Episode 11: Publix does football season right by bringing together thousands of NFL fans in their communities for an ultimate tailgate experience each year. Does this experience win the ship, or will it get stuffed at the goal line? John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's strengths and weaknesses and giv…

Episode 10: Hilton Brand Hotel built a 5-star hotel stay on hole three during a PGA Tournament. Will they need to take a mulligan on this experience or did they hit a hole in one? John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's strengths and weaknesses and gives it a score on the EPIC Experiential Score. Come ge…

Progressive Grocer tarafından oluşturuldu

Episode 9: Cheetos posed one question to SXSW attendees and created an entire brand activation around it. The question being, Did Cheetle inspire hands free technology? John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's strengths and weaknesses and gives it a score on the EPIC Experiential Score. Come get immersed …

Episode 8: The United States Postal Service immersed attendees at the world's largest tech and innovation conference, CES, with a tradeshow exhibit that drew in and immersed thousands. How did the USPS use experiential marketing to share how it is planning to provide a better service through innovation and process improvements? John Kappel (https:/…

Laura Howell, chief data officer at consumer brands agency C.A. Fortune, joins the podcast to talk about optimizing the right data, key trends in the grocery and CPG space, volunteering to help women who have been through trauma re-enter the workforce, what it means to her to have been chosen as one of the 2024 Top Women In Grocery, and more.…

Episode 7: Kraft Heinz Lunchables encourages families to play with their food during a four city escape room experience built within a Lunchables Pack. Did Lunchables immerse their guests or just leave them hungry? John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's strengths and weaknesses and gives it a score on t…

Episode 6: Target encourages consumers to dance in exchange for free snacks with their vending machine marketing campaign experience. Did it get the people moving and grooving for Target? John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's strengths and weaknesses and gives it a score on the EPIC Experiential Score.…

TWIG talks to Christina Minardi, Executive Vice President of Growth and Development for Whole Foods Market & Amazon and a past TWIG winner, about how the organization creates a unique shopping experience at its stores spread across diverse locales.Progressive Grocer tarafından oluşturuldu

Episode 5: Jose Cuervo throws jabs at internet trolls in this experiential advertisement campaign created in collaboration with the UFC. Was it a knockout or a flop? John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's strengths and weaknesses and gives it a score on the EPIC Experiential Score. Get Immersed in this …

Episode 4: IKEA transforms an apartment into a rock climbing wall filled with their own furniture and decor. Did They Climb to a Successful Campaign? John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's strengths and weaknesses and gives it a score on the EPIC Experiential Score. Get Immersed in this episode of the B…

Nicole Zube, EVP and chief human resources officer at SpartanNash, joins this episode of TWIG Podcast to talk about the food solutions company’s “People first” approach. Nicole talks about its impressive strategy of investing in its own people, helping SpartanNash find great success in retaining associates at a time when many companies are struggli…

Episode 3: Love Holidays, UK's fastest growing travel site, needed to think BIG to grow a following in their new market . Did the 15 ft tall suitcase activation on the sidewalk of Germany hit the mark or hit the road? John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's strengths and weaknesses and gives it a score o…

Episode 2: The Rickmobile Rolled into Town, But Did It Take Experiential Marketing to Another Dimension? We're breaking down Cartoon Networks "Don't Even Trip Road Trip"! This pop-up shop on wheels promised fans a taste of the interdimensional life. Did it deliver? John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's…

FMI's Krystal Register joins the TWIG Podcast to discuss her career journey, the importance of embedding registered dietitians in the grocery industry, lessons from her favorite mentor and more.Progressive Grocer tarafından oluşturuldu

Episode 1: The North Face knows their audience craves exploration. Did their remote, freezing pop-up store hit the mark? John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's strengths and weaknesses and gives it a score on the EPIC Experiential Score. If you're an adventurer, this episode of Brand IRL is for you. __ …

Publix's focus on helping others started with founder George W. Jenkins and continues in earnest today, as employee-owners constantly give their time and talent to support communities. Maria Brous, director of media and community relations, joins the podcast to talk more giving heart efforts, including her own experiences in paying it forward.…

FMI's latest research shows that customers still love shopping for food, and FMI President and CEO Leslie G. Sarasin breaks it all down on this TWIG podcast.Progressive Grocer tarafından oluşturuldu

Progressive Grocer talks with Kasey Sheffer, a two-time TWIG winner and VP of Own Brands at Giant Eagle, Inc. about her non-traditional path to grocery retailing and how her background and mentor helped her become a leader in the fast-growing private label arena.Progressive Grocer tarafından oluşturuldu

Communications expert and consultant Lisa Mabe joins the podcast to discuss shopper research, today’s female consumers, her foray into U.S. market tours for international grocers and more.Progressive Grocer tarafından oluşturuldu

Kelly Nigh, chief merchandising officer at Misfits Market and Imperfect Foods joins the podcast to discuss the power of e-commerce product storytelling, innovating within private label, her career journey as a woman in both tech and grocery, and more.Progressive Grocer tarafından oluşturuldu

Daily Harvest's Annie Streit joins the TWIG Podcast to discuss the company’s expansion into the grocery channel, her career progression, her pioneering journey into remote work and much more.Progressive Grocer tarafından oluşturuldu

In this podcast, Progressive Grocer talks with Nancy Dalton, head of community experience and customer marketing for Amazon Access about how to drive systemic change in food access, through listening, engagement and passion.Progressive Grocer tarafından oluşturuldu

Mary Moorkamp, Chief Legal and External Affairs Officer and Corporate Secretary for Schnuck Markets, Inc. and Stacy Brandt, Vice President of Operations for Schnucks, are passionate about not having a piecemeal approach to work and life. In this podcast, they share ways that messiness in their lives has made them more resourceful -- and good leader…

An interview with Rosalind Campbell, a 2023 TWIG winner who uses her design background to create beautiful store and corporate officer environments.Progressive Grocer tarafından oluşturuldu

Giant Food's brand strategy director -- and 2023 GenNext winner -- Kate Kowalzik joins the podcast to share how authentic storytelling differentiates a hyper-local grocery brand and why grace is important in collaborative leadership.Progressive Grocer tarafından oluşturuldu

Flashfood's new chief customer officer discusses honing the company's new visual identity, the intersection of B2B and B2C, the art of a great deal and more.Progressive Grocer tarafından oluşturuldu

Earth Fare is on a mission to help educate its shoppers about the benefits of eating natural and organic foods, and Laurie Aker, the grocer's director of marketing, joins the TWIG Podcast to discuss its focus on education, a new partnership, and her unique career journey into food retail.Progressive Grocer tarafından oluşturuldu

Progressive Grocer Managing Editor Bridget Goldschmidt and Senior Editor Lynn Petrak join the podcast to discuss their history with the Top Women In Grocery Awards program and discuss what they look for when judging a nomination.Progressive Grocer tarafından oluşturuldu

Top Women In Grocery and GenNext honoree Liz Bleakley, who serves as head of PR and communications for UK-based St Pierre Groupe, joins the podcast to talk about her career journey, telling a brand story across continents, the power of kindness and more.Progressive Grocer tarafından oluşturuldu

Kowalski's Markets' co-founder and owner Mary Anne Kowalski and CEO Kris Christiansen Kowalski join the TWIG podcast to talk about the 40 year legacy of the Twin Cities Grocer and how family intertwines with their family of customers.Progressive Grocer tarafından oluşturuldu

The Johnny B Show Cut of the Day

Circana's Joan Driggs and Tops Friendly Markets' Kristen Hanson join the podcast to talk all about holiday trends and ways to meet shopper needs in another unusual year.Progressive Grocer tarafından oluşturuldu

The Johnny B Show Cut of the Day

The Johnny B Show Cut of the Day

The Johnny B Show Cut of the Day

Odile Ducatez from Retail Business Services joins the podcast to discuss the importance of an international perspective, hiring the right talent, women in STEM and more.Progressive Grocer tarafından oluşturuldu

The Johnny B Show Cut of the Day

The Johnny B Show Cut of the Day

Newly minted TWIG winner Larissa Lewis joins the podcast to talk about improving structure and efficiency within her teams, employee career development, advice for emerging women leaders, and more.Progressive Grocer tarafından oluşturuldu

The Johnny B Show Cut of the Day

The Johnny B Show Cut of the Day

Suzanne Long, chief sustainability and transformation officer at Albertsons Cos. and TWIG Hall of Famer, discusses her unconventional career trajectory, the importance of grocery sustainability initiatives, the many facets of mentorship and more.Progressive Grocer tarafından oluşturuldu

The Johnny B Show Cut of the Day

The Johnny B Show Cut of the Day

The Johnny B Show Cut of the Day

2023 Top Women in Grocery winner Brindha Raman joins the TWIG podcast to talk about how the grocery industry is a dynamic place to explore a career in STEM. She is vice president of engineering at Shipt, where she is also known for her mentorship.Progressive Grocer tarafından oluşturuldu

The Johnny B Show Cut of the Day

The Johnny B Show Cut of the Day

The Johnny B Show Cut of the Day