Aesthetic Pulse is a weekly show hosted by Andrea Smith and Taleesa Crawford, the owners of Smith and Crawford Company dedicated to helping entrepreneurs in the Aesthetics business grow their profits with better marketing. Each week Taleesa and Andrea will be sharing their marketing expertise from years of helping clients in the aesthetics business achieve major successes. From conversations to interviews, join Aesthetic Pulse each week to learn gain valuable insight into growing your aesthe ...
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We've Been Courting for A While Now...Ready to Go Steady?
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On today’s episode, Andrea and Taleesa are giving you the inside scoop on how you can work with Smith and Crawford Company including the details of their three main offerings: branding, websites, and memberships. Join Andrea and Taleesa in this important episode to learn how you can work with them and how your business could benefit from Smith and …
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Fixing the Flaws: 3 Mistakes Medspa Owners Must Avoid
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Are you wondering what pitfalls you should avoid when first opening your med spa? Today, Andrea and Taleesa are going over some of the most common mistakes they see new med spa owners make, why these mistakes can be detrimental and how you can avoid making them. Listen to this episode to learn how you can build a strong brand identity and grow your…
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No Face, No Problem: Illuminate Your Online Presence as an Introvert.
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Are you an introverted med spa owner and you’re not sure what content to post on your social media or if you need to be showing your face? Today, Andrea and Taleesa are discussing strategies for creating engaging social media content without showing your face and providing tips for how you can leverage engagement tools on Instagram while highlighti…
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Polish Your Presence: The 10 Mistakes You Can’t Afford to Make on Your Website
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If you’ve been struggling with optimizing your website and bringing in sales, then this episode is for you! Today, Andrea and Taleesa are going over the top 10 mistakes that you could be making on your website, why you can’t afford to make them and how you can fix them to turn your website into a lead generator. Join Taleesa and Andrea in this info…
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Branding Beyond the Logo: Why Its the Starter Pack For a Brand Identity
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Have you been struggling with building a brand identity for your med spa? Today, Andrea and Taleesa are diving into the importance of branding in the med spa industry, and emphasizing the need for cohesive branding across all of your social platforms as well as in your physical storefront. They’re chatting about why you need to have a custom logo a…
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Slimming the Competition: How to Make Your Weight Loss & Wellness Membership Thrive
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Are you a med spa owner who’s been wondering how you can market your weight loss membership effectively? In today's episode, Taleesa and Andrea are talking about offering weight loss and wellness memberships in med spas, the importance of giving comprehensive support to your clients when they’re going through the program and how you can market your…
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Stop the Scroll: Post with Purpose or Get Lost in the Feed
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Have you ever been stuck on what you should or shouldn't be posting on your social media accounts? In today's episode, Taleesa and Andrea are diving into the most effective and ineffective Instagram strategies for med spa accounts including what you need to be posting to gain connection with your followers and what you should avoid sharing. Join Ta…
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The Algorithm Isn't Your Friend: Build a Content Calendar That Forces Its Hand
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Building a content calendar is key for attracting a new client base. But how often do you post and on what social media platforms should you focus on? Today, Taleesa and Andrea are chatting about content strategy for esthetic practices, and emphasizing why it’s important to have a clear strategy and to diversify when marketing. Listen to this episo…
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Stop Discounting Your Worth: Build Promotional Packages That Get Results, Not Just Sales
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Do you want to create captivating promotional packages that help you stand out from your competition? Today, Taleesa and Andrea are discussing the importance of having promotional packages as a Med Spa, and emphasizing why you should be focused on results rather than just discounts so you can create a base of loyal clients. Join Taleesa and Andrea …
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Boss-Level Blogs: How to Command ChatGPT for Top-Tier Content
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Have you been thinking about using ChatGPT for business content but you’re not sure how to use it? On today’s episode, Taleesa and Andrea are chatting about the significance of blogging for SEO and why it’s so important to create valuable content that addresses the needs of your target audience. They’re also chatting about how you can use Chat GPT …
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Your Face, Your Brand-Why Going Live is the Secret Sauce You're Missing
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Have you been holding back from showing up on your Instagram stories because you’re not sure what to post? Today, Taleesa and Andrea are talking about the importance of using Instagram stories and showing your face to build a connection and establish trust with your audience. In this episode, they’re providing tips on how you can fit stories into y…
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Optimizing your Instagram Account
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Have you been wondering how you can step up your Instagram account so it’s attracting your perfect clients? Today, Taleesa and Andrea are diving into the topic of optimizing your Instagram account from start to finish so you can use your profile to attract clients and showcase your services and expertise. They’re sharing all of the essential elemen…
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Part 3 of SCC Method - Throne of Influence: Crown Yourself as the Ultimate Community Leader
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On today's episode, Taleesa and Andrea are sharing the third of their 3 part series- The Seekers, Clients and Community Method. In this episode, they’re sharing the details on why being an active part of your community and building community partnerships with other local businesses is so important to the success of your med spa. Taleesa and Andrea …
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Part 2 of SCC Method - Client Conversion: Turning Casuals Into Clientele for Life
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Today, Taleesa and Andrea are sharing the second part of their 3 part series where they talk about their Seekers, Clients and Community Method. In this episode, they’re diving into how you can nurture your existing clients through email, social media marketing and SMS marketing. They also highlight the benefits of providing value and education to s…
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Part 1 of SCC Method: The Seeker's Seduction: Hooking Those Hunting for Your Services
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Today, Taleesa and Andrea are diving into the first part of a 3 part series where they’ll be teaching about their proprietary Seekers, Clients and Community method which they’ve used to successfully help med spa owners grow their online presence and business. They’re chatting about strategies you can use to enhance your online presence like SEO, Go…
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Video Content Strategy: Mastering your Instagram Reels and Tiktok Videos
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Today, Andrea and Taleesa are joined by video content creator and strategist Meredith Krueger, who has been working with Smith and Crawford company since 2023. Meredith talks about her own experience growing her pet account to over 40,000 followers and shares her insights on creating engaging content for platforms like Instagram and TikTok. If you’…
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From Dominated to Dominant: Strengthening Your Business through Local Partnerships.
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Are you stuck when it comes to growing your practice through local partnerships? On today's episode, Taleesa and Andrea are talking about how esthetics businesses can build strong, mutually beneficial relationships with other local businesses to drive growth. Andrea shares the details of where to look for partnerships, how to nurture those relation…
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Tip and tricks for a Successful Branded Photography Session
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Hiring a professional photographer for branded photos can make a huge difference in your marketing and image. Today, Taleesa and Andrea are chatting about the importance of hiring a professional photographer to create branded photography for your aesthetics businesses. They’re providing tips on how you can find the perfect photographer and how you …
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TikTok Talk: Cutting through the Cringe to Cash In
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Have you been thinking about starting to share content on TikTok but you’re not sure what to post or how to start? Today, Taleesa is sharing her experience of gaining over 23,000 followers on TikTok in six months through consistent content creation and giving you some tips on how you can start growing your audience on TikTok too as a medspa or aest…
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Influencers Exposed: Separating the Chic from the Cheap
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Have you ever wondered if working with an influencer is right for your business? In today’s episode, we’re talking about effective influencer marketing for aesthetic businesses. Taleesa shares her expertise in influencing and gives us the inside scoop on building large social media followings and how partnering with local influencers can help your …
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Basic Aims & Legal Claims Behind SMS Messaging
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Have you heard about SMS messaging and maybe you’re curious about using it for your business? Today, we’re going over everything SMS messaging and Andrea shares her expertise on the best practices of how aesthetic businesses can use it to nurture their clients and build trust. Join us in this episode as we share how you can set up SMS messaging, an…
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Agencies vs. Virtual Assistants: Who Serves and Who Slays?
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Are you stuck between hiring a virtual assistant or an agency? Maybe you need help figuring out the differences between the two. Then this episode is for you! Today, we’re talking about the key differences between hiring a virtual assistant versus an agency for social media management and business support when it comes to your aesthetics business. …
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Pulse Check: Why Aesthetic Pulse is the Shock You Need
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Welcome to the first episode of Aesthetic Pulse! We’re your hosts, Andrea Smith and Taleesa Crawford, the owners of Smith and Crawford Company. Each week we’ll be sharing our expertise from years of helping our clients in the aesthetics business achieve major successes, including what marketing tactics have and have not worked throughout the years.…
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