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Welcome to "Insightly," the podcast where we decode the language of data and chart a course for innovation in the world of business. Hosted by Alyssa McGinn and Jordan Walker, we're your guides through the complex landscape of analytics. In a world where executives are drowning in data but thirsting for actionable insights, "Insightly" is your compass. Having data is one thing, but truly harnessing its power is another. We will bridge that gap, helping business leaders like you not just coll ...
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Navigating Sales and Marketing Data
28:18
28:18
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28:18
Today, we're diving into something that's super close to our hearts - the magic blend of data, sales, and marketing. My journey, along with my co-host Alyssa's, has been nothing short of a data-driven roller coaster. We've seen firsthand how data isn’t just a buzzword; it’s a game changer, transforming how we approach sales and market our brands. F…
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Mastering Profitability Through Data
27:11
27:11
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27:11
On this episode we are excited to kick off a mini-series where we're diving into the awesome world of using data to amp up your business, especially when it comes to raking in more cash. So, we're starting with the juicy topic of profit models—sounds a bit yawn-worthy but trust me, it's anything but. We're gonna explore all the cool and unexpected …
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Unveiling Hidden Patterns: Data-Driven Insights
24:50
24:50
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24:50
Hey everyone, welcome back! This time we're shaking things up with a fresh format. We're diving into a fictional scenario with 'Dynamic Consultants,' a pretty solid IT consulting firm focused on healthcare and manufacturing. Despite their success, they're hitting a snag in keeping healthcare clients after project completion and are eager to beef up…
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Making Data Work for Your Business
40:53
40:53
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40:53
Fresh off from being honored at this year's Innovation Awards by our local business journal, we're buzzing with excitement. Our accolades, particularly in revenue analytics and customer segmentation, set the stage for a deeper exploration into the critical, yet often challenging, world of business data. This episode delves into common hurdles busin…
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Mastering First Party Data
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29:02
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29:02
Unlocking Business Growth with First Party Data: Insights and Strategies Hello, listeners! In today's episode, we dive deep into the realm of first party data, a crucial asset for businesses in the age of heightened data privacy concerns. We explore various facets of this topic, including its significant role in understanding customer behaviors, en…
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What Does Data-Driven Mean?
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17:16
In our inaugural podcast episode, we dive into the heart of an increasingly important topic - the need for businesses to shift from mere data-driven decision making to establishing a holistic data-driven culture. Through our conversation, we emphasize the impact of this paradigm on businesses, regardless of their size. We discuss the pressing chall…
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