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Fuel Your Marketing Podcast Show with Arti Sharma, Chief Digital Marketing Strategist & Co-Founder at Measure Marketing Results Inc. After two decades of being in the world of business and marketing and having provided results and data-driven digital marketing strategies and business growth advice to CEO's, Business Owners, Marketing Professionals and Entrepreneurs, Arti is set to bring you tactics, steps, tools and leading-edge information you'd want to implement and take action. Afterall, ...
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show series
 
In this episode of Fuel Your Marketing, we have a seasoned marketing leader with extensive experience in demand generation and go-to-market strategy. Remi Frank, currently the Head of Marketing for OG Life Lab, an innovative digital learning platform, shares her prowess in challenging conventional training methods. The discussion goes deep into OG …
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Have you ever wondered what it takes to turn a vision into a thriving business? Joyce has done just that, as the first marketing hire for several manufacturing startups! She’s passionate about helping founders craft their narratives and reach their people. We dove into the emotional challenges of the startup journey, the importance of strategic dec…
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We’ve moved beyond digitization and are now entering the era of AI, which is revolutionizing industries at an unprecedented pace—how are you keeping up? In this episode, I sit down with the Director of Marketing at Voxx Electronics to explore how digital transformation is reshaping the consumer electronics and automotive aftermarket industries. We …
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Today we're diving deep into the power of targeted demand generation. We'll explore strategies in marketing to find more qualified leads, driving the success of businesses. Arti describes the way to build a brand that sticks in the long run, covering the topics that matter most in the industry. She'll provide metrics, actionable tips, and advice th…
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Artificial Intelligence is here to stay, so why not use it to our advantage? Experienced marketers and AI can accelerate your business's growth. See it as having the finest high-octane fuel in your luxury car's tank, which is your marketing campaign. In this episode, Arti Sharma wraps up the way AI is changing the world of advertising. How importan…
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One of the trends we’ve seen in 2023 is the use of AMPs or Accelerated Mobile Pages. They provide a seamless experience to users which can lead to higher conversion rates and sales for businesses. However, there are also some downsides you need to consider before applying them to your business. In this episode, Arti Sharma wraps up the 2023 SEO ser…
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Your Google My Business profile might be updated and well-managed but are you also using Apple Business Connect? Can people find your business on Apple Maps? It’s something that you don’t want to miss out on. In this episode, Arti Sharma shares more about the current SEO trends. Here, she gives you some important tips to help optimize for local Voi…
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Do you think you’re missing out on traffic because people aren’t searching the way you think they are? If your website is not optimized for voice search, then this could be the case. In this episode, Arti Sharma discusses what a voice search is and some of the best Voice Search Optimization practices. Listen and learn in this episode! KEY TAKEAWAYS…
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We’ve been experiencing lower click-through rates and traffic on Google. This is because Google came up with multiple Search Engine Results Pages (SERP) features. However, if we understand the data points as to what is happening, we can test and try these trends and still win the game back. In this episode, Arti Sharma tackles why click-through rat…
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With Google’s algorithm constantly changing, you need to be one step ahead of the game. It’s important to have a deep understanding of what has been working consistently through these changes and how you will properly adapt to them. In this episode, Arti Sharma explores some key changes every marketer should be aware of to have a real advantage for…
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Marketing for manufacturing businesses can get challenging because of selling complex products to niche markets. Hence, it is important to make sure that marketing campaigns are very targeted and resources are utilized strategically. This ensures that every opportunity represents a significant revenue potential for your organization. In this episod…
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Video is an essential aspect of overall marketing today. Video marketing is a great way to showcase your visions and goals, engage potential customers, and attract the right people to work and scale with you. In this episode, Arti Sharma takes a deep dive into video marketing for B2B manufacturing. She shares some important tips on the types of vid…
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In today’s digital age, websites are the most visible part of B2B companies. Even during non-business hours, a website assists your potential customers with their independent research. It is just essential to learn how to gain a higher edge in your industry through your website design and content. This will greatly help you be the manufacturer of c…
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Search Engine Optimization is no longer optional. To stay relevant, set a budget for your SEO plan and adopt it at your earliest. In this episode, Arti Sharma talks all about SEO and the value it brings to manufacturing and industrial organizations. She shares relevant tips on the things you should consider for your SEO campaign. Listen and learn i…
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In today’s business world, it is not enough to just have a great product. We also need great marketing strategies. With so much competition out there, you must do the most creative marketing strategies not just to attract potential customers but also to get long-term trust and loyalty for your brand and generate more sales as you grow. In this epis…
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Gone are the days when buyers make a phone call to talk to a sales representative to find solutions to their problems. With easy access to the internet these days, they now prefer to find everything online and make a decision even before talking to your sales team. Thus, it is time to invest in better digital marketing techniques for your business.…
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Marketing is ever-changing and if you fear adopting new technologies, your competitors will be way ahead while you get stuck. On the other hand, if you choose the right tools that will fit your business processes, you are going to give your customers the best experience and your business will be profitable. In this episode, Arti Sharma and Rebecca …
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Marketing technologies are changing so fast. These techs can make things easier, but keep in mind that the steps you take in your business must always align with your long-term vision, your brand promise, and the values that you want to add to your clients. In this episode, marketing and business coach Dan Holstein talks about the importance of mar…
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The pandemic has changed the state of social media and communications. During this crisis, companies cannot continue with their regular social media strategy and content marketing. On this podcast my special guest Aaron Fulk, CEO, Lillian James Creative and I share, where companies should focus and pivot in their social media strategy to build deep…
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Today, Arti talks engaging your customers with chatbots and other on-site forms of artificial intelligence! - - - - - If you liked this episode of Fuel Your Marketing, tell your friends! Find us on iTunes and Google Play to rate/review/subscribe to the show. Want more? Visit our website, find us on Facebook, Instagram, and YouTube!…
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Today, Arti talks with author and motivational speaker, Simon T. Bailey, all about how best to lead others – and yourself – to success! - - - - - If you liked this episode of Fuel Your Marketing, tell your friends! Find us on iTunes and Google Play to rate/review/subscribe to the show. Want more? Visit our website, find us on Facebook, Instagram, a…
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Today, Arti talks about building trust with your customers and how essential it is for your success. How? TRANSPARENCY! - - - - - If you liked this episode of Fuel Your Marketing, tell your friends! Find us on iTunes and Google Play to rate/review/subscribe to the show. Want more? Visit our website, find us on Facebook, Instagram, and YouTube!…
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Today, Arti discusses how to optimize YOUR business/products for voice search engines – starting with Alexa and into the future! - - - - - If you liked this episode of Fuel Your Marketing, tell your friends! Find us on iTunes and Google Play to rate/review/subscribe to the show. Want more? Visit our website, find us on Facebook, Instagram, and YouT…
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Today, Arti discusses how to implement interactive content to engage your community and keep them coming back for more! - - - - - If you liked this episode of Fuel Your Marketing, tell your friends! Find us on iTunes and Google Play to rate/review/subscribe to the show. Want more? Visit our website, find us on Facebook, Instagram, and YouTube!…
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Today, Arti discusses how to leverage Google Analytics to create a solid marketing strategy to increase your impact and grow your legacy! - - - - - If you liked this episode of Fuel Your Marketing, tell your friends! Find us on iTunes and Google Play to rate/review/subscribe to the show. Want more? Visit our website, find us on Facebook, Instagram,…
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Today, Arti talks about revving up your email marketing strategy ahead of the holiday game to add value during the happiest time of the year! - - - - - If you liked this episode of Fuel Your Marketing, tell your friends! Find us on iTunes and Google Play to rate/review/subscribe to the show. Want more? Visit our website, find us on Facebook, Instag…
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In this episode we cover LinkedIn’s growth and why other businesses need to pay attention. Discover actionable tips and tricks from Bobby Umair and Arti Sharma, leading LinkedIn experts. Listen in as they share their strategies to help you get more out of LinkedIn's platform and boost your visibility and sales. Learn how to use LinkedIn to reach ou…
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Two amazing guests join Arti for this power-packed episode. Listen in on this fireside chat between Leigh Fowler, CEO of Rise Media Design Inc. and Kelly Farell, CEO of Oak Learners and Teach Me Social Inc. The fact that social media is rapidly evolving shouldn’t be ignored. The impact of social conversations over the last decade has led to major c…
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Referral Marketing is the fastest, easiest, and most reliable system for getting more clients than you can handle, even if you hate marketing and selling. The concept has always been discussed as a traditional concept, and in this podcast, Arti Sharma and Paula Hope uncover the best way to leverage this in the world of social-selling. You want to l…
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Marketing is an essential element of doing business; imagine, without marketing, would you be able to share your next revolutionary product; or a service to your target audience? What holds companies back is defining the right budget or getting the right ROI from it. The perfect marketing budget for your company is completely unique and is impacted…
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In this week’s episode of the ‘Fuel Your Marketing’ podcast, I discuss three emerging marketing trends you need to know to be successful in 2018. Listen in as I explain why you need to adopt these technology-driven trends, or risk being left behind. Here’s a brief overview of the up-and-coming marketing innovations I discuss in the podcast: • The i…
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In this episode, you'll learn about 9 lessons that Arti & her team learnt over the last 9 years that propelled them to keep going, stay futuristic, strategic and results driven. These lessons supported her thinking, shifted her mindset and allowed her to create a successful digital marketing agency. The 9 Lessons she shares in this podcast episode,…
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In this episode, I introduce my brand new podcast called Fuel Your Marketing! I’m so excited to be bringing you this brand new podcast as it’s something that’s been in on my mind and has been in the works for a while now.During this first episode, you’re going to hear what The Fuel Your Marketing podcast is all about, why am I hosting this show and…
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