En iyi Strategic Marketing podcastleri (2024)

1
BONUS: Literally, the Grammar-Nerdiest Conversation You'll Ever Hear, with Dr. Valerie Fridland 15:18

3M ago15:18

15:18

Sociolinguist Dr. Valerie Fridland says we need to relax about the changing nature of language. In her book, "Like, Literally Dude: Arguing for the Good in Bad English," she notes that language has always evolved. Every generation adds its own spin, and the English language is almost unrecognizable from what was spoken centuries ago. And for the mo…

1
50. Grumpy Cat, the Sound of Freedom, Watergate and More: A Look Back and a Look at What's Next 51:06

4M ago51:06

51:06

When you're working with high-profile people in fields like PR, marketing and branding, things are always changing. History gets uncovered. New information comes to light that changes everything. And sometimes an opportunity comes along to learn just a little bit more about a topic of interest. So in this episode, we're revisiting three separate ta…

1
49. How I Almost Got Fired in My 1st Week in PR, and the Important Life Lessons I Learned 46:54

5M ago46:54

46:54

At the end of his first week working in public relations, Lead Balloon host Dusty Weis did something so dumb, he could have been fired on the spot. During a meeting with one of his new bosses, prominent Milwaukee politician Jim Bohl, Dusty made a bad assumption and recklessly insulted Jim to his face. Dusty wasn't fired, and the pair went on to wor…

1
48. A UAP PR Campaign: Mainstreaming the Conversation About Unexplained Anomalous Phenomena, with Lt. Ryan Graves 45:17

6M ago45:17

45:17

UFOs have traditionally been more of a pop culture phenomenon than an actual science. But with the recent declassification of Navy gun camera footage that shows unexplained craft seeming to defy the laws of flight and physics, there's a growing movement among the aviation, military and science communities. They insist it's vital to destigmatize the…

1
47. Sliding into DMs on the Dating App Hinge, with NextGen America's Kristi Johnston 30:35

7M ago30:35

30:35

Let's be honest: political groups don't have a great success rate when it comes to their strategic communication tactics. Every election cycle, American voters are bombarded with mailers, emails and text messages that mostly just get trashed or deleted. And when a Political Action Committee like NextGen America is charged with reaching out to young…

1
46. Why Are Wireless Emergency Alerts on Your Phone So Terrible? A Strategic Communication Conundrum 41:27

8M ago41:27

41:27

On January 18, 2018, the entire State of Hawaii received an ear piercing alert on their cell phones. "BALLISTIC MISSILE THREAT INBOUND TO HAWAII. SEEK IMMEDIATE SHELTER. THIS IS NOT A DRILL." Those with a keen memory will recall that the Aloha State was NOT, in fact, wiped off the map by a missile strike. It was a false alarm. But what it revealed …

1
45. Replaced by Chat GPT: Are Creative and Copywriting Jobs Threatened by Artificial Intelligence? 35:44

9M ago35:44

35:44

The robot revolution has arrived. And they're coming for your marketing or content creation job. The advent of generative artificial intelligence chatbots—most notably tools like Chat GPT and Midjourney—is poised to revolutionize creative industries. These tools use deep learning technology to generate new content based on prompts from human users.…

1
44. How a Real Life Ad Agency Inspired the Robin Williams CBS Sitcom, "The Crazy Ones" 48:47

10M ago48:47

48:47

Every professional communicator has had a day that seems like it came straight out of a TV sitcom. For Rob Davis and John R. Montgomery, working at the Chicago ad firm Leo Burnett in the early 2000’s, it was a regular occurrence. In fact, the stories from their time there were so singular, that when they shot a pilot and pitched it to Hollywood, it…

1
43. Brands Don't Have the Rizz: Appropriating Gen Z Slang Is Falling Flat in Social Media Marketing 40:23

11M ago40:23

40:23

"How do you do, fellow marketers? We think it would be pretty 'on fleek' if you would stop trying to use slang terms to make yourself more relatable to young people." Certainly, brands swooping in and trying to leverage youth culture to drive sales is nothing new. But as bad as it was in the 80’s, 90’s, and early 2000’s, the advent of social media …

1
Maximize Lifetime Value with Great Customer Experiences | With Izzie Rivers 19:41

11M ago19:41

19:41

How can improved customer experience result in more sales and better customers? That's what we're discussing today with a lady who has 25 years of experience in the B2B media industry, working on many large accounts, including IBM, HSBC and Oracle. She recently founded Realm, a dynamic and modern B2B media agency that puts clients’ businesses’ need…

1
Small But Mighty - What Lessons Can SMBs Teach Us About CX? | With Swanny Henry 27:56

11M ago27:56

27:56

What makes customer experience great, and what makes it not so good? And what can big companies learn from small companies about customer experience? That's what we're discussing today with a lady who has 12 years of experience in customer-centric roles, both in France and the UK. She has worked mostly in luxury and tech, and her main driver is the…

1
How to Win With Email Copy in 2023 | With Nikki Elbaz 21:47

12M ago21:47

21:47

What email copy is likely to resonate with your target market and what's likely to turn them off? And has this changed much over the years? That's what we're discussing today with a lady who was the copywriter behind winning emails for eight and nine-figure eCom and SaaS darlings like Four Sigmatic and Shopify. She's the former Head of Email at Cop…

1
BONUS: Covid is—Air Quotes—Over. What That Means for Strategic Communicators, with former HHS Spokesman Bill Pierce 28:52

12M ago28:52

28:52

Communicating during and about the Covid-19 pandemic is a topic we've discussed several times on this show, including in our most recent episode. And, as of today, May 11, 2023, the Department of Health and Human Services coronavirus Public Health Emergency is expiring. But just because Covid is "over" doesn’t mean we won’t still have to discuss it…

1
The Customer Journey is Your Key to Marketing Success | With Becky Simms 21:39

12M ago21:39

21:39

How much do you know about which lead or inquiry led to a purchase? And are you able to tell which steps were key along the way? That's what we're talking about today with a lady who, last year, was named in the BIMA 100, a list of the top 100 People shaping the future of the digital industry. For the last 12 years, she has been helping global bran…

1
42. OkCupid Stays On Target During the Covid Pandemic: PR Messaging and Online Dating Apps 49:54

12M ago49:54

49:54

When the unstoppable force of online dating met the immovable object of global pandemic social distancing, there was no road map for what would come next. Michael Kaye is the director of brand and communications for the online dating app OkCupid. And, in the early days of the Covid lockdown, he and his team faced decisions that weighed on no less t…

1
Maximize the Impact of Your MarTech Investments | With Kerry Dawes 18:03

12M ago18:03

18:03

How many martech subscriptions do you have that you struggle to justify? And how do you decide what martech you really need? And how do you maximize the impact of the martech that you keep? That’s what we're discussing today with a seasoned marketing professional who's led multifaceted teams of customer experience, data, CRO, and technology experts…

1
Here's Where AI Fits into Your Content Strategy | With Natasha Vickery-Orme 21:32

1y ago21:32

21:32

Content is an essential part of building engagement into your marketing activities. But, it's getting harder to get your content seen by the right audience, and AI might be making this even tougher. So, what does highly engaging content look like? And how is this going to evolve in the future? That's what we're discussing today with a lady who work…

1
How to Create User-Centric Content | With Crystal Carter 19:40

1y ago19:40

19:40

How do you know if your content is likely to resonate with your users? And how do you decide on what content you should be publishing? That's what we're discussing today with a lady who believes that demonstrating experience, expertise, authority, and trust should be at the core of everything we do online. She's a former Senior Digital Strategist a…

1
How Does Marketing Automation Fit into a Broader Strategy? | With Daria Kravchenko 22:24

1y ago22:24

22:24

Is marketing automation just a way that you execute your marketing tasks? Or should it actually be part of your broader strategy? And if so, how? That's what we're discussing today with a marketing automation and lifecycle marketing expert who helps companies build unified, customized, and personalized experiences across different channels and touc…

1
41. Deepfakes: How Communicators Must Prepare Now for this Imminent Reputation Threat 48:56

1y ago48:56

48:56

It is now only a matter of time until someone attacks your reputation with a deepfake, according to the experts. So-called deepfake technology, which can synthesize audio and video of things that never happened, has arrived en masse. And, while these tools for generating potential disinformation were previously only available to trained experts and…

1
What Tasks Should Marketers Be Outsourcing vs Keeping-in-House? | With Ashley Monk 24:02

1y ago24:02

24:02

How do you decide which marketing tasks you should outsource and which tasks you should keep in-house? That's what we're discussing today with a lady who takes a strategic and data-driven approach to identifying a business's primary goals and translating them into actionable KPIs that move the needle. She's had her clients featured in Forbes, Entre…

1
How to Measure Content Success | With Marco Giordano 29:28

1y ago29:28

29:28

On this episode of the Strategic Marketing Show, David is joined by a man who claims that you either use data, or get used by the data. His current freelancing projects include helping content-driven websites and publishers better harness the power of data as part of their content marketing strategy. A warm welcome to The Strategic Marketing Show -…

1
The Pros and Cons of Marketing Silos | With Myriam Jessier 19:50

1y ago19:50

19:50

What are the pros and cons of different marketing channel teams working closely together? And how can these channel teams communicate more effectively? That's what we're discussing today with a lady who enjoys taking long romantic walks to the fridge, accompanied by her miniature sausage dog. She has over 15 years of marketing experience working fo…

1
How to Align Your Sales and Marketing Efforts | With Greg Gifford 23:13

1y ago23:13

23:13

How closely do you work with your sales departments? And how can marketing and sales do a better job of supporting each other's objectives? That's what we're discussing today with a man who has a BA in Cinema and Communications, and an obscure movie quote for just about any situation. He is one of the most in-demand speakers at digital marketing an…

1
What are the Key Elements of Brand Positioning? | With Phil Pallen 23:29

1y ago23:29

23:29

What is brand positioning? How has it changed? And what does it take to make it a success? That's what we're talking about today with a man whose non-conventional approach to digital marketing and talent for social media has built him a global audience. He's advised hundreds of brands from over 30 countries, including a shark on Shark Tank, a Nobel…

1
40. In Event of Moon Disaster: The Greatest Speech Never Given 48:58

1y ago48:58

48:58

It has been called “The Greatest Speech Never Given.” Drafted as a contingency plan for President Richard Nixon on the occasion of the Apollo 11 moon landing, the memo entitled "In Event of Moon Disaster" is inarguably a better piece of writing than any of the presidential remarks actually delivered on that day. Penned by White House speechwriter W…

1
How is AI and Automation Changing Marketing - and What Should You Do About it? 23:42

1y ago23:42

23:42

We're constantly hearing endless reports of how we should just trust paid ad platforms to deliver the right ads in the right places, and how you can now trust content to be written by AI. But, where should you draw the line? What should you automate? And what shouldn't you automate? That's what we're gonna be discussing today, with a man who co-aut…

1
Key Ways to Improve Your Website Conversion Rates | With Chris Dayley 24:07

1y ago24:07

24:07

How much time do you spend on driving new website visitors versus maximizing your conversion rates? Perhaps enhancing conversion rates will have more instant impact on the bottom line. That's what we're going to be discussing today with a digital marketing entrepreneur, speaker, and neuromarketer who helps businesses learn what users want on their …

1
Who is Your Ideal Audience, and Where Can You Find Them? | With Rand Fishkin 26:36

1y ago26:36

26:36

How do you determine who your ideal audience is and how to find them? That's what we're going to be discussing today with a man who has dedicated his professional life to helping people do better marketing through his writing, videos, speaking, and his book: Lost and Founder. He’s the Co-Founder and CEO of SparkToro, an audience research tool that …

1
Where Does Analytics Fit Into a Marketing Strategy? | With Dara Fitzgerald 21:07

1y ago21:07

21:07

How much attention should you be paying to your analytics? And how should analytics be best utilized as part of your marketing strategy? That's what we're discussing today with a man who's been working with Google Analytics for 15 years. And over the past few years, he's consulted, trained, and spoken at conferences about how to optimize your use o…

1
39. Pernicious Copyright Robots Are Targeting Your Website: PicRights and the Practice of "Copyright Trolling" 47:10

1y ago47:10

47:10

There’s a disturbing new trend making waves in the world of online content creation. Corporate blogs, mom-and-pop business websites, podcasts… Even stuff that you posted years ago to your personal website or social media. It’s now being examined, sifted through and screened by artificial intelligence bots, which are programmed to search for copyrig…

1
Copywriting Techniques and Approaches for B2B Companies | With Eden Bidani 23:25

1y ago23:25

23:25

Today I'm having a conversation with a lady who helps SaaS, tech, and IoT companies from pre-seed to enterprise acquire more customers and more profitability through powerful conversion copy and messaging. She has over 12 years of experience working in direct sales and conversion copywriting, and is the founder of Green Light Copy. A warm welcome t…

1
How to Get Started With LinkedIn Ads | With Anthony Blatner 22:09

1+ y ago22:09

22:09

Are you still holding off from giving LinkedIn Ads a go? If so, hopefully, today's conversation will help you get started, with a man who's worked with over 350 companies and managed over $100 million in LinkedIn Ads. He's the Managing Director at Speedwork, a B2B marketing agency focusing on LinkedIn. A warm welcome to the Strategic Marketing Show…

1
How Does UX Fit into an Enterprise Marketing Strategy | With Luke Hay 19:36

1+ y ago19:36

19:36

Where exactly does UX fit into your marketing strategy? In fact, is UX even an ongoing part of your marketing conversation? And if not, should it be? That's what we're going to be covering today with a UX consultant with nearly 20 years of industry experience across UX and analytics. He's the author of O'Reilly published Researching UX: Analytics, …

1
How Do Traditional Events Fit into a Marketing Strategy? | With Kathryn Frankson 21:55

1+ y ago21:55

21:55

Do traditional events still have a part to play in a modern enterprise marketing strategy? And if so, how can you actually integrate them successfully? That's what we're going to be discussing today with a lady who focuses on the product, experience, content and community of putting together the most successful business event possible. She's the fo…

1
Why Modern Performance Marketers Need to Think Beyond Clicks | With Sam Mallikarjunan 18:38

1+ y ago18:38

18:38

What are many modern performance marketers missing out on? That's what we're going to be discussing today with a man who's taught advanced digital marketing, SaaS economics, and innovation management at the Harvard Division of Continuing Education. He's the former Chief Revenue Officer at Flock, the former Head of Growth at HubSpot Labs, and the cu…

1
How to Become a Go-to Brand | With Barnaby Wynter 21:21

1+ y ago21:21

21:21

What are the key differences between a brand that's easily forgotten, and a go-to brand? That's what we're going to be discussing today with a brand creation expert, who is also an author, professional speaker, mentor, NED, and marketing practitioner who spent 10 years developing his proprietary Brand Bucket program. A warm welcome to the Strategic…

1
38. The Bud Light CoRntroversy, Revisited: Miller Lite Strikes Back 49:52

1+ y ago49:52

49:52

Now with 50% new footage! During Super Bowl LIII in 2019, Bud Light launched a new advertising strategy that was... unconventional, even for them. Instead of frogs or "wazzap" guys or silly superstitions, this campaign focused on attacking Bud Light's rivals for using corn syrup to brew their beers. Stranger still, outside observers noted that the …

1
How to Build a Better Product By Better Understanding Customers | With Bear Liu 28:28

1+ y ago28:28

28:28

How much work are you doing to truly understand who your customers are before you build your product and before you produce your content? And how does understanding who your customers actually impact the quality of your product, and ultimately increase the success of your marketing activities? That’s what we're going to be covering today with a man…

1
BONUS: Celebrating 20 Years Behind a Mic With Dusty's First Audio Boss, Scott Thompson 24:28

1+ y ago24:28

24:28

It's been a busy year here at Podcamp Media. So busy, in fact, that we almost forgot to recognize a pretty significant milestone in Dusty's career. 20 years ago, Dusty got his first job behind a microphone. He was 17-years-old, working an after school gig at his local radio station in Monroe, Wisconsin, when he was afforded the opportunity to voice…

1
Why Leaders Use the Power of Video to Grow their Personal Influence | With Kerry Barrett 22:38

1+ y ago22:38

22:38

Why is it that, when you look at bios and profiles of Fortune 500 leaders, you often see a video? Today, we're going to be taking a look at what they're doing differently and how you can grow your own personal influence by doing the same, with an award-winning anchor, who turned a paralyzing fear of public speaking into a multi-decade career in bro…

1
What is People-Centric Digital Marketing and Why Does it Matter? | With Neal Schaffer 26:15

1+ y ago26:15

26:15

Is people-centric digital marketing just a buzzword or can it actually play a key measurable part in your marketing activities? That’s what we're going to be covering today with a man who is a University Instructor at Rutgers Business School and UCLA Extension, the author of The Age of Influence, the definitive guide redefining influencer marketing…

1
How to Combine Multiple Ad Platforms to Amplify Your Success | With Jessie Healy 24:31

1+ y ago24:31

24:31

How many ad channels should you focus on, and is it possible to combine the focus of multiple channels to deliver a result that's greater than the sum of its parts? That's what we're going to be covering today with a lady who is on a mission to help ecommerce businesses thrive and scale by getting them the return on ad spend they deserve. She is th…

1
How Do You Apply Conversion Rate Optimization to the Entire Marketing Function? | With Talia Wolf 25:08

1+ y ago25:08

25:08

How do you treat CRO, i.e. Conversion Rate Optimization? Is it something done by a small team to your calls-to-actions? Or is it truly ingrained into all of your marketing activities? My guest today certainly believes it should be the latter. She’s been invited to keynote on hundreds of stages including Google, MozCon and SearchLove. She’s also hel…

1
How to Optimize Your Enterprise CRM to Drive Digital Success | With Joseph Kahn 22:13

1+ y ago22:13

22:13

How effective is your enterprise CRM at silently and effectively pulling the levers behind your essential digital activities? Today we’re going to be focusing on how to optimise your enterprise CRM to drive digital success - with a two-time Microsoft Pinnacle award-winning leader, who speaks about connecting all that matters to your constituents, f…

1
How to Establish User Intent Using Data | With Edward Ford 26:02

1+ y ago26:02

26:02

You're probably hearing a lot more about user intent nowadays, but how do you establish user intent? And is it possible to establish user intent using data? That's what we're discussing today with a man who's been with his current company from its startup days. He's previously worked at a growth marketing agency, Advance B2B, and is currently Head …

1
37. Blue Angels Ride Along: Lead Balloon Becomes the First Podcast to Fly with the US Navy Blue Angels 48:57

1+ y ago48:57

48:57

For the U.S. Navy Blue Angels flight demonstration squadron, media relations is not a job that just happens on the ground. Each year, dozens of media reps, influencers and VIPs are invited to take a ride in the back seat of one of the squadron's F/A-18 Super Hornet fighter jets. And, in order to help tell the story of the Blue Angels public affairs…

1
How to Select an Enterprise Marketing Channel | With Oren Greenberg 21:03

1+ y ago21:03

21:03

How do you go about deciding which marketing channel you should focus on, what metrics to use and how to track return on investment? And can everything be tied back to your ROI? That’s what we’re going to cover today, with a man who’s a Fractional CMO, a contributor to Forbes and the Founder of Kurve - a marketing consultancy that specializes in sc…

1
How to Build a Content Strategy for Complex Buying Journeys | With Megan Zink 24:05

1+ y ago24:05

24:05

Does your content marketing strategy revolve around ‘write and hope’ rather than designing premeditated pieces of content for a specific audience at each stage of the buyer journey? If so, today's episode could be just what you’re looking for - featuring a lady who believes that if you're not educating or inspiring, then you're doing it wrong. She’…

1
SEO for Enterprise SaaS Businesses | With Dr De Vera 16:54

1+ y ago16:54

16:54

What are the most effective SEO strategies for an enterprise SaaS business? That's what we're covering today with a man who is the star of his very own SEO video show on YouTube. He's the former SEO Manager at SAP and Workday, and the current Head of Growth at Twingate. A warm welcome to the Strategic Marketing Show: Dre de Vera. Topics discussed o…

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