kno…
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82: How to Get in Front of New Audiences to Strategically Grow Your Small Business featuring Jamie Fisher
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So you've got an email list, but it just doesn't seem to be growing. It feels like you're reaching out to the same people over and over again, and you're spinning your wheels. In this episode, photography business mentor and photographer Jamie Fisher is here to share her secrets for getting in front of new people, growing your audience, and strateg…
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81: The Power of Storytelling in Email Marketing featuring Allea Grummert
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We've all heard that storytelling is a key component of email marketing, but how exactly do we make that happen? In this episode, Allea Grummert, an email marketing strategist and conversion copywriter is sharing her best tips for incorporating storytelling into email marketing without overthinking it or getting stuck along the way. Top reasons to …
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80: How to Turn Your New Leads into Customers with a Wicked Simple Welcome Sequence featuring Liz Wilcox
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Are you adding email subscribers to your list pretty regularly, but you're stumped about what exactly to DO with them now that you have them? If that's you, you're not alone. Tune in to hear Liz Wilcox share a simple 3-step approach to converting your new leads into customers with a wicked simple welcome sequence. Get ready to walk away from this e…
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79: How to Build Out a Content Strategy that Aligns with Email Marketing featuring Joy Michelle
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Have you ever wanted to be more intentional with your business's content strategy? One of the best ways to do that is by building a content strategy that supports your email marketing strategy. Yes! The two can work together to create a powerful combination. In this episode, visibility coach and business strategist Joy Michelle shares three ways th…
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78: Uncover the 5 Myths Holding You Back from Email Marketing featuring Kate Doster
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32:56
What's holding you back from making moves with email marketing in your business? You know it's something you should prioritize, but you still feel held back from taking action. If you want to step up your email marketing, this episode is for you. Kate Doster, online business pro and host of the Do The Brave Thing Podcast is here to help you blast t…
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