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HOW TO BUILD AN APP IF YOU’RE NOT A PROGRAMMER: LESSONS FROM A SOFTWARE DEVELOPER I invited my friend and mastermind member, Jesse Lawler of Evil Genius Technologies, to come on the Show to answer a question I get frequently in my inbox, “How do I make an app if I’m not a programmer?” Jesse is in the business of making apps for other companies and …

AKA: CUSTOMER DEVELOPMENT FOR THE REST OF US Customer Development is a lean startup methodology that is transforming how tech companies create their products. It turns traditional product development on its head by focusing on identifying the core problems a market has before creating solutions. Said that way it seems logical — why would anyone mak…

EFFECTIVELY MARKET PLUGINS, DOWNLOADABLES & SOFTWARE AS A SERVICE Rob Walling of Startups For The Rest Of Us joins the show again to talk about marketing software. This is one of my favorite topics to discuss and having someone as smart and successful as Rob to talk to made me forget about the time so this one last just over an hour, but is well wo…

A PAY NOW PODCASTING TALE This week my friend and mastermind member, Terry Lin of BuildMyOnlineStore.com, joins us to talk about Pay Now Podcasting, building your online store, podcasting about ecommerce, and ecommercing about podcasts. Okay, that last one doesn’t make any sense. Terry started a podcast about ecommerce by interviewing online store …

DO YOU HAVE A VALUABLE MESSAGE TO SHARE? My guest, Mark Manson of Postmasculine.com (and member of my mastermind), started with dating advice and found that he had a deeper, more valuable message to share with the world. This message now affords him a great lifestyle — one with the opportunity to be his own boss, live and travel to anywhere he desi…

STOP THINKING OFFLINE VS ONLINE: USE ALL TOOLS AVAILABLE TO GROW YOUR BUSINESS In this episode another one of my mastermind members, Ed Stapleton Jr, visits the show to talk direct marketing and specifically direct mail. Ed has been using some real old school sales letters to get leads for his marketing consulting company. He’s driving tens of thou…

USE EDUCATION-BASED MARKETING TO GET MORE LEADS THEN SIFT, SORT & SCREEN THEM TO FIND YOUR “A” CUSTOMERS In this episode, guest co-host, Johan Woods, hit me with a question: How do I get more customers without spending the rest of my life constantly creating content? I’ve been mentoring Johan for about a year now and two concepts that I shared with…

LEARN TO HIRE, TRAIN AND MANAGE EMPLOYEES ANYWHERE IN THE WORLD Guest co-host, James Schramko, shares how he manages a remote team of 80+ people to double his business (with a stated goal to hit $10 million in annual sales). During this discussion James pinpoints the key areas as to when you should first hire someone, what kind of person to hire an…

IS PODCASTING DEAD? The Internet world claimed podcasting died in 2009. But, my guest co-host, Dan Andrews of LifestyleBusinessPodcast.com and I know it didn’t die. Hell… CAN YOU MAKE MONEY FROM PODCASTING? If anything it got more effective as a marketing medium. This episode is about developing a podcast that will attract a buying audience. People…

WOULD YOU BE WILLING TO GIVE UP WHAT YOU ENJOY TO LIVE WHAT YOU LOVE? Keith and Chemda, the duo behind the successful show Keith And The Girl Comedy Talk Show, took a big risk — they stopped doing something they enjoyed (and was paying their bills) to start a podcast. This episode is a story of that journey with lots of jokes thrown in. I think thi…

DO YOU HAVE WHAT IT TAKES TO BE AN ENTREPRENEUR? Special guest, James Schramko of SuperFastBusiness.com, shares his story of needing to replace his wife’s income when their first child came along and how he eventually built a million dollar business. This is a story of drive and ambition that took James from an administrative job to salesman to man…

BUYING, RENOVATING, SELLING & PROFITING I’m not talking about real estate. I’m talking about websites. There is a huge opportunity for people to buy existing, under-performing websites and turn them into real businesses that throw off excess cash. My guest, Dave Rodenbaugh of Skyline Consulting, came on to share how he has bought, renovated and sol…

THE WORDPRESS ECOSYSTEM IS FILLED WITH OPPORTUNITY… GRAB YOURS: THEMES, PLUGINS, SERVICES, HOSTING & MORE Today’s special guest is John Turner of SeedProd.com, shares with us how he found a profitable niche within the WordPress ecosystem and how you can do so too. In this episode, we talk about: overcoming the inevitable setbacks and frustrations t…

ARE YOU CREATING A NEW PRODUCT OR STARTING A BUSINESS? Then this episode will teach you how to quickly discover your prospective customers’ desires and pains so you can validate your business idea. I want to bring Lean Startup Methods to the Niche Site world so that niche site owners can become full-fledged business owners. I’ve had the pleasure of…

CAN YOU PUT YOUR PRODUCTS ON SALE AND STILL BE A PROFITABLE COMPANY? That’s basically the question posed to me by my guest co-host Lain Ehmann of LayoutADay.com. She wanted to have a conversation around discount pricing and whether it was good for business. If it was good for business, how could it be used profitably? One major downfall of discount…

SOMETIMES THINGS DON’T GO AS PLANNED I set out to interview Andrew Warner of Mixergy fame about the insights he’s gained from interviewing over 700 entrepreneurs. He gets such personal information from them and gets them to reveal as much about themselves as they reveal about their business. There’s that old cliche’ that “It’s Not Personal, It’s Ju…

CREATE A PERSONAL BRAND TO PROPEL YOUR BUSINESS SUCCESS What can a former rock band rapper teach you about becoming a successful info-product entrepreneur? Greg Rollett of the Product Pros shares how he started making money online by teaching other bands how to book gigs. From that beginning he started building a brand around his knowledge of marke…