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In this series, Hospitality Design magazine's editor in chief Stacy Shoemaker Rauen talks with influential hotel and design leaders on how they got to where they are today, what drives them, and their biggest lessons learned navigating an ever-changing industry.
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Hospitality Design Talks

Rachel Larraine Crawford

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Hospitality Design Talks is a podcast for owner-operators, restaurant owners, retreat hosts, and conscious entrepreneurs in the hospitality world who believe that great design is just the beginning. Hosted by Rachel Larraine Crawford, award-winning holistic interior designer and Founder of Tiger Veil, this show explores how to design spaces, systems, and experiences that nourish well-being—for both your guests and your business behind the scenes. Through solo episodes, Rachel shares grounded ...
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As senior leaders shaping the future of Hyatt's wellness-focused brand Miraval, Sarah Klymson and Simon Marxer bring complementary expertise to the table: Klymson is a trained architect and global design strategist, while Marxer is a veteran spa and wellbeing innovator with roots at Canyon Ranch and Red Flower. Since Hyatt’s acquisition of Miraval …
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Growing up in a small town outside Providence, Rhode Island, Dr. Jonathan Leary always had big dreams. At a young age, he had plotted to move to Los Angeles and pursue a career in medicine, despite never having visited the city. Those dreams evolved as he explored ways of helping people on a deeper level—not just improving their physical health but…
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Caroline and Sabri Farouki, partners behind New Orleans-based studio Farouki Farouki, bring a personal and global perspective to their practice. Caroline grew up in Lafayette, Louisiana in a home designed by Louisiana architect A. Hays Town, known for pioneering reusing materials. Surrounded by antiques and architectural details, her passion for de…
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Suchi Reddy’s creative journey began in Chennai, India, where she grew up in a vibrant home curated by her mother—think scenic wallpaper, terrazzo floors embedded with marble fragments, and a rich mix of textures. Surrounded by gardens and books, Reddy developed an early sensitivity to how environments shape our sense of self. That awareness grew i…
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Born in the Kalahari Desert of South Africa, Jacu Strauss’ early years were marked by his imagination—crafting dollhouses from wine boxes and drawing urban streetscapes in the dirt. With limited access to TV or the internet, he turned to encyclopedias and magazines to fuel an inner world that laid the foundation for his future. At 18, he left for L…
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As founder of his eponymous New York firm, visionary architect Morris Adjmi's work is deeply rooted in a respect for heritage while embracing innovation. With a career shaped by early experiences working alongside Pritzker Prize-winning architect Aldo Rossi, Adjmi developed a distinct approach that balances modern aesthetics anchored in a deep unde…
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Designing for Experience: Food Service, User Flow & Holistic Consulting with Ryan Mikita Food service design is more than just kitchens—it’s about user experience, efficiency, and innovation. In this episode, I’m joined by Ryan Mikita, principal and partner at Ricca Design Studios, to explore the intersection of hospitality, kitchen design, and hol…
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Spring Equinox Energy Detox: Mercury & Venus Retrograde Edition Spring is a season of renewal, a time to clear out the old and welcome in fresh energy. But with Mercury and Venus in retrograde, things might feel a little off—communication may be misaligned, decision-making could feel clouded, and relationships, both personal and professional, might…
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From her childhood in Larchmont, New York to leading a renowned wellness company, Cathy O'Brien’s wide-ranging career spans the music industry as well as the beauty and wellness sectors, where she helped rethink brand strategies at luxury companies like Jo Malone. Driven by her vision for holistic wellness and inspired by her own health challenges,…
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Manifesting Wellness: Intentional Design, Energy & Movement with Tonia What does it take to create a space that truly supports transformation and well-being? In this episode, I sit down with Tonia to talk about the power of intentional environments, the energy behind movement, and the role of community in building a wellness-centered business. Toni…
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When Jason Brown and Brad Guidi joined forces to create hospitality real estate private equity firm Blue Flag Capital, they weren’t just building hotels—they were crafting experiences rooted in storytelling, design, and a sense of place. Their journey began with a bold vision on Nantucket and has since expanded to destinations from Martha’s Vineyar…
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Episode 17: Transform Your Space – Interior Design Services for Small Business Owners Welcome to Episode 17 of the Holistic Hospitality Design Podcast! In this episode, we’re diving into accessible and transformative interior design services tailored for owner-operated small businesses like cafés, restaurants, bars, studios, boutique hotels and wel…
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Growing up in Brooklyn, lifelong friends Matthew Sears and Darius Davie started their entrepreneurial journey thanks to a shared passion for design, grooming, and community. Enter Groom Guy, their take on a luxury salon concept that blends wellness with hospitality. Davie, a former hairstylist, envisioned Groom Guy as a resource hub for men’s self …
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A driving force behind the evolution of Las Vegas dining scene and beyond, Elizabeth Blau began her F&B journey under the legendary Sirio Maccioni at Le Cirque in New York. That foundation propelled her to Las Vegas in the late ‘90s, where she played a crucial role in transforming the city into a culinary powerhouse. Today, as founder and CEO of Bl…
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Icelandic hotelier Sigurlaug Sverrisdóttir has built a reputation for her innovative approach to creating immersive guest experiences. Growing up in a small town near Reykjavik, she developed a deep connection to Iceland’s rugged natural beauty, a bond that would later shape her career. After nearly two decades with Icelandic Airline, Sigurlaug ret…
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From working in a butcher shop as a child to immersing himself in the world of art and architecture, Vincent Celano’s upbringing in Brooklyn, New York instilled in him a love of storytelling and a deep appreciation for the power of design. After graduating from Pratt Institute, he cut his teeth at design giants like Rockwell Group, Jeffrey Beers In…
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Matt Goodrich, principal of his New York-based design studio Goodrich, has cultivated an approach that is rooted in collaboration, curiosity, and pursuing the unexpected. With a career that spans more than two decades, including stints at Rockwell Group and AvroKO, Goodrich’s perspective champions the art of storytelling. Since founding his eponymo…
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In this episode of the Holistic Hospitality Design Podcast, Rachel Crawford interviews Brian Grover from Fox Point Farms. They discuss Brian's journey from structural engineering to urban design, the founding of Fox Point Farms, and the importance of place making in creating community-focused spaces. The conversation delves into the sustainable pra…
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Revisit our conversation with prolific designer Tara Bernerd, founder of her eponymous London-based firm Tara Bernerd & Partners. Back in 2020, as the world was facing an unprecedented pandemic, Tara shared how her team was navigating Covid, as well as detailed her work on projects including the Hari Hong Kong. This year, Tara was guest editor of o…
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In this episode of Holistic Hospitality, host Rachel Larraine Crawford uncovers the five hidden costs of skipping an interior designer for your hospitality project. From wasted time and costly mistakes to missed branding opportunities and budget mismanagement, Rachel highlights how professional design services can save you money, stress, and setbac…
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Having lived across continents—from Hong Kong to Houston and Singapore to Pakistan—Aliya Khan’s upbringing instilled a appreciation for culture, architecture, and art. After studying architecture at Pratt Institute in New York, Khan began her career in residential design before transitioning to the hospitality industry, working for Starwood Hotels …
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Born and raised in Los Angeles, Tom Ito, a third-generation Japanese-American, was destined to be in the hospitality industry. He worked at his grandparents’ restaurant when he was young, and he was also inspired by his parents—his father was a bartender-turned-restaurant GM and his mother worked as a hostess. He joined Gensler nearly 40 years ago,…
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Born in Chicago and raised in Arizona, Sam Fox’s early experiences working in his parents’ diners, Mexican restaurants, and delis shaped his understanding of the industry. He dropped out of the University of Arizona, where he was studying real estate finance, to pursue his passion, using his tuition money to open his first restaurant—all before he …
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Raised for much of his childhood in Connecticut before moving to New York as a teenager, John Meadow developed a love for hospitality at a young age. He got his start as a dishwasher and sandwich maker at Au Bon Pain before attending Cornell’s hotel school. By 24, he opened his first restaurant, and in 2008, launched Scarpetta, which won accolades …
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Settling in Seattle as a Vietnamese refugee, My Nguyen began her 22-year design career as an intern for Holland America Line followed by nearly nine years at NB Design Group. Now, Nguyen leads the interior design and interior asset management teams for Holland America Line and Seabourn fleets. Through her commitment to sustainability, Nguyen has pu…
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Daryl Schwartz, founder of Goodbar, shares his journey of creating non-alcoholic bars and the importance of shifting the mindset around money. He emphasizes the value of investments in people and platforms, rather than viewing them as expenses. Daryl discusses the success of Goodbar's event business and the plans for their brick and mortar location…
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Juan Bremer has a deep connection to nature that has shaped his journey into the world of luxury hospitality. Growing up as the son of an ambassador, Bremer’s early years were a whirlwind of cultures, spanning Moscow, Germany, and Mexico. (Today, he splits his time between Mexico and Italy.) This multicultural upbringing instilled in him an appreci…
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In this conversation, Rachel and Giulia discuss Virgo season and the eclipse in Pisces. They explore the qualities of Virgo, such as problem-solving, organization, and efficiency. They emphasize the importance of reevaluating and reorganizing during this time, both in personal and business aspects. They also discuss the spiritual aspect of Virgo se…
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Born in Florence and raised between Switzerland and Northern California, David Montalba, founder of Montalba Architects, was exposed to many different cultures growing up, which is evident in his work today from the rustic yet refined Whitepod eco-chalets in Monthey Switzerland to the bespoke Nobu Palo Alto in California. Today—with offices in Sant…
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