I little bit about what’s expected to come also a little bit about my life in thoughts that I have about life
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Podcast by The Unstable Portal
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The Socially Unstable Podcast is the show where 2 slightly unstable marketers try to navigate through the world of online presence. From social media, content creation, marketing, and branding all the way to defining a new, healthier relationship to social media, this is the show that brings you the information that you need from conversations you wish you could ignore. So if you’re struggling with your identity in the digital world, if you need help from a successful social media influencer ...
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Anyone out there tried VR yet? Tyler finally took the plunge and got a VR headset, diving headfirst into the Metaverse! It’s amazing how VR can transport you to another world—even letting you multitask with multiple virtual screens. This could really be a game changer! To hear more of our thoughts about VR and other tech toys, tune in to our recent…
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Ep. 111: Moneyball Marketing
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Have you ever seen the movie *Moneyball* or read the book? It’s all about outsmarting the competition, even when they have 10x your budget. Reading the book reminded Tyler of some of our small business clients, competing with big hospitals that have massive marketing budgets. If you try to play the same game as your competitor with a fraction of th…
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Ep. 110: The Iceberg Brand
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We're always adapting our approach to content marketing for our clients. Your brand's story can unfold gradually, allowing space for growth. By pacing your content, you give yourself the opportunity to evolve and build over time, making sure you don’t reveal everything too soon. To hear more of our thoughts about how we change over time, tune in to…
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The way you communicate makes a big difference. How you present yourself can drastically change depending on how you phrase things. We aim to set all our clients up for success during interviews, and here's one important thing we have learned: the way you ask a question can significantly impact the response you receive! 🎙️ To learn more, tune in to…
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Ep. 108: Decision Fatigue
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Sometimes when you have endless amounts of options, you feel more free, but you wear out more quickly. So even when we have the flexibility to create our own schedule, we thrive when we actually set a routine for ourselves 📆 Lots of people struggle with burnout when you have to make too many decisions. To hear more of our thoughts, tune in to our r…
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Ep. 107: Growing Friendships
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Making friends is a strange task, but sometimes when you do, you get to go to the rodeo! 🤠 Content creation can be like growing friendships. Most of life is a series of routines, and creating content around a routine is a little different than creating content that's completely different every 2 weeks. Just like with making friends, when you're con…
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Ep. 106: Commentary vs Content
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We're all watching the Olympics, right? These athletes are incredible, but you know what has been blowing our minds? Watching the Olympic highlights and special features with personalities like Kevin Hart and Snoop Dogg! Expanding the conversation and commentary all around the same event is pushing the Olympics/NBC brand to provide completely diffe…
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Ep. 105: Content as an Energizer
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We all get stressed out all the time, but funny enough, when we take the opportunity to make content (like this podcast) it can actually become a stress reliever! It depends how you set up your content creation, but if you follow the steps we've been following, you may find out the same things we have. To hear more of our thoughts, tune in to our r…
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Ep. 104: Internet is Scammy
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Kenzie is back! After having her second baby, she is excited to jump back in, and we are thrilled that she is back. A lot of our clients have been receiving suspicious emails, FB messages, etc. that are 99% scam/spam/phishing. These scammers are always coming up with new strategies, and sometimes it's pretty tricky. All it takes is one click and yo…
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Traveling for work is an opportunity to make things! And sometimes, you've got to be the one to make that opportunity happen. As a remote team, we don't get to create content together as often as we would like, but when we have the chance, we make the most of it. To learn more, tune in to our recent episode! 🎧 Available on all major podcast station…
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Tyler's on his own for this episode and waxing poetic about some new concept of organizational change - a new Rule of 3... To hear more thoughts, tune in to our recent episode! 🎧 Available on all major podcast stations. Just search for ‘The Socially Unstable Podcast’ on your favorite app.
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This one is a short episode, which makes sense with Kenzie's baby on the way soon and lots of other things spinning around. How do you keep all your plates spinning? To hear more thoughts, tune in to our recent episode! 🎧 Available on all major podcast stations. Just search for ‘The Socially Unstable Podcast’ on your favorite app. Find us on social…
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Ep. 100: The One-Hundredth Episode!
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We're into the 3 digits! So naturally, we're reflecting on the many things that have changed since we started the podcast: age, life changes, camera and microphone setups, and more. We've grown and adapted so much over the past few years. Tune in to hear how our podcast has evolved! 🎧 Available on all major podcast stations. Just search for ‘The So…
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Ep. 099: Move Ahead with Speed
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What's the best way to create content? Just keep moving forward! Every day is a new day, and sometimes a wrench might get thrown in your plan, but if you keep moving forward and don't dwell on it, you will continuously produce more content. We are reflecting on our 99th episode on how we've evolved, and one thing we love is being unfiltered, which …
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Ep. 098: Nostalgia is Empowering
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We've been on a nostalgia kick lately, taking a scroll through older pictures. It's great to remind yourself what you went through to get to where you are now and to be proud of yourself! NOBODY likes watching old videos or looking at old photos of themselves, but, honestly, that's how you prove to yourself that you've improved and that you're beco…
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Ep. 097: The Triangle of Power
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When you are running a business, you are not going to be able to do everything yourself. You need a team, and when you have the right person doing the right job it should make your life easier. We've talked before about the business concept of needing a 'why person' and a 'how person' to create a strong team, but in today's episode we're wondering …
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Ep. 096: Get a Fresh Perspective
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When your day-to-day routine starts to feel like déjà vu, doing something new seems daunting. But, as Tyler recently re-discovered during a weekend getaway after a traveling hiatus, embracing fresh perspectives is crucial to break up the monotony and find new creative space! These experiences inject new ideas into conversations and thoughts. To lea…
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Ep. 095: Manic Multitasking
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Whether you're listening to this podcast while cleaning the house or constantly jumping between tabs while something loads on your computer, we get you. We multitask nonstop every day! Some people say it's a weakness, but if you make it a strength, you can even apply your multitasking skills to your marketing. When you want to cover a particular to…
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We were just chatting about our daily lives and what makes us each unique, and there's one piece of advice we want to give to someone trying to find their target audience... Pick 2+ things that, when combined, make your brand totally unique! Like how many people do you know that do Jiu Jitsu, hunt, and ALSO ride motorcycles? Tyler would never be we…
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Ep. 093: Push Through the Pain!
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This week on the podcast Tyler has a dramatic story of pain and heartbreak! Kind of... Point is, sometimes you have to push through a temporary pain to get to the goal. This week's episode made us think of our clients who are nervous about being on camera and fear being “cringey,” but if you never try, you never know just how great your campaign wi…
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Ep 092: The Competitive Drive
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This week on the podcast, we're feeling COMPETITIVE! But you know what our key to competing is? We're never looking behind us, we're only looking straight ahead and onto the next thing, staying creative, staying flexible, mitigating risk so that we can take the little failures and turn them into big lessons. We simply love what we do in marketing! …
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Ep. 091: The Good and Bad Domino Effect
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We're excited about the upcoming year, especially with the positive progress our clients are making toward their goals. There's a domino effect that you're up against as you grow or slow - every move you make in the right direction leads to stronger growth, while every dropped ball leads to slowdowns. This can be controlled! Tune in to our recent p…
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Ep 090: Leverage and Timing | The Socially Unstable Podcast
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Ep 090: Leverage and Timing On today's episode, Tyler and Kenzie dig into blocking out the noise and prioritizing what works best for you and your business. If you are constantly listening to others' opinions about what to talk about and share, you aren't using leverage! You need to leverage your skills and combine them with good rules of marketing…
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Tyler just got back from the AABC Birth Institute Conference in Tucson, where he was not only a vendor but also got to speak about new health technology and security. Oh yeah, surprise! Marketing TEA has a new development: @MT Safeguard. To hear more of our thoughts, tune into our recent episode 🎧 Available on all major podcast stations. Just searc…
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Ep. 088: Midwifery Advertising Rules
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We often talk to people who are puzzled by their lack of results despite investing in advertising. It's possible to allocate funds ineffectively, and Google Ads can be more complex than anticipated. It's crucial to understand how to strategically allocate your budget to achieve the desired results. To learn more, tune in to our recent episode! 🎧 Av…
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Ep. 087: SEO In The House
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Tyler has been working overtime to improve SEO lately, and he’s got some tips for ya! There are plenty of ways you can help your own SEO, but there are some SEO spots deep within your website that will typically require a professional to dive into. To hear more of our thoughts on SEO, check out our recent blog about SEO or tune into our recent epis…
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Sales is mostly about making connections! It starts with a conversation where you can get to know your potential client. Once you get into that initial conversation, you can see what their needs are and if your services align with what they're looking for. It can be pretty easy to tell if someone is going to be a good client for you and your busine…
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Ep. 085: Change is Constant
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Recognizing shifts within your company is crucial! While it can be challenging to admit that your previous business methods might not have been optimal, that's the key point here... You've found better ways to operate, and you should showcase that to your clients! To hear more about our thoughts on change, tune in to our recent podcast episode! 🎧 A…
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Ep. 084: An Honest BTS Doing behind the scenes content is usually one of the easiest forms of content that businesses fall back on, but it's often a display of how you are currently doing business. But we want to see a new spin on this and show people what we are doing to improve our methods! Like how Andrew likes to rent new equipment and try out …
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Ep. 083: Live and In-Person
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As a fully-remote team across many different states, we haven't had a whole lot of face-to-face time with each other. This team retreat was actually the first time we have all been in one room together! 🤯 And while we love being fully-remote, it has been such a nice change of pace to sit down at a table together and talk about all the things! We ha…
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Ep. 082: Give Yourself a Creative Box
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Ep. 082: Give Yourself a Creative Box When you narrow down your theme for your business brand, it's much easier to create content in a pinch! Whether that's a handful of colors, a font, or an image that you resonate with for your brand. Tune in to our recent episode to hear more of our thoughts about grabbing content from your creative box! 🎧 Avail…
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Ep. 081: Marketing's Dynamic Edge
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Marketing is always changing, just like all of the platforms that we use to market. And did you hear that Meta is planning to launch a new platform similar to Twitter? To hear our thoughts, tune in to our recent episode! 🎧 Available on all major podcast stations. Just search for ‘The Socially Unstable Podcast’ on your favorite app. Find us on socia…
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Ep. 080: Content for All Types
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We've all got our strengths and weaknesses, and you may THINK you know your strengths, but you might be way off! There are different ways to accomplish content creation for your personality type, and there will always be solutions to use your strength to grab your audience's attention. To hear more of our thoughts, listen to our recent podcast epis…
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Ep 079: Changing Landscapes
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Marketing is A LOT, and we know this already because that 'a lot' is what we do. It's become nearly impossible for a company to just have one single marketing person on staff to handle everything because marketing has changed so much. So many of us have grown our skill sets after entering the marketing space! Marketing is constantly changing, and w…
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Ep 078: My, How We've CHANGED
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We’re feeling reflective at this momentous time of change around here! Our team has grown and our skills and expertise right along with it. And now Tyler and Andrea are making the big move to settle down in Texas! We’re so proud of what we have built and continue to build. How has your business changed since you started up? Join us on the latest ep…
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We are still riding the high from being in Kansas City with Grow Midwives on their company retreat, and it was so refreshing! It was a busy couple of days, and it feels like hitting a big "motivate" button when you get to interact in person and bounce ideas off of each other. Next on the list of things to do: plan a Marketing TEA team retreat! Wher…
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Ep 076: Your Videos are Capital Investments
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Have you ever thought of your content as an investment, like real estate? We know that a regular flow of videos are needed to bring new content to your audience, but let's stop and think about how they actually keep living on platforms like YouTube, where they can seriously rack up the continued views! We've seen that video content is pretty everla…
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Ep. 075: Is Marketing Kind of Parenting?
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Kenzie has noticed that in the world of parenting, there has been a huge shift away from grandparents and other family members playing a big role in raising kids, but this puts more stress on the parents. We think this has a similar feel to the marketing world! With social media in particular, it can seem easy for a company to throw a lot of tasks …
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Facebook and Instagram have been doing some updates lately, and there seem to be a lot of wrinkles they need to iron out! It seems they often roll out an update before it's ready and then promise that it'll get fixed soon. But all we can do is wait and see 🙃 To hear our thoughts on the changes, tune in to our recent episode! 🎧 Available on all majo…
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Ep 073: Customer Service Needs a Review
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Sometimes we actually look forward to running into a salesperson! When you're trying to solve a problem and you find yourself at the hardware store or electronics store looking for answers, talking to a salesperson who knows exactly what you need and makes suggestions is so different from someone who is just standing by and directing you to a shelf…
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Ep. 072 We've Been Everywhere Man
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Driving across the US these past few weeks has been crazy! We got so many content sessions done, including Andrew rocking several sessions as well, and now we are ramping up for the holidays! We also got to chatting about the recent updates to social media, some pet peeves of the online world (back away haters 🙅♀️), and more! Tune in to hear more …
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Ep. 071: Diminishing Returns
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At Marketing TEA, we push for long-term, organic growth. We know that this is what works and lasts! You are not fighting against reactive marketing and trying to outspend businesses that are a lot bigger than yours. But there are times that boosting your numbers through some quick campaigns is a smart move! These are great for a short time, but the…
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Ep 070: On the Cutting Edge
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Keeping up with new social media trends and the updates that get rolled out really keeps us on our toes! But we are ready to take on the challenge. 💪 Keep listening to our recent episode to see how we are keeping our minds fresh and prepared for technology's next big thing! 🎧 Available on all major podcast stations. Just search for ‘The Socially Un…
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Ep 069: Mindless Scrolling
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In true "Socially Unstable" fashion, we are feeling pretty unstable today! Algorithms are getting wayyy too good around here, and we are currently falling victim to the mindless scroll. Keep listening to our recent episode to see how we trying to redirect our attention from the scroll! 🎧 Available on all major podcast stations. Just search for ‘The…
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Ep 68 - Lessons from AABC
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So much fun at the AABC Birth Institute this year. This conference was different than others for a number of reasons. When we went in the past, we were a really young company, hustling and rushing. But this time, the pressure was much lower. Once you get to a place where you are focused on the work itself, you can make sure that your new clients ar…
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With Kenzie back at Marketing TEA, we are so excited to dive into what it was like for her to start this new journey of motherhood and get used to living with a new tiny human. We talk about what it's like knowing so much information about the birth world already and how that impacted her pregnancy and birth. 👩🍼 And of course, we are excited to ca…
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Ep 066: Special Guest Andrew Rivenbark
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Andrew Rivenbark joins Tyler on the show this week! As you may know, Marketing TEA is able to do what we do because we live in an RV and can travel to our clients for their Content Sessions. But sometimes Tyler and Andrea can't make it to certain parts of the country in a short amount of time, and that's where Andrew comes in! Andrew is crazy talen…
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Sometimes people can get hung up with sales in any profession! We all have probably had some bad salesperson at one time or another, which has made us feel that way, but sales doesn't have to be all bad. It can actually be fun, and it is a NECESSITY for your business! Tune in to hear the positives of sales and what we do here at Marketing TEA to ma…
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Ep. 064: Putting on the CEO Pants
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What does it mean to be in charge of our own schedules? It may not be what you think! A lot of our time is spent figuring out how to make our processes easier, organizing everything, and managing new members of our team 👩💻🧑💻 Available on all major podcast stations. Just search for ‘The Socially Unstable Podcast’ on your favorite app. Find us on s…
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Ep 063: Promising Results vs Efforts | The Socially Unstable Podcast
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We've all had the bad sales pitches, the business people who "broke our hearts" and promised us results that they could never fulfill. That is why it is important to find a team that doesn't promise results, instead they promise EFFORT! Effort and deliverables that are high quality and based on years of experience are things that we preach and prac…
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