Opportunity is around every corner — if you know where to look. First In Line connects, inspires, and empowers people by helping them see the next big trend before it happens. Hosted by Brit Morin, a serial entrepreneur and venture capitalist, each episode explores the behind-the-scenes conversations, technologies, and innovations shaping the future. New episodes are released on Thursdays.
…
continue reading
1
5 Big Predictions For 2023
26:43
26:43
Daha Sonra Çal
Daha Sonra Çal
Listeler
Beğen
Beğenildi
26:43
Every day, something new seems to be hyped as the next breakout business or trend. But, more often than not, the initial boom is followed by a bigger bust. And, when you’re trying to get in early, it’s even harder to get it right. In this episode, the season finale of First In Line, you’ll get a front-seat view of what’s most likely to create a spl…
…
continue reading
1
The Future of Home Design with Chip and Joanna Gaines & Emily Henderson
1:26:15
1:26:15
Daha Sonra Çal
Daha Sonra Çal
Listeler
Beğen
Beğenildi
1:26:15
Home design is not what it used to be. As popular looks start to make everything feel the same, it’s becoming harder to stand out, create the right style for your home, and maximize value — unless you know exactly what your house needs. When you have insider knowledge about the newest looks, best technologies, and DIY approaches, home design truly …
…
continue reading
1
The Unlimited Potential of the Creator Economy with Eva Longoria and Sahil Bloom
1:00:03
1:00:03
Daha Sonra Çal
Daha Sonra Çal
Listeler
Beğen
Beğenildi
1:00:03
Social media isn’t just a multi-billion-dollar industry for the creators of the most popular platforms. Today, anyone can reach millions and turn their ideas, creativity, and passions into purpose and profit. So it should be no surprise that influencers generate more than $100 billion per year, and that number continues to trend upward as more plat…
…
continue reading
1
Surviving and Thriving at Parenting with Dr. Becky & Nate Berkus
1:03:44
1:03:44
Daha Sonra Çal
Daha Sonra Çal
Listeler
Beğen
Beğenildi
1:03:44
There is no job like parenting. It will give you the highest of highs and some frustrating lows. But the hardest part is that you’re always learning on the fly. Because no matter how many books are written, it can feel impossible to keep up with the rapidly changing environment, technological shifts, and — of course— social media. That’s why on thi…
…
continue reading
1
AI Is Not What You Think — It’s So Much More
48:16
48:16
Daha Sonra Çal
Daha Sonra Çal
Listeler
Beğen
Beğenildi
48:16
The world of Artificial Intelligence is nothing new. But, like all great innovations, at some point, they jump from “just a cool idea” to “widespread consumer application.” And that’s exactly what’s happening with AI right now. In this episode featuring Amit Gupta — co-founder of Sudowrite — you’ll learn how today's AI can help you bring to life go…
…
continue reading
1
The Future of Personalized Wellness with Anne Wojcicki and Dr. Molly Maloof
59:31
59:31
Daha Sonra Çal
Daha Sonra Çal
Listeler
Beğen
Beğenildi
59:31
Imagine waking up and knowing exactly what foods you need, how much to move, what to drink, and the exact time to go to sleep to feel your best every day. It might seem far-fetched, but the world of personalized wellness is emerging, and it's changing the way we understand the human body and what is possible. In this episode of First In Line, we're…
…
continue reading
1
Brit’s Guide to Healthier Living
35:38
35:38
Daha Sonra Çal
Daha Sonra Çal
Listeler
Beğen
Beğenildi
35:38
This is a special episode of First In Line. Instead of the usual interview, this time, Brit is answering your questions about what she thinks is new and next in the world of health. We’ll explore why Brit doesn’t have a primary care doctor (and the technology she uses instead), what she thinks is more important than diet or exercise, the latest bre…
…
continue reading
1
How Anyone Can Make Money In Real Estate
1:05:50
1:05:50
Daha Sonra Çal
Daha Sonra Çal
Listeler
Beğen
Beğenildi
1:05:50
It used to be that real estate was just for the wealthy. But technology changes and the shifting world of remote work has opened up opportunities like never before. From short-term rentals to investing in commercial real estate, the barrier to entry has never been less, and the upside has never been greater. In this episode of First In Line, we spe…
…
continue reading
1
The Risks Worth Taking w/ Steve Magness, Gary Vaynerchuk, Tyra Banks, and others
1:22:27
1:22:27
Daha Sonra Çal
Daha Sonra Çal
Listeler
Beğen
Beğenildi
1:22:27
What do Gary Vaynerchuk, Tyra Banks, and many other successful entrepreneurs have in common? They’ve taken big risks, put it on the line — sometimes risking millions — and come out on top. Was it luck? Maybe a little, but they also followed an unwritten playbook for mastering risks. In this episode, you’ll hear some amazing stories of chances that …
…
continue reading
1
How To Win Big In Web3 with Mila Kunis and Kevin Rose
1:15:10
1:15:10
Daha Sonra Çal
Daha Sonra Çal
Listeler
Beğen
Beğenildi
1:15:10
Whether or not you understand Web3, there’s one thing you should know: it’s a massive opportunity for almost anyone — if you’re willing to have some growing pains. In this episode, you’ll learn why Web3 just doesn’t have big investors, it’s also a game-changing chance for women and non-binary individuals to get in early where they are typically lef…
…
continue reading
1
The Art and Science of Spotting Trends with Gwyneth Paltrow and Tim Ferriss
1:10:47
1:10:47
Daha Sonra Çal
Daha Sonra Çal
Listeler
Beğen
Beğenildi
1:10:47
Some people have a skill for spotting trends. Others have a talent for setting trends. When you combine both of those superpowers, anything is possible. Tim Ferriss and Gwyneth Paltrow have rare success with both, but you might be surprised if you think you know how they pick winners. Their abilities to shape the future come from an unlikely place …
…
continue reading
Most podcasts talk about the past. Some podcasts explore the present. But very few help you predict and get in early on the future. That’s about to change. Brit Morin is a serial entrepreneur and venture capitalist with a special talent for spotting trends. In her new show, First In Line, she’s interviewing the people building the future and influe…
…
continue reading
Teach Me Something New started with a mission to help you become the world’s greatest generalist. Nothing was off limits, which led to a rewarding pursuit of far-ranging knowledge about various hot topics. But if there’s one thing the best entrepreneurs know, breakthrough insights start with listening. After many amazing guests, lessons, and tips, …
…
continue reading
1
The Best Lessons From 2021 with Brit Morin
57:07
57:07
Daha Sonra Çal
Daha Sonra Çal
Listeler
Beğen
Beğenildi
57:07
Today's episode is bittersweet because it's the season finale of Teach Me Something New! Since we're nearing the end of year, we thought we could remember and reflect on some of the top lessons from 2021. We've had nearly 50 guests join us this year to teach us all about everything including: aging, hypnosis, nail and skin care, happiness, stress m…
…
continue reading
1
The Top 9 Wellness Trends for 2022 and Beyond with Well+Good's Kate Spies
55:53
55:53
Daha Sonra Çal
Daha Sonra Çal
Listeler
Beğen
Beğenildi
55:53
From the rise of vegan meat alternatives in 2020 to the home renovation craze of 2021, one brand has been successfully predicting the latest wellness trends for years: Popular women's lifestyle brand Well + Good. Senior Vice President and General Manager of Well + Good Kate Spies is here to share the brand's trend report for 2022 and break it all d…
…
continue reading
1
Why We Dream, Our Subconscious, and the Creative Brain with Neuroscientist David Eagleman
53:38
53:38
Daha Sonra Çal
Daha Sonra Çal
Listeler
Beğen
Beğenildi
53:38
Our brains are a mystery that even the most talented neuroscientists can’t solve. But our guest today has devoted his career to exploring every corner of the human brain to try and understand it. Today, Brit sits down with David Eagleman, a renowned neuroscientist at Stanford University, entrepreneur, TED speaker, and international bestselling auth…
…
continue reading
1
The 101 on Nail Care, Manicures and Pedicures with Nail Care Expert and Olive & June founder, Sarah Gibson Tuttle
51:41
51:41
Daha Sonra Çal
Daha Sonra Çal
Listeler
Beğen
Beğenildi
51:41
Whether you love to paint your nails or prefer to keep them natural, nail care is often overlooked as part of our self-care routines. If you've always wanted to get salon-quality nails on your own, this week’s guest is here to tell you how! Sarah Gibson Tuttle is the founder and CEO of Olive and June, a nail care company helping its customers maste…
…
continue reading
1
The Top 12 Gratitude Lessons From Brit's Favorite Guests
28:55
28:55
Daha Sonra Çal
Daha Sonra Çal
Listeler
Beğen
Beğenildi
28:55
Gratitude isn't just a touchy-feely thing — it is literally part of our health and well-being and can even change the shape of our brain. And this time of year invites us to reflect on what we're most grateful for. To help you achieve that “attitude of gratitude” this season, we're looking back at some of Brit's favorite advice from guests who shar…
…
continue reading
1
Brit + Co Turns 10! Our Founding Story with Co-founders Brit Morin & Anjelika Temple
44:32
44:32
Daha Sonra Çal
Daha Sonra Çal
Listeler
Beğen
Beğenildi
44:32
Take a trip down memory lane with Brit Morin as she looks back on a decade of what it took to build Brit + Co! That's right — this week marks our 10-year anniversary, and we're reflecting on the journey that sparked this creative and courageous space for women for so long now (10 years is an eternity in startup world!). To celebrate this milestone,…
…
continue reading
1
The Beginner's Guide To Houseplants with Plant Whisperer Hilton Carter
47:42
47:42
Daha Sonra Çal
Daha Sonra Çal
Listeler
Beğen
Beğenildi
47:42
During the pandemic, we were inspired to bring a taste of the outside world into our homes by filling them with potted plants. But how do we take care of our new plant babies? Today, we have notable plant and interior stylist on the show, Hilton Carter, to help us answer this question and more! Since his plant fascination started back in 2014, Hilt…
…
continue reading
1
Does Hypnotherapy Work? with Top Hypnotherapist, Grace Smith
1:00:30
1:00:30
Daha Sonra Çal
Daha Sonra Çal
Listeler
Beğen
Beğenildi
1:00:30
When we think of hypnosis, we usually think of gimmicky shows with swinging pocket watches and mind control. But is there any truth to this? This week, Brit sits down with Grace Smith, one of the nation's top hypnotherapists, to give us some insight into what hypnotherapy is and how it can help us. And in this very special episode of TMSN, Brit tal…
…
continue reading
1
The Truth About UFOs and the Paranormal with Expert and Professor Jeffrey Kripal
40:22
40:22
Daha Sonra Çal
Daha Sonra Çal
Listeler
Beğen
Beğenildi
40:22
Do you believe in UFOs? What about paranormal activity like ghosts? Whether you do or don’t, or fall somewhere in between (like me!), our guest expert is sure to inspire a fresh viewpoint for you. On this episode, Brit is talking with Professor Jeffrey Kripal, the J. Newton Rayzor Professor of Religion and Associate Dean of Humanities at Rice Unive…
…
continue reading
1
Design Thinking and Leadership Skills with IDEO U Founder, Suzanne Howard
47:36
47:36
Daha Sonra Çal
Daha Sonra Çal
Listeler
Beğen
Beğenildi
47:36
If you've applied to a job recently, you've likely seen phrases like "team player" and "strategic thinker" fill the description. But how do you develop and learn these types of power skills? Today, Brit is sitting down with Suzanne Howard, the founder and Dean of IDEO U, a digital learning platform where anyone can learn to solve anything creativel…
…
continue reading
1
Sleep Debt and Circadian Rhythms with Sleep Expert, Jeff Kahn
52:15
52:15
Daha Sonra Çal
Daha Sonra Çal
Listeler
Beğen
Beğenildi
52:15
Getting a proper night's rest is a huge struggle for many of us. When we don't sleep enough, everything is thrown out of whack, from our creativity, productivity, mood, sex life, and more. On this episode, Brit chats with Jeff Kahn, the co-founder and CEO of Rise Science, an app that helps you improve your sleep and daily energy by focusing on two …
…
continue reading
1
Entrepreneurship 101 with Netflix Co-Founder, Marc Randolph
55:18
55:18
Daha Sonra Çal
Daha Sonra Çal
Listeler
Beğen
Beğenildi
55:18
In a world filled with so many ideas, it can seem overwhelming to try and start something new. But our guest today tells us how we can take an idea and turn it into a reality, because he’s done it many times before. Marc Randolph is best known as the co-founder and the first CEO of Netflix. Since Marc left Netflix in 2003, he's spent a majority of …
…
continue reading
1
Skincare Secrets with Beauty Pro, Lauryn Evarts Bosstick
46:42
46:42
Daha Sonra Çal
Daha Sonra Çal
Listeler
Beğen
Beğenildi
46:42
While it's fun to test out new products and optimize our skincare routines, it can be overwhelming — not to mention expensive — trying to figure out the perfect formula for ourselves. That’s we have Lauryn Evarts Bosstick here to help guide us through the world of beauty and wellness. After all, she’s been doing it for 10 years now through her blog…
…
continue reading
1
How to be More Creative with Bestselling Author and Artist, Austin Kleon
51:14
51:14
Daha Sonra Çal
Daha Sonra Çal
Listeler
Beğen
Beğenildi
51:14
Tapping into your creative side can feel daunting at times. How can we break through the mental barriers holding us back and just start creating? Luckily, we have a creativity expert with us on the show today, Austin Kleon. Austin is a New York Times bestselling author of a trilogy of illustrated books about creativity in the digital age: Steal Lik…
…
continue reading
1
How To Make & Break Habits with Productivity Expert Charles Duhigg
55:27
55:27
Daha Sonra Çal
Daha Sonra Çal
Listeler
Beğen
Beğenildi
55:27
Have you ever tried to create healthier habits for yourself and struggled to stick with them? What about trying to break a bad habit? It turns out that in order to change our behaviors, we need a strong sense of motivation in addition to self-control. But how can we get more of that? This week, Brit sits down with Charles Duhigg, a successful journ…
…
continue reading
1
The Science of Happiness with Happiness Expert, Dr. Laurie Santos
51:05
51:05
Daha Sonra Çal
Daha Sonra Çal
Listeler
Beğen
Beğenildi
51:05
You might think you know what it takes to lead a happier life: more money, a better job, and more Netflix. But according to the happiness expert, Dr. Laurie Santos, those things may not make you as happy as you think. Dr. Santos is a cognitive scientist and professor of psychology at Yale University and head of Yale’s Silliman College. She is also …
…
continue reading
1
Quieting Your Inner Critic with Chatter Expert, Dr. Ethan Kross
53:44
53:44
Daha Sonra Çal
Daha Sonra Çal
Listeler
Beğen
Beğenildi
53:44
We all have an inner voice, but how do we ensure it's an optimistic one versus full of constant nagging and critique? Today, Dr. Ethan Kross — an award-winning professor at the University of Michigan, founder of the Emotion and Self Control Laboratory, and author of the national best selling book, Chatter: The Voice in Our Head, Why It Matters, and…
…
continue reading
1
All Things Ice Cream with Jeni's Ice Creams Founder, Jeni Britton Bauer
41:36
41:36
Daha Sonra Çal
Daha Sonra Çal
Listeler
Beğen
Beğenildi
41:36
Ice cream maker and entrepreneur Jeni Britton Bauer has developed thousands of craveable flavor combinations over the last two decades building her eponymous brand, Jeni's Splendid Ice Creams. Listen in as Jeni shares how she went from humble beginnings living off of $638 a month (scooping ice cream at a local Ohio farmer's market) to building a $1…
…
continue reading
1
How SoulCycle Got Started with Co-founders Julie Rice and Elizabeth Cutler
48:19
48:19
Daha Sonra Çal
Daha Sonra Çal
Listeler
Beğen
Beğenildi
48:19
Listen in as the co-founders of SoulCycle take us back to the beginning and share the origin story behind their revolutionary fitness brand that changed spin class forever. Julie Rice and Elizabeth Cutler share how they reached their first customers (in an era before Instagram — mind you), how they created top-notch company culture that carried ove…
…
continue reading
1
The Top 15 Life Lessons From Brit's Favorite Guests
43:49
43:49
Daha Sonra Çal
Daha Sonra Çal
Listeler
Beğen
Beğenildi
43:49
We're celebrating ONE MILLION downloads with a special episode in which Brit looks back on some of her favorite learnings that made this last year so epic and inspiring. Tune in to hear featured highlights from phenomenal women like Elaine Welteroth, Diane von Furstenberg, Bethenny Frankel, Amanda Kloots, and Melissa Bernstein. We'll be back next w…
…
continue reading
1
How To Slow Down Aging with Scientist Andrew Steele
47:38
47:38
Daha Sonra Çal
Daha Sonra Çal
Listeler
Beğen
Beğenildi
47:38
When we talk about aging, many people focus on the external signs of getting older like spotting gray hair or wrinkles. But what we often overlook is how that's all a result of the aging going on inside our bodies. On today's show, scientist Andrew Steele teaches us about recent advancements in biology that can help us slow down the aging process a…
…
continue reading
1
Hacking Your To-Do List with Productivity Expert, David Allen
45:33
45:33
Daha Sonra Çal
Daha Sonra Çal
Listeler
Beğen
Beğenildi
45:33
If to-do lists rule your life, listen in to this episode with David Allen — renowned productivity consultant, author, and creator of the time management method Getting Things Done. He joins Brit to share his best hacks to be more productive, plus why he thinks daydreaming is actually good for you. David also walks us through his five-step process f…
…
continue reading
1
How Stitch Fix Got Started with Founder Katrina Lake
41:03
41:03
Daha Sonra Çal
Daha Sonra Çal
Listeler
Beğen
Beğenildi
41:03
In this very special episode of Teach Me Something New, one of America’s most successful self-made entrepreneurs — Katrina Lake — joins Brit to share how she turned her idea for a fashion styling business into a billion dollar company that went public. Katrina walks us through the humble beginnings of Stitch Fix, the determined immigrant mentality …
…
continue reading
1
The Power of Talking to Strangers with Joe Keohane
46:05
46:05
Daha Sonra Çal
Daha Sonra Çal
Listeler
Beğen
Beğenildi
46:05
After an isolating year, many are finding it difficult to socialize in the ways they used to. Talking to strangers especially can feel awkward or down right intimidating when you're out of practice. But today's expert is here to help us all feel more comfortable connecting with anyone. Journalist Joe Keohane joins Brit for a conversation on the une…
…
continue reading
1
Pregnancy 101 with ‘What To Expect’ Author Heidi Murkoff
47:06
47:06
Daha Sonra Çal
Daha Sonra Çal
Listeler
Beğen
Beğenildi
47:06
Heidi Murkoff is the author of the iconic pregnancy book ‘What to Expect When You’re Expecting’ and she’s on today’s episode to talk about all things pregnancy. From what you need to know about getting pregnant, to who should be in the room with you while you’re giving birth, Heidi breaks down myths, postpartum factoids and more to support you in y…
…
continue reading
1
Career Advice with Sallie Krawcheck
56:21
56:21
Daha Sonra Çal
Daha Sonra Çal
Listeler
Beğen
Beğenildi
56:21
Sallie Krawcheck has been called “the most powerful woman on Wall Street'' and her career thus far, only proves it. She has been the CEO of Smith Barney, Merrill Lynch Wealth Management and CFO of Citigroup, along with the author of ‘Own It: The Power of Women at Work’. Now, she is the CEO and cofounder of Ellevest, a financial advisory firm for wo…
…
continue reading
1
Digital Decluttering and Detoxing with Cal Newport
56:46
56:46
Daha Sonra Çal
Daha Sonra Çal
Listeler
Beğen
Beğenildi
56:46
Cal Newport is a computer science professor at Georgetown University and a seven-time New York Times best-selling author. His most recent book is 'A World Without Email: Reimagining Work in an Age of Communication Overload.' Brit and Cal's conversation is an interesting one as they talk about what digital minimalism means, how we can achieve it and…
…
continue reading
1
Why We Fear Change with Jason Feifer
1:02:33
1:02:33
Daha Sonra Çal
Daha Sonra Çal
Listeler
Beğen
Beğenildi
1:02:33
Jason Feifer is the editor-in-chief of Entrepreneur magazine, podcaster of the show Build For Tomorrow, and in his own words, a nonstop optimism machine. With a background in storytelling at places like Men’s Health Magazine, the Washington Post, New York Times and others, he is now using his own voice by helping entrepreneurs - but anyone, really …
…
continue reading
1
Finding Your Why with Elaine Welteroth
54:31
54:31
Daha Sonra Çal
Daha Sonra Çal
Listeler
Beğen
Beğenildi
54:31
Elaine Welteroth is an award-winning journalist, the former editor-in-chief of Teen Vogue, the best-selling author of memoir, More Than Enough, and a spirited TV personality. She joins Brit Morin for an inspiring conversation on finding your why, how to know when it's time to make a career pivot, and what it means to cultivate a rich life. Elaine a…
…
continue reading
1
Getting Out of Debt with Finance Expert, Tonya Rapley
49:06
49:06
Daha Sonra Çal
Daha Sonra Çal
Listeler
Beğen
Beğenildi
49:06
Tonya Rapley is a millennial money expert best known for her education platform, My Fab Finance. Tonya’s mission is to help millennials break the cycle of living paycheck to paycheck so that they can become financially free and do more of what they love. She joins Brit this week to share her tips for paying down and eliminating debt altogether, how…
…
continue reading
1
Being a Better Feminist with Spiritual Leader, Elizabeth Lesser
51:05
51:05
Daha Sonra Çal
Daha Sonra Çal
Listeler
Beğen
Beğenildi
51:05
Elizabeth Lesser is the author of several bestselling books, including her most recent release, Cassandra Speaks: When Women are the Storytellers, the Human Story Changes. She is also the co-founder of Omega Institute, recognized internationally for its workshops and conferences in wellness, spirituality, creativity, and social change. Elizabeth jo…
…
continue reading
1
Science Facts & Hacks with Bill Nye and Mayim Bialik
53:55
53:55
Daha Sonra Çal
Daha Sonra Çal
Listeler
Beğen
Beğenildi
53:55
Bill Nye The Science Guy and neuroscientist and Emmy-nominated actress Mayim Bialik join Brit for a supersized episode about the science lessons all adults should know. First up, listen in as Bill shares his thoughts on climate change (and his real estate predictions for the best place to live in the next 10 to 15 years), why the sky in blue and th…
…
continue reading
1
Parenting Problems with Dr. Wendy Mogel, Clinical Psychologist
50:46
50:46
Daha Sonra Çal
Daha Sonra Çal
Listeler
Beğen
Beğenildi
50:46
With 35 years of experience guiding families through the ups and downs of parenting, internationally acclaimed clinical psychologist Dr. Wendy Mogel is the ideal expert to help Brit navigate personal parenting issues she's experienced with her two young children. In this raw conversation, the two cover the difference between raising boys and girls,…
…
continue reading
1
Decrypting Cryptocurrency, Bitcoin, and NFTs with Nicole Lapin
50:22
50:22
Daha Sonra Çal
Daha Sonra Çal
Listeler
Beğen
Beğenildi
50:22
Our good friend and finance expert Nicole Lapin is back this week to break down the money buzzwords of 2021 like cryptocurrency, blockchain, Bitcoin, Dogecoin, Ethereum, meme stocks, stonks, and more! Fun fact, Brit hosted a cryptocurrency summit in 2018 so she has plenty of insights to share as well, including her predictions for the value of Bitc…
…
continue reading
1
Home Decor Hacks & Bedroom Feng Shui with Ariel Kaye
41:59
41:59
Daha Sonra Çal
Daha Sonra Çal
Listeler
Beğen
Beğenildi
41:59
Ariel Kaye is the founder of Parachute Home, a millennial-favorite bedding and lifestyle brand. She joins Brit to talk about how to create a sleep sanctuary in your bedroom, tips for making a small space feel bigger, the best sheets for sweaty sleepers, and how to understand bedding labels and thread count. Plus, the two debate home decor trends li…
…
continue reading
1
How To Be Politically Correct with Sharon McMahon
55:42
55:42
Daha Sonra Çal
Daha Sonra Çal
Listeler
Beğen
Beğenildi
55:42
Is such a thing possible? We find out in this week's episode with US government and law educator, Sharon McMahon. She went viral on Instagram during the 2020 election cycle by dismantling conspiracy theories and bringing non-partisan facts about US history to the masses. She joins Brit this week to chat politics and discuss how to find facts and re…
…
continue reading
1
Credit Card Tips & Travel Hacks with Brian Kelly, AKA The Points Guy
49:29
49:29
Daha Sonra Çal
Daha Sonra Çal
Listeler
Beğen
Beğenildi
49:29
Get money smart in this week's episode with famed credit card and loyalty points hacker, Brian Kelly. He founded The Points Guy a decade ago and ever since has been on a mission to find the best credit card and loyalty points deals to maximize our spending, up our credit scores, and travel the world for less. He's here to break down the most useful…
…
continue reading