Everybody who decides to open a home-based ECommerce business is going to come across a huge variety of scams. It's unavoidable; there are literally thousands of people out there who will lie to you and try to cheat you out of tens of thousands of dollars. Learn what happens, how to avoid it, and what the true cost is. Be sure to Subscribe to the S…

Every couple of years, somebody somewhere does something that brings the idea of an Internet-wide sales tax back into the news here in the US. This naturally causes people to freak out left and right. Why? Because most people are seriously misinformed about why this might happen, how it might happen, and what effect it may have on home-based EComme…

Google is a search engine. It's not a business owner, and it cannot teach you how to be a business owner. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site. EPISODE TRANSCRIPT I spend a great deal of time teaching the Ecommerce business to all kinds of people, through my FREE Ecommerce Q and A Meetings, my Personally…

I often get this question in my EBiz Insider Workshops: Do I need business insurance for my ECommerce business? Well, if you ask an insurance salesperson, the answer will always be a resounding YES!...because you're talking to an insurance salesperson. In reality, things are a bit different. Be sure to Subscribe to the Show! Find much more TRUTH ab…

There are a lot of mixed-up perceptions out there about what you should name your business and how you should register it. That can cause you a lot of problems down the road. If you do those five things, you'll be fine. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site. EPISODE TRANSCRIPT There are a lot of mixed up …

There are a lot of so-called EBiz "gurus" out there who tell you that you can make a killing online buying and selling liquidated products. They tell you that you can buy them for pennies on the dollar, then turn around and sell them at retail on eBay, Amazon, and so on. To most people who don't have a lot of experience in retail, that sounds prett…

Here's a fun fact for you. If you want to build a product sales website, you cannot simply use an ECommerce website template straight out of the box, and ever expect to make any reasonable number of sales. And yet, guess what? There are tens of thousands of them out there. Why? Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce …

From the late 90's into the late 2000's, eBay was actually a decent place to make some money. It was just people selling stuff to people, and all was right with the world. Unfortunately, Meg Whitman left eBay in March of 2008. That's when eBay started to slide downhill. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my si…

Apparently China has somehow become a place that defies the general rules of Economics. Products are made at Amazing Low Prices, sold at Amazing Low Prices, and you can get them to your garage, your basement or a Convenient Storage Unit Near You at Amazing Low Prices. (Sigh). Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on…

Amazon is a great place for LARGE companies to sell products. Not so much for home-based business. Can you make SOME money on Amazon as a small business? Sure. You can also make SOME money collecting old soda cans. It's just not going to be a full time living. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site. EPISOD…

If you've decided to get in on this by starting your own home-based ECommerce business, the first thing you need to know is that you're going to be walking through a minefield in the dark. With a blindfold on. Hands tied behind your back, forced to hop on one foot. Be prepared! Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce …

There’s a very good reason why the Fake Gurus tell you to use paid advertising, even though they know perfectly well that for home based business owners paid advertising is a huge flushing toilet the size of Niagara Falls, only instead of flushing water it flushes your cash down the drain. The Fake Gurus don’t care if that happens to you, and it wi…

Free Shipping has a cost. Always. Small business owners can't afford to cover any of that cost out of their profit margins (which is the only way they can offer Free Shipping). Fake Gurus who tell you that as a small business owner you must offer Free Shipping are simply trying to feed you a plate full of ship, so to speak, and are expecting you to…

There are serious problems with automated product feeds that nobody seems to want to tell you. So I'll tell you, because I don't want you to have serious problems with your online business! Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site. EPISODE TRANSCRIPT When you have a website that sells products online, someti…

The idea of a Free Trial Website is purposely misleading, and here's why. When you start a REAL online business using a Website, the Website is actually the LAST thing you do, NOT the first. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site. EPISODE TRANSCRIPT The idea of a Free Trial Website is purposely misleading,…

If you've been approached by somebody who wants to charge you a butt-ton of money to put you through ECommerce Training or Coaching, close your eyes immediately. Looking too closely at that 99% of those particular Gorgons will turn you to stone, just like in Greek mythology. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on …

Outsourcing is the favorite buzzword of all the online scammers under all the slimiest rocks on earth. Why? Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site. EPISODE TRANSCRIPT Outsourcing is the favorite buzz word of all the online scammers under all the slimiest rocks on Earth. Why? Because everybody thinks everyt…

If you think it's a good idea to waste all your time, gas and energy running around to retail stores all week long, looking for individual bargain products that you then have to package and ship to Amazon to hopefully get resold on FBA for an artificially jacked up price (which is cheating your own customers), before Amazon figures you out and susp…

If you haven't heard of AliExpress yet, good. Do your best not to hear of it. If you have heard of AliExpress, run far, away from anybody who tells you it's a good idea. If you're actually using AliExpress, you have my most sincere sympathies, really. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site. EPISODE TRANSCR…

We are NOT talking about fulfillment by Amazon here. In fact, we're not talking about Amazon at all; there is NO profit margin on Amazon for small business owners, no matter how many gibbering ninnies out there want you to think there IS so they can line their pockets selling you junk information. Be sure to Subscribe to the Show! Find much more TR…

When you're selling online, whether you use drop shipping or you physically stock and ship your products, wholesale back orders from your supplier are always a real possibility. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site. EPISODE TRANSCRIPT When you're selling online, whether you use drop shipping or you physi…

When I teach ECommerce, one of the things that most people have never hear of is the need for an "Identity Package" for that ECommerce business. An Identity Package helps to set the tone for site design, marketing style, and the entire Brand Identity of the business. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site.…

One of the things I see quite often when I work with eBiz owners is the fact that most eBiz owners don't think hard enough about the distinction between the physical world and the online world. When creating website pages, there are several important things to realize. When you want to make more sales, which is always number one, you can't talk to …

EBiz Competition - Myth or Reality? Far too many people worry about the levels of competition in online business, when the truth is that there's actually very little, and here's why. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site. EPISODE TRANSCRIPT Here are some things I hear from people all the time. “How can my…

Ever wonder why so much product pricing ends in 95 or 99 cents? Those are known as “charm prices”. They use what we call the “Left Digit Effect” to apply retail psychology to product pricing. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site. EPISODE TRANSCRIPT Product Pricing: Do It Right When I teach e commerce, pr…