Interviews with the experts behind the biggest apps in the App Store. Hosts David Barnard and Jacob Eiting dive deep to unlock insights, strategies, and stories that you can use to carve out your slice of the 'trillion-dollar App Store opportunity'.
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Air Marketing's latest interview series with honest conversation about scaling revenue, hosted by Founder & CEO, Owen Richards.
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Indi Club Podcast is a series of conversations with experienced freelancers, entrepreneurs and self-starters we had a pleasure of meeting via our community. It grew from the original Freelancer Talks series started by Tom Kozacinski a few years ago. If you're tired of regular 9-5 and want to learn more about starting your own business, going freelance, or work and travel. These episodes are for you. Learn more at www.indie-club.uk/podcast
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In-depth conversations with bootstrapped entrepreneurs building profitable internet businesses. Including both members and friends of the Ramen Club community. Ramen Club is building the community, content and tools supporting founders to ramen profitable, and beyond.
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Become the GOAT To Market! This is the go-to show for founders to learn go-to-market strategy from other Founders, CXOs, VCs, and Creatives. Every episode our guest unpacks a specific and tactical strategy they've deployed to grow and scale their venture (and sometimes they share what didn't work so you don't make the same mistake!). Hosted by Startup Hypeman founder & Chief Pitch Artist, RajNATION. New episodes on Sundays. Want to go behind-the-scenes and get 1-on-1 time with our guests? Ev ...
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Creating the conditions for extraordinary success — SaaS entrepreneurs and operators turned investors, investing in European SaaS and enterprise tech, we discuss how to accelerate success, deliver better outcomes, every step of the way. Hosted by Paul Papadimitriou and Andy Leaver.
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The Soda Podcast brings forward different voices and perspectives to help find a common ground to solve the problems that many are facing when it comes to good data. Explore our two series - 'In Conversation With' and 'Data Dream Team' - to listen to an outstanding collection of discussions, insights, and good chat focused on data, and the tools, technologies, methodologies, and people.
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Tales of Female Badassery podcast is brought to you by the Not Sorry Club.(Find us on Instagram @Not.Sorry.Club)We’ve all heard those urban myths; the woman in the meeting that refused to take the notes.Or the guy that asked the woman ‘can you make the tea?’, and she’s the CEO, so...no.Such myths have inspired a generation of women to create boundaries, speak up, be bolder, and live unapologetically.But, for many of us, those stories seem like just that – stories. Fairytales. Myths.The Tales ...
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Indie Acquisitions is a podcast chronicling the journey of two guys buying and building wonderful internet companies. Hosted by Colin Keeley and Brent Sanders.
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Masters of MEDDICC is a show where the world's best sales professionals are interviewed about all things enterprise sales and in particular relating to the MEDDIC framework, including MEDDICC and MEDDPICC. Andy Whyte The founder of MEDDICC™ and the author of the five-star rated “MEDDICC’ book, it’s no surprise that Andy has an impressive sales career spanning over 18 years. Andy first started out as a door-to-door, double-glazing salesman where he quickly built up an appetite for sales, hung ...
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Tales From The PROS is a tech storytelling podcast that interviews top leaders, founders, and authority figures in the tech industry, telling their stories of how they got to where they are today and the struggles they overcame. These are fireside chats and open conversations hosted by Michael Georgiou, who is the Co-founder at Imaginovation. Tales From The PROS | Business Leader Stories | Entrepreneurship | Storytelling | CEO's | Business Inspiration | Leadership | Humility | Gratitude | Te ...
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Marketing Your App More Efficiently with Apple Search Ads — Dilip Reddy, Search Ads Optimization
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On the podcast: The impact of Apple Search Ads on organic search, how to save money on brand defense, and why ROAS shouldn’t be the only thing you optimize for. Key Takeaways: 📊 Optimizing brand keyword bids can protect traffic and reduce costs Running ads on brand keywords helps protect your traffic from competitors. By experimenting with lower bi…
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Episode 95 - Honest Conversations: Launching Career Habit Pro
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Introducing our 95th episode of ON AIR: With Owen – our podcast series for honest conversations about starting and scaling your own business, hosted by our Founder & CEO, Owen Richards, and his new co-host, Neil Finnie. Meet Your Hosts: Owen Richards and Neil Finnie Owen Richards hails from Kent and began his sales career at Forrest Marketing Group…
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Episode 94 - Honest Conversations: Naughty or Nice? The True Path to Leadership Success
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Introducing our 94th episode of ON AIR: With Owen - our podcast series for honest conversations about starting and scaling your own business, hosted by our Founder & CEO, Owen Richards, and his new co-host, Neil Finnie. Meet Your Hosts: Owen Richards and Neil Finnie Owen Richards hails from Kent and began his sales career at Forrest Marketing Group…
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Understanding When to Use Web2App and How to Do It Well — Thomas Petit, Independent App Consultant
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On the podcast: How to find success with web2app, the value (and challenges) of “owning the transaction”, and why avoiding app store fees isn’t a great reason to experiment with web2app, but might work out anyway. Key Takeaways: 💰 There’s much more to web2app than avoiding app store fees - In fact, looking at app store fees alone disregards the ben…
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Episode 93 - Honest Conversations: Taking Time Off as a Founder
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Introducing our 93rd episode of ON AIR: With Owen – our podcast series for honest conversations about starting and scaling your own business, hosted by our Founder & CEO, Owen Richards, and his new co-host, Neil Finnie. Meet Your Hosts: Owen Richards and Neil Finnie Owen Richards hails from Kent and began his sales career at Forrest Marketing Group…
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Marketing an Award-Winning Language Learning App through Offline Channels — Steven Meyers, Babbel
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On the podcast: Implementing effective offline marketing campaigns for acquiring, engaging, and retaining paid subscribers in the app space. Key Takeaways: 📢 Look beyond digital channels for app growth. Consider offline advertising channels such as radio, linear TV, and podcasts to reach untapped demographics. These channels can help you target non…
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Episode 92: Will Koning - Co-Founder & CEO, Meritt
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Introducing our 92nd episode of ON AIR: With Owen - our podcast series for honest conversations about starting and scaling your own business, hosted by our Founder & CEO, Owen Richards, and his new co-host, Neil Finnie. Meet Your Hosts: Owen Richards and Neil Finnie Owen Richards hails from Kent and began his sales career at Forrest Marketing Group…
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How to Deal with Lawsuits & Ransoms
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Colin and Brent discuss lawsuits and ransoms they've dealt with and seen. Want to get more breakdowns? Subscribe to my free newsletter here: https://www.colinkeeley.com/newsletter Hire top 1% remote talent in Latin America at JulesHQ.com Enroll in Colin's Acquisition Course & Community at IndiePE.com. Reach out to Colin Keeley and Brent Sanders on …
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Episode 91: Chris Bentley - Founder, The Notworking Networking Club
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Introducing our 91st episode of ON AIR: With Owen - our podcast series for honest conversations about starting and scaling your own business, hosted by our Founder & CEO, Owen Richards, and his new co-host, Neil Finnie. Meet Your Hosts: Owen Richards and Neil Finnie Owen Richards hails from Kent and began his sales career at Forrest Marketing Group…
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Building an Effective Data Product Strategy — Taylor Wells, News Corp
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On the podcast: How to make better decisions with data, the many pitfalls of collecting and interpreting data, and why the best executive dashboard is probably a hand-written weekly email. Key Takeaways: 📝Balance data collection with business goals. Collecting all possible data can drown teams in noise and lead to compliance risks. Focus on collect…
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Masters of MEDDICC - Authenticy & Trust with Richard Dufty - Episode #18
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In this episode of Masters of MEDDICC, we have the first ever returning guest as friend of MEDDICC and CRO of Team Cymru, Richard Dufty, joins Andy in the studio. In the modern landscape of our industry, one of MEDDICC’s guiding principles has never been more true: prudent, not parsimonious. When running a business, being smart and using common sen…
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Episode 90 - Honest Conversations: The Real Truths About Starting and Scaling Your Own Business
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Introducing our 90th episode of ON AIR: With Owen – our podcast series for honest conversations about starting and scaling your own business, hosted by our Founder & CEO, Owen Richards, and his new co-host, Neil Finnie. Meet Your Hosts: Owen Richards and Neil Finnie Owen Richards hails from Kent and began his sales career at Forrest Marketing Group…
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GTM 3-12: The 4 Superpowers of a Successful Founder with CMO & Author Michelle Denogean (Season Finale!)
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What's your superpower? Every Founder has one. At the same time, not every founder has the SAME one. Which means just because Sara Blakely or Bill Gates did things one way, doesn't mean you also have to do things that way. When you know your superpower you can better make strategic decisions, acknowledge what should stay on your plate versus what y…
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Episode 89 - Honest Conversations: The Real Truths About Starting and Scaling Your Own Business
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Introducing our 89th episode of ON AIR: With Owen – our podcast series for honest conversations about starting and scaling your own business, hosted by our Founder & CEO, Owen Richards, and his new co-host, Neil Finnie. Meet Your Hosts: Owen Richards and Neil Finnie Owen Richards hails from Kent and began his sales career at Forrest Marketing Group…
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Growing to $1M MRR with Paywall and Pricing Experiments — Francescu Santoni, Mojo
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On the podcast: How Mojo grew to over $1M in MRR, the most impactful pricing and paywall experiments, and why it’s important to choose complexity instead of just letting it happen. Key Takeaways: 💪Bravery to pivot leads to long-term success. Early popularity can be deceiving. Without strong retention, it's time to pivot. Build features users love t…
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GTM 3-11: Landing Investor Meetings with Supply Change Capital Managing Partner Shayna Harris (Live from Startup Grind Chicago!)
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Planning a fundraise? Then you need to know HOW to get in front of investors. Enjoy this special episode, a replay of my interview with Supply Change Capital Managing Partner Shayna Harris live from a Startup Grind Chicago event. Shayna shares what catches her eye, how funds are structured, the flow of money in a VC system, and why all that matters…
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Episode 88 - Honest Conversations: The Real Truths About Starting and Scaling Your Own Business
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Introducing our 88th episode of ON AIR: With Owen – our podcast series for honest conversations about starting and scaling your own business, hosted by our Founder & CEO, Owen Richards, and his new co-host, Neil Finnie. Meet Your Hosts: Owen Richards and Neil Finnie Owen Richards hails from Kent and began his sales career at Forrest Marketing Group…
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GTM 3-10: Investing in Sports, Media, and Commerce with Marquee Ventures VC Erik Hammer (Live from Startup Grind Chicago!)
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Baseball, hot dogs, apple pie, and...venture capital? In 2023 the Chicago Cubs spun off a fund by the name of Marquee Ventures. Marquee invests at the intersection of sports, media, commerce, and their enabling infrastructure. Enjoy this special episode, a replay of my interview with Marquee's Cofounder & Managing Partner Erik Hammer live from the …
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Episode 87 - Honest Conversations: The Real Truths About Starting and Scaling Your Own Business
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Introducing our 87th episode of ON AIR: With Owen – our podcast series for honest conversations about starting and scaling your own business, hosted by our Founder & CEO, Owen Richards, and his new co-host, Neil Finnie. Meet Your Hosts: Owen Richards and Neil Finnie Owen Richards hails from Kent and began his sales career at Forrest Marketing Group…
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From Corporate Web Developer to Full-Time Indie Hacker — Sebastian Röhl, HabitKit
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On the podcast: Quitting a job to build your own apps, returning to that job after failing to gain traction, and the inflection point that allowed our guest to finally quit for good. Key Takeaways: 💡If your first side project doesn’t take off, try again — Reviving a lackluster launch can be tempting, but it might indicate a lack of demand. Instead,…
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GTM 3-9: Creating Content That Drives Leads with Haus of Bold Founder Erin Balsa
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One of the biggest struggles of an early stage startup is creating content. Or, really I should say creating GOOD content. It's pretty easy to publish a whitepaper that no one cares about, make Linkedin posts that don't get traction, or start a podcast but quit after 5 episodes. Creating content isn't hard, creating content that actually drives lea…
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Episode 86 - Honest Conversations: The Real Truths About Starting and Scaling Your Own Business
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Introducing our 86th episode of ON AIR: With Owen – our podcast series for honest conversations about starting and scaling your own business, hosted by our Founder & CEO, Owen Richards, and his new co-host, Neil Finnie. Meet Your Hosts: Owen Richards and Neil Finnie Owen Richards hails from Kent and began his sales career at Forrest Marketing Group…
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WWDC 2024: What Subscription Apps Need to Know — David Barnard, Jacob Eiting, & Charlie Chapman, RevenueCat
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On the podcast: Another Apple WWDC conference is in the books, and as usual, we’re excited to dig into everything Apple announced — and what it means for iOS developers and RevenueCat users. This year’s announcements covered everything from small quality-of-life enhancements in App Store Connect to the deprecation of some of Apple’s oldest in-app p…
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GTM 3-8: Building a Successful Media Brand with Sales Feed Founder Tyler Lessard
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Have you ever worked really hard on a piece of content, only for it to get like 5 likes online? It could be a bad distribution strategy or bad timing, but more likely it's because the content doesn't resonate. What if instead of approaching your content like a tech or product company, you approached it like a media company? Tyler Lessard didn't jus…
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Episode 85 - Honest Conversations: The Real Truths About Starting and Scaling Your Own Business
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Introducing our 85th episode of ON AIR: With Owen – our podcast series for honest conversations about starting and scaling your own business, hosted by our Founder & CEO, Owen Richards, and his new co-host, Neil Finnie. Meet Your Hosts: Owen Richards and Neil Finnie Owen Richards hails from Kent and began his sales career at Forrest Marketing Group…
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GTM 3-7: Mastering Event-led Growth with Sales Assembly CRO Matt Green
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What if instead of rushing to social media, paid ads, or even a traditional outbound sales motion, you used live events as a customer acquisition strategy? You immediately provide value to your target customer, created a shared experience, and get valuable face time with them. Sales Assembly has bootstrapped to 7-figure annual revenue, growing 300%…
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Capital Camp 2024 & Tough Turnarounds
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Colin and Brent discuss Colin's learnings from Capital Camp 2024 and tough debt turnarounds. Want to get more breakdowns? Subscribe to my free newsletter here: https://www.colinkeeley.com/newsletter Hire top 1% remote talent in Latin America at JulesHQ.com Enroll in Colin's Acquisition Course & Community at IndiePE.com. Reach out to Colin Keeley an…
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Episode 84 - Honest Conversations: The Real Truths About Starting and Scaling Your Own Business
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Introducing our 84th episode of ON AIR: With Owen – our podcast series for honest conversations about starting and scaling your own business, hosted by our Founder & CEO, Owen Richards, and his new co-host, Neil Finnie. Meet Your Hosts: Owen Richards and Neil Finnie Owen Richards hails from Kent and began his sales career at Forrest Marketing Group…
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Episode 83 - Honest Conversations: The Real Truths About Starting and Scaling Your Own Business
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Introducing our 83rd episode of ON AIR: With Owen – our podcast series for honest conversations about starting and scaling your own business, hosted by our Founder & CEO, Owen Richards, and his new co-host, Neil Finnie. Meet Your Hosts: Owen Richards and Neil Finnie Owen Richards hails from Kent and began his sales career at Forrest Marketing Group…
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Why Duolingo’s Engagement Strategy Won’t Work For Every App — Asya Paloni, Welltory
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On the podcast: What to do when there are no jobs to be done, how to build innovative features, and why copying Duolingo’s engagement strategy probably won’t work for your app. Key Takeaways: 🏆 To win over a mass market, you need to discover your app’s trigger. Apps serving niche audiences often have a well-defined job-to-be-done. Apps aiming for b…
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Episode 82 - Honest Conversations: The Real Truths About Starting and Scaling Your Own Business
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We're excited to unveil the revitalised version of the ON AIR: With Owen podcast, now with a more fluid, engaging format that resonates with the ever-evolving business landscape. "Honest Conversations: The Real Truths About Starting and Scaling Your Own Business" aims to mesh the immediacy of real-world events with timeless business wisdom. This ne…
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Insider Tips for Building Better, More Profitable Android Apps — Sarah Karam, Google
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On the podcast: How developers can launch and optimize their app listings on the Google Play Store. A conversation from Google I/O 2024 with Sarah Karam, director of Apps Partnerships at Google. Key Takeaways: There are now more ways to optimize revenue with Google Play Commerce, such as installment subscriptions and automatically adjusted local pr…
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Masters of MEDDICC - The Art Of Decision Criteria With Luke Rogers - #Episode 17
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In the latest episode of Masters of MEDDICC, MEDDICC CEO Andy Whyte is joined by Luke Rodgers, VP of EMEA at ComplyAdvantage. Together they cover a wide range of topics on the intersection of MEDDPICC and leadership, including what it takes to be a truly successful leader, and the top mistakes people make when they THINK they’re using MEDDPICC. One…
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Optimizing your Keywords and Monetization ― Part 2 with Ramit Arora, Microsoft
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On the podcast: How the Microsoft 365 team optimizes their apps for the app stores and the top paywall optimization tips for enterprise apps and start-ups. Part 2 of our conversation with Ramit Arora. Key Takeaways: 💼 Use jobs-to-be-done to inform your app store optimization (ASO) keywords strategy. Optimize for keywords that align with what your p…
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How We Use AI to Replace Employees
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Colin and Brent discuss how they are using AI to write code and do marketing for their software companies. Want to get more breakdowns? Subscribe to my free newsletter here: https://www.colinkeeley.com/newsletter Hire top 1% remote talent in Latin America at JulesHQ.com Enroll in Colin's Acquisition Course & Community at IndiePE.com. Reach out to C…
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GTM 3-6: How to Build a Lasting Brand with The Squeeze Cofounder Sarah Sitz
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If you're a CPG or retail brand, you know by default the importance of brand. It's what people buy into as much as the product itself. There's a reason why you choose to pay more for a Nike shirt when you could reasonably buy the same shirt without the logo. Brand is a promise. It's a value system. It's a marker of trust for your community and cust…
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Operating Like a Start-up inside the World’s Biggest Company — Ramit Arora, Microsoft
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On the podcast: Microsoft 365 app monetization and optimization, and how Microsoft is building successful apps–recorded live in Vegas at the Mobile Apps Unlocked (MAU) conference. Key Takeaways: 📱 The App Store advantage: Microsoft's data reinforces that the App Store, despite the fees attached, offers significant advantages. The seamless experienc…
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GTM 3-5: How to Make a Community Actually Work with Be The Stage Founder Pablo Gonzalez
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Everyone wants to have a community. Everyone says they have a community. But just having a Slack or WhatsApp group doesn't actually mean you have community. Community is more about the interactions than the medium. And investing in community means playing the long game. Which is why so many brands don't think it's worth the effort. My friend Pablo …
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Learning and Profiting from Black Swan Events — Val Agostino, Monarch Money
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On the podcast:The importance of passion for the product you’re working on, how to differentiate in a crowded market, and why achieving the ‘viable’ in Minimum Viable Product is harder than ever. Key Takeaways: 📉 Ad-based revenue models too often lead to a degraded user experience. For ad-supported products, the real customer is the advertiser, not…
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GTM 3-4: Becoming a Household Brand Name with Foxtrot CEO Mike LaVitola (Live from Startup Grind Chicago!)
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What does it take to turn an idea for a boutique 7-11 into a tech-driven consumer market, into a national brand that merged with one of the biggest names in grocery? Enjoy this special episode, a replay of my interview with Foxtrot CEO & Cofounder Mike LaVitola live from the Startup Grind Chicago 4th Annual Great Chicago Food Bash in January 2024. …
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Masters of MEDDICC - High-Performance Sales Leadership with Marina Ayton - Episode #16
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In this episode of Masters of MEDDIC, MEDDICC CEO Andy Whyte sits down with Marina Ayton, VP of Strategic Accounts for the UK&I at ZScaler. From an early age, Marina has been inspired to work hard. She tells Andy about what she believes is essential, in any role, to get where you want to be. Succeeding in sales isn’t easy – she and Andy share some …
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Visiting a Secret Club, Austin, Latin America Hiring & Remote Teams
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Colin and Brent discuss Brent's secret club, visiting Austin, launching a Latin American staffing company, and managing remote teams. Want to get more breakdowns? Subscribe to my free newsletter here: https://www.colinkeeley.com/newsletter Hire top 1% remote talent in Latin America at JulesHQ.com Enroll in Colin's Acquisition Course & Community at …
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GTM 3-3: Building & Investing in AI with Techstars MD Tricia Martinez-Saab (Live from Startup Grind Chicago!)
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I think we can all agree AI is seemingly everywhere. But what does that actually mean for a startup? Enjoy this special episode, a replay of my interview with Techstars Managing Director Tricia Martinez-Saab live from the Startup Grind Chicago AI Showcase in November 2023. Tricia leads the AI and deep-tech verticals at Techstars and shares her pers…
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Scaling Your Subscription App with Meta Ads – Marcus Burke, Independent Consultant
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1:02:31
On the podcast: The past, present, and future of Meta ads, tactics to scale subscription apps on Meta, and why you should probably exclude younger audiences in your targeting. Key Takeaways: ⍰ Why Meta Ads? Its vast reach and precision targeting make Meta the best platform for discovery. Ads seamlessly integrate with organic content, providing a na…
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GTM3-2: Expanding Your TAM to Increase Revenue with Cardio Diagnostics CEO Meesha Dogan
49:05
49:05
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49:05
The 3-letter acronym every startup obsesses with is TAM. But what is your TAM comprised of, and specifically WHO makes up your TAM? When you go to market, you may think your target is one group, but then find it includes others you weren't previously considering. That was the case for Cardio Diagnostics, who built a solution with a clear end user b…
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GTM3-1: Hacks to Extend Your Runway with Apologue Co-Founder Jordan Tepper (Season Premiere!)
47:27
47:27
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47:27
In a down economy, runway is everything. But it should also be everything in a boom economy. Great companies figure out how to spend less, and make more. Jordan Tepper cofounded the cocktail brand Apologue in 2017, and in the 7 years since he's achieved over $1M annual revenue, while raising just $2.5M in that time, and as of this writing still car…
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Lessons from a Lackluster Launch — David Barnard, Weather Up
1:03:12
1:03:12
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1:03:12
On the podcast: The many failures of his recent app launch, the surprising results of his first-ever A/B test, and the many reasons why you shouldn’t plan a big app launch. Top Takeaways: 🔄 Continuous evolution over big bangs: For subscription apps, frequent updates create enduring value, outpacing the impact of sparse, major launches. This steady …
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The Future of Subscription Apps (Why We’re So Excited For 2024)
43:42
43:42
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43:42
On the podcast: RevenueCat’s 2024 State of Subscription Apps report, the state of the app industry more broadly, and why a slight drop in renewals in 2023 isn’t as bad as it may seem. Key insights: 📈 Optimize conversion rates: With a 1.7% average conversion rate from downloads to paying subscribers, there's a wide gap indicating room for improvemen…
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How Double Your Software Business With Services
28:50
28:50
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28:50
Colin and Brent discuss the process of adding services to grow their software business. Want to get more breakdowns? Subscribe to my free newsletter here: https://www.colinkeeley.com/newsletter Hire top 1% remote talent in Latin America at JulesHQ.com Enroll in Colin's Acquisition Course & Community at IndiePE.com. Reach out to Colin Keeley and Bre…
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Building a Content Marketing Flywheel — Fares Ksebati, MySwimPro
54:20
54:20
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54:20
On the podcast: How to build a content marketing flywheel, the importance of content that’s inherently valuable, and why you shouldn’t give up on content marketing even if your early attempts only get a few views. 🛠️ Validate your app idea with minimal resources. Use a simple mock-up and some way to drive paid or organic traffic to gauge interest b…
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