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The Luxury of Choice podcast is a sales skills and knowledge podcast brought to you by the training team of george james ltd. Each month Jonathan Cooper, Pru Layton and Steve Vaughan discuss various aspects of technical sales methodologies and skills. The mid month show features a guest interview with a subject matter expert in a relevant field. George james ltd is a specialist training, executive recruitment and consulting business operating in the life science, laboratory equipment, medica ...
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The Best of Sales Skills. Sales Tactics for Today's Sellers. If you want the latest tactics and strategies that you can use to be more effective in your sales and outreach? Then this is for you. Sales Development and Prospecting is hard whether you prospect via social, video, phone or carrier pigeon. We bring you a broad range of strategies all salespeople can employ to start more conversations with their ideal clients. Designed to help Business Development teams, Sales Development Reps, Acc ...
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Let us know your thoughts on this episode! In this episode of The Luxury Choice podcast, Steve Vaughan, Prue Layton, and Debbie Airey discuss the complexities of bringing business forward at year-end. They explore the pros and cons of this strategy, emphasizing the importance of maintaining customer relationships and the potential pitfalls of short…
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Let us know your thoughts on this episode! In this episode of the Luxury of Choice podcast, host Steve Vaughan, along with fellow sales trainer Jonathan Cooper and Debbie Airey, delve into the complexities of the "player manager" role in sales. In other words, both managing a sales team, whilst maintaining personal sales responsibility such as a te…
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Let us know your thoughts on this episode! In this episode of the Luxury of Choice podcast, host Steve Vaughan, fellow sales trainer Jane Green and new colleague Debbie Airey discuss the challenges of facing rejection in sales, particularly the word 'no.' They explore the emotional impact of rejection, the different types of 'no' responses, and the…
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Let us know your thoughts on this episode! In this episode, Steve Vaughan is joined by fellow sales trainers Christian Walter and Pascal le Floche. The team discuss the challenges of transitioning from a sales role to a sales management position, particularly when promoted from within the team. They share insights on: -Recognizing the shift in skil…
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Let us know your thoughts on this episode! After the summer break, the george james team are back with season 2 of the podcast. In this episode, Steve, Pru and Jayne discuss the topic of ghosting in sales. They define ghosting as when a customer or prospect stops responding to calls, emails, or other forms of communication. The hosts explore the re…
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Today's show is all about referrals, how to get them and what you’re probably doing wrong. It’s a tough market right now, and it’s the perfect time to examine your referral strategies to drive new business conversations. Today’s techniques work equally well if you’re an Entrepreneur, an AE or an SDR. We all know the numbers around referrals. A smal…
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Let us know your thoughts on this episode! In this episode, Steve, Pru and Jonathan discuss what to do if a salesperson is behind target. They emphasize the importance of not panicking and instead evaluating why they are behind and taking ownership of their actions. They suggest reflecting on what they have been doing and identifying any areas for …
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Let us know your thoughts on this episode! In this episode of The Luxury Choice podcast, host Steve Vaughan interviews Mark Davison, the CEO of Grant Instruments, a scientific equipment brand. Mark shares his background and career journey, including his experience in the pharmaceutical industry and his role in preventing the production and distribu…
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Let us know your thoughts on this episode! In this episode, Steve and Pru discuss the topic of closing in sales. They define closing as the final step of the sales process where the customer agrees to place an order. However, they also emphasize that closing is not just about getting the order, but also about getting commitment to the next step in …
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Let us know your thoughts on this episode! In this interview episode, Steve chats to Samuel Issacs. Sam is the Head of Marketing at Niox. He discusses the impact of digital marketing on the medical devices industry and the importance of internal marketing. He shares insights on marketing strategies, the role of passion in marketing, and the use of …
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Let us know your thoughts on this episode! In this episode, Steve, Pru and Jonathan discuss customer objections in the sales process. They define customer objections as concerns or disagreements raised by customers that can halt the sales process. They explore the reasons why customers raise objections, including misunderstandings, competitor influ…
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Jay Jensen isn't the CEO of Sales Inc, nor has he written an best selling sales book. Even though his profile says that he has. Jay is his own man in his own way and there's a great lesson in here for everyone. I hope you get a big belly laugh from listening to Jay. You will quickly hear why Jay is able to disregard all the rules on LinkedIn and st…
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Let us know your thoughts on this episode! In this episode, Steve Vaughan interviews Joe Keeler, the Managing Director of Belbin Ltd. They discuss the concept of Belbin team roles and how they can help teams work better together. The Belbin team roles theory originated from research conducted at Henley Business School in the 1960s and has since bee…
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Most sales emails make the same 5 mistakes. This is a more visual episode than usual. Why not catch this one on YouTube https://youtu.be/VoGp4KmHy24 In this short 'tear down' I take a good email and make it rock. Common mistakes are. 📈 All about you 📈 Too long 📈 False compliments 📈 External links 📈 A CTA that asks for too much What do you think? Is…
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Let us know your thoughts on this episode! In this second of a two part series on effective negotiations, Steve, Pru and Jonathan discuss the practical aspects of negotiating with a professional purchaser. They talk about how to achieve a win:win, how to effectively trade, seeking agreement, why you can enjoy a negotiation, why you shoudn't offer p…
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In this short episode, you’ll hear the incredible story of how the first female Harvard professor of psychology determined that one word can increase your email response rates, meeting acceptances, and almost any scenario in which you need to ask for compliance. For example, from a prospect, client, or even a colleague. How did she prove that? What…
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Let us know your thoughts on this episode! In this episode, Steve's guest is Manel Berga. Manel is responsible for lead generation and lead management for Novonesis, with a particular focus on using LinkedIn to find, nurture and actively manage prospects using LinkedIn. Steve and Manel discuss how sales people can proactively identify and reach out…
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Here's the shortest course on sales. I used this methodology to win almost 3years of sales coaching with Coca-Cola's New Business Team years ago. Whenever you’re crafting a pitch or a conversation, you should use this framework 1: Why should they do anything at all? 2: Why should they do it now? 3: Why should they do it with you? Most sellers do it…
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Let us know your thoughts on this episode! In this first of a two part series, Steve, Pru and Jonathan look at what are the key steps in planning and preparation for an effective negotiation. They discuss, amongst other topics: What is a Win/Win Knowing your position before starting the negotiation Who should be on the team Should you take your bos…
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Let us know your thoughts on this episode! In this Luxury of Choice interview episode, Steve meets Jiteen Ahmed. Jiteen is Head of Technical Services in the colleague of Health and Life Sciences at Aston University, UK. He is also chair of the Southern Universities Purchasing Consortium. In a wide ranging discussion, Jiteen and Steve discuss : Why …
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Would your prospect be surprised that they were listed as an Opportunity in your CRM? Today, I’ll share the big mistake people make that creates ghosting, slows down closing and reduces conversion. Ok, so the big mistake I see lots of sellers making is they fail to recognise that the way you open a conversation or an opportunity has a direct impact…
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Let us know your thoughts on this episode! In technical sales, at some stage in the sales process we have to engage with ultimate decision makers. Often senior people in the account, they are unlikely to want to have technical conversations; instead they will want to know about return on investment Investment, any pereceived risk, and how any purch…
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People are twice as likely to say yes to your request than you think. According to Demandbase, Bob Marsh was one of the Top 25 sales executives to learn from in 2022. He is a keynote speaker and Chief Revenue Officer. He has spoken all over the USA, including at events as prestigious as Dreamforce. In this episode, Bob talks to us about simplifying…
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Let us know your thoughts on this episode! In this Luxury of Choice Interview show, Steve talks to Anthony Stears, The Telephone Assassin. Anthony is a leading expert on Telephone Engagement, specialising in helping businesses to improve customer service and sales results via the telephone. They discuss: How to get more appointments using the phone…
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Are you just like me and get excited about the prospect of a new client conversation only to get really disappointed when you get a' meeting cancelled' notification a couple of hours out from the meeting? That really sucks. Well, chances are you can take some of what we've learnt from booking hundreds of meetings every month and having a no-show ra…
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I thought a good way to start the year would be with a guest episode from an interview I did very late last year. The show was called “The Investor Intelligence Podcast” and hosted by a young man called Jacob Keanes, a nice guy a great podcast. The reason I thought I’d start here is this chat covers a lot of the fundamentals of being good at sellin…
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Let us know your thoughts on this episode! Product demonstrations are a key part of any sales process in technical equipment sales. In this episode Steve, Pru and Jonathan discuss the do's and don't of a great demonstration; including how to prepare, the key questions to ask, the importance of timing and what is a "puppy dog close"! The team also d…
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Kristie Jones is a high-energy, high-IQ, and low-BS sales professional. There is some great tactical stuff in this episode, delivered in very clear language. In fact, this episode is so good I shared the pre-release recording with two of my clients so they could access Kristie's ideas as soon as possible. I knew I was going to enjoy this conversati…
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Let us know your thoughts on this episode! For this interview episode Steve talks with Debbie Airey. Debbie is an experienced and successful Sales Leader within Halma plc, a global group of life saving businesses, and one of the UK's most admired companies. After 4 successful years with the Halma business Crowcon, where she has doubled sales, she i…
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We are revisiting Dean Mannix’s very popular episode on how to run your own sales kick-off. Not only is it a great episode - it’s about that time of year for you to start thinking about your sales kick-off and this is as good an outline as you’ll get. There are also a bunch of valuable downloads on his website. https://deanmannix.com/ Catch all ver…
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Let us know your thoughts on this episode! Steve, Jonathan and Pru are back for the first show of 2024, and their topic is 10 great New Year's resolutions for salespeople in technical sales. They discuss: Why the start of the year is a great time to work on your personal development Why looking back on what you did- or didn't- do last year is a gre…
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If there’s one thing that’s universal for sellers it’s sales fear. Fear of rejection, Fear of cold calling, Fear of failure, Kay’s episode on how to handle sales fear makes it into the best of the best simply because it’s so foundational, so fundamental that if we don;t get this right we will struggle with all other parts of selling. I hope you enj…
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This super short episode is based on the first-hand research we’ve done to work out when people pick up and as the title suggests - you need to make 4 dials per prospect as a minimum. The best thing about this is it's based on Australian research. So you know it's relevant for you. Catch all versions of me here. https://linktr.ee/markmcinnes Linked…
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This episode we are revisiting James Watson’s episode on how he got 170 meetings in just 14 weeks. James Watson has been on the podcast 1,000 times. (Ok maybe not 1,000) but he is our most featured guest and that’s because he always has some innovative and powerful ways of engaging with prospective clients. He is also our most popular podcast guest…
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Let us know your thoughts on this episode! This special holiday season episode features Steve reflecting on 2023 and outlining the plans for the show in 2024. We want to hear from you! If you have any sales or business related question you would like to ask the team, or if you have a suggestion for a guest interview we would love to hear from you. …
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3 Big predictions for sales in 2024. David Kreiger is the President of SalesRoads. A Lead Generation, Appointment Setting business in the USA. David has a bunch of experience in the outbound space and today he shares his 3 big predictions for 2024. Of course, we go into a bunch of detail about those three predictions, but as the headline his three …
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Let us know your thoughts on this episode! For this month's interview show Steve talks with three HR and business professionals about the impact of culture on sales and business. Becky Crisp, Katy Davies and Jo Boyd discuss with Steve: How company culture is not just about having some words on a piece of paper! Why culture doesn't (just) come from …
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Gabriel Lullo is the CEO of a company called Alleyoop. They’re a prospecting agency or AKA an outsourced SDR agency, so he knows outbound back to front. Gabriel has run a sales team of more than 1500 and trained over 8,000 reps. Gabe’s a great guy to talk to, and he is completely transparent in sharing what is working for his team now and what he t…
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Let us know your thoughts on this episode! Steve Vaughan is joined by three new members of the george james training team for a discussion on what makes a great sales call, and some key do's and don't for a professional visit to a customer. Steve, Jayne, Christian and Pascal discuss, amongst other topics : Why there is no excuse for not being fully…
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When I initially posted this a couple of weeks ago it had an error that meant it would not play any audio. I have now fixed that error. Apologies for the delay in getting this to you. Posting on LinkedIn with only a low level of interaction? Maybe your LinkedIn network is not very strong. How could you tell? Grab the visual on YouTube: Check your L…
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This episode is now available on YouTube. https://youtu.be/zlBVR8Sx_Eo Despite their best efforts, most salespeople are being ignored and ghosted by their prospects. The reason? They're just not gaining the attention of those buyers. Automation and templates have made most emails and most phone conversations land flat. So you have two options to ga…
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Let us know your thoughts on this episode! On our latest interview show, Steve talks to Luke Evans from Heddway. Luke specializes in provided training for mental fitness and a positive mental approach. Luke tells Steve: How his personal journey from growing up in the Welsh Valley's to working as a trainer for a leading pharmaceutical company has le…
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Dr Yekemi Otaru is the Chief Growth Officer and Co-Founder of Sales Enablement Consultancy, Doqaru. In this show, Dr Yekemi Otaru joins us from Scotland. Yekemi is an Author, a DR, A Top LinkedIn marketing voice, the 2022 Social Entrepreneur of the Year and the Small Business Entrepreneur of the Year. We talk about. What’s changed in social selling…
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Derek is an Australian BDM who talks a hundred miles an hour and I think he does that that’s because he is a busy guy. Derek shares some great insights about how he keeps new business meetings coming his way and he is a great example of someone who is making sales fun. Dereks prospecting takes all types of formats He runs a podcast He hosts breakfa…
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Let us know your thoughts on this episode! In this weeks show Steve, Pru and Jonathan discuss kick off meetings. Many businesses with a calendar financial year will right now be planning their start the year meeting for 2024, so this episode will be really helpful for anyone working on their event. The team discuss: Why less is more when it comes t…
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Let us know your thoughts on this episode! In this 2nd of our interview shows, Steve talks to Martina Neville, PhD of Detta Consults. Martina is a specialist and subject matter expert in the field of life science marketing. This is a thought proving show that will for sure get you thinking! Martina tells Steve: Why companies move too quickly into t…
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We will need to change several things about our approach to outbound in 2024 and beyond. One of the things I think we will see is a shift away from some SDR roles, and those morph into MDR-type roles. That is more marketing-focused roles (Market Development Rep) and less about getting the meeting at all costs, which is the current SDR (Sales Develo…
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A year's worth of meetings booked in just 14 weeks. James Watson is one of the few who have been on the podcast more than twice. This is because he is unusually good and highly underrated. James is too busy booking meetings for his clients. He has no time for lots of meaningless content posting and brand building. He doesn't get the accolades he tr…
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Let us know your thoughts on this episode! In this latest episode, Jonathan, Pru and Steve, the training team of george james ltd discuss qualification of sales opportunities. Qualification is a key part of any well managed sales processes. The team discuss: Why you don't have to run with every sales opportunity Why commercial qualification is just…
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Kai has a terrific story about being forced to adopt sales as a career. A tradie who was forced to look for something 'less manual' to do due to a workplace injury. Kai is now a highly successful BDR working for us at Sales Development Australia, and it's been a delight to watch him grow, develop and learn. Kai shares his story. What led him to bec…
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