Today, it's a total treat as the one and only Seth Godin takes us into how he thinks about storytelling and the intersection of strategy and story, and then we hear him dissect a signature story. Plus, Seth and I trade stories in the back half of the episode—business storytelling nerdery on full display. Seth is a world-renowned storyteller and tho…

Show host Bruce Martin has lots of big news in this episode of Pit Pass Indy with exclusive interviews from Bobby Rahal involving a new driver arriving, but Hy-Vee leaving the team as well as other topics. Also, Martin catches up with Team Penske President Tim Cindric to talk about Penske Porsche Motorsport winning the 2024 IMSA Weather Tech Sports…

This week, we’re joined by our first-ever recurring guest. The brilliant Ann Handley (WSJ bestselling author of Everybody Writes and globally touring keynote speaker) joins us for a very special episode of “Is This Anything?”, the mini-series, where friends and collaborators join me to work out new ideas, unproven drafts, and hidden ideas to see if…

Show host Bruce Martin has lots of big news in this episode of Pit Pass Indy, including Michael Andretti relinquishing his ownership role at Andretti Global to partner Dan Towriss on September 26 and IndyCar’s return to the Dallas/Fort Worth area with the Grand Prix of Arlington that was announced on October 7. IndyCar has joined forces with the Da…

Why is candor essential for a good story? How brutally honest should you actually be in sharing a story with the world? The great Chase Jarvis brings us into his story of self-discovery, with the many twists and turns his professional career has taken, as he works through how to best tell that story ahead of his next book tour. Starting in second g…

PIT PASS INDY PRESENTED BY PENSKE TRUCK RENTAL – SEASON 4, EPISODE 52 – Celebrating the 2024 INDY NXT Championship with the Champion – Louis Foster of Andretti Global September 30, 2024 Show host Bruce Martin has an exclusive interview with 2024 INDY NXT Champion Louis Foster of Andretti Global. The 21-year-old driver from Oldham, United Kingdom ha…

What is a super-story? And how can you flex yours to fit different audiences, mediums, or conclusions? That’s what we dive into today with powerhouse storyteller, Laura Gassner Otting. Laura takes us into a small story about her first time decorating a Christmas tree with her husband’s family. Initially horrified by the chipped ornaments and tatter…

Kyle Larson is returning to the Indianapolis 500 in 2025 and show host Bruce Martin goes in-depth on the star driver’s return to the biggest race in the world. Martin has exclusive interviews with 2021 NASCAR Cup Series Champion and 2024 Indianapolis 500 Rookie of the Year Kyle Larson, 2004 IndyCar Series Champion and 2013 Indy 500 winner Tony Kana…

In the final episode of the series Arts in Ottumwa, we sit down with Scott Hallgren, Executive Director of Bridge View Center. He talks about the facility, the activities, and the value of the center for Ottumwa. Listen at: https://www.gopip.org/news/podcasts or wherever to get your podcasts! #gopip #talkottumwa #podcast #ottumwa #ottumwaiowa #iowa…

Go inside the development of a brand new TED Talk, as Jay offers notes to friend Simone Stolzoff on his v1 draft. Simone is the author of The Good Enough Job and a journalist whose writing has been featured in The New York Times, Washington Post, Wall Street Journal, The Atlantic, and more. This is the first episode of a new bonus episode of How St…

September 24, 2024 Show host Bruce Martin has an exclusive interview with Penske Entertainment President and CEO Mark Miles as IndyCar has implemented a Charter System for its teams effective immediately. Miles explains the Charter Systems on this edition of Pit Pass Indy Presented by Penske Truck Rental. Martin also has exclusive interviews with C…

PIT PASS INDY PRESENTED BY PENSKE TRUCK RENTAL – SEASON 4, EPISODE 49 – Celebrating the 2024 NTT IndyCar Series Championship with three-time champion Alex Palou of Chip Ganassi Racing September 20, 2024 Show host Bruce Martin has an exclusive interview with 2024 NTT IndyCar Series Champion Alex Palou of Chip Ganassi Racing in this special bonus edi…

PIT PASS INDY PRESENTED BY PENSKE TRUCK RENTAL – SEASON 4, EPISODE 48 – A Big Weekend at the Big Machine Music City Grand Prix with Alex Palou, Will Power, Colton Herta, Josef Newgarden and much, much more September 17, 2024 Show host Bruce Martin recaps the big news that came out of the final race of the NTT IndyCar Series season, the Big Machine …

Telling stories about your life feels fraught. How do you weave together a story that is deeply personal to you and others, contains the right amount of tension without being too dramatic, and feels both gripping and accessible for your audience? In the case of our guest today, Nat Eliason, his story is about the moment he went from investing hundr…

In this episode, we continue the discussion on the arts in Ottumwa by sitting down with Insane Mike Saunders and Jason Bolinger. These two guys have been independent filmmakers for 24 years with their company, Prescribed Films. They've also been running a film festival called Halloweenapalooza right here in Ottumwa for 14 years. They share how film…

PIT PASS INDY PRESENTED BY PENSKE TRUCK RENTAL – SEASON 4, EPISODE 47 – Previewing the 2024 IndyCar Series Championship Weekend with race promoter Scott Borchetta of Big Machine Label Group September 10, 2024 In this championship preview edition of Pit Pass Indy presented by Penske Truck Rental, show host Bruce Martin looks ahead to the Big Machine…

PIT PASS INDY PRESENTED BY PENSKE TRUCK RENTAL – SEASON 4, EPISODE 46 – Recapping the return to The Milwaukee Mile with Penske Corporation President Bud Denker September 6, 2024 In this special bonus edition of Pit Pass Indy presented by Penske Truck Rental, show host Bruce Martin looks back at the success of the IndyCar’s return to The Milwaukee M…

In this episode, we sit down with Holly Berg, Board Chair of Ottumwa Area Arts Council. We discuss all things physical art in Ottumwa, from the Main Street District to Church Street to reasons why beautification is important to community identity. Listen at: https://www.gopip.org/news/podcasts or wherever to get your podcasts! #gopip #talkottumwa #…

PIT PASS INDY PRESENTED BY PENSKE TRUCK RENTAL – SEASON 4, EPISODE 45 – IndyCar’s Exciting Return and 2024 IndyCar Championship Battle Takes Dramatic Turn September 3, 2024 Pit Pass Indy presented by Penske Truck Rental show host Bruce Martin details the dramatic events at the Hy-Vee Milwaukee Mile 250s on August 31 and September 1 and its impact o…

PIT PASS INDY PRESENTED BY PENSKE TRUCK RENTAL – SEASON 4, EPISODE 44 – IndyCar Returns to The Milwaukee Mile with Scott Dixon, Kyle Kirkwood, Christian Lundgaard, Nolan Siegel and promoter Shari Black August 29, 2024 Pit Pass Indy presented by Penske Truck Rental show host Bruce Martin has a bonus edition this week to preview the Hy-Vee Milwaukee …

PIT PASS INDY PRESENTED BY PENSKE TRUCK RENTAL – SEASON 4, EPISODE 43 – IndyCar Returns to The Milwaukee Mile with Scott McLaughlin. Will Power celebrates Portland win August 27, 2024 Pit Pass Indy presented by Penske Truck Rental show host Bruce Martin has exclusive interviews with BitNile.com Grand Prix of Portland winner Will Power of Team Pensk…

PIT PASS INDY PRESENTED BY PENSKE TRUCK RENTAL – SEASON 4, EPISODE 42 – Previewing Portland with Scott McLaughlin, Alex Palou, Will Power and Conor Daly August 22, 2024 Pit Pass Indy presented by Penske Truck Rental show host Bruce Martin has a bonus edition this week to preview the August 25 BitNile Grand Prix of Portland at Portland International…

PIT PASS INDY PRESENTED BY PENSKE TRUCK RENTAL – SEASON 4, EPISODE 41 – IndyCar’s Wild Saturday Night Showdown At Gateway With Josef Newgarden and much, much more August 20, 2024 Pit Pass Indy presented by Penske Truck Rental show host Bruce Martin has a power-packed show covering all aspects of the 2024 Bommarito Automotive Group 500 at World Wide…

What should you include or omit to ensure your stories carry your message, resonate with others, and deliver something that could only come from you? That’s the challenge we encounter today. In this special episode, Jay is joined by a favorite client, Susan Boles, to work through a draft of a signature story, which emerged on the back of their mont…

PIT PASS INDY PRESENTED BY PENSKE TRUCK RENTAL – SEASON 4, EPISODE 40 – Catching up with IndyCar team owner Michael Shank August 13, 2024 Pit Pass Indy presented by Penske Truck Rental show host Bruce Martin has an exclusive interview with IndyCar Series team owner Michael Shank of Meyer Shank Racing. He gives his thoughts on the team’s 2024 perfor…

PIT PASS INDY PRESENTED BY PENSKE TRUCK RENTAL – SEASON 4, EPISODE 39 – Catching up with INDY NXT Presented by Firestone Director Levi Jones August 6, 2024 Pit Pass Indy presented by Penske Truck Rental show host Bruce Martin has an exclusive interview with Levi Jones, INDY NXT Presented by Firestone Director as the NTT IndyCar Series is in a rare,…

Storytellers often face a paradox: to connect deeper externally, you have to turn deeper internally. You have to know yourself and get more honest with how you think and feel than others might be comfortable doing themselves. That often means we have to stop caring what people think of us quite as much. In this episode, we meet Brook Cupps and Ryan…

Catching up with Chip Ganassi Racing Managing Director Mike Hull July 30, 2024 Pit Pass Indy presented by Penske Truck Rental show host Bruce Martin has an exclusive interview with Chip Ganassi Racing Managing Director Mike Hull as the NTT IndyCar Series is in a rare, in-season break because of the Olympic Games in Paris, France. On the highways, t…

PIT PASS INDY PRESENTED BY PENSKE TRUCK RENTAL – SEASON 4, EPISODE 37 –Toronto winner Colton Herta plus NASCAR Hall of Famer Jeff Gordon, Kyle Larson, Rick Mast and former NASCAR President Mike Helton at the 30th Anniversary of the Brickyard 400 July 23, 2024 Pit Pass Indy presented by Penske Truck Rental show host Bruce Martin has a special editio…

How do we compress our lifetime into their runtime? When we’re asked to explain our backgrounds and bios, we need a structure, some practice, and a few anecdotes at the ready. Because our story has to pull triple-duty: clarify who we are, build credibility, and teach whatever it is we’re there to teach. In this episode, author, PR agency founder, a…

PIT PASS INDY PRESENTED BY PENSKE TRUCK RENTAL – SEASON 4, EPISODE 36 –Previewing the Ontario Honda Dealers Indy Toronto with Alex Palou, Marcus Ericsson, Felix Rosenqvist and much more July 19, 2024 Pit Pass Indy presented by Penske Truck Rental show host Bruce Martin gets IndyCar fans ready to cross the border into Canada for this weekend’s Ontar…

PIT PASS INDY PRESENTED BY PENSKE TRUCK RENTAL AND HY-VEE – SEASON 4, EPISODE 35 – Hy-Vee Race Weekend at Iowa Wrap-up with winning drivers Scott McLaughlin and Will Power, plus Penske Corporation President Bud Denker. July 16, 2024 Pit Pass Indy presented by Penske Truck Rental and Hy-Vee show host Bruce Martin wraps up the big Hy-Vee IndyCar Race…

PIT PASS INDY PRESENTED BY PENSKE TRUCK RENTAL – SEASON 4, EPISODE 34 – Bonus Edition Hy-Vee Race Weekend at Iowa Preview with 6-time Iowa winner Josef Newgarden, Hy-Vee driver Christian Lundgaard, Will Power, Bobby Rahal, Colton Herta and Penske Corporation President Bud Denker July 11, 2024 Pit Pass Indy presented by Penske Truck Rental and Hy-Ve…

PIT PASS INDY PRESENTED BY PENSKE TRUCK RENTAL – SEASON 4, EPISODE 33 – Hy-Vee Race Weekend at Iowa Preview with Pato O’Ward, Graham Rahal, Colton Herta, Alex Palou, Marcus Armstrong, Alexander Rossi and race general manager Anne Fischgrund July 10, 2024 Pit Pass Indy presented by Penske Truck Rental and Hy-Vee show host Bruce Martin has a big show…

While everyone scrambles to learn the new trends and act like a futurist, it’s the folks who understand what parts of this work are timeless – because they’re based on human nature – that are most powerful of all. Storytelling is one such thing. It’s been a constant throughout the history of humanity. Why? Because although the world changes in many…

PIT PASS INDY PRESENTED BY PENSKE TRUCK RENTAL – SEASON 4, EPISODE 32 – A “New Age” Dawns for IndyCar with the Hybrid, big news from team owner Bobby Rahal and Hy-Vee Vice President of Sports Marketing Matt Nickell July 2, 2024 Show host Bruce Martin takes a look at IndyCar’s “New Age” with the debut of the Hybrid Engine at the July 7 Honda Indy 20…

The ‘End of An Era’ with Alex Palou and Alexander Rossi. Preparations underway for Hy-Vee IndyCar Race Weekend at Iowa Speedway with IndyCar’s Michael Monti June 25, 2024 Show host Bruce Martin takes a look at the ‘End of an Era’ in IndyCar as the June 23 Firestone Grand Prix of Monterey was the final race for an all-Internal Combustion Engine in I…

How do we craft a metaphor that works? More importantly, perhaps, how do we ensure the metaphors we use pivot to the audience to teach them something in their lives or work, without them getting lost? Do we overtly explain the lesson? Imply it? Some combination? It’s a delicate dance, and few do it like Tucker Bryant. Tucker isn't just a keynote sp…

Deep Dive into IndyCar’s new television deal with FOX Sports June 21, 2024 Show host Bruce Martin takes a Deep Dive into IndyCar’s new television contract with FOX Sports on this edition of Pit Pass Indy presented by Penske Truck Rental and Hy-Vee. Martin has exclusive interviews with Penske Entertainment President and CEO Mark Miles, who helped ne…

PIT PASS INDY PRESENTED BY PENSKE TRUCK RENTAL – SEASON 4, EPISODE 29 – IndyCar Returns to The Milwaukee Mile with Hybrid Assist Device Test June 18, 2024 Show host Bruce Martin was at the IndyCar Hybrid Test at The Milwaukee Mile on June 11 as 20 IndyCar Series drivers took laps at the historic oval located at Wisconsin State Fair Park. Martin has…

Remembering the great Parnelli Jones June 14, 2024 Show host Bruce Martin remembers the great Parnelli Jones, the first driver to break the 150 mile an hour barrier at the Indianapolis 500 in 1962 and the winner of the 1963 500-Mile Race. Martin has exclusive interviews with two-time Indianapolis 500 winner Arie Luyendyk and 1982 Indy 500 Fastest R…

Will Power, Scott Dixon, Alex Palou, Rinus VeeKay, Christian Rasmussen and David Malukas. June 11, 2024 Show host Bruce Martin has another impressive list of exclusive interviews for this week’s Pit Pass Indy Presented by Penske Truck Rental and Hy-Vee. Martin has exclusive interviews with XPEL Grand Prix of Road America winner Will Power of Team P…

The hardest question to answer when we show up publicly might be the simplest question we receive: “Tell me about yourself.” Who are you? How’d you get here? What’s your story? We then face a choice: we can make the story about us, or we can make it about the thing we’re there to say. We can make our own stories about the audiences we wish to serve…

Scott Dixon, Pato O’Ward, Will Power, Scott McLaughlin, Penske Corporation President Bud Denker and Penske Entertainment CEO Mark Miles June 4, 2024 Show host Bruce Martin has an impressive list of exclusive interviews for this week’s Pit Pass Indy Presented by Penske Truck Rental and Hy-Vee. Martin has exclusive interviews with Chevrolet Detroit G…

PIT PASS INDY PRESENTED BY PENSKE TRUCK RENTAL – SEASON 4, EPISODE 25 – Wrapping up the 108th Indianapolis 500 with Roger Penske, back-to-back winning driver Josef Newgarden, Rookie of the Year Kyle Larson and much, much more. May 31, 2024 Show host Bruce Martin was at the Indianapolis Motor Speedway for the Month of May at the 108th Indianapolis 5…

Celebrating Josef Newgarden’s second-straight victory in the Indianapolis 500 with Josef Newgarden, wife Ashley Newgarden, race strategist Jonathan Diuguid and Chevrolet Vice President of Performance Vehicles Jim Campbell May 28, 2024 Show host Bruce Martin is at the Indianapolis Motor Speedway for the Month of May at the 108th Indianapolis 500 for…

When so many people are excited to create a higher volume of content, shouldn’t we think more about what gives our work greater power? That’s what our guest today understands better than most, and she draws that power from everyday moments she hunts out, like a squirrel finding nuts in the yard. Meet Ann Handley—she’s a best-selling author, a pione…

PIT PASS INDY PRESENTED BY PENSKE TRUCK RENTAL – SEASON 4, EPISODE 22 – Special Indianapolis 500 Preview with 4-time Indianapolis 500 winner Helio Castroneves, former winners Scott Dixon, Takuma Sato, Ryan Hunter-Reay and many others including Kyle Larson May 24, 2024 Show host Bruce Martin is at the Indianapolis Motor Speedway for the Month of May…

PIT PASS INDY PRESENTED BY PENSKE TRUCK RENTAL – SEASON 4, EPISODE 22 – Special Indianapolis 500 Edition with Indy 500 Pole Winner Scott McLaughlin, Roger Penske, 2021 NASCAR Cup Series Champion Kyle Larson, Jeff Gordon and much, much more May 22, 2024 Show host Bruce Martin is at the Indianapolis Motor Speedway for the Month of May leading into th…

PIT PASS INDY PRESENTED BY PENSKE TRUCK RENTAL – SEASON 4, EPISODE 21 – Special Indianapolis 500 Bonus Edition – Kyle Larson, Josef Newgarden, Alex Palou and More from the Indy 500 May 16, 2024 Show host Bruce Martin is at the Indianapolis Motor Speedway for the Month of May leading into the 108th Indianapolis 500 for Pit Pass Indy Presented by Pen…