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İçerik Arti Sharma tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Arti Sharma veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
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Season 2, Episode 1: Marketing for the Right Reasons with Dan Holstein

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Manage episode 331828192 series 2107190
İçerik Arti Sharma tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Arti Sharma veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.

Marketing technologies are changing so fast. These techs can make things easier, but keep in mind that the steps you take in your business must always align with your long-term vision, your brand promise, and the values that you want to add to your clients.

In this episode, marketing and business coach Dan Holstein talks about the importance of marketing in scaling a business, what should be in an ideal marketing vision, and taking advantage of new marketing technologies without losing your interpersonal relationship with your clients.

Listen and learn in this episode!

KEY TAKEAWAYS FROM THIS EPISODE

  • Marketing is the engine that drives growth and scaling.
  • If you don't have an effective, consistent, and replicable marketing function, then you'll run up and down in the business.
  • Develop rapport and trust with your customers along their journey with your business.
  • Discounting is a financial apology for a lack of confidence in your product or service.
  • Marketing is designed to uncover people's needs and to let them know that you are the best solution for them or their problems.
  • Look at the long-term, from your core values up to your vision.
  • Be clear on your target market, understand your brand promise and the value that you add to your clients, and make sure that you've got the mechanism and the right people.
  • If you know your leading indicators and you're taking the right actions, you know when something's going to happen.
  • Reach out to your customers and stay connected with them. Find out what's important to them from time to time.
  • Automation is useful but you have to be careful not to alienate your potential customers.

Today’s Guest:

Dan Holstein is a business leader and a marketing and business coach who helps entrepreneurs scale and exit their businesses.

Connect and learn more about Dan here:

LinkedIn: https://ca.linkedin.com/in/danholstein Website: https://www.kaizenperformance.com YouTube: https://www.youtube.com/c/kaizenperformanceimprovement

If you liked this episode of Fuel Your Marketing, tell your friends! Find us on iTunes and Google Play to rate/review/subscribe to the show. Want more? Visit our website, and find us on Facebook, Instagram, and YouTube!

iTunes: http://ow.ly/Ihl350xDn8M Google Play: http://ow.ly/sPag50xDn8T Spotify: http://ow.ly/bt0g50xDn8Q Our Podcast Portal: http://ow.ly/ogQK50xDn8S

  continue reading

39 bölüm

Artwork
iconPaylaş
 
Manage episode 331828192 series 2107190
İçerik Arti Sharma tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Arti Sharma veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.

Marketing technologies are changing so fast. These techs can make things easier, but keep in mind that the steps you take in your business must always align with your long-term vision, your brand promise, and the values that you want to add to your clients.

In this episode, marketing and business coach Dan Holstein talks about the importance of marketing in scaling a business, what should be in an ideal marketing vision, and taking advantage of new marketing technologies without losing your interpersonal relationship with your clients.

Listen and learn in this episode!

KEY TAKEAWAYS FROM THIS EPISODE

  • Marketing is the engine that drives growth and scaling.
  • If you don't have an effective, consistent, and replicable marketing function, then you'll run up and down in the business.
  • Develop rapport and trust with your customers along their journey with your business.
  • Discounting is a financial apology for a lack of confidence in your product or service.
  • Marketing is designed to uncover people's needs and to let them know that you are the best solution for them or their problems.
  • Look at the long-term, from your core values up to your vision.
  • Be clear on your target market, understand your brand promise and the value that you add to your clients, and make sure that you've got the mechanism and the right people.
  • If you know your leading indicators and you're taking the right actions, you know when something's going to happen.
  • Reach out to your customers and stay connected with them. Find out what's important to them from time to time.
  • Automation is useful but you have to be careful not to alienate your potential customers.

Today’s Guest:

Dan Holstein is a business leader and a marketing and business coach who helps entrepreneurs scale and exit their businesses.

Connect and learn more about Dan here:

LinkedIn: https://ca.linkedin.com/in/danholstein Website: https://www.kaizenperformance.com YouTube: https://www.youtube.com/c/kaizenperformanceimprovement

If you liked this episode of Fuel Your Marketing, tell your friends! Find us on iTunes and Google Play to rate/review/subscribe to the show. Want more? Visit our website, and find us on Facebook, Instagram, and YouTube!

iTunes: http://ow.ly/Ihl350xDn8M Google Play: http://ow.ly/sPag50xDn8T Spotify: http://ow.ly/bt0g50xDn8Q Our Podcast Portal: http://ow.ly/ogQK50xDn8S

  continue reading

39 bölüm

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