Podcast by Liam Piper
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Interviewing marketing leaders to keep you in the loop on what works - and what doesn’t - in the modern B2B landscape.
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BBC 1xtra DJ Ace, Rapper Skillit , Flu,Tae and Mekz discuss weekly about the events that take place at the WWE, AEW and more in an epic big booting & elbow dropping podcast featuring occasional special guests.
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Demand generation and paid alignment for revenue growth with Cognism’s Senior DG Manager, Jamie Skeels and Senior Paid Acquisition Manager, Lee Gannon
41:04
41:04
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41:04
Cognism’s Senior DG Manager, Jamie Skeels speaks to Senior Paid Acquisition Manager, Lee Gannon about how their two teams - demand generation and paid - work together to drive business results.Cognism tarafından oluşturuldu
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Laying the Groundwork: The Importance of Pre-Entry Marketing in New Regions with Liam Bartholomew, VP of Marketing at Cognism
31:16
31:16
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31:16
Demand Generation Content Manager, Amy Collins speaks to VP of Marketing, Liam Bartholomew about Cognism's lessons expanding into EU countries. Specifically with regard to their experiences going sales-first, or marketing-first.Cognism tarafından oluşturuldu
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Mastering Product Marketing with Josh Britton, VP of Product Marketing
38:39
38:39
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38:39
Cognism's Demand Generation Content Manager Amy Collins chats to VP of Product Marketing Josh Britton about how Cognism's product marketing function has evolved with him leading the charge. They discuss the extensive research Josh has carried out to understand the state of play and the early successes Josh has achieved in his short tenure since joi…
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From Salesforce to Scaleup: Maura Rivera’s leadership transition to CMO at Qualified
38:53
38:53
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38:53
Cognism’s CMO Alice de Courcy speaks to Maura Rivera, former Marketing Manager at Salesforce, current CMO at Qualified about how this career path shaped how she leads her marketing team.Cognism tarafından oluşturuldu
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First 160 days in seat as VP of Paid Acquisition at Cognism with Liam Collins
27:20
27:20
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27:20
Cognism’s DG Content Manager, Amy Collins speaks to Liam Collins who has been at Cognism for five months as the newly appointed VP of Paid Acquisition on how he has evolved paid strategy and team set up in his first 160 days.Cognism tarafından oluşturuldu
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Creating Enterprise Demand with 1:one Account-Based Marketing with Demand Gen Lead, Tim Hughes and VP of Paid Acquisition, Liam Collins
26:07
26:07
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26:07
Cognism's Demand Gen Lead, Tim Hughes speaks to VP of Paid Acquisition, Liam Collins about how we have built our own ABM playbook at Cognism - specifically selecting and targeting our 1:one accounts to drive demand.Cognism tarafından oluşturuldu
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B2B marketing doesn’t need to be boring! How we run big rock campaigns at Cognism with Senior Demand Gen Manager, Jamie Skeels and Demand Gen Content Manager, Amy Collins
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49:44
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49:44
Cognism’s Senior Demand Gen Manager, Jamie Skeels speaks to Demand Gen Content Manager, Amy Collins all about Cognism’s approach to what they term ‘big rock’ campaigns.Cognism tarafından oluşturuldu
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How to ACTUALLY use AI in marketing to drive demand with Kyle Coleman, CMO at Copy.ai
36:08
36:08
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36:08
Cognism’s CMO Alice de Courcy speaks to Kyle Coleman, CMO at Copy.ai about how marketers can effectively use AI to stay relevant and ultimately drive demand.Cognism tarafından oluşturuldu
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Marketing to SMBs versus Enterprises using demand generation strategies with Demand Gen Team Leads, Tim Hughes and Joe Mclaughlin
32:18
32:18
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32:18
Cognism and Kaspr Demand Gen Team Leads, Tim Hughes and Joe Mclaughlin get together to discuss the two very different approaches they have to take. Kaspr targeting SMBs and Cognism moving up market to target enterprises. How does this impact how they apply demand generation principles?Cognism tarafından oluşturuldu
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Adapting LinkedIn strategies to feed into create demand motions, with Brandon Redlinger VP of Marketing at Chili Piper
41:14
41:14
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41:14
Cognism’s CMO Alice de Courcy, speaks to VP of Marketing at Chili Piper, Brandon Redlinger about how to create and implement a stand out LinkedIn strategy that helps to feed demand creation motions.Cognism tarafından oluşturuldu
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Managing SEO in a demand gen org with Cognism & Kaspr Manager for SEO, Daisy Shevlin and SEO Content Manager, Monika Kisielewska
44:07
44:07
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44:07
Cognism & Kaspr Manager for SEO, Daisy Shevlin speaks to SEO Content Manager, Monika Kisielewska about how we have evolved our content strategy over the years and how we have started to weave demand gen and SEO together.Cognism tarafından oluşturuldu
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EU expansion marketing strategy: Beyond translating websites with Nicole Peters, Cognism’s Head of Marketing in DACH
37:32
37:32
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37:32
Cognism's Global Head of Demand Den, Fran Langham speaks to Head of Marketing in DACH, Nicole Peters about Cognism's approach to expansion. Many companies draw the line at translating copy and campaigns - but Fran and Nicole explain how they've taken this a step further. Implementing demand gen principles in new regions.…
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Inside the Minds of Revenue-Focused CMOs: With Alice de Courcy and MJ Smith
41:02
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41:02
Cognism’s CMO Alice de Courcy, speaks to CMO at CoLab, MJ Peters about the activities she's run at CoLab that have had the biggest impact. From tightening entry criteria, to optimising product overview pages.Cognism tarafından oluşturuldu
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Clash at the Castle Review, Interviews with AJ Styles, Bianca Belair and Piper Niven
1:03:01
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1:03:01
A brand New Jam-packed episode of The Kickout, with a special review of Clash at the Castle,Plus interviews with AJ Styles, Bianca Belair and Piper Niven.The Kick Out tarafından oluşturuldu
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Fix Your Funnel with Cognism’s VP of Marketing, Liam Bartholomew and Marketing Operations Manager, Simon Heckhuis
37:29
37:29
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37:29
If your team is struggling with lead quality, routing, funnel analysis, automation, grading models, lead qualification or just alignment between marketing and ops… then this is the episode for you. Liam and Simon explore the various optimisations and fixes they've made over the years to Cognism's funnel that has resulted in 70% year on year growth.…
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Effective account based marketing with Bill Macaitis
44:40
44:40
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44:40
Cognism's Global Head of Demand Gen, Fran Langham speaks to marketing unicorn, Bill Macaitis on how he ran ABM at enterprises such as Slack, Salesforce and Zendesk.Cognism tarafından oluşturuldu
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How B2B buyers purchase software with Palmer Houchins, VP and Head of Marketing at G2
39:11
39:11
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39:11
Cognism’s VP of Marketing, Liam Bartholomew speaks to Palmer Houchins, VP and Head of Marketing at G2 about how important reviews and brand reputation are in the buyer process.Cognism tarafından oluşturuldu
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Nailing SEO strategy with Lashay Lewis, Content Strategy Advisor and Founder of Authority Plug
49:53
49:53
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49:53
Cognism’s SEO Content Manager, Monika Kisielewska speaks to Lashay Lewis, Content Strategy Advisor and Founder of Authority Plug. They discuss how SEO marketers can utilise AI, how aggressively you can sell on landing pages and much more.Cognism tarafından oluşturuldu
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WWE Draft 2024, Backlash France....
57:21
57:21
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57:21
The 2024 WWE Draft has started we talk all the superstars drafted to RAW and SmackDown and predictions on the next PPE Backlash.The Kick Out tarafından oluşturuldu
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WrestleMania 40 (XL) Review, CM PUNK/JACK PERRY, & The ROCK, CODY RHODES
1:24:54
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1:24:54
Sports presenter and video artist @DELTEVFIK joins us in the studio. We discuss the events of Wrestlemania weekend and the ensuing consequences.The Kick Out tarafından oluşturuldu
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Cognism’s paid ads philosophy with Demand Gen Team Lead, Tim Hughes and Senior Demand Gen Manager, Jamie Skeels
35:35
35:35
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35:35
Ever wanted to know how Cognism runs their paid ads? We are going to reveal all! Cognism’s Senior Demand Gen Manager Jamie Skeels chats to Demand Gen Team Lead, Tim Hughes about our ad philosophy, where we've seen success and much more.Cognism tarafından oluşturuldu
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Prioritising a customer-led approach with Georgiana Laudi, Co-founder and author of Forget the Funnel
41:22
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41:22
Cognism's CMO, Alice de Courcy makes her return to The Loop podcast after her maternity leave to speak to Georgiana Laudi, Co-founder and author of Forget the Funnel. They discuss Gia's customer-led approach and revisit the funnel concept to find out if it's still relevant to marketers today.Cognism tarafından oluşturuldu
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Data centric, integrated campaigns with James de Feu, Sr. Director, Demand Generation & Lifecycle at Zapier
47:59
47:59
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47:59
Cognism’s Global Head of Demand Gen, Fran Langham speaks to James de Feu, Sr. Director, Demand Generation & Lifecycle at Zapier. They discuss the importance of learning over any other marketing outcome, how to run data centric campaigns and much more.Cognism tarafından oluşturuldu
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Running marketing experiments with Casey Hill, Senior Growth Manager at ActiveCampaign
56:04
56:04
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Cognism's Global Head of Demand Gen, Fran Langam, speaks to Casey Hill, Senior Growth Manager at ActiveCampaign about the long list of experiments he has run. From podcasting to social amplification - we dive into it all!Cognism tarafından oluşturuldu
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What to do as a new Head of Marketing with Mary Keough Director of Product and Content Marketing at CoLab Software
45:41
45:41
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45:41
Cognism’s VP of Marketing, Liam Bartholomew speaks to Mary Keough Director of Product and Content Marketing at CoLab Software. One of Mary's viral LinkedIn posts covered what she was going to do as a new marketing leader. But how did this plan go, what would she do now - and what can new marketing leaders learn from her experiences? Listen to find …
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Challenging the meaning of brand campaigns with John James, Founder of Hybrency
43:08
43:08
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43:08
Cognism’s Senior DG Manager, Jamie Skeels speaks to John James, Founder of Hybrency about his view on brand marketing - and how lots of people are thinking about it wrong!Cognism tarafından oluşturuldu
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Brand strategy, budget allocation, and channel prioritisation with Pavel Teslenko Global Brand IMC Lead at Miro // ex-Nike
41:29
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41:29
Global Head of Demand Gen at Cognism, Fran Langham chats to Pavel Teslenko Global Brand IMC Lead at Miro about the intricacies of brand marketing, what we can learn from B2C companies and much more. Listen now!Cognism tarafından oluşturuldu
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Building demand through founder brand, podcasts and content with Mikkel Plæhn, Head of Demand at Growblocks
36:52
36:52
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36:52
Cognism’s Global Head of Demand Gen, Fran Langham speaks to Mikkel Plæhn, Head of Demand at Growblocks. What do you market when you don't have a product? Well... the founder, of course! This episode dives into the unique approach Mikkel and Growblocks founder have taken to building an audience.Cognism tarafından oluşturuldu
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How to build B2B landing pages (that don’t suck) with Tas Bober, Founder of Delphinium Solutions
46:26
46:26
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46:26
Cognism’s Demand Gen Manager, Jamie Skeels talks to Tas Bober, Founder of Delphinium Solutions about the ins and outs of creating landing page experiences that actually get results!Cognism tarafından oluşturuldu
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Bonus episode: Measuring eBook campaigns
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12:23
In the final episode of our eBook mini series, Cognism's Global Head of Demand Gen, Fran Langham and VP of Marketing, Liam Bartholomew are talking measurements. If you're utilising eBooks under a new strategy with revised philosophy, how do you go about measuring success?Cognism tarafından oluşturuldu
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How to effectively deploy an ABM strategy for enterprise targets with Corrina Owens ex Gong enterprise ABM Manager
40:19
40:19
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40:19
Cognism’s Global Head of Demand Gen, Fran Langham interviews Corrina Owens, ex Gong enterprise ABM Manager and Chief Evangelist of Purple Cork. They cover when to use ABM, what tools are Corrina's favourite and much more.Cognism tarafından oluşturuldu
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Cognism's Global Head of Demand Gen, Fran Langham and VP of Marketing, Liam Bartholomew are back to chat eBooks for the penultimate episode in this mini series. In this episode, they're talking all things nurtures.Cognism tarafından oluşturuldu
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How to effectively craft messaging for targeting different sizes of organisations with Anthony Pierri, Co-founder of Fletch
48:33
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48:33
Cognism’s Head of Product Marketing, Verche Karafiloska interviews Anthony Pierri, product marketing whizz and Co-founder of Fletch. They cover common mistakes to avoid, how often to be doing messaging work and how to go about messaging for different sized orgs!Cognism tarafından oluşturuldu
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Bonus episode: Taking eBook content distribution to the next level
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10:16
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10:16
Cognism's Global Head of Demand Gen, Fran Langham and VP of Marketing, Liam Bartholomew get together for a third episode in this mini series all about eBooks and long form content. In this episode, they discuss the best ways to distribute this content.Cognism tarafından oluşturuldu
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What matches on Wrestlemania should have been the main event? with special guest Zaheer.
1:08:10
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The Kickout team discuss 40 years of wrestlemania, what matches should have been the main event? what is the best wrestlemania main event match and all the hot topics of wrestling today!. Special guest Music producer Zaheer.The Kick Out tarafından oluşturuldu
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Effectively measuring marketing activity with Ben Dutter, Chief Strategy Officer with Power Digital Marketing
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47:18
Cognism’s VP of Marketing, Liam Bartholomew chats to Ben Dutter, Chief Strategy Officer at Power Digital Marketing about one simple thing you can to do improve LTV, how to avoid the biggest mistakes Ben observes from agency life and much, much more.Cognism tarafından oluşturuldu
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Bonus episode: Creating top tier content for eBooks and other long form assets
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12:07
Cognism's Global Head of Demand Gen, Fran Langham and VP of Marketing, Liam Bartholomew are back to chat eBooks. This time, discussing why prioritising high quality content is the only way forwards when producing long form assets.Cognism tarafından oluşturuldu
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Strategic marketing for social impact with Amy Woodward, Director of Marketing at Benevity
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36:50
Cognism's Global Head of Paid, Canberk Beker speaks to Benevity's Director of Marketing, Amy Woodward about how to market a social impact product to a B2B market.Cognism tarafından oluşturuldu
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Royal Rumble 2024 Review | Raw | Bayley | Jade Cargill | Cody Rhodes | CM Punk | Vince McMahon
58:52
58:52
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58:52
Ryan Skillit, Rival & Stephen review WWE Royal Rumble 2024, Raw and all the gossip in the wrestling business.The Kick Out tarafından oluşturuldu
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Bonus episode: eBook and long form content philosophy and mindset
11:37
11:37
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11:37
Cognism's Global Head of Demand Gen, Fran Langham and VP of Marketing, Liam Bartholomew get together to discuss their changed philosophy and mindset on producing eBooks and other long form content.Cognism tarafından oluşturuldu
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Royal Rumble 2024 Predictions...
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41:44
The Kickout team is expanding New member Stephen has joined Skillit & Skan to give their Royal Rumble predictions.The Kick Out tarafından oluşturuldu
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WrestleKingdom Review, The Devil, Wrestlemaina 40
1:08:37
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Special Guest Ashton Owen joins the Kickout Podcast and talks the state of wrestling in 2024.The Kick Out tarafından oluşturuldu
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Hell has Frozen over! (The Kickout Podcast has returned!)
59:37
59:37
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59:37
Rival and DJ Magic Jay from @TheMegaPowersTv Joins Skillit to talk CM Punk, Raw and everything wrestling related in 2023.The Kick Out tarafından oluşturuldu
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Taylor James Speaks on his match with Michael Oku on Ignite wrestling pro 23rd of JULY!
24:42
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24:42
Ryan Skillit talks with up and coming british indie star Taylor James on his wrestling journey and his match with Michael Oku on the 23rd of July Ignite Wrestling pro.The Kick Out tarafından oluşturuldu
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Money In The Bank Review with Special Guest Liam Llewellyn (@DailyStar)
1:16:28
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Ace makes a cameo, Liam Llewlleyn joins us on Streamyard as we talk WWE Money In the Bank at the 02 London UK.The Kick Out tarafından oluşturuldu
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Santos Escobar on Latin representation, Love for the UK Crowd and LWO being for all peopleThe Kick Out tarafından oluşturuldu
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Bayley sets her sights on winning Money in the Bank for the second time!The Kick Out tarafından oluşturuldu
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LA Knight says bet your money on him to win Money in the Bank!The Kick Out tarafından oluşturuldu
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Zelina Vega on Puerto Rican heritage, The future of the LWO and Rey MysterioThe Kick Out tarafından oluşturuldu
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Shayna Baszler on being in a tag team with Ronda Rousey, UFC and The Four Horsewomen.The Kick Out tarafından oluşturuldu
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