))
In 5 minutes or less! SEO, Content Marketing & organic lead gen for small biz and solopreneurs. We publish a few times a week, and we keep all our episodes under five minutes long. Listen in your car on the way to the office, the drive home, or the morning workout. No matter how long your ride is, you always have time for at least one episode. Free, short, actionable Digital Marketing lessons with TJ Kelly of Mxt Media. Let’s get started! Support this podcast: https://podcasters.spotify.com/ ...
…
continue reading
In 5 minutes or less: how do I get started in SEO? Let’s take a look at the very first thing new website authorS should do to start in SEO. It all starts with an SEO audit: a way to figure out where your website is today, and where you need to go tomorrow. Once you have that audit, you need to know who your competitors are and how they are ranking …
…
continue reading
In 5 minutes or less: which SEO tools should I use? In our agency, we use SEMrush, Screaming Frog, and Ahrefs primarily. There are a few others, too: Google Keyword Planner, KeywordTool.io, Answer the Public, and Google Trends. In this episode, we look at the benefits and features of our 3 primary SEO tools, used by agency professionals. We could d…
…
continue reading
In five minutes or less... SEO is a contest, but most people treated like a pageant.In this business, there are winners and there are losers.Publishers needed to take a CEO seriously, and understanding for the competition is that it isYour job is to win. Your job is to be ranked as of the very best page on the entire Internet for your topic.You wan…
…
continue reading
In five minutes or less: where to find content and how to turn it into a content strategy. Everyone has heard "content is king." Content, content, content. But where do you find that content? Where do you go for inspiration to turn ideas into marketing content? How do you find those ideas? I have one simple answer to this: Reddit.com Reddit is orga…
…
continue reading
A look at mobile usage stats released by Yahoo, and what they mean for social marketing, mobile marketing, and Digital marketing in general. In 5 minutes or less, we dive into what Yahoo’s study means for marketing in 2019 and beyond. Spoiler alert: think mobile first. --- Send in a voice message: https://podcasters.spotify.com/pod/show/tjkelly/mes…
…
continue reading
Let’s talk about branding, shall we? Your brand is bigger than just your logo. In 5 minutes or less, let’s talk about what branding is, what branding isn’t, and why you should shut up about NAR’s new logo.First of all, and a R doesn’t care what you think about their logo. Their logo is not their brand, and their brand is as strong as ever: everyone…
…
continue reading
The Facebook Meltdown! All about "Big Data" in 5 minutes or less.--- Send in a voice message: https://podcasters.spotify.com/pod/show/tjkelly/messageSupport this podcast: https://podcasters.spotify.com/pod/show/tjkelly/support
…
continue reading
How to find video topics and blog post ideas: these are your marketing CONTENT opportunities.Leverage your expertise. Questions are content.Think back to your license education. What did you learn? Or better yet— what questions do clients ask you all the time?If one person asked you, about 100 people Googled it. Record a 2-minute video explaining t…
…
continue reading
You need to produce content. You already knew that. You can document your day, to produce that content. It’s that easy.In 5 minutes or less: I’ll show you how easy it is. I’m shooting a video of myself recording this podcast. Look for that on YouTube.So let’s talk about how to use documentation as content.Gary Vee talks about this all the time: it …
…
continue reading
We’ve already talked about how the “publish and pray“ method doesn’t work. In five minutes or less, let’s talk about what does work.Find audiences that already exist, and use them to amplify your message, in order to grow your own audience.I am not telling you to use people and spam groups. Instead, I’m telling you to use existing audiences and thi…
…
continue reading
In 5 minutes or less—once you hit the Publish button, your job is half done."It's not the best content that wins. It's the best-promoted content that wins." — Andy Crestodina, Founder of Orbit Media, Content Marketing World 2016.Now that you know who you're talking to, it's time to go out and find them—and tell them to listen.Find your audience han…
…
continue reading
In 5 minutes or less—if you don't know EXACTLY who you're writing for, don't write it.You have to know who your content is speaking to. You have to know your audience.In 5 minutes or less, let's talk about finding and focusing on one audience for all your content and marketing initiatives.--- Send in a voice message: https://podcasters.spotify.com/…
…
continue reading
In 5 minutes or less: let’s talk organic social strategy for selling real estate and marketing your brand.For me, that’s all about Facebook groups.Make a group that you own and manage. If you already have one, here’s what I recommend you do with it:Make it about your community. It’s about the people, businesses, events, and life in your area.Be a p…
…
continue reading
In 5 minutes or less: how to use free, organic content to create a custom audience in Facebook ads.In the last episode, we talked about how to make a video in about an hour for $0.Today, let’s talk about what to do with that video: turn it into a marketing segmentation tool.In today’s 5 Minute Podcast: how to use yesterday‘s video to create a custo…
…
continue reading
In 5 minutes or less: I made a video! Here’s what I learned…iMovie for Mac is a great place to start. Sure, it’s not the best software out there. But it’s free for Mac users (or really cheap) and very easy to use, especially if you’re just getting started.It took me under 20 minutes to shoot my video. And it took another 30-45 minutes to edit my vi…
…
continue reading
Why 35% of Agents are Missing Out—Placester just announced their 2018 real estate marketing survey results. 85% of survey respondents send that Facebook is the most important platforms.But only 50% of respondents said that video is an important part of their marketing in 2018.Facebook themselves have said that they are moving toward “video only.“35…
…
continue reading
Why audio? 3 reasons in 5 minutes or less!Week 1, Day 2 of the 5 Minute Podcast about Real Estate Marketing. 1. It’s easy. Lower barrier to entry means more people have the opportunity. All it takes is a smart phone. There’s nothing in your way. Get started now.2. Wider distribution. You can publish your audio via RSS feed to iTunes, stitcher, and …
…
continue reading
Top 5 audio apps for real estate marketing in 5 minutes or less!--- Send in a voice message: https://podcasters.spotify.com/pod/show/tjkelly/messageSupport this podcast: https://podcasters.spotify.com/pod/show/tjkelly/support
…
continue reading
Ever notice how easy it is to start something? • Bad timing! Where was Anchor in 2013? • It still makes me nervous!--- Send in a voice message: https://podcasters.spotify.com/pod/show/tjkelly/messageSupport this podcast: https://podcasters.spotify.com/pod/show/tjkelly/support
…
continue reading
