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Hospitality Design Talks

Rachel Larraine Crawford

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Hospitality Design Talks is a podcast for owner operators, restaurant owners, retreat hosts, and conscious entrepreneurs in the hospitality world who know that great design is only the beginning. Hosted by Rachel Larraine Crawford, an award winning holistic interior designer and founder of Tiger Veil, this show explores how to design spaces, systems, and experiences that nourish well being for your guests and for the business running behind the scenes. Through solo episodes, Rachel shares gr ...
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In this series, Hospitality Design magazine's editor in chief Stacy Shoemaker Rauen talks with influential hotel and design leaders on how they got to where they are today, what drives them, and their biggest lessons learned navigating an ever-changing industry.
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show series
 
In part two of the Aura Gardens series, Rachel continues her conversation with co owner RJ Fernandez and picks up right where the story left off. If part one was about legacy, family, and the deep roots of a third generation steakhouse, this chapter is about what happens when that legacy starts to feel out of step with the times. RJ opens up about …
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In this first episode of the Aura Gardens series, Rachel sits down with co owner RJ Fernandez to trace the roots of his hospitality story all the way back to a family steakhouse in Chino and Temecula. RJ was literally raised in a restaurant doing homework in booths, falling asleep on stacks of bread in the kitchen, and watching guests become extend…
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In this episode of Hospitality Design Talks, designer and host Rachel Larraine Crawford breaks down why hiring an interior designer isn’t a nice-to-have—it’s a core business strategy for hospitality owners. From saving time and avoiding costly mistakes, to translating your brand into a sensory guest experience, Rachel shares the top reasons bringin…
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This week, I’m taking you behind the veil of a real-time project: a 3,000-sq-ft, family-run Brazilian steakhouse in San Diego’s Gaslamp. After smoke and water damage from last year’s fire, the owners asked us to refresh on a very tight budget—without losing legacy. We’re building a nature-forward concept inspired by butterfly wings, jungle softness…
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Hospitality isn’t just about food and service — it’s about the feeling you create, the stories you tell, and the communities you bring together. In this episode of Hospitality Design Talks, I’m joined by the brilliant and soulful Alex Ott, founder of Chrome City and the force behind The Blank Table. Alex shares her unexpected journey from bottle se…
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Growing up in a small town in central Minnesota, Chantell Walsh’s creativity took the form of graph paper floorplans and endless hours outdoors inventing adventures. A pivotal job shadow at local architecture firm KKE Architects during high school solidified her path. After earning her degree in architecture, Walsh landed in Chicago, working under …
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For more than two decades, AvroKO has pushed the boundaries of what it means to be a design firm. Founded by longtime friends Greg Bradshaw, Adam Farmerie, Kristina O’Neal, and William Harris, the multidisciplinary studio has earned a reputation for its richly layered interiors, holistic approach, and narrative-driven process. From launching self-p…
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Raised in Sault Ste. Marie, a small industrial town in Northern Ontario, Craig Stanghetta grew up surrounded by hospitality—his family owned the city’s oldest hotel. Though initially drawn to theater, he worked as a professional actor until he found the same sense of connection in the world of design. His first project, the Chinese brasserie Bao Be…
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As senior leaders shaping the future of Hyatt's wellness-focused brand Miraval, Sarah Klymson and Simon Marxer bring complementary expertise to the table: Klymson is a trained architect and global design strategist, while Marxer is a veteran spa and wellbeing innovator with roots at Canyon Ranch and Red Flower. Since Hyatt’s acquisition of Miraval …
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Growing up in a small town outside Providence, Rhode Island, Dr. Jonathan Leary always had big dreams. At a young age, he had plotted to move to Los Angeles and pursue a career in medicine, despite never having visited the city. Those dreams evolved as he explored ways of helping people on a deeper level—not just improving their physical health but…
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Caroline and Sabri Farouki, partners behind New Orleans-based studio Farouki Farouki, bring a personal and global perspective to their practice. Caroline grew up in Lafayette, Louisiana in a home designed by Louisiana architect A. Hays Town, known for pioneering reusing materials. Surrounded by antiques and architectural details, her passion for de…
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Suchi Reddy’s creative journey began in Chennai, India, where she grew up in a vibrant home curated by her mother—think scenic wallpaper, terrazzo floors embedded with marble fragments, and a rich mix of textures. Surrounded by gardens and books, Reddy developed an early sensitivity to how environments shape our sense of self. That awareness grew i…
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Born in the Kalahari Desert of South Africa, Jacu Strauss’ early years were marked by his imagination—crafting dollhouses from wine boxes and drawing urban streetscapes in the dirt. With limited access to TV or the internet, he turned to encyclopedias and magazines to fuel an inner world that laid the foundation for his future. At 18, he left for L…
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As founder of his eponymous New York firm, visionary architect Morris Adjmi's work is deeply rooted in a respect for heritage while embracing innovation. With a career shaped by early experiences working alongside Pritzker Prize-winning architect Aldo Rossi, Adjmi developed a distinct approach that balances modern aesthetics anchored in a deep unde…
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Designing for Experience: Food Service, User Flow & Holistic Consulting with Ryan Mikita Food service design is more than just kitchens—it’s about user experience, efficiency, and innovation. In this episode, I’m joined by Ryan Mikita, principal and partner at Ricca Design Studios, to explore the intersection of hospitality, kitchen design, and hol…
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Spring Equinox Energy Detox: Mercury & Venus Retrograde Edition Spring is a season of renewal, a time to clear out the old and welcome in fresh energy. But with Mercury and Venus in retrograde, things might feel a little off—communication may be misaligned, decision-making could feel clouded, and relationships, both personal and professional, might…
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From her childhood in Larchmont, New York to leading a renowned wellness company, Cathy O'Brien’s wide-ranging career spans the music industry as well as the beauty and wellness sectors, where she helped rethink brand strategies at luxury companies like Jo Malone. Driven by her vision for holistic wellness and inspired by her own health challenges,…
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Manifesting Wellness: Intentional Design, Energy & Movement with Tonia What does it take to create a space that truly supports transformation and well-being? In this episode, I sit down with Tonia to talk about the power of intentional environments, the energy behind movement, and the role of community in building a wellness-centered business. Toni…
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When Jason Brown and Brad Guidi joined forces to create hospitality real estate private equity firm Blue Flag Capital, they weren’t just building hotels—they were crafting experiences rooted in storytelling, design, and a sense of place. Their journey began with a bold vision on Nantucket and has since expanded to destinations from Martha’s Vineyar…
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Episode 17: Transform Your Space – Interior Design Services for Small Business Owners Welcome to Episode 17 of the Holistic Hospitality Design Podcast! In this episode, we’re diving into accessible and transformative interior design services tailored for owner-operated small businesses like cafés, restaurants, bars, studios, boutique hotels and wel…
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Growing up in Brooklyn, lifelong friends Matthew Sears and Darius Davie started their entrepreneurial journey thanks to a shared passion for design, grooming, and community. Enter Groom Guy, their take on a luxury salon concept that blends wellness with hospitality. Davie, a former hairstylist, envisioned Groom Guy as a resource hub for men’s self …
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A driving force behind the evolution of Las Vegas dining scene and beyond, Elizabeth Blau began her F&B journey under the legendary Sirio Maccioni at Le Cirque in New York. That foundation propelled her to Las Vegas in the late ‘90s, where she played a crucial role in transforming the city into a culinary powerhouse. Today, as founder and CEO of Bl…
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Icelandic hotelier Sigurlaug Sverrisdóttir has built a reputation for her innovative approach to creating immersive guest experiences. Growing up in a small town near Reykjavik, she developed a deep connection to Iceland’s rugged natural beauty, a bond that would later shape her career. After nearly two decades with Icelandic Airline, Sigurlaug ret…
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From working in a butcher shop as a child to immersing himself in the world of art and architecture, Vincent Celano’s upbringing in Brooklyn, New York instilled in him a love of storytelling and a deep appreciation for the power of design. After graduating from Pratt Institute, he cut his teeth at design giants like Rockwell Group, Jeffrey Beers In…
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Matt Goodrich, principal of his New York-based design studio Goodrich, has cultivated an approach that is rooted in collaboration, curiosity, and pursuing the unexpected. With a career that spans more than two decades, including stints at Rockwell Group and AvroKO, Goodrich’s perspective champions the art of storytelling. Since founding his eponymo…
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In this episode of the Holistic Hospitality Design Podcast, Rachel Crawford interviews Brian Grover from Fox Point Farms. They discuss Brian's journey from structural engineering to urban design, the founding of Fox Point Farms, and the importance of place making in creating community-focused spaces. The conversation delves into the sustainable pra…
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Revisit our conversation with prolific designer Tara Bernerd, founder of her eponymous London-based firm Tara Bernerd & Partners. Back in 2020, as the world was facing an unprecedented pandemic, Tara shared how her team was navigating Covid, as well as detailed her work on projects including the Hari Hong Kong. This year, Tara was guest editor of o…
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In this episode of Holistic Hospitality, host Rachel Larraine Crawford uncovers the five hidden costs of skipping an interior designer for your hospitality project. From wasted time and costly mistakes to missed branding opportunities and budget mismanagement, Rachel highlights how professional design services can save you money, stress, and setbac…
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Having lived across continents—from Hong Kong to Houston and Singapore to Pakistan—Aliya Khan’s upbringing instilled a appreciation for culture, architecture, and art. After studying architecture at Pratt Institute in New York, Khan began her career in residential design before transitioning to the hospitality industry, working for Starwood Hotels …
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Born and raised in Los Angeles, Tom Ito, a third-generation Japanese-American, was destined to be in the hospitality industry. He worked at his grandparents’ restaurant when he was young, and he was also inspired by his parents—his father was a bartender-turned-restaurant GM and his mother worked as a hostess. He joined Gensler nearly 40 years ago,…
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Born in Chicago and raised in Arizona, Sam Fox’s early experiences working in his parents’ diners, Mexican restaurants, and delis shaped his understanding of the industry. He dropped out of the University of Arizona, where he was studying real estate finance, to pursue his passion, using his tuition money to open his first restaurant—all before he …
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