En iyi Melissa Hartfiel podcastleri (2024)

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🔒 1024 Subscriber Soundbite: From Puppy Chaos to Bold Business Decisions 17:23

10d ago17:23

17:23

Subscriber-only episode Getting it in under the wire this month! A little behind the scenes with my fluffy new studio intern and then getting into some words about making strategic investments in our creative businesses and how taking very calculated financial risks in our business can really pay off. Some things to think about over the next few mo…

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EP176: The Power of Rituals in our Creative Practices 59:13

13d ago59:13

59:13

In this week's regular season episode, Melissa and Heather explore the transformative power of intentional rituals in our creative practices. Rituals are different from habits. And, there's real science behind them and how they affect our brains. They can help shape our creative mindset, help us achieve a state of flow, quite our inner critic and m…

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Prep for the Holidays EP13: Payment Processor Freak Outs at Markets (and how to avoid them!) 15:00

1M ago15:00

15:00

For Week 13 of Prep for the Holidays we're talking about how to accept payments at your holiday events, markets and pop-ups. You're going to need a payment processor! And if you've already got one, you've probably had at least one freakout moment with your payment processor hardware or software. So, let's talk about what you'll need and a quick che…

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EP174: Making a Pivot and Fashioning a Collaboration with Rebecca Rowe: Creative Canadian Women 54:02

1M ago54:02

54:02

In this week's regular season episode, classically trained fashion designer Rebecca Rowe joins the show to talk about how she pivoted her business (and how a disaster pushed her to embrace that pivot full force!) from a designer to a stylist who helps other women find confidence in their wardrobe. And then, she took on what, at first glance, appear…

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🔒 0924 Subscriber Soundbite: Why I Think Long Form Video Might be Important 14:27

1M ago14:27

14:27

Subscriber-only episode Sorry for the late episode but here I am! I've been thinking a lot about long-form video (think YouTube) the last six months or so. Mostly why I think it could be important for creatives in this age of AI, IP theft and the need to double down on showing the human behind the work. I know... I just heard you all groan collecti…

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Prep For the Holidays EP 12: Prep Your Online Shops for the Holiday Rush 14:59

2M ago14:59

14:59

It's Week 12 of the Prep for the Holidays minisode series and it's time for us to prep all our online shop for the holiday rush. Whether you sell on Etsy, eBay, your own website or any other online platform, there a few things you'll want to make sure are in tip top shape before shoppers land! We're going to talk about photography - especially for …

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EP172: How to Increase Your Average Order Value and Boost Revenue in Your Creative Business 1:02:56

2M ago1:02:56

1:02:56

In this week's regular season episode we're covering the powerful impact that increasing Average Order Value (AOV) can have on your bottom line with 15 ideas for you to try in your creative business. I share my own experiences as an illustrator who significantly increased my AOV and sales by learning to bundle items and offer bulk discounts - among…

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Prep for the Holidays EP11: Market Booth Planning & Prep! Tips for Makers, Artists & Creatives 12:16

2M ago12:16

12:16

For Week 11 of the Prep for the Holidays minisode series, I'm focusing on market booths! Now is the time to start planning this year's booth, buying or making any display items you might need, thinking through your signage, ordering business cards, deciding how to coax people to sign up for your email list so you can build a long term relationship …

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Prep for the Holidays EP10: Tips for Planning Your Holiday Promotions 20:12

2M ago20:12

20:12

In Week 10 of our Prep for the Holidays series we're talking about planning and preparing your holiday promotions now, to reduce stress later! There's lots of actionable tips to plan all your holiday promotions - including Black Friday, Cyber Monday, and Boxing Day - well in advance. I'll also share some tips on how to craft deals that not only cap…

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EP169: Season 6 Opener: Creating and Recreating Our Own Creative Process 1:19:56

2M ago1:19:56

1:19:56

In the Season 6 opener of the podcast, Melissa and Heather jump into the deep end to talk about creating our creative process. When was the last time you questioned why you create the way you do? Have you mixed things up lately? Moved your desk? Painted outside? Tried to find a way to make a dreaded task more fun? Sometimes, we get into a rut, or a…

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Prep for the Holidays EP9: Plan Your Calendar by Working Backwards. 12:26

2M ago12:26

12:26

It's Week #9 in our Prep for the Holidays series! To make sure you're on top of all your key deadlines and dates this holiday season, start by working backwards from December 31st. I'll walk you through key dates to make note of and how to ensure you've got enough time for making, marketing, selling and shipping! Whether you’re an artist, maker, or…

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🔒 0824: Subscriber Soundbite: Welcoming the Real New Year 17:20

2M ago17:20

17:20

Subscriber-only episode September is one of my favourite months of the year - it has always felt like the "real" new year to me! This is when my creative energy tends to come roaring back after the heat of summer and when I'm wanting to learn or try new things. It's also when I tend to re-engage with my business after a few months of taking things …

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Prep for the Holidays EP8: Applying to Holiday Markets 19:19

3M ago19:19

19:19

For Task #8 in our Prep for the Holidays checklist I'm putting the focus on getting your holiday market applications in - for makers, artists and creative service providers (yes, there's room for you, too!). While it may be too late to apply to some of the bigger craft and maker markets in major urban centres, there's no shortage of opportunities i…

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Prep for the Holidays EP7 Pitching Yourself for Holiday Gift Guides 13:29

3M ago13:29

13:29

We're up to Task #7 in our Prep for the Holidays checklist for creatives. If you want to broaden your reach and get new eyes on your work this holiday season, it might be time to pitch yourself for holiday gift guides! Like a lot of holiday season prep, this is an early bird task - in fact, you might be too late for print magazines! But there's sti…

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Prep for the Holiday EP6: Early, Essential Marketing with Pinterest and Blogging 12:16

3M ago12:16

12:16

We're up to Task #6 in our Prep For the Holidays checklist for creatives. This week, we're working on early marketing tasks with two powerful platforms that need time to reach their full potential. We're talking about blogging and Pinterest - and why starting these two tasks early is crucial for a successful holiday campaign. Don't limit your poten…

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Prep for the Holidays EP5: Get a Jump on Holiday Marketing with Product Mockups & Samples 15:25

3M ago15:25

15:25

Getting featured in print & digital gift guides, getting accepted into big holiday craft markets or selling your items in small boutiques for Christmas all require a lot of advance prep work - that happens way earlier than we think! This is where prepping mockups and samples of whatever it is you create can help you get a jump on things! You might …

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Prep For the Holidays EP 4: Packaging & Shipping Materials 26:02

3M ago26:02

26:02

You know what you're going to be making and selling for the holiday season - but do you know how you're going to package it up for selling and shipping? In this week's Prep for the Holiday's episode, Melissa walks you through the process of figuring out your delivery systems. If you're a creative services provider or content creator, you still need…

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🔒 0724: Subscriber Soundbite: Creative Block vs Creative Burn Out 19:05

4M ago19:05

19:05

Subscriber-only episode Have you struggled with creative burnout or creative block? What's the difference? I've been struggling with a big old case of creative block recently - but I'm not burnt out. In fact I've felt quite energized! But I just couldn't get my butt in the chair to draw - even though I really wanted to! Here's how I'm getting throu…

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Prep for the Holidays EP3: Get ready to start creating!! 11:08

4M ago11:08

11:08

Are you ready to streamline your holiday prep and crush the busiest selling season of the year? In this week's Prep for the Holidays episode, Melissa helps you get your supply game on point so you can focus on what you do best—creating amazing products your customers will love! Let's break down the essential steps for securing raw materials, suppli…

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Prep for the Holidays EP2: Planning Out Your Products and Services for the Holidays! 9:17

4M ago9:17

9:17

It's really hard to get a jump on the busy holiday season if you don't actually know what you're going to be making and selling! So in Episode 2 of our Prep for the Holiday series, Melissa walks you through figuring out what you're going to be putting your focus on - whether you're an artist, maker, creative services provider or a content creator. …

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Prep for the Holidays EP1: Creatives, Warm Up Your Email List BEFORE Market and Selling Season! 13:12

4M ago13:12

13:12

Episode 1 in our new minisode series - Prep For the Holidays - is all about email. It's time to work on growing and warming up your email newsletter list before the holiday selling season! Kickstart your holiday sales strategy with actionable email marketing tips and suggestions to get you going. Don't have an email list? We tell you how to get sta…

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Prep for the Holidays Minisode Series Trailer - Stress-free Holiday Prep for Creatives! 6:14

4M ago6:14

6:14

What if you could seamlessly prepare for the holiday rush without the stress? That's where our special "Prep for the Holidays" mini-sode series comes in! Melissa is here to provide you with a straightforward, actionable game plan so that come November & December you put all your focus on selling, shipping, and customer service. Whether you're an ar…

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🔒 0624 Subscriber Soundbite: What I'll be Listening to This Summer! 42:45

5M ago42:45

42:45

Subscriber-only episode The main podcast is on hiatus for the summer but I'll be launching a minisode series in July to help everyone prep for the holidays! In the meantime, here's what I love to listen to and watch to keep my creative juices and entrepreneurial/marketing brain feeling inspired through the summer months (plus a few things that are …

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EP158: Leaning Into Rest - and Why It's SO Important for Working Creatives 1:20:58

5M ago1:20:58

1:20:58

With the Season 5 finale, Melissa and Heather talk about rest and why it's so critical for self-employed creatives. What does rest look like (no it's not sleep - but that's critical too!)? It's not a "one size fits all" concept. It may be a two week vacation but what if a "leave the house" vacation isn't possible? We dig deep into ways we can ensur…

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🔒 0524 Subscriber Soundbite: 3 Things That Help Me Stop Procrastinating 21:35

6M ago21:35

21:35

Subscriber-only episode Nothing fancy here this month - just the three biggest, solid anti-procrastination strategies that work for me. The key there being "for me". They might not be new to you, they may not work for everyone, but, I'm hoping that one of these strategies might be something you can adapt and use for yourself! You can connect with t…

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EP157: Creative Canadian Women - Photographer Heidi Richter 1:21:43

6M ago1:21:43

1:21:43

Canadian photographer, recipe developer and blogger Heidi Richter joins me to talk about her work as both a commercial and editorial food and nature photographer. We discuss her early steps as a self-taught photographer who wanted to take better photos of her first child all the way through to earning a coveted spot on Nikon's annual creator team -…

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EP156: Rent or Own? The Dangers of Building a Creative Business on Rented Land 51:35

6M ago51:35

51:35

No this is not a real estate episode! Today we're talking about the dangers of building your business on the backs of other businesses - namely social media platforms and marketplaces - like Etsy. These are platforms where the customers and users are not yours, where you can be removed at any time and where algorithms are created to support the pla…

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🔒 0424 Subscriber Soundbite: Collaboration & Play 30:47

7M ago30:47

30:47

Subscriber-only episode Play is an important part of a creative practice and creating for a living. It's also hard work (that doesn't sound right, does it? But it is!). Collaboration can be a form of play for creatives and has it's own set of benefits aside from play. Collaboration and play (together or separately) can have a huge influence on keep…

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EP155: Creative Canadian Women: Alexandra Newbould - Illustrator & Courtroom Sketch Artist 45:59

7M ago45:59

45:59

Alexandra Newbould is an artist whose work you know. As a Toronto based freelance courtroom sketch artist and fashion and architecture illustrator, her work has appeared all across North America on newscasts, in newspapers and print, online and in brand marketing campaigns. She joins the show this week to talk about the challenges and rewards of be…

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EP154: Makers, Artists and Creatives: Here's How to Find Your Customers 1:35:58

7M ago1:35:58

1:35:58

You’re an artist or a creative or a maker. You’ve made or created the thing, you’re selling the creative services. You’ve put it on social media and your website or Etsy. But nobody has bought it. So how the heck are you supposed to find your customers?? Melissa and Heather do a deep dive into how to find your people - and how to sell to them witho…

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EP153: REPLAY: Words of Wisdom for Creatives from Past Guests 1:17:39

8M ago1:17:39

1:17:39

I'm going back into the archives this week because it's been a bit of madness around here this month (in a good way!). This is a replay of EP 128 from last year where Heather and I asked past guests and audience member to share some words of wisdom that they've learned through being working creatives and/or running their own businesses. And they di…

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🔒 0324: Subscriber Soundbite: A March Mixed Bag 25:30

8M ago25:30

25:30

Subscriber-only episode I have a great podcast recommendation for you this week that also tied into three big things I've had on my "to talk about" list: marketing goals, the line between positivity and negativity and gatekeeping creativity. Hope you all enjoy! You can connect with the podcast on: Instagram at @andshelookedup Facebook YouTube Tik T…

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EP 152 Creative Canadian Women: Demi Winters - Indepdendent Fantasy Romance Novelist 1:06:22

8M ago1:06:22

1:06:22

Best selling Canadian independent fantasy romance novelist Demi Winters joins us in this episode of the show to talk about all things relating to being a self-published fiction author - including the release of her new book, her writing process, world building, Book Tok and building community around her work, seeking help to take her work to the ne…

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🔒 0224: Subscriber Soundbite: My Keys to Living with AI as a Creative 33:20

9M ago33:20

33:20

Subscriber-only episode This was such a tough episode to record! I've had it swirling in my head for months and I did multiple takes at recording it (it's why I'm so late with it!). It's still a bit rambly but I think I got there in the end. AI does freak me out but it piques my curiosity at the same time. And I've learned that it doesn't make me r…

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EP151: Creative Canadian Woman: Songwriter & Author Gail Taylor is Using Kickstarter 1:06:30

9M ago1:06:30

1:06:30

Gail Taylor left behind a successful career as an investment advisor to go all in with music - in her 50s! Now, as a Canadian songwriter, author, keynote speaker and entrepreneur, she's a passionate advocate for the power of music to inspire change. Her new book, Curve Balls, is coming to shelves soon thanks to a successful Kickstarter campaign tha…

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EP150: Trends We're Paying Attention to in Our Creative Businesses in 2024 1:36:19

9M ago1:36:19

1:36:19

This week, Melissa and Heather do a brief recap of what they did in their creative businesses in 2023 and what they are focusing on for 2024. But at the heart of the episode we get into the trends we're paying attention to in our creative businesses - including a very frank (and possibly surprising?) discussion about generative AI and how we feel a…

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EP149: Leaning into Change for a Life of Creative Fulfillment with Geneviève Retzlaff 59:10

10M ago59:10

59:10

Transformational Coach Geneviève Retzlaff joins the show this week as part of our short January series on staying optimistic and energized in a month that can be dull, cold and dreary. In this episode, Gen is here to help us lean into change in order to have fulfilling creative careers and lives. Whether you're thinking of leaving a traditional car…

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EP148: The Law of Vibration and Your Creative Practice with Sara Fisher 1:13:04

10M ago1:13:04

1:13:04

Inspirational speaker and certified life coach Sara Fisher joins the show this week to talk about the Law of Vibration and how we can use it to foster both personal growth and growth in our creative practices. We all start January off with the best of intentions but when the winter blues set in, it can be easy to get sidetracked and and feel like n…

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🔒 0124 Subscriber Soundbite: It's a Marathon, not a Sprint 17:01

10M ago17:01

17:01

Subscriber-only episode The year is 365 days long (366 this year because it's a leap year!). Here's your reminder that a year is a marathon. You don't have to sprint out the gate in January and do all the things or make all the changes - because guess what? That's not realistically feasible - and it's also not sustainable. Let's talk about embracin…

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EP147: Getting Started with Podcasting For Your Creative Business 1:20:04

11M ago1:20:04

1:20:04

With so many of this season's guests asking me off air whether or not they should start a podcast and how to get started, I thought it might be time to do an episode on the ins and outs of podcasting for a creative business. So today, with 140+ episodes under my belt, I take a deep dive into the pros and cons of podcasting for creatives, and how to…

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🔒 1224 Subscriber Soundbite: Planning For Your Values 26:09

11M ago26:09

26:09

Subscriber-only episode It's the end of the year and that inevitably leads to a lot of podcasts and blog posts on reflection, planning and goal setting. I know that as creatives, a lot of us get very uncomfortable with making concrete plans or setting solid goals because... what if we fail? But planning is what allows us to build a business that re…

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EP146: So, You Think You're Ready to Go Viral? 1:19:48

11M ago1:19:48

1:19:48

We've all thought about how great it would be to have a piece of content go viral on social media. There's that whisper deep down that if we could just get a million eyeballs on our business, everything would change - for the better. But what really happens when you go viral? And are you - and your creative business - actually prepared for it if it…

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EP145: Own Your Age and Your Wisdom with Zannat Reza 1:04:03

12M ago1:04:03

1:04:03

This week, healthy aging advocate Zanna Reza joins the show to talk about shaking up the system so we can grow older on our own terms. In a world where getting older (at any age) can come with a lot of stereotyping and discrimination, we talk about why we, as women, need to own our age - and the wisdom we've earned every day. In this conversation w…

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🔒 1123 Subscriber Soundbite: Let's Burn the Follower Count Number 26:10

12M ago26:10

26:10

Subscriber-only episode It feels like every day I see another announcement from a creator who is leaving social media. While some of the reasons they give are extremely valid, very often the conversation comes down to the fact that it's too much work for not enough new followers. The algorithm doesn't help them get seen. It's a popularity contest w…

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EP144: Creative Canadian Woman - Jacqueline Nicosia of Ardo Hospitality 58:52

1y ago58:52

58:52

Creativity shows up in many forms and this week Jacqueline Nicosia, the co-owner of Ardo Hospitality Group, joins the podcast to chat about the creativity that goes into crafting the perfect guest experience - and the perfect cocktail! This busy mom of two who co-owns her business (which includes 3 Toronto restaurants and a food import company) wit…

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EP143: Overcoming Perfectionism and Burnout with Psychotherapist Yu Tong Hannah Lin 1:08:34

1y ago1:08:34

1:08:34

Toronto based registered social worker and psychotherapist, Yu Tong Hannah Lin, joins Melissa to explore how we, as working creatives, can manage and overcome the ongoing challenges perfectionism and burnout present to our work. Hannah shares valuable insights that will help us understand and identify when perfectionism and/or burnout are creeping …

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🔒 1023 Subscriber Soundbite: Embracing Discomfort - An Unexpected Path to Growth and Success 27:39

1y ago27:39

27:39

Subscriber-only episode Have you ever felt that prickling discomfort when you think about trying something new in your business of your creative practice? You're not alone. We've all been there - the nervous anticipation, the self-doubt, and the fear of the unknown. But, what if you sat with that discomfort? What if, instead of being a barrier, it …

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EP142: Shaky Economy? Navigate the Holiday Selling Season & Plan for 2024 1:41:15

1y ago1:41:15

1:41:15

Slow September sales and signs of a flagging economy have a lot of Canadian creatives worried about the upcoming holiday selling season. Even Etsy has made efforts to boost sales on behalf of shop owners! And, with no real relief in sight, what does 2024 have in store? Melissa and Heather tackle this head on with lots of practical strategies and ti…

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EP141: Stepping Out From Behind Your Work with Photographer Michele Mateus 1:21:47

1y ago1:21:47

1:21:47

As working creatives, giving our audience, clients and supporters the opportunity to connect with us on a deeper level is so important to building a healthy business. But equally important, as women, we need to get past our fear of taking up space and instead, embrace being seen. Intimate portrait and personal branding photographer Michele Matues j…

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🔒 0923: Subscriber Soundbite: Do You Have a Marketing Plan... or a Marketing Schedule? 27:29

1y ago27:29

27:29

Subscriber-only episode Listening to a podcast a few weeks ago, I got a slap in the face when the guest stated that most small businesses don't have a marketing plan, they have a marketing schedule. (hello, it's me!) To be fair, I usually start the year off with a plan and it just kind of... dissolves into a social media posting schedule - usually …

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