En iyi Equestrian Business podcastleri (2024)

1
Tired of Time-Wasters? Set Up a Velvet Rope Policy 20:29

9d ago20:29

20:29

In this episode of The Equestrian Business Podcast, we’re diving into a game-changing strategy that every equine professional needs to know: the Velvet Rope Policy. Imagine working only with clients who value your expertise, respect your time, and bring out the best in your business. That’s what the Velvet Rope Policy is all about—creating an exclu…

1
Memory and marketing (the neuroscience one) 19:51

1M ago19:51

19:51

Today I'm yapping on all about neuroscience behind why you can't remember anything (and why your clients can't remember your marketing efforts) We'll be looking at why Noel Gallagher's Instagram bio "People will never, ever forget how you made them feel" is probably the best marketing advice you'll ever get! We're be looking at two areas of the bra…

1
Is Facebook dead for marketing? 17:06

1M ago17:06

17:06

I get asked this in pretty much any webinar or consultation I've held since I firsts started consulting. Here's my answer: No, but also yes. It depends on how you're using it. Like all platforms and algorithms, Facebook has it's advantages and its disadvantages. So let's dive into what you can do to stand out on Facebook! Get your business... FULLY…

1
How to keep up with ever-changing algorithms 18:50

2M ago18:50

18:50

I'm sorry. It's not the algorithm. It's you... As a marketing expert, professional algorithm pleaser and sales psychology guru... I have a few things to clear up because the algorithm is taking a right battering on social media recently and honestly it's not fair The algorithm (there isn't one there are hundreds working simultaneously) has one sing…

1
Three reasons why you don't have more clients! 29:05

2M ago29:05

29:05

Wondering why you're not getting as many clients as you'd like? Wondering what you can do about this? In this episode, I'm sharing how you can set yourself up to attract more clients and make consistent income in your business. Watch my FREE marketing training here: https://www.equestrianbusinessspecialist.com/the-trusted-expert-webinar Sign up to …

1
How to rank higher on Google and get more website visitors! Rhiannon from Purple Horse Marketing 1:00:55

3M ago1:00:55

1:00:55

Have you ever wondered "What do I need to do to get my equestrian business to rank higher on Google?" or wondered "Are Google ads worth it?" or even just thought about what you can do to get more visitors to your website then this episode is going to help so much! Today it's a Rhiannon overload. We're both marketing experts. We're both equestrians …

1
Let's get social with Emily Meakin Grand Prix Socials 1:04:03

3M ago1:04:03

1:04:03

Today I'm talking to Emily Meakin from Grand Prix Socials Emily is an expert social media manager specialising in Instagram and Pinterest. If you're wondering "How do I get better results from my social media" or "What should I post on social media to grow my equestrian business?" this episode was written for you personally! Emily is one of the mos…

1
Not doing this is holding your business back! 16:42

3M ago16:42

16:42

Welcome to The Equestrian Business Podcast, the show that talks about business, for equestrians! I'm your host Rhiannon-Amber The Equestrian Business Specialist, multi-time CEO and business owner and business and marketing consultant and sales psychology expert. Today we're talking all about how not establishing the foundations of your business is …

1
Stop starting videos and lives like this! 19:50

4M ago19:50

19:50

Are you boring your audience? Does this sound familiar? "Hi guys I thought I'd just pop on and show my face because I haven't been on for a while and I erm, thought it would be good to hop on. Please don't mind my hair and lack of make-up..." Today we're talking all about presence, first impressions and personal branding! In order to leave a good i…

1
You're probably making these marketing mistakes... 18:09

5M ago18:09

18:09

In this episode of The Equestrian Business Podcast I, your delightful host Rhiannon-Amber will be telling you all about three things you need to stop doing in your marketing! You already know I'm going to be telling you to do some market research! But as well as that we'll be discussing the biggest mistakes I see service-based equine business owner…

1
I hate marketing! (so this is the alternative) 22:05

5M ago22:05

22:05

I don't hate marketing, I love it, I live and breathe it. But I know you might hate it! Today is one of those philosophical sessions, where we think a little bit deeper episodes. Let's talk lifestyle businesses, let's talk doing jobs we love, let's talk easy and authentic ways to grow businesses, and the easiest way to do the minimum amount of mark…

1
Why they like your content but don't buy... 26:21

5M ago26:21

26:21

We've all been there, it's frustrating! People like your content (or maybe not even that) It gets shares on facebook or you're getting good views on your reels, but no one is buying from you and you don't know why. I've audited a lot of business social media accounts in my time. The main problem is: You're giving all the answers away. No one wants …

1
"Selling makes me feel pushy!" 19:51

5M ago19:51

19:51

If selling leaves you feeling gross, pushy, salesy and all-around cringey and awkward, there are probably a few factors at play here! 1 - you don't have confidence in yourself or what you're selling You think people will think your product is cheap or not good enough, or perhaps you will doubt if you're an expert. 2 - You're putting too much pressu…

1
Number 1 in "10 Best UK Equestrian Podcasts" Thank you! 36:55

6M ago36:55

36:55

I'm thrilled to announce that I've made the number one spot in the Buzzfeed "Best UK Equestrian Podcasts worth listening to in 2024!" It's all because of you guys! Thank you to all my listeners and supporters of the show! I want to talk about all the different ways that I can help you earn more money in your equestrian business! Here's a wee breakd…

1
Unexpected marketing lessons with Drake & Kendrick Lamar?! 34:58

6M ago34:58

34:58

The Equestrian Business Podcast is now ranked as Number 1 in the UK's best equestrian podcasts worth listening to in 2024! This is insane! I can't believe it. It's all thanks you you lovely listeners and your ongoing support! So a huge thank you! I never thought I'd find myself discussing celebrity gossip. It's not me at all! But today I'm discussi…

1
Shift your mindset! 1:04:40

6M ago1:04:40

1:04:40

This is the episode you didn't know you needed! This week I'm joined by past client Susan Nienaber MSc. The Equestrian Mindset Specialist. Susan is a mindset practitioner and equine behaviour expert. We'll discover the art of "Niksen" which is Susan's native language, Dutch for "doing nothing" We'll also be discussing how sometimes the barrier betw…

1
Endless content ideas for your equestrian business! 20:53

7M ago20:53

20:53

In this episode, I'm sharing why you should be developing some content for your equestrian business and how it can help you beyond just 'adding value to your audience" I've made twice my old annual salaries with nothing but content alone and how you can stand out and maintain an edge in your field, that's right you guessed it... With nothing but co…

1
How to develop your personal brand 35:49

7M ago35:49

35:49

If you've been trying to improve your marketing you've probably had a lot of people talk to you about personal branding, and you've likely thought "WTF is that, why is it important and how can I build one" Today I'll be talking to you all about exactly that, personal branding and how you can improve yours. - A personal brand is your reputation, and…

1
Transparency and supply chain issues - Equiball spills the tea! 49:04

7M ago49:04

49:04

Manufacturer disasters, empty trade stalls and months of business stress - Lauren & Josh are the faces behind the industry-disrupting Equiball and they're sharing with us how they've navigated the last 6 months. In this episode of The Equestrian Business Podcast, we delve into the recent supply chain challenges faced by Equiball, the innovative hot…

1
Mistakes I made in business 19:43

7M ago19:43

19:43

Here are some of the fuck ups I made when I started out in business and why they've sent me back. From being scared to invest in business solutions to generally beating myself up mentally and telling myself I'm not good enough, here are the mistakes I made in business and how I navigated through them. The Equestrian Business Podcast is the ultimate…

1
Do you rely on word of mouth to grow your business? 19:43

8M ago19:43

19:43

Today's episode might ruffle some feathers... Word of mouth isn't a good thing to rely on to gro your business! Yes, you've heard me shout from the roof tops about social proof and trust and yes word of mouth is great for these BUT think of it like this: Do you think sitting around waiting for other people to promote your business is a good busines…

1
How to be the trusted expert! (and get sales fast) 20:51

8M ago20:51

20:51

I started a new company in the last 10 days. It officially launched on Saturday and already I have enquiries coming in! This is because of my expert formula which positions you as a trusted expert and makes people feel like they've known you for years. Today I'll be discussing one of my biggest tips for making sales and effective marketing: STAY RE…

1
Starting an unexpected equestrian business with Julie Driver 1:07:26

8M ago1:07:26

1:07:26

Today on The Equestrian Business Podcast, Julie Driver tells us how her career as a Pilates instructor came into the equine world. We discuss everything from diversification, and marketing, to velvet rope policies and cutting off dud clients. We also discussed the rather interesting equipment in Julie's studio! If you want to get in touch with Juli…

1
How to get "Fully Bucked" 43:25

8M ago43:25

43:25

Two episodes in one week? What's going on?! Since February has 29 days this year, why not add a special podcast on a special day? I want to talk to you about Fully Bucked, Why I created it, who it's for, why it's coming back. There's some treats and freebies in this episode that you won't find anywhere else online, not even down here in the show no…

1
5 reasons why you're not getting sales! 34:58

8M ago34:58

34:58

Ever wondered why you're not getting the sales you want? Or do you feel invisible to your ideal client or customer? Maybe you've been putting a load of work into social media marketing but you're not getting the results... Here's why! 1 You're invisible 2 Are you an expert? 3 Your content is boring af 4 You're not using social media properly 5 You'…

1
What should I charge for livery? 21:32

8M ago21:32

21:32

In this episode, I'll be tackling the very common question "What should I charge?" or "What's the going rate?" It's a question I've seen in a lot of Facebook groups recently and I thought I'd share the advice I've been giving to tackle this question. The Equestrian Business Podcast is the ultimate podcast for equestrian business owners, ranking 2nd…

1
Stop waiting for customers! Start selling! 27:54

9M ago27:54

27:54

I'm going to tell you exactly how to sell without selling and how to get more clients or customers into your business. Before I even realised what marketing was, I was pretty good at it! Here's how the things I didn't even realise I was doing 10 years ago are still at the core of my refined strategies today. If you ever felt sleazy selling then thi…

1
Don't start a business until you've listened to this! 30:10

10M ago30:10

30:10

2nd in the UK's best equestrian podcasts! Today we're talking all about how to start your business idea from concept to creation. This episode came about because so many people have said 2024 if the year they are going to start their business, but there'sa few things holding them back. Firstly a lack of knowledge on how to start the business, so I'…

1
The tough love episode - Get your shit together! 40:43

11M ago40:43

40:43

WARNING! This episode may bruise your ego, call you out and cause you to be wildly successful and stop acting like a hot mess in 2024! I'm taking no prisoners today! This episode covers how to stop moaning, whinging and thinking of yourself as a second-class citizen and start achieving all the things you want to do. The Equestrian Business Podcast …

1
Growing a successful business - Helen from Bloomfields Horseboxes 40:14

11M ago40:14

40:14

2nd in 10 Best UK Equestrian Podcasts! Today on the equestrian business podcast, I'm joined by Helen from Bloomfields. Bloomfields manufacture luxury horseboxes and has quickly become an authority figure in the horse transport world. Helen had a background in marketing before meeting Dean, and together the passion, craftmanship and quality that mak…

1
If you feel overwhelmed, listen to this! 19:10

11M ago19:10

19:10

Voted 2nd in "Best UK Equestrian Podcasts" This is one of the first in a mini-series that I want to call the physiotherapy episodes. Today's episode is all about managing overwhelm. You might be overwhelmed if: You're becoming more irritable You're spending more time "doom scrolling" social media You're leaning into vices like alcohol or smoking mo…

1
Let's talk finances - Charlotte Watson Financial Advisor 1:01:04

11M ago1:01:04

1:01:04

The Equestrian Business Podcast- 2nd in "The best UK Equestrian Podcasts of 2023" To check out the other amazing shows that made the list check the link here This week we're talking financial planning and protecting your future with holistic pension and investment planner, Charlotte Watson from her firm Charlotte Watson Financial Planning. Charlott…

1
There's only 5 Steps to grow a business 41:38

12M ago41:38

41:38

Second in "Best UK Equestrian Podcasts worth listening to in 2023" I'm so excited to tell you this week I received an email letting me know that The Equestrian Business Podcast was no.2 in the Feedspot Best UK Equestrian Podcasts worth listening to in 2023! You can check out the list here! Thank you to everyone who tunes in each week, I'm so gratef…

1
Emergency episode! - With Helen Walker 53:44

12M ago53:44

53:44

"I don't want to sound salesy!" "When someone asks me about the prize, I completely freeze up. I feel sick" "I worry that someone I know might see it and laugh" "I feel afraid to put myself out there, what if someone thinks I'm a fraud?" "No one will be interested, there's people much better than me..." Genuine things clients have asked for my help…

1
The cost of living means my clients can't afford me 33:26

1y ago33:26

33:26

The cost of living crisis doesn't have to crush your business! It's time to break this narrative! Today's episode talks about why the cost of living is NOT going to drive your business into the ground, and if it is, its a marketing problem, not a cost of living problem. There have never been more millionaires than there are today. If you are still …

1
Let's audit your business! 29:04

1y ago29:04

29:04

Today on The Equestrian Business Podcast I'll discuss all of the areas in your business you need to focus on to conduct a successful audit. As this episode is released I will be on the last leg of a flight to Andalusia, Spain and I'm really excited to hear what you guys think. I often hear people say they don't understand which area of their busine…

1
How to recruit the right people with Sophie Westerman Pt 2 16:03

1y ago16:03

16:03

Join Sophie and I for part two of How to recruit the right people" If you've ever found yourself saying "You just can't get the staff" these days, it's time to consider what's going on in your business and why staff aren't sticking. Sophie shares practical advice for recruiting the right people, how to save time, money and hire people who love your…

1
Recruiting the right people with Sophie Westerman PT 1 44:34

1y ago44:34

44:34

It's better the hire no one than to hire the wrong one! Today on The Equestrian Business Podcast I'm joined by personal friend, Sophie Westerman. Sophie has 18 years of experience in recruitment for large companies. Sophie explains the ins and outs of how to recruit the right person for your business and make sure the whole process is cost efficien…

1
How marginal gains can help your business with Nicola Kinnard-Comedie 43:10

1y ago43:10

43:10

Today on The Equestrian Business Podcast I was joined by Nicola Kinnard-Comedie. Nicola is a business coach and mentor, a Master in Equine Science and a BHSAI-qualified instructor and an experienced stable yard manager having worked in Greece, New Zealand and the UK. Nicola shares the background of marginal gains, and share practical tips on how yo…

1
"There's no money in horses!" PT2 43:10

1y ago43:10

43:10

Hello and welcome to another episode of The Equestrian Business Podcast! Today I'm joined by a personal friend and multi-talented entrepreneur - Fran Dixon for part two of "There's no money in horses" Fran wears many different business hats, from helping horses & riders through her work an equine psychology consultant to modelling and advocating fi…

1
"There's no money in horses" PT1 25:24

1y ago25:24

25:24

Hello and welcome to another episode of The Equestrian Business Podcast! Today I'm joined by a personal friend and multi-talented entrepreneur - Fran Dixon Fran wears many different business hats, from helping horses & riders through her work an equine psychology consultant to modelling and advocating financial education for women, Fran is a lady o…

1
How to use sales psychology in your marketing 47:19

1y ago47:19

47:19

Hello and welcome to another episode of The Equestrian Business Podcast! I'm so excited to discuss this weeks topic, which is something I've put a great deal of time into studying: Sales psychology. What is sales psychology? Sales psychology is the study of the psychological principles and tactics that influence consumers' buying decisions. It expl…

1
I answer your questions (again) 51:42

1y ago51:42

51:42

Hi everyone! I thought it was time I answer more of your questions to make sure you're getting the most value from the show. I'll be answering questions on time management, marketing and everything in between, so lets dive right into another episode. Didn't get your question answered? Just thought of a new question? Drop me a message or voice note.…

1
Is your business legally compliant? 1:09:25

1y ago1:09:25

1:09:25

Risk and compliance can be a confusing part of business, navigating the law and ensuring your business meets regulations is something we have to do as business owners It doesn't have to be a minefield. Today I'm revisited by Genevieve Joyce from Equigate, the all-in-one app for equine professionals and joining us is Katie McCreath, Director of her …

1
You need to be lazier. Yes. I did just say that! 20:43

1y ago20:43

20:43

That's right. You need to be more idle, lazier and take a break. First off I'm sorry for the radio silence! I've been busy with a few bits and pieces I'll explain int he episode! Today's episode is all about: why you don't need to be busy to be productive. How stress is slowly killing you Signs you're suffering from burnout How you can reduce burno…

1
Why The Law of Attraction is a BS mentality to take into business. 26:19

1+ y ago26:19

26:19

I told you it was going to be a controversial one! So I might as well come right out and say it. The Law of Attraction is a dangerous mentality to enter into business with. If you're not familiar: "The Law of Attraction is a philosophy suggesting that positive thoughts bring positive results into a person's life, while negative thoughts bring negat…

1
Overcoming HR Challenges and protecting your equine business! 1:21:35

1+ y ago1:21:35

1:21:35

Heads up! This is definitely a feet-up-and-grab-a-cuppa kinda episode because we went DEEP! Lots of clients I speak to feel completely out of their depth with HR, often feeling like "proper business stuff" doesn't apply to them because they work with horses and not in a fancy corporate office... But here's the thing... HR is not optional and it's n…

1
Why going viral is NOT a marketing strategy... 33:41

1+ y ago33:41

33:41

I'm just going to come right out and say it. Going viral won't help your business. Getting 100,000 followers won't help your business. If you can't sell to 100 followers, you can't sell to 10,000 followers either! Forget the trending audios, forget going viral. It's time to learn how to write content that sells and build an effective strategy to se…

1
How to make your marketing stand out with The Copy Jockey 45:37

1+ y ago45:37

45:37

She used to be a jockey, now she writes copy! Introducing the wonderful Sarah White, aka The Copy Jockey. Copy is a fancy word for words, specifically the words in your posts, the words on your website, the words on you blogs, ads or as Sarah said "Copy is words that sell" Today we're chatting all about: The three biggest mistakes you're making wit…

1
Is it a mindset problem? 1:08:21

1+ y ago1:08:21

1:08:21

I used to think all this mindset lark was a load of old tosh. "Thinking positively won't make you money!" and I was right, it won't. but it certainly helps! If you want to build a business that doesn't drain your energy, you need to focus on your mindset and be working on yourself constantly Joined by the lady in pink, Tara Best - the mindset & mar…

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