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FA114 - From Rapper To Info-Product Entrepreneur With Greg Rollett
Manage episode 154416169 series 1123656
İçerik Tim Conley tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Tim Conley veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
CREATE A PERSONAL BRAND TO PROPEL YOUR BUSINESS SUCCESS
What can a former rock band rapper teach you about becoming a successful info-product entrepreneur?
Greg Rollett of the Product Pros shares how he started making money online by teaching other bands how to book gigs. From that beginning he started building a brand around his knowledge of marketing and booking bands and became the go-to guy for bands wanting to make more money selling their music.
Now Greg makes info-products for others. His company helps create a “celebrity” brand for professionals (even lawyers! JK). Personal branding has transitioned into celebrity branding because our culture has defined celebrity as equal to subject authority. That means if people recognize you in your industry they will automatically see you as the most trusted authority in your industry.
Think Martha Stewart, Oprah Winfrey, Rachel Ray, Dr. Phil or Dr. Oz, but for plumbers, lawyers, and cake decorators.
Celebrity branding is a very powerful strategy for building a successful company so listen in to find out how to do it.
Enjoy your Foolish Branding,
Tim “Snookie” Conley
Join The Forge: A Group Of Entrepreneurs Creating A Life While Building A Business
bit.ly/entertheforge
New Training: How To Scale Your Business
If you want to get in-depth training on operating and scaling your business check out The Bootcamp: TimConley.co/bootcamp/
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