En iyi Marketing Deep Dives By Denyse podcastleri (2024)

1
Five Brilliant Ideas For Insight Development 12:43

6d ago12:43

12:43

This episode presents five key strategies for enhancing insight development in marketing. It emphasises that insights rarely result from singular market research studies but require integrating diverse data and information. The process necessitates focusing on consumers' desired behavioural or attitudinal shifts, often involving emotional connectio…

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The 5 Rules Of Customer Observation 18:04

6d ago18:04

18:04

This episode of Marketing Deep Dives by Denyse emphasises the importance of direct customer observation for businesses seeking to improve understanding. It highlights the shortcomings of traditional market research and advocates for regular, informal interactions with customers. The discussion details five key rules for effective observation: atten…

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Customer - First Strategies Lessons From Swiss Police 11:21

6d ago11:21

11:21

The episode uses Swiss police speed cameras as a case study to illustrate the benefits of a customer-first strategy. It contrasts the negative customer experience of traditional speed cameras (permanent, temporary, and laser) with the positive response to cameras providing immediate feedback, like a smiley face for drivers under the speed limit. De…

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Brand Portfolio Management 5 Secrets To Success 13:40

7d ago13:40

13:40

The episode discusses brand portfolio management, arguing that fewer, well-chosen variants lead to greater success. It challenges the common belief that more choices benefit consumers, citing research indicating that excessive options can hinder purchasing decisions. Denyse uses examples of successful global brands to illustrate the benefits of foc…

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The 7 Ps Of Customer Service Excellence 20:56

8d ago20:56

20:56

This episode examines the qualities of excellent customer service, using a personal anecdote from Denyse about a positive experience she had with a cable company.It represents the ideal "7 Ps" of customer service excellence: Private, Patient, Polite, Perceptive, Professional, Pragmatic, and Perseverant. Denyse contrasts this positive experience wit…

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Seven Leadership Lessons For Quantum Growth 17:29

8d ago17:29

17:29

This episode offers seven leadership principles drawn from Denyse's experiences, including continuous learning, seeking help, practising diligently, thorough preparation, embracing mistakes, honesty, and considering diverse customer groups. To illustrate these points, Denyse shares personal anecdotes, such as recording an audiobook. A bonus eighth …

1
Top 2025 Consumer Trends For CPG 16:50

9d ago16:50

16:50

This episode discusses five key consumer trends predicted to shape the consumer packaged goods (CPG) industry in 2025.They include: - ultra-personalization - digital engagement - sustainability - wellness - authentic brand purpose. The lively discussion examines each trend, providing examples of successful brand implementations and actionable strat…

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Customer Journey Mapping Failures 14:15

11d ago14:15

14:15

This episode recounts Denyse's negative customer experience with the Hilton hotel group, illustrating failures in their customer journey mapping. Three key lessons are developed out of this experience: 1. The need to integrate all customer touchpoints2. The importance of adequately addressing and resolving mistakes3. Follow-up is necessary to ensur…

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Six Essentials Of A Customer - First Strategy 17:00

13d ago17:00

17:00

This episode presents six essential components of a customer-first strategy applicable across various industries, focusing mainly on hospitality and consumer packaged goods (CPG). Denyse's core argument emphasises shifting from a return on investment (ROI) model to prioritising customer engagement and building relationships, even with potential fut…

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9 Essentials Of A Great Website 14:39

13d ago14:39

14:39

This episode presents nine essential elements for creating a customer-centric website that thrives online. Emphasis is placed on prioritising customer needs, from intuitive site structure and easy contact options to comprehensive product details and engaging content. Denyse advocates for transparency, security, and a responsive design across multip…

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Seven Reasons Customer - First Strategies Fail 13:10

13d ago13:10

13:10

This episode outlines seven common reasons companies fail to implement a customer-first strategy successfully. Lack of executive leadership and company-wide buy-in are highlighted as critical failures. Denyse emphasises the need for clear roles and responsibilities, visible leadership, and an understanding that a customer-first approach is an ongoi…

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Igniting Customer - First Culture: A 7 - Step Roadmap for CPG 19:47

13d ago19:47

19:47

This episode presents a seven-step roadmap for executive teams to implement a customer-first strategy successfully. The core message emphasises clear communication of the new vision, leading by example, aligning company processes, embedding customer feedback into decision-making, providing employee training and resources, rewarding customer-centric…

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Customer - First Strategy: The Best Business Investment 15:02

13d ago15:02

15:02

This episode argues that prioritising customer needs is a company's best business investment. Numerous studies demonstrate a strong correlation between a customer-first approach and improved key performance indicators, including increased customer loyalty, lifetime value, advocacy, higher financial returns, and employee satisfaction. Successfully i…

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AI and ML in Digital Marketing 10:20

15d ago10:20

10:20

Artificial intelligence (AI) and machine learning (ML) are transforming digital marketing, offering solutions for various customer needs but also presenting challenges. This episode of Deep Dives by Denyse explores how AI and ML impact communication, particularly with younger generations who prefer voice-activated assistants, necessitating a shift …

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Customer-First Strategies for Post-Pandemic Success 10:49

15d ago10:49

10:49

This episode argues that a customer-first strategy is crucial for business success in the post-pandemic era. It highlights the increased importance of customer connection and engagement, driven by consumers' higher digital media consumption and a greater sharing of experiences online. The discussion shares statistics demonstrating the strong correl…

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Quantum Customer Centricity A New CX Model 26:01

16d ago26:01

26:01

This episode of Marketing DEEP DIVES by DENYSE promotes Quantum Customer Centricity (QC2™), a new customer experience model. During the discussion, Denyse argues that traditional customer experience (CX) models need to be revised because they are focused too narrowly on customer service and fail to integrate a holistic view of the customer across t…

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Actionable Insights: Overcoming Data Integration Challenges - 2 20:17

16d ago20:17

20:17

This episode of Marketing DEEP DIVES by DENYSE explores the challenges and solutions of developing actionable insights from data. Denyse defines actionable insights as statements impacting customer attitudes and/or behaviours based on human truths, and she provides several brand examples to illustrate them. She then details ten common obstacles to …

1
Emotional Intelligence Driving Business Growth 15:31

16d ago15:31

15:31

This episode emphasises the crucial role of emotional intelligence (EQ) in boosting business growth. The discussion explains EQ's four key components—self-awareness, self-management, social awareness, and relationship management—and details how these contribute to improved customer relationships, employee engagement, effective leadership, and enhan…

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Customer - First Strategies For Leaders 13:48

17d ago13:48

13:48

This episode focuses on implementing a customer-first strategy within an organisation. The discussion defines customer centricity, explains its importance for business success, and provides seven actionable steps for leaders to adopt this strategy. These steps include gaining a deep understanding of customers, fostering a customer-focused culture, …

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Customer - First Strategies Advantages & Disadvantages 19:29

17d ago19:29

19:29

This episode of Marketing Deep Dives by Denyse explores the advantages and disadvantages of implementing a customer-first business strategy. Advantages include improved customer satisfaction, increased sales, enhanced brand reputation, and better decision-making, illustrated through examples like Amazon, Apple, and Zappos. However, disadvantages in…

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Customer - Centric Strategies: A Comprehensive Guide 16:02

17d ago16:02

16:02

This episode provides a guide to implementing a customer-first business strategy. It explains a customer-first strategy, why it's important in today's competitive market, and how to implement it successfully. The guide also covers measuring the strategy's success, building a customer-centric culture, and ensuring long-term sustainability. Finally, …

1
AI - Powered Customer Loyalty 15:11

17d ago15:11

15:11

This episode advocates using AI to enhance customer experience and loyalty. The discussion with Denyse emphasises personalisation through AI-powered tools like chatbots and predictive analytics to meet customer needs efficiently. Denyse details best practices for AI integration, including understanding customer needs, selecting appropriate technolo…

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Empowering Employees For Outstanding Customer Service 8:25

17d ago8:25

8:25

In this episode, employee empowerment is presented as a key strategy for achieving outstanding customer service. The discussion emphasises the importance of providing employees with training, autonomy, and decision-making power within defined boundaries. This approach fosters higher job satisfaction, increased engagement, and improved customer expe…

1
Real - Time Feedback Driving Business Success 11:40

17d ago11:40

11:40

This episode emphasises the importance of real-time customer feedback and social media listening for business success. The discussion highlights how promptly addressing customer needs, using various feedback mechanisms (in-app surveys, live chat, reviews), and actively engaging on social media platforms can increase customer satisfaction, loyalty, …

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Customer Delight Fueling Business Growth 19:00

18d ago19:00

19:00

This episode advocates prioritising customer delight over mere satisfaction to achieve sustainable business growth. It emphasises creating effortless customer journeys through personalised experiences and vital employee empowerment. Denyse cites numerous studies showcasing the significant financial benefits of investing in exceptional customer serv…

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Customer Retention Strategies For Exponential Growth 10:52

18d ago10:52

10:52

This episode outlines fifteen strategies for improving customer retention, emphasising the importance of excellent customer service, strong relationships, and consistent communication. The discussion highlights the positive impact of high-quality products, loyalty programs, and personalised experiences. It also advocates seeking and acting on custo…

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Technology - Driven Customer Journey Excellence 16:04

18d ago16:04

16:04

This episode explores how technology is transforming customer service. It examines several key areas, including the rise of omnichannel experiences, self-service options, and the use of AI-powered tools like chatbots and virtual assistants. The importance of data analytics and personalization in creating seamless and unforgettable customer journeys…

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Conquering Customer - Centricity Challenges 22:15

18d ago22:15

22:15

This episode identifies ten key challenges companies face when implementing a customer-first strategy. These challenges range from leadership issues and internal departmental silos to technology limitations and a lack of continuous improvement. Denyse argues that overcoming these obstacles requires a fundamental shift in organisational culture, pro…

1
Building Customer Trust And Loyalty 19:19

19d ago19:19

19:19

Building customer trust and loyalty is crucial for business success. This episode explains that trust, based on reliability, transparency, and integrity, precedes loyalty. It emphasises the importance of consistent, high-quality experiences, open communication, and personalised interactions to foster trust. The text also highlights the value of act…

1
Igniting Innovation A Culture Of Creativity 20:05

19d ago20:05

20:05

This episode advocates for fostering innovation within organisations. It emphasises the importance of a creative culture achieved through open communication, diversity, and resource provision. The discussion highlights the significance of a growth mindset, embracing challenges and viewing failures as learning opportunities. Several real-world examp…

1
Mastering Market Understanding 14:45

19d ago14:45

14:45

This episode argues that companies should reduce reliance on extensive market research and instead prioritise leveraging existing internal data and readily available information sources, such as customer feedback and competitive intelligence. The discussion emphasises the strategic prioritisation of research questions and the use of advanced analyt…

1
7 Lessons In Customer Experience Excellence - 2 14:30

20d ago14:30

14:30

This EPISODE OF DEEP DIVES FROM DENYSE shares seven customer experience (CX) lessons learned from the author's personal hospital stay. Each lesson, such as prioritising customer comfort and addressing issues promptly, is illustrated with a business application and supported by statistics from various reports. DENYSE emphasises placing the customer …

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Radical Consumer Centricity A Competitive Advantage 18:36

20d ago18:36

18:36

In this latest episode of DEEP DIVES from DENYSE, Radical Consumer Centricity is presented as a superior business strategy compared to typical "consumer-first" approaches. The discussion emphasises the importance of embedding consumer insights into all company operations, leading to increased profitability and loyalty. Several companies, such as Mo…

1
Seven Steps To Awesome Customer Service 21:28

20d ago21:28

21:28

This episode of DEEP DIVES from DENYSE recounts a frustrating three-month customer service experience that Denyse had with TomTom, highlighting the company's failure to promptly resolve a simple map reactivation request due to repeated requests for documentation in different formats. This negative experience then serves as a case study to illustrat…

1
Beyond Customer Satisfaction Achieving Delight 12:12

20d ago12:12

12:12

This episode of DEEP DIVES from DENYSE argues that exceeding customer expectations is crucial for business growth, surpassing mere satisfaction. It uses examples like Amazon, Zappos, Apple, IKEA, and Brompton Bikes to illustrate how companies achieve this through exceptional service, innovative products, and emotional connections with customers. In…

1
Scenario Planning Outsmarting The Competition 11:23

20d ago11:23

11:23

This episode of DEEP DIVED from DENYSE argues that relying solely on societal trend analysis for business strategy is ineffective, leading to homogeneous products and reduced competitiveness. Instead, it advocates developing scenario planning and shares a ten-step process to transform trends into unique future possibilities. This involves creating …

1
AI + AI Authentic Consumer Interactions 13:12

20d ago13:12

13:12

This episode of DEEP DIVES from DENYSE advocates for a shift in AI consumer service from AI competing with AI to AI collaborating with AI to create more authentic interactions. It proposes ten strategies to achieve this, integrating human empathy and personalisation with AI's efficiency. These strategies include incorporating emotional intelligence…

1
7 Secrets To Business Growth 12:26

20d ago12:26

12:26

This episode of DEEP DIVES from DENYSE presents a seven-step process for achieving business growth. It focuses on a consumer-centric approach called Quantum Consumer Centricity (QC2™). The discussion critiques traditional consumer experience (CX) models as insufficient and advocates for a more holistic view of the consumer journey. The process invo…

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Turning Difficult Customers Into Loyal Advocates 16:56

22d ago16:56

16:56

This episode focuses on transforming negative customer experiences into positive relationships. During the discussion it is argued that customer complaints are valuable opportunities for improvement and increased loyalty. The discussion includes several case studies from companies like Netflix, Toyota, and Zappos that successfully addressed complai…

1
Feedback - Fueled Success Continuous Improvement & Customer Insights 16:49

22d ago16:49

16:49

This episode of Deep Dives by Denyse emphasises the crucial role of continuous improvement and consumer feedback in achieving business success, especially in CPG. The discussion argues that it is essential to incorporate consumer insights through various channels, analyse feedback effectively, and prioritise actionable suggestions. Denyse advocates…

1
Atomic Change Quantum Growth Through Incremental Innovation 12:30

22d ago12:30

12:30

This episode advocates for atomic change, incremental adjustments to a business, as a superior strategy for large-scale transformations for achieving organisational growth and agility. The discussion highlights reduced employee resistance, faster implementation, and lower risk as crucial advantages of this approach.Various statistics and real-world…

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Boosting High - Quality Traffic & Customer Engagement 15:41

23d ago15:41

15:41

This episode for CPG CEOs and CMOs outlines a five-step process to boost high-quality website traffic and customer engagement. It emphasises a data-driven approach, using analytics to personalise marketing efforts and leveraging content marketing, SEO, and social media. The discussion stresses the importance of measuring key performance indicators …

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A Strategic Growth Blueprint For Market Research 19:33

23d ago19:33

19:33

This episode presents a strategic growth blueprint for market research, emphasising its often-overlooked long-term ROI. It highlights the high turnover rates in both marketing and market research, leading to a loss of institutional knowledge. Denyse proposes a solution focusing on aligning research with strategic objectives, leveraging technology, …

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B2B & B2C Marketing Synergistic Strategies 24:11

24d ago24:11

24:11

This episode explores the similarities and differences between B2B and B2C marketing strategies. While distinct in their approaches—B2B emphasises logic and long-term relationships, while B2C focuses on emotion and shorter sales cycles—both share the fundamental goal of connecting with their audience. The discussion highlights how each sector can l…

1
Marketing ROI And Budget Optimization 25:18

24d ago25:18

25:18

This episode explores the challenges and strategies for Chief Marketing Officers (CMOs) in navigating budget cuts while demonstrating marketing's return on investment (ROI). It highlights the challenges of decreasing marketing budgets, emphasising the need for efficient digital marketing strategies, data-driven decision-making, and advanced analyti…

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SME Brand Building - Overcoming 10 Key Challenges 17:11

24d ago17:11

17:11

This episode of Deep Dives addresses ten common brand-building challenges faced by small and medium-sized enterprises (SMEs). For each challenge—such as inconsistent messaging, limited budgets, and measuring ROI—we offer practical solutions and real-world examples from successful companies. The solutions emphasise cost-effective strategies, leverag…

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Customer - Centric Mission Statements A Guide To Success 10:04

24d ago10:04

10:04

This episode provides a comprehensive guide to crafting effective, consumer-centric mission statements. It emphasises the importance of understanding consumer needs, using clear language, setting specific goals, and aligning the statement with company values. The guide offers a five-step process for developing such statements, including market rese…

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Consumer - First Strategies For Business Success In 2025 22:41

24d ago22:41

22:41

This podcast focuses on key trends shaping successful consumer-first business strategies in 2025. It highlights the importance of AI-driven personalisation, data privacy, omnichannel experiences, and ethical AI in building customer loyalty. The discussion also emphasises the need for human empathy, automation, and proactive customer support to achi…

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20 Ways To Delight Customers & Build Loyalty 27:23

25d ago27:23

27:23

This episode outlines twenty business strategies for enhancing customer loyalty by exceeding expectations and fostering delight rather than merely achieving satisfaction. It emphasises personalisation, exceptional service, proactive support, and the use of technology to improve the customer experience across all touchpoints. Each strategy is illust…

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Unlocking SME Potential Through Superior Data Use 20:59

25d ago20:59

20:59

Small and medium-sized enterprises (SMEs) can significantly improve their performance by strategically using customer data. The discussion explores how SMEs can leverage data for personalised customer experiences, predictive insights, enhanced decision-making, and operational efficiency. Specific examples worldwide illustrate the benefits to market…

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