The Design of Business | The Business of Design explores how design shapes, and is shaped by, the world around us. Hosted by Ellen McGirt, the podcast features conversations with visionary leaders from a wide range of industries, from architecture and technology to journalism and retail. Together, they examine creative practices, challenge conventional thinking, and explore how design drives business, innovation, and social change. In Season 12 of DB|BD, host Ellen McGirt explores Designing ...
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Welcome to the Beyond Interior Design Podcast, where we dive deep into the business reality of running a successful design studio. Join Marc Müskens and his guests - from emerging talents to industry icons - as they share unfiltered insights about the business of design. Each episode reveals the strategic decisions, client relationships, and business approaches that drive real success in the design world. Whether you're scaling your studio or redefining your market position, you'll hear hone ...
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Mastering the Business of Interior Design: Success by Design
Katie Decker-Erickson, Business Coach for Interior Designers
As an interior designer, do you find yourself caught between your love for design and the realities of running a profitable business? Whether you're launching your firm or scaling to new heights, the business side of interior design can be complex—and often overwhelming. That’s where Katie Decker-Erickson comes in. As a business coach for interior designers and the founder of a multimillion-dollar design firm, she knows firsthand what it takes to build a thriving, sustainable business while ...
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The Art and Business of Interior Design podcast offers a deep dive into topics of interest to interior designers around the globe.
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Welcome to The Business of Beautiful Spaces, the podcast where interior design matters! As Interior Designers, we understand the power of creating beautiful and functional spaces that not only look good, but also enhance our daily lives. Join us on this journey as we explore the ins and outs of the interior design industry and dive into the business side of things. From one interior designer to another, we'll share our experiences, insights, and lessons learned as we strive to create spaces ...
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Produced by: Paul Lidgerwood, managing director, Joanne Davies, publisher of Australian Design Review and Architectural Review, Madeleine Swain, editor of Architectural Review and Niche Media. Australian Design Review
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60: Design DNA: Unlock Your Firm’s True Potential
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17:02Send Katie a Text Message!! Every interior designer has a unique “genetic code”—their style, values, and creative philosophy. But are you consciously tapping into yours to truly stand out and attract your ideal clients? In this episode, we’re diving deep into how your Design DNA can fuel purposeful, profitable, and authentic growth for your practic…
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S12E7: Compassionate Design, Career Advice and Leaving 18F with Designer Ethan Marcotte
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41:27Ethan Marcotte is a web designer who may be best known for coining the term “responsive design” in 2010 – which turned out to be a prescient manifesto for the quest to design beautiful, accessible, and effective digital experiences everywhere. Ethan’s also a compassionate web designer and a prolific writer. His most recent book is “You Deserve A Te…
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Ep. 122 - Let's Talk about Growing Good Design with Nicole Fisher
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32:25Send us a text In this episode of The Business of Beautiful Spaces, I’m joined by Nicole Fisher, principal of BNR Interiors, a New York-based luxury residential design firm known for its layered, editorial approach to interiors. Nicole shares her fascinating journey from working on fashion editorials and styling with Lady Gaga’s team to curating ti…
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Mastering Home Lighting Design
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14:16In our latest podcast, our reference article offers seven tips from three interior design experts on improving a home's lighting. Layering light sources beyond a single overhead fixture, installing dimmers on hardwired lights, and avoiding excessive lightare recommended to control mood and prevent discomfort. The designers also emphasize selecting …
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Inside the Luxury Client’s Mindset – with Jeffrey Shaw
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45:18Send us a text In this episode of Beyond Interior Design, host Marc Müskens sits down with former celebrity photographer turned brand strategist Jeffrey Shaw, to explore how interior designers can elevate their businesses by understanding the mindset of luxury clients. A trusted voice in high-end branding, Jeffrey brings a rare mix of creative expe…
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59: Building a Future-Proof Interior Design Business
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17:45Send Katie a Text Message!! In an industry constantly evolving with trends, technology, and shifting client expectations, building an interior design business that's both creatively inspiring and strategically sound has never been more critical. But how exactly do you create a design empire that can withstand change, scale sustainably, and flourish…
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REPLAY - LET'S TALK ABOUT ELEVATING YOUR CLIENT PRESENTATION PACKAGE
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22:35Send us a text REPLAY: Starting off a presentation on the right foot is key. An interior design presentation package should be a visually engaging and comprehensive set of documents and visual aids that communicate the designer's ideas and concepts clearly and effectively to clients. By incorporating a range of visual and interactive elements into …
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58: Beyond the Blueprint: Scaling Your Interior Design Business with Soul
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18:40Send Katie a Text Message!! Interior design is more than stunning blueprints, curated Pinterest boards, and beautifully staged reveals. True design excellence—and sustainable business success—begins when we move beyond surface-level planning and dive deeper into our purpose, passion, and personal values. In this episode, we explore how you can auth…
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S12E6: Love Letter to a Garden and 20 years of Design Matters with Debbie Millman
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52:24Debbie Millman is a shapeshifting creative who does a little bit of just about everything. She is a writer, designer, educator, artist, brand consultant and host of the podcast Design Matters- which celebrates its 20th anniversary this year. Last month, Debbie also published a beautiful new book: Love Letter to a Garden. It details her journey into…
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121 - Let's Talk About The Interior Design Community with Laurie Laizure
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56:14Send us a text n this inspiring episode of The Business of Beautiful Spaces, Laura chats with Laurie Laizure, founder of the Interior Design Community and host of the To-The-Trade Podcast. Laurie is a connector, a cheerleader for designers everywhere, and a true thought leader in the interior design industry. With over 94,000 members worldwide, IDC…
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57: Attracting Luxury Interior Design Clients w/ John McClain
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42:22Send Katie a Text Message!! Ever wondered how to attract seven-figure interior design clients? In this episode, I sit down with the talented John McClain, known for mastering high-value, luxury projects. This conversation is packed with insights you won’t want to miss! John reveals how he evolved from accepting "anyone with a heartbeat and a checkb…
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120 - Let's Talk about Mindset Matters with Andrea Liebross
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42:52Send us a text This episode couldn’t be more timely. As many of us are navigating a major shift in our businesses—grappling with pricing pressures, uncertain clients, and the ever-growing noise around tariff talks—it can be hard to stay positive, charge what we’re truly worth, and hold firm on the value we bring. That’s why I’m so excited to welcom…
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56: Unlock the Secret to Packaging and Pricing Your Design Services for High-End Clients
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29:37Send Katie a Text Message!! Have you ever felt unsure how to structure your design packages or nervous about raising your prices, even when you know you're worth it? You’re not alone. Katie is exploring exactly how to craft irresistible, premium design packages tailored specifically for high-end residential and commercial clients—those ready and wi…
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S12E5: Redesigning the Spice Trade: Talking Turmeric and Tariffs with Diaspora Co.’s Sana Javeri Kadri
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42:36Sana Javeri Kadri is the founder of Diaspora Co., a single origin spice company that is revolutionizing the 500 year old $5 billion spice industry. Their mission is to “put money, equity and power into the best regenerative spice farms across South Asia, and bring wildly delicious, hella potent flavors into your home cooking.” In just 8 years in bu…
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118 - Let's Talk About Booked on Autopilot: Elle Kwan’s Email Strategy for Interior Designers
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36:59Send us a text Elle is an avid reader, ocean lover and Brit-girl born to travel. She's also obsessed with helping interior designers stand out and get paid. Elle spent 10 years writing for luxury magazines, and today she blends rich storytelling and editorial design into results-driven websites for interior designers. She lives in Hong Kong and has…
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How to Navigate Renovation Costs in the Age of Tariffs
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11:05Explore strategies for navigating potential price increases and material delays in home renovations, particularly in the context of fluctuating economic conditions like tariffs. It suggests that hoarding materials might seem appealing but isn't the only solution. Instead, this episode highlights the importance of well-structured contracts, such as …
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55: Defining Your Ideal Interior Design Client
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20:01Send Katie a Text Message!! Ever wonder why some interior designers effortlessly attract dream clients, while others scramble just to stay busy? The answer might surprise you—it’s all about knowing exactly who your ideal client is and what they truly want. In this week’s episode, Katie dives into how leveraging demographic and psychographic data ca…
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119 -Let’s Talk About Working Smarter: Using VAs to Reclaim Your Time
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37:48Send us a text In today’s episode, we’re diving into a topic that so many interior designers and decorators wrestle with—how to get help without the pressure of hiring full-time staff. I’m joined by the incredible Ronniesha Rivera, founder of Vetted by Design, who specializes in helping creatives streamline their businesses with the support of skil…
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54: How Coaching Helped Zoe Master Pricing, Pivoting, and Hiring
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20:06Send Katie a Text Message!! Are you an interior designer wondering if coaching is right for you? Curious about taking your business from good to great—or perhaps from zero to thriving? Join Katie as she welcomes one of her coaching clients, Zoe Browne, to the podcast. Zoe’s journey is an inspiring example of how transformative the right support can…
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117 - Let's Talk! You're Not Alone. Real Talk on the State of the Design Industry with Carly Nemtean
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1:03:38Send us a text In this heartfelt and unfiltered episode, Laura sits down with Carly Nemtean — Principal Designer of Carriage Lane Design Build and Co-Founder of The Collective Workspace — for a real conversation about what many designers are feeling behind the scenes. From navigating the post-COVID slowdown to dealing with tariff challenges and shi…
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53: Navigating Tariffs, Turmoil, and Trust for Interior Designers [The Table]
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38:31Send Katie a Text Message!! Are tariffs making you anxious? You're not alone. In this must-listen podcast episode of The Table, Katie is joined by industry heavy-hitters Laurie Laizure, Rick Campos, and Dr. Jennifer Chukwujekwe to tackle the tariff turmoil head-on. From staggering markups and shifting vendor dynamics, to managing client expectation…
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S12E4: Making Space with Jon M. Chu
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44:06Jon M. Chu is a director, producer and screenwriter. Along with both parts of the Wicked movie adaptation, he directed Crazy Rich Asians, Step Up 2 and In the Heights. In a special live episode of DB|BD, Jon joins Ellen McGirt onstage at the Great Place to Work For All Summit, which took place in Las Vegas on April 10th-12th, 2025. Jon details how …
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115 - Let's Talk About Streamlining Success: Designers and Vendors Working Together with Idilia Lucente from Decor Rest Furniture
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39:39Send us a text Welcome to today’s episode, where we’re diving into the powerful partnership between interior designers and trusted vendors—and how that collaboration can elevate not just your design vision, but your bottom line. Joining us is Idilia Lucente, Sales Manager at Decor-Rest, a family-run Canadian furniture company known for their commit…
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52: Tariff Talk: Navigating the Hidden Costs Impacting Your Interior Design Clients
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13:43Send Katie a Text Message!! Think tariffs don’t affect you? Think again. On this episode of Success by Design, Mastering the Business of Interior Design, Katie breaks down exactly why interior designers must care about these seemingly distant policies—and how tariffs quietly ripple through every project, influencing your pricing, timelines, and cre…
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116 -Let’s Talk About Delegating for Growth: When and How to Hire Help in Your Design Business
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36:24Send us a text In this episode of The Business of Beautiful Spaces, I sit down with Ronniesha Armstead, founder and CEO of Vetted By Design, to tackle one of the most common questions in the design industry: How do you know when it’s time to hire help? If you’re feeling overwhelmed with admin work, spending more time managing orders than designing,…
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Top 10 Commercial Architecture and Interior Design Trends 2025
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13:06A 2025 report from XBD Collective outlines the top ten trends shaping commercial architecture and interior design.These trends emphasize purpose-driven design focused on employee experience, environmental responsibility, and digital integration. Key themes include adaptive workspaces, emotionally intelligent design, nature-infused elements, and sma…
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The Power of Color: Designing with Purpose & RAL’s 2026 Trends
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37:48Send us a text In this episode of Beyond Interior Design, host Alina Schartner takes us inside the evolving world of color, design thinking, and purposeful interiors. A globally respected color and trend consultant, Alina has worked with brands like RAL COLOURS, Midea, Trend Bible, and COAT Paints. As Global Brand Ambassador for RAL COLOURS, Alina …
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51: How Interior Designers Can Build Confidence and Set Boundaries
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20:16Send Katie a Text Message!! Ready to level up your confidence game and finally feel like the expert you already are? In this episode, I'm tackling the surprising psychology behind imposter syndrome, ditching the myth that giant leaps are the only way to build confidence, and showing you how to stop letting perfectionism rule your life (and your rat…
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114- Let's Talk About Setting Key Boundaries every Entrepreneur Should Set to Stay Aligned with their Vision
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35:21Send us a text As the visionary founder of Brenda Brix Consulting and AMR Design, Brenda leads an exceptional team, collaborating with ideal clients to transform her long-standing dreams into reality. Despite facing health challenges and experiencing burnout early on, Brenda's transformative journey led her to create a streamlined and repeatable bu…
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Send Katie a Text Message!! In this episode, Katie Decker-Erickson is bringing you actionable insights directly inspired by last week's powerful conversation with Rebecca Hay. Get ready to transform uncertainty into opportunity with strategies specifically tailored for interior design businesses facing market slowdowns. Slowdowns are inevitable—but…
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S12E3: The New Era of Design Leadership with Tony Bynum
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41:53Tony Bynum is bilingual. He can speak the language of both business and design, a skill that makes him a unique leader in our industry. Tony is the director of the Institute for Design’s new ID Academy, where he is also a professor of practice. Previously, he founded the Northwestern Mutual Design Thinking Center of Excellence in Milwaukee, WI wher…
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Trump-Era Global Home Decor: Five Defining Shifts
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13:42In this episode of the Art & Business of Interior Design, our hosts discuss the article titled "Trump-Era Global Home Decor: Five Defining Shifts," analyzes the significant changes impacting the international home decor industry following the trade policies enacted during Donald Trump's presidency. The piece outlines five key shifts, including the …
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112 -Let's Talk About Elevating Beyond the Holidays: How to Use Gifting to Enhance Your Client Experience
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35:22Send us a text I’m excited to introduce you to Porsche Williams, the founder of The Prototype, a concierge service that helps interior designers streamline their businesses and elevate their client experience. Porsche specializes in providing unique, done-for-you gifting solutions that seamlessly integrate into a designer’s process—going beyond the…
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49: Thrive During Economic Slowdowns- Proven Strategies & Mindset Shifts with Rebecca Hay
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43:19Send Katie a Text Message!! Feeling the squeeze of a market slowdown? You’re not alone. Interior designers everywhere are navigating shifting client expectations, tighter budgets, and the need to be more strategic than ever. We’re joined by celebrated designer Rebecca Hay to explore exactly how to stay profitable and resilient—even when times get t…
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111 - Let's Talk About the Purchasing Power of Community and How it can Help your Profits with Cathy Tonks
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38:09Send us a text In this episode, I sit down with Cathy Tonks, a seasoned interior designer who is transforming the industry with her innovative designer co-op. This collaborative workspace provides designers with shared office space, meeting rooms, and a full showroom featuring access to over 200 vendors. With the collective buying power of over 21 …
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Send Katie a Text Message!! In this episode, we break down essential project management strategies to help interior The #1 mistake designers make that leads to project chaos—and how to avoid it. Ready to streamline your projects, increase efficiency, and maximize profits? Don’t miss this power-packed episode—your future self (and clients) will than…
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S12E2: How a "Mastercard for Pigs" is Transforming Global Farming with Tara Nathan
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31:52Tara Nathan is the EVP of Digital Solutions for Development at Mastercard and the founder of Mastercard’s Community Pass- a digital infrastructure that connects remote agricultural communities to governments, NGOs and the private sector. Community Pass currently serves 6 million farmers across India and East Africa and has an ambitious plan to reac…
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110 - Let's Talk about Building a Legacy – How to Create a Lasting Interior Design Business with Margaret Donaldson
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46:50Send us a text What does it take to build a design business that stands the test of time? In this episode, I sit down with Margaret Donaldson, a seasoned interior designer with over 30 years of experience, to uncover the key principles behind creating a sustainable, profitable, and long-lasting design firm. We discuss how to evolve with industry tr…
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47: The Only Woman on the Construction Site with Renée Biery
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44:05Send Katie a Text Message!! You’ve likely seen this scenario play out—a homeowner has an idea for their remodel, the GC calls it stupid, and while he has a point, the homeowner’s feelings are hurt and no one’s offered a viable solution. That is precisely where we come in. As interior designers, we are uniquely able to translate our clients’ ideas t…
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109 - Let's Talk about 6 Trends Shaping 2025 with Trends Forecaster Stacy Garcia
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43:19Send us a text What’s next in the world of interior design? In this episode, I sit down with Stacy Garcia, a globally recognized trend forecaster, product designer, and industry visionary, to explore the future of design and how interior designers can stay ahead of the curve. Stacy breaks down the 6 key design trends for 2025, sharing insights into…
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Send Katie a Text Message!! In this episode, we’re diving into the marketing strategies you need to attract your ideal clients and scale your business in 2025. If marketing feels overwhelming, don’t worry—this episode breaks it into actionable steps that feel authentic and effective. Grab a notebook and your favorite coffee—this episode is packed w…
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S12E1: The Future of Cities is Climate Adaptive with Michael Eliason
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31:28Welcome to the 12th season of DB|BD. This season we are Designing for the Unknown. Michael Eliason of Larch Lab is an architect, researcher, writer and urbanist based in Seattle He’s a self-described activist for dense, livable, affordable, and sustainable cities and the author of Building for People: Designing Livable, Affordable, Low-Carbon Commu…
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The Department of Government Efficiency’s (DOGE) recent federal layoffs are impacting various sectors in the Washington, D.C., Maryland, and Virginia (DMV) region, including the interior design industry. The DMV area, home to approximately 20% of the 2.4 million civilian federal workforce, is experiencing significant changes due to these reductions…
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108: Reclaiming Productivity – How to Filter Out Distractions and Get More Done
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21:36Send us a text Feeling busy but not productive? As interior designers, we juggle endless tasks—client meetings, site visits, vendor calls, and team management—while battling constant distractions. In this episode, I’m breaking down practical strategies to help you stay focused, eliminate distractions, and finally feel like you’re making progress in…
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45: Digital Marketing Strategy for Interior Designers with Jason Lockhart
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43:05Send Katie a Text Message!! For most interior designers, marketing is throwing noodles at the wall and seeing what sticks. A little Instagram here, a little TikTok there, and maybe some paid ads for good measure. But deep down, you know that’s not a great way to run a business, increase visibility, or build brand awareness—let alone get paying clie…
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107 - Let's Talk About Buying Signals with Nikki Rausch, The Sales Maven
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42:15Send us a text In this episode, I’m joined by sales specialist Nikki Rausch, a master in recognizing and responding to buying signals. With 25+ years of experience selling to prestigious organizations like The Bill & Melinda Gates Foundation and NASA, Nikki shattered sales records and received “top producer” awards along the way. Today, entrepreneu…
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106 - Let's Talk about Cortisol, the "STRESS" hormone with Lucy Lagana
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40:29Send us a text In this enlightening episode, we sit down with Lucy Lagana, a distinguished homeopath and holistic health expert who travels the world sharing her knowledge, including extended stays in exotic locales like the Maldives. Lucy, with her extensive background in homeopathic medicine, holistic nutrition, and allergy clearing, has been a c…
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44: Finances & Marketing for Interior Designers in 2025 [The Table]
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41:04Send Katie a Text Message!! As interior designers, we love being creative and bringing a client’s vision to life. Financials, budgets, and marketing strategies? Not so much. But our firms simply don’t exist without these key elements of business. Between the neverending natural disasters, dramatic economic shakeup, and mounting questions of what to…
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Negotiating Interior Design Fees with Confidence
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19:47In this episode of the Art & Business of Interior Design, learn to navigate an often difficult conversation , the art of negotiating higher design fees. Our hosts discuss the article, Negotiating Higher Interior Design Fees with Confidence, by author Laurie Laizure. Ryan Shapiro Interiors Photographer Ryan Shapiro Photography https://www.ryanshapir…
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Ep. 105 - Let’s Talk About Goals, Your Why, and Building Your Legacy
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19:44Send us a text In this episode of Let’s Talk About Goals, Your Why, and Building Your Legacy, we dive deep into the power of core values and Big Hairy Audacious Goals (BHAGs). Discover how clarifying your principles and aiming high can keep you aligned, guide your decisions, and ignite a sense of purpose in both your business and personal life. Fro…
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