It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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İçerik TravelBoom Marketing and TravelBoom. The hotel industry's best podcast for practical marketing advice. The BoomSquad are as entertaining as they are informative. A must listen for any hotelier! tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan TravelBoom Marketing and TravelBoom. The hotel industry's best podcast for practical marketing advice. The BoomSquad are as entertaining as they are informative. A must listen for any hotelier! veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
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Player FM uygulamasıyla çevrimdışı Player FM !
238 - Recovering From A PR Disaster. What To Do When You Just Did Everything Wrong.
MP3•Bölüm sayfası
Manage episode 364693622 series 1227944
İçerik TravelBoom Marketing and TravelBoom. The hotel industry's best podcast for practical marketing advice. The BoomSquad are as entertaining as they are informative. A must listen for any hotelier! tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan TravelBoom Marketing and TravelBoom. The hotel industry's best podcast for practical marketing advice. The BoomSquad are as entertaining as they are informative. A must listen for any hotelier! veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
In today’s podcast we’re going to cover what a hotel can do when they just did something really, really stupid. A hotel has been in the news for canceling existing booked stays and future reservations to make room for a large group of migrants. The PR and political backlash for the property has been extreme. We won't be going into the politics of the situation at all, but will focus on the right, and wrong, way to handle a PR crisis. - 5 Strategies To Address A PR Crisis - 5 A's Of A PR Crisis (Forbes Magazine) - How A Property Handled A PR issue Versus How They Should Have Handled The situation SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast
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260 bölüm
MP3•Bölüm sayfası
Manage episode 364693622 series 1227944
İçerik TravelBoom Marketing and TravelBoom. The hotel industry's best podcast for practical marketing advice. The BoomSquad are as entertaining as they are informative. A must listen for any hotelier! tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan TravelBoom Marketing and TravelBoom. The hotel industry's best podcast for practical marketing advice. The BoomSquad are as entertaining as they are informative. A must listen for any hotelier! veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
In today’s podcast we’re going to cover what a hotel can do when they just did something really, really stupid. A hotel has been in the news for canceling existing booked stays and future reservations to make room for a large group of migrants. The PR and political backlash for the property has been extreme. We won't be going into the politics of the situation at all, but will focus on the right, and wrong, way to handle a PR crisis. - 5 Strategies To Address A PR Crisis - 5 A's Of A PR Crisis (Forbes Magazine) - How A Property Handled A PR issue Versus How They Should Have Handled The situation SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast
…
continue reading
260 bölüm
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