The Premium CEO podcast helps passionate coaches and experts attract their BEST clients on repeat with their message and create a premium lifestyle on their own terms. I’m your host Nathalie Alvarado, Premium Business Coach… also known as The Marketing Queen. My mission is to help brilliant women receive more: more money, more recognition, and more ease. I’ll touch on topics such as authentic marketing & sales strategies, elevating your CEO identity and creating your own version of luxury wi ...
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Leverage your Authentic Voice and make Marketing Simple
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Did you know that the most magnetizing thing to Premium clients is YOU? Who you truly are Your authenticity Your natural voice That is what attracts your best clients the most It’s not a content template, a specific caption formula or a fancy hook. You get to use your voice, speak as you would naturally speak and attract your best, most highest pay…
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Intentional Momentum Building for an Epic Flow of Premium Clients
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How to build bigger momentum faster for your Premium offers? How to attract more quality clients into your high ticket offers all year round? I LOVE working on this with my clients during my Business Expansion Retreat, we get to map out their entire year of offers and innovating different opportunities for your best clients to come into your world …
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True Leadership to Attract Higher Level Clients
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Let’s have an honest conversation today. Where have you been giving your power away to someone else’s results? Where have you been giving away your power to comparing yourself? Where have you in the slightest been in a pattern of overconsuming online and having that impact how you’re showing up as a leader? It’s not only about knowing that what qua…
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Become an Instant Match for 5 Figure Pricing
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Are you a coach or expert who is ready to sign consistent 5 figure clients? I know that you are SO good at what you do already When you attract the right clients - they create incredible results with you But sometimes, you find yourself: Attracting some clients that aren’t the right fit to create the best results with you or have investment objecti…
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Ep 16 Break through your income ceiling and sustain US$20K cash months
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You’re ready to hit and sustain your next level of income, US$20K+ CASH months and beyond You’ve already hit some amazing milestones in your business so far Now you’re ready to break through your current income ceiling and sustain that number for longer term This episode is for you! In this episode, I chat about: One hidden reason that you haven’t …
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Ep 15 How I added a Premium Group Offer to my Product Suite - Mindset and Structure
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Are you considering adding a group offering to your product suite as a coach or service provider? Do you know you thrive leading group settings, and want a group offer to increase your long term monthly recurring revenue? This episode is for you! I know that leading group offers, especially high ticket group offers can mean a whole identity shift f…
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Ep 14 Learn to Love Sales and Create your Highest CASH Year
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What do you think of when you hear the word “Sales”? When you’re able to separate yourself from the conditioning that tends to exist around Sales - you create your highest cash months, quarters and YEARS Many times when my clients come to me aren’t getting paid as much as they want - it’s usually that their beliefs around Sales is seeping into thei…
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Ep 13 Create High Value Offers to Hit 5 Figure Cash Months
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Creating incredible OFFERS and improving my client experience before focusing about “what to say” so people buy has always been the “secret” to my rapid growth. So many people will tell you not to worry about the offer so you take the messy action and get started.. Yesss we love the action BUT.. I don’t fully agree with that. Sure that helps at the…
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Ep 12 Love Yourself More to Make More Sales
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My biggest flex is loving myself no matter what No matter how much I’m making that month, day or year No matter who’s inquiring or not No matter how many views I have on my Stories No matter how many people commented on my post No matter the thoughts that crossed my mind that day I keep going I don’t see myself as something to be fixed I don’t see …
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Ep 11 Diversify your Sales to Increase your Recurring Revenue
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One of the things my clients come to me for is to help them secure higher and longer term recurring revenue in their business. A really big opportunity to increase monthly cash flow is diversifying the way you’re selling your offers, and structuring your client journey in a way that makes your revenue so much more sustainable and predictable, witho…
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Ep 10 4 Areas of Focus to Create 5 Figure Cash Months
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There was a time by June last year where I decided that I was going to do business differently I wasn’t going to launch a new offer or free Masterclass every 5 seconds I wasn’t going to offer lower pricing that I truly wanted any longer I was going to prioritize stability and sustainability I was going to be intentional I was committing to building…
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Ep 9 What I Learned From Taking a Real Break From My Business
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Today’s societal conditioning can make it easy to think we always have to be in pursuit of the next income goal, the next shiny strategy or to live up to a certain standard of success, and this is even more true in the online coaching and service industry. Scroll Instagram and you’ll see a drove of posts boasting sales wins, and “challenging” you t…
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Ep 8 Advancing your Messaging to Attract Higher Paying Clients
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How to attract dream clients that are excited to invest significantly MORE cash per month to work with you? It all starts with who you’re speaking directly to in your content. As coaches and service providers it is natural for our work to evolve, and for who we desire to support inside our offers to evolve as well. What can often happen is our Mess…
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Ep 7 How I Secured US$25K in Sales Through Storytelling
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When you’re able to become a master storyteller… you become a MASTER Marketer. And Master Marketers are able to sell out any offer.. at ANY price point.. and work with their best clientele on repeat. Marketing is very emotional, and stories that are relevant for your potential clients allow you to connect beyond the result you provide and be memora…
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Ep 6 Creating Content That Attracts Your Best Clients
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Something different about me as a Premium Marketing Coach: I NEVER recommend my clients to include mainstream content trends in their strategy. Why? It’s actually blending SO many incredible coaches and experts in with everyone else.. when you were BORN to stand out. You have a unique way of expressing yourself and communicating that deserves to sh…
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Ep 5 How To Stand Out From Other Experts Online
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How can you stand out from other experts online? How do you attract the clients who know they want to work with YOU? All of my clients without fail want to be recognized for their unique gifts and stand out from other coaches and service providers doing similar work. Unlocking their unique Positioning and showcasing it effectively in their Marketin…
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Ep 4 Use Your Voice to Make Thousands on Repeat
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You know by now that my clients call me The Marketing Queen! And with good reason, I’m able to make thousands on repeat all by using my authentic, raw voice in my Marketing. Have you ever heard that Marketing needs to be “sexy” or “perfectly curated”? That you need to “convince” people as to why they should buy? From my experience, these beliefs ma…
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Ep 3 What It Really Means To Be A True Industry Leader
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What comes to your mind when I say “industry leader”? Do you think of someone who only wears fancy clothes, speaks professionally, has an answer to everything, someone who has everything figured out, and seems to be perfect? Or do you think of someone who is vulnerable, transparent, and shares experiences that might even seem embarrassing but teach…
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Ep 2 How to Raise your Prices with Confidence
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Have you been thinking about raising your pricing or charging more premium prices, but you find yourself overthinking your rates? Maybe you’ve increased them already, but you’re not attracting clients who are willing to pay you higher ticket pricing. Then you are in for a treat today… because charging high ticket prices and raising your pricing are…
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Ep 1 The Four Pillars Of A Premium Business
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Welcome to the very first podcast episode of The Premium CEO! This podcast has been a dream of mine since I was a little girl, so you can imagine that I’m BEYOND excited to have you here! I’m all about providing value, so I want to start off this podcast by diving into a topic that is very dear to my heart and is the foundation of my entire brand: …
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How do I attract my best clients directly through my marketing? How do I scale my business without burnout or unaligned strategies? How can I be seen as the top expert in my industry online? If you've been asking yourself any of these questions, The Premium CEO is the podcast for you. Your host Natalie Alvarado is a Premium Business Coach, also kno…
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